Luna Restaurant

What Luna Restaurant does

Luna Restaurant GmbH is a family-owned catering company headquartered in Berlin, Germany, founded in 1994 by Rolf Hoppe. The company provides freshly prepared organic meals to schools (Schulessen) and kindergartens/Kitas (Kitaessen) in Berlin and Brandenburg, using a Cook & Chill preparation method in which food is cooked at its central kitchen, rapidly chilled to 2–3°C, delivered to institutions, and finished on-site. Luna uses ingredients with a minimum of 90% organic content and holds DE-ÖKO-070 organic certification and HACCP food safety compliance.

The company's revenue model is transaction-based: parents order individual meals or meal plans through the parent ordering portal (bestellen.luna.de), while school staff manage meal selection and distribution through the school portal (schulportal.luna.de). Meals are distributed to children via an ID-chip system that records identity and serving time. The technology stack is centered on the Cook & Chill method paired with online ordering infrastructure built on Jive Technologies' order menu system, supplemented by standard SaaS tools (Mailgun for transactional email, Easybill for invoicing, Google Analytics/Ads, Flockler for social aggregation, Calendly for appointments, and Gravity Forms for contact forms). No AI/ML capabilities are evident.

Luna serves a distributed base of school and Kita accounts in two German Bundesländer, with a 57-nation workforce supporting operations. In 2022, second-generation family members Lynn and Lucas Hoppe joined the leadership; in 2023 the company piloted electric vehicle deliveries and expanded its organic ingredient share. The firm remains privately held with no external investors or disclosed revenue.

Name

Luna Restaurant

Legal name

Luna Restaurant GmbH

Website

https://luna.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Berlin-based family-owned catering company providing 90%+ organic school and kindergarten meals via its Cook & Chill method to educational institutions across Berlin and Brandenburg since 1994.

Ownership category

akta.pro rank

Product category

School and Kindergarten Catering Services

NAICS

Caterers (722320)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving) (EDAEAEAG)

akta.pro secondary industries

Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL)

Keywords

• School meal catering
• Organic food service
• Kindergarten catering
• Institutional catering
• Cook and chill meals

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. School and Kita Catering: Luna generates revenue by providing freshly prepared organic meals to schools and childcare facilities in Berlin and Brandenburg. Parents or schools pay for individual meals or meal plans through the online ordering system.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Luna Restaurant provides freshly prepared organic meals to schools and kindergartens (Kitas) in Berlin and Brandenburg, using a proprietary Cook & Chill process with at least 90% organic ingredients. Customers order through dedicated online portals (parent portal at bestellen.luna.de and school portal at schulportal.luna.de), with meals delivered directly to educational institutions and finalized on-site.

Product overview

Luna Restaurant is a family-run German catering company (founded 1994) providing fresh, organic meals to schools and kindergartens in Berlin and Brandenburg. The core offering consists of Kitaessen (kindergarten meals) and Schulessen (school meals), both featuring at least 90% organic ingredients. The product portfolio includes the main school meal service using a Cook & Chill cooking method, the Luna Lunchpaket for school trips, and two online ordering platforms: the Bestellsystem for parents to register children and order meals, and the Schulportal for school staff to manage meal selections. The company also provides ID-chip based meal distribution tracking and adheres to organic certification (DE-ÖKO-070) and HACCP hygiene standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Schulessen (School Meals)
• Kitaessen (Kindergarten Meals)
• Luna Lunchpaket

Quantifiable outcome

• Minimum 90% organic ingredients in all meals
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Jive Technologies GmbHcoreTechnology or IntegrationTechnology partner providing the order menu system (Jive System) for managing school meal orders. Located at Am Rupenhorn 4b, 14055 Berlin.
• EasybillsupportingTechnology or IntegrationSoftware provider for billing and invoicing of self-paying customers. Easybill processes payments only on Luna's instruction under a data processing agreement (Art. 28 DS-GVO).
• Mailgun (Mailgun Technologies Inc.)supportingTechnology or IntegrationEmail API service used exclusively for service-related communications including order confirmations, invoices, and service notifications. Data stored on servers in the USA with Standard Contractual Clauses for GDPR compliance.
• Google Ireland LimitedsupportingTechnology or IntegrationProvides Google Analytics for website analytics, Google Ads for advertising, and reCAPTCHA for spam protection. Data processing agreement in place.
• Flockler (Flockler Oy)supportingTechnology or IntegrationSocial media aggregator tool for displaying Instagram content on Luna's homepage. Uses two-click solution for GDPR compliance.
• Calendly LLCsupportingTechnology or IntegrationAppointment scheduling service for booking meetings. Used for customer consultation appointments.
• Rocketgenius, Inc. (Gravity Forms)supportingTechnology or IntegrationContact form plugin for WordPress website. Form data sent to Luna's own mail server; no data storage on Rocketgenius servers.
• BorlabssupportingTechnology or IntegrationCookie consent management plugin for WordPress ensuring GDPR compliance for cookie usage on the website.

Scale indicators4 records

Recent moves15 records

Expansion highlights4 records

Broad incumbents

• Wisag Catering: German facility services group with a catering division serving schools, kindergartens, and corporate clients. Comparable target customers and central-kitchen delivery model, though within a broader facility management portfolio.
• Sodexo Germany: Global food services giant with significant German school and university catering presence. Comparable in target customer (schools) but operates at much larger scale with broader service portfolio.
• Dussmann Group: Large German facility management and catering group with a school catering segment (Dussmann Service). Overlaps with Luna's institutional meal offering but operates at national scale and across multiple service categories.
• Compass Group Germany (Eurest): Global contract caterer (Eurest) serving education, business, and healthcare segments in Germany. Comparable school meal offering but bundled into a much larger multi-segment portfolio.
• Aramark Germany: International contract foodservice provider with German operations covering education, healthcare, and corporate. Overlaps with Luna in school catering but as part of a broad, multi-segment offering.

Direct peers

• Klüh Catering GmbH: German institutional catering provider serving schools, kindergartens, and corporate clients. Operates central kitchens and offers school meal programs comparable to Luna's Schulessen and Kitaessen offerings.
• Apetito AG: Large German frozen meal manufacturer and caterer, including school meals (Apetito Schulverpflegung). Directly comparable to Luna as a school meal provider using central-kitchen production and direct delivery to schools, though at a national scale.
• Menüplan GmbH: Mid-sized German school caterer offering freshly prepared meals for schools and kindergartens. Directly comparable to Luna in target customers, central-kitchen production, and parent-ordering workflows.
• Primus Catering GmbH: German regional school and kindergarten caterer with central kitchens. Comparable in scale and operational model to Luna, including parent ordering portals and organic menu options.
• Heinzels Kulinarium GmbH: Regional German caterer specializing in fresh school and Kita meals using central-kitchen production. Closely comparable to Luna in customer mix, organic positioning, and metropolitan delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lunaschulessen
• LinkedInlinkedin.com/company/luna-restaurant-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Restaurant