What DEMO does

DEMO (formally DEMO Pvt. Ltd.) is a purpose-driven ideas consultancy headquartered in Islamabad, Pakistan, founded in 2016. The firm applies a human-centered and technology-driven methodology to address development challenges, serving international development organizations (UNDP, USAID, World Bank, British Council, USIP, CARE), Pakistani government agencies (KPITB, TEVTA, NIC, US Embassy Pakistan), and corporate clients (Meta, Telenor, Jazz, Uber, Contour Software, Karandaaz). Revenue is generated through four project-based professional services streams: Consulting & Advisory Services, Training & Capacity Building Programs, Digital Services & Experiments, and Event Management & Execution, with no publicly disclosed pricing and engagements structured as quote-based consultancy work.

DEMO's product portfolio spans both internally delivered programs and a small platform asset. The platform, WeHub, is a custom-built Learning Management System designed for Karandaaz to host training videos, documents, and certifications in a mobile-compatible, self-paced format. Programmatically distinct initiatives include Aghaz (gender digital divide and online safety for women, WiDEF-funded), SheMeansBusiness (Facebook program delivery to women entrepreneurs), SDG Bootcamp for Changemakers (co-created with UNDP), Women Empowerment through Digital Skills / WEDS (under KP Youth Employment Program funded by World Bank Multi-Donor Trust Fund and delivered via TechValley Pakistan), Police Awam Saath Saath (citizen-police engagement campaign with USIP and US Embassy Pakistan), the ACCESS Project (DEI audits with Contour Software across three cities), the Pakistan Food Systems Dashboard, MasterClass training modules, Impact Link, and CELL for rural SME upskilling. The firm organizes four verticals: Entrepreneurship & Innovation, Skills & Technology Education, Digital Services & Experiments, and Innovative Community Events, the last of which includes execution partnerships for TEDx Islamabad, Google Developers Group Islamabad, and Women Techmakers Islamabad.

The underlying technology stack combines the WeHub LMS, a WhatsApp chatbot embedded in Aghaz, multi-platform social campaigns, an online Citizen Engagement Portal, and bespoke gamified assessment tooling. Go-to-market is hybrid: enterprise field sales to multilateral and government counterparties, paired with community-led and event-driven motions (hackathons, bootcamps, workshops) that double as demand-generation channels. A core team of 1–10 employees — spanning business, programs, technology, design, digital media, regional management, and finance — scales delivery through an on-demand network of Subject Matter Experts, certified Meta trainers, and external advisors drawn from Telenor, Quixel, NIC, Viamo, KNCT Hub, and TechValley Abottabad. The company claims 100,000+ lives impacted and 190+ partnerships across roughly eight years of operation.

Name

DEMO

Legal name

DEMO Pvt. Ltd.

Website

https://demo.org.pk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DEMO is an Islamabad-based purpose-driven consultancy that designs and delivers digital skills training, entrepreneurship programs, behavioral-change campaigns, and event experiences for development organizations, government agencies, and corporate clients in Pakistan.

Ownership category

akta.pro rank

Product category

Development Consulting & Social Impact Advisory

NAICS

Computer Training (61142), Computer Training (611420), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

akta.pro secondary industries

Entrepreneurship, Business & Innovation Camps (EDAMALAL), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Development consulting
• Digital skills training
• Capacity building programs
• Behavioral change campaigns
• Social impact advisory

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting & Advisory Services: Digital consultation, ethnographic research and analysis, business process modeling, and startup mentorship. Project-based engagements with development organizations, governments, and corporations.
2. Training & Capacity Building Programs: Design and delivery of training programs, workshops, and bootcamps on digital skills, entrepreneurship, and leadership. Revenue generated through program fees from partners and sponsors.
3. Digital Services & Experiments: Digital marketing, social media management, growth hacking, web design and development services provided to clients on project basis.
4. Event Management & Execution: End-to-end event management services including planning, execution, speaking curation for conferences, hackathons, and community events.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DEMO is a purpose-driven ideas consultancy that designs and delivers development programs, digital skills training, entrepreneurship support, behavioral change campaigns, and custom digital platforms (including Learning Management Systems) for international development organizations, government agencies, and corporate clients in Pakistan. Its portfolio spans four service verticals: Entrepreneurship & Innovation, Skills & Technology Education, Digital Services & Experiments, and Innovative Community Events, supported by named programs such as WeHub LMS, Aghaz, SheMeansBusiness, SDG Bootcamp for Changemakers, and the MasterClass series.

