What Doublet does

Doublet SA is a privately held French manufacturer, founded in 1832 and headquartered in Avelin (Hauts-de-France), that produces visual communication products for outdoor and indoor use. Its core products are flags and flagpoles (French, European, protocol, façade, and customizable), alongside a broad adjacent portfolio that includes beach flags, roll-ups, signage barriers, folding tents/barnums, podiums and stages, reception furniture, urban furniture (bike racks, benches, planters, signage elements), election and ceremonial equipment, and decorative bunting. Manufacturing is anchored in Avelin and relies on in-house digital and screen printing on textile and rigid supports, with full pre-press, production, and quality control performed internally.

The company sells through a mix of channels: a direct e-commerce storefront (doublet.fr) with publicly listed unit pricing and a quote-based consultative flow for custom projects, complemented by wholly owned country-branded subsidiaries in Germany (BOFA), Spain, Portugal, Belgium (HERVA), and the United States (EPS-DOUBLET). Revenue mechanics are predominantly transactional (one-time purchase of physical goods), supplemented by promotional discounts and seasonal campaigns. Doublet employs 300 people and serves three primary customer segments: local authorities and municipalities (election material, ceremonial equipment, urban furniture, signage), event organizers and sports federations (Tour de France, IRONMAN, Voiles de Dunkerque), and businesses and enterprises (SNCF, Société Générale, Mercedes, Decathlon).

The company is described on its own materials as a European market leader in its category. There is no public evidence of institutional investment, M&A activity, or external funding rounds in the provided data; ownership appears consistent with a long-established independent French business. No revenue figure is disclosed.

Name

Doublet

Legal name

Doublet SA

Website

https://fr.doublet.com

Company type

Private

Founded year

1832

Operating status

Operating

Headcount range

251–500 employees

Short description

Doublet SA is a French manufacturer, founded in 1832 and headquartered in Avelin, that produces flags, flagpoles, event equipment, urban furniture, and election/ceremonial supplies for businesses, event organizers, and French municipalities, distributing through e-commerce and wholly owned subsidiaries in five countries.

Ownership category

akta.pro rank

Product category

Visual Communication Products

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industry

Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)

Keywords

• Visual communication products
• Flag manufacturing
• Event signage
• Urban furniture
• Ceremonial equipment

Headquarters

HQ city

Avelin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Visual communication products sales: Doublet generates revenue through the manufacture and sale of flags, flagpoles, signage, displays, beach flags, barriers, tents/barnums, podiums, and urban furniture. Products are sold directly through their e-commerce platform with pricing listed for individual items, indicating a transactional sales model with one-time purchases as the primary revenue driver.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Doublet manufactures and sells a broad catalog of visual communication products, including flags, flagpoles, beach flags, roll-ups, barriers, folding tents/barnums, podiums, reception furniture, urban furniture, election/ceremonial equipment, and POS/displays. Products are produced in-house in Avelin, France, using digital and screen printing on textiles and rigid supports, and are sold primarily to businesses, event organizers, and local authorities in France and across Europe.

