Little Aston

What Little Aston does

Little Aston is a private golf course and country club established in 1908, located in Sutton Coldfield, a suburb of Birmingham in the United Kingdom. It operates as a members' club providing sporting facilities and associated services to its membership base, with an operating headcount of 11-50 employees. The business sits within the UK private members' golf and leisure segment, serving a local catchment of members in the affluent West Midlands area.

The firm's core product is the delivery of a golf course and country club experience, including course access and related sporting and hospitality services typical of a UK private members' club. The company's website (littleastongolf.co.uk) was the primary intended source of operational detail, but at the time of data collection the site returned only a verification/loading page with no substantive content on facilities, membership tiers, governance, or pricing. No technology stack, proprietary platform, or digital product surface is disclosed.

Little Aston is a privately held, for-profit entity. Its revenue mechanics are consistent with a members' subscription model — initiation fees and recurring annual subscriptions likely forming the primary income stream, supplemented by ancillary hospitality, events, and green-fee income where applicable. No pricing, revenue figures, ownership structure, management team, partnerships, or strategic transaction history are available in the supplied data, limiting further granularity on the business model.

Name

Little Aston

Website

https://littleastongolf.co.uk

Company type

Private

Founded year

1908

Headcount range

11–50 employees

Short description

Little Aston is a historic private golf course and country club in Sutton Coldfield, UK, founded in 1908, providing sporting facilities and member services to a local membership base in the West Midlands.

Ownership category

akta.pro rank

Product category

Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club services
• Country club facilities
• Golf course access
• Member recreation
• Private club membership

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Little Aston is a private golf course and country club based in Sutton Coldfield, United Kingdom. It provides sporting facilities and recreational services to its members, operating as a traditional members-only club founded in 1908.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Access Private golf course access provided as part of the members-only country club offering in Sutton Coldfield, United Kingdom.
• Country Club Membership Services Private country club membership providing sporting facilities and recreational services to members, based in Sutton Coldfield, United Kingdom.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Sunningdale Golf Club: Prestigious private members' golf club in Berkshire. Directly comparable as a heritage UK private golf club operating on a membership-fee model with similar member amenities and event hosting.
• Queenwood Golf Club: Ultra-premium private members' golf club in Surrey. Comparable as a high-end UK members-only golf club operating on dues-based revenue with limited capacity and selective admissions.
• Foxhills Club and Resort: Private members' golf and leisure club in Surrey. Comparable as a UK subscription-based country club providing golf, dining, and member amenities with both residential and corporate event exposure.
• Royal Troon Golf Club: Historic Open Championship host club on Scotland's west coast. Comparable as a long-established private UK golf club with subscription-based membership and tournament-hosting credentials.
• The Wisley Golf Club: Private members' golf club in Surrey affiliated with the Royal Horticultural Society. Comparable as a UK private members' golf club with a defined catchment and subscription-based revenue.
• Royal Birkdale Golf Club: Championship private golf club on England's northwest coast. Comparable as a heritage UK members' golf club focused on course excellence and member-based access rather than mass-market green-fee play.
• Forest of Arden Hotel and Country Club: Midlands-based golf and country club (Marriott-owned). Comparable as a regional golf and leisure club serving similar Birmingham/Midlands catchment with both member and resort-style hospitality revenue.
• Wentworth Club: Iconic private golf and country club in Surrey. Comparable as a long-established UK private members' club offering golf, dining, and member amenities under a subscription-based revenue model.
• Gleneagles: Luxury Scottish golf and country club resort. Comparable as a multi-facility golf and leisure operation offering membership alongside resort and event revenue streams.
• The Belfry: Premier UK golf resort and country club located in the Midlands. Directly comparable to Little Aston as a membership-accessible golf and leisure club in the same regional catchment, with overlapping corporate event and hospitality offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/littleastongolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Aston