Product overview

Doublet is a French manufacturer of visual communication and event equipment since 1832, operating from Avelin in the Hauts-de-France region. The company offers a comprehensive portfolio of products organized into main categories: flags and flagpoles (drapeaux, mâts), reception furniture (mobilier de réception), signage and communication displays (signalétique, PLV), folding tents and barnums, podiums and stages, urban furniture, and election/ceremonial equipment. The product line includes beach flags, roll-ups, kakemonos, barriers, tables, chairs, custom tents, and urban infrastructure elements. Doublet serves both businesses and local governmentcollectivités, with international presence through subsidiaries in Germany (BOFA), Spain, Portugal, and the United States (EPS-Doublet). The company is known for French manufacturing quality and serves notable clients including Tour de France, IRONMAN, and French municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Drapeaux (Flags) Flags including French national flags, European country flags, world flags, protocol/ceremonial flags, facade flags, customizable printed flags, and decorative bunting/garlands for businesses and municipalities.
• Mâts pour drapeaux (Flagpoles/Masts) Fixed and telescopic flagpoles for displaying flags, including ground fixings, wind indicator poles with wind socks, event flagpoles with mobile bases, and facade mounting systems.
• Beach Flags / Oriflammes Indoor and outdoor beach flags (wind flags/oriflammes) with various base options and customizable printing for event advertising and brand visibility.
• Roll-Up / Supports Kakemono Portable indoor advertising displays including roll-up banner stands and suspended kakemono banner systems for trade shows, corporate events, and point-of-sale.
• Barrières (Barriers) Construction barriers, safety barriers, parking barriers, and advertising/queue barriers for crowd management, event management, and advertising.
• Mobilier de réception (Reception Furniture) Reception tables, standing-height tables (mange-debout), chairs, benches, guidance posts, custom furniture, transport carts, and accessories for events and public spaces.
• Tentes pliantes / Barnums (Folding Tents) Professional folding tents (barnums) in multiple sizes, inflatable advertising tents, and reception tents for events, exhibitions, and outdoor brand activations.
• Podiums (Stages/Podiums) Indoor and outdoor podiums, adjustable stages, award ceremony platforms, event flooring, and conference stages.
• Mobilier urbain (Urban Furniture) Urban furniture for municipalities including bike racks, shelters, benches, planters, ashtrays, signage elements, waste bins, and accessibility ramps.
• Matériel électoral (Election Equipment) Official election supplies including voting booths (isoloirs), ballot boxes (urnes), election display panels, and ceremonial equipment for mayors and municipal officials.
• Displays et PLV (Displays and POS Materials) Point-of-sale advertising displays including image walls, photocalls, advertising totems, textile frames, and stand headers for retail and trade show environments.
• Guirlandes (Bunting/Garlands) Decorative textile bunting and garlands featuring French flag designs, nation designs, regional designs, thematic universes, and customizable festive decorations for streets, events, and facades.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 4over: US-based trade printing platform producing large-format signage, banners, and visual communication materials for print resellers and agencies. Adjacent competitor to Doublet in the large-format and banner category, with a different distribution model (B2B trade rather than B2B/D2C).
• Cimpress (Vistaprint): Global mass-customization platform for print, signage, banners, and visual communication products. Competes with Doublet in banners, signage, and event displays, but at a vastly larger scale across many product categories beyond flags and event infrastructure.

Direct peers

• Octanorm: German-origin modular display and exhibition system manufacturer with global distribution. Comparable to Doublet in event display infrastructure, B2B exhibition/trade show customer base, and European manufacturing heritage.
• Expolinc: Swedish manufacturer of portable display systems, roll-ups, pop-up walls, and event signage. Comparable product overlap with Doublet's display and PLV category and similar European B2B event marketing customer base.
• Annin & Co. America's oldest flag manufacturer (founded 1847), producing US, state, military, and custom flags plus accessories. Comparable to Doublet in heritage-driven flag manufacturing, vertical specialization, and government/civic customer base.
• Wincanton Flagmakers: UK-based bespoke flag and banner manufacturer serving events, government, and corporate clients. Directly comparable to Doublet in product mix (flags, banners, event signage) and customer verticals, though with a UK rather than pan-European footprint.
• Valley Forge Flag: US-based flag manufacturer producing American, state, military, and custom flags for government and commercial customers. Closely analogous to Doublet's core flag and ceremonial product line, scaled to the North American market.
• Eberhard Flaggen: German flag and banner manufacturer with deep municipal, corporate, and event customer base. Highly comparable to Doublet as a fellow European specialist flag producer, and a competitor to Doublet's BOFA subsidiary in the German market.
• Hempel Flags: Danish flag manufacturer serving maritime, government, and corporate customers across Northern Europe. Comparable to Doublet in flag specialization, Northern European presence, and protocol/civic flag applications.

Emerging players

• BuildASign: US-based online custom signage, banner, and decal manufacturer using digital print-on-demand. Overlaps with Doublet's roll-up, banner, and signage categories with a digital-native, lower-cost go-to-market model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/doubletfrance
• Instagraminstagram.com/doublet_officiel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doublet