Product overview

DEMO is a purpose-driven ideas consultancy offering a portfolio of impact-driven programs and services. The company operates across four verticals: Entrepreneurship & Innovation (accelerator programs, startup mentorship, SDG-focused bootcamps), Skills & Technology Education (digital skills bootcamps, MasterClass modules, LMS development), Digital Services & Experiments (digital marketing, behavioral change campaigns, web development), and Innovative Community Events (TEDx, GDG Islamabad, Women Techmakers). Key named products include WeHub (a custom LMS platform), Aghaz: The Digital Start, SheMeansBusiness, SDG Bootcamp for Changemakers, and various training and capacity-building programs targeting women entrepreneurs, youth, and underserved communities in Pakistan.

Differentiator

Problem solved

Functional benefit

Brands

• WeHub: A tailored Learning Management System designed for Karandaaz to host training materials, including videos, documents, and certification options.

Products and services

• Aghaz: The Digital Start A digital skills development initiative addressing the gender digital divide in Pakistan by equipping 10,000 young women with essential digital skills and promoting online safety. Funded by WiDEF (Bill & Melinda Gates Foundation and USAID) and managed by CARE, Global Digital Inclusion Partnership, and GSMA Foundation. Designed for women in low socio-economic areas.
• SheMeansBusiness Facebook-initiated program providing women entrepreneurs with the tools, training, and resources to start and grow their businesses. Delivered in partnership with KPITB across Durshal community spaces. Trained 19,000+ women countrywide.
• SDG Bootcamp for Changemakers First-of-its-kind entrepreneurship bootcamp co-designed with UNDP Pakistan to identify and support youth-led social ventures working on achievement of SDGs in Pakistan. Supported 41 youth-led social ventures.
• Women Empowerment through Digital Skills (WEDS) An initiative of the KP Youth Employment Program (KPYEP) by KPITB, funded by World Bank Multi-Donor Trust Fund, training 1,500+ women on employable digital skills across Khyber Pakhtunkhwa divisions in partnership with TechValley Pakistan.
• MasterClass Specialized training modules covering Digital Wellbeing, Design Thinking, Storytelling & Communication, and Digital Skills, including a 15-module Urdu program on financial management and banking for women entrepreneurs. Delivered to youth and professionals.
• WeHub Learning Management System A custom-built Learning Management System designed and developed for Karandaaz to host training materials, including videos, documents, and automated certification options. Features mobile-compatible, scalable design with self-paced learning capabilities for women entrepreneurs.
• DICE Creative Hubs British Council's Developing Inclusive and Creative Economies program partnership, curating creative hub activities including dialogues, workshops, masterclasses, and exhibitions to support the creative economy in Pakistan.
• TEDx Islamabad Event design, planning, and execution partnership for TEDx events in Islamabad, including speaking curation, social media campaigning, and online community management. Execution partner role.
• Google Developers Group Islamabad Execution partnership for GDG Islamabad, organizing Study Jams, CodeLabs, and Developer Festivals to promote learning and development in the technology community.
• Women Techmakers Islamabad Official execution partnership for Google's Women Techmakers initiative providing visibility, community, and resources for women in technology through tech talks, workshops, and community moderation.
• Police Awam Saath Saath (PASS) A behavioral change campaign enabling Pakistan police personnel to leverage social media platforms to bridge the gap between police and community, including a citizen engagement portal. Partnered with USIP and US Embassy Pakistan.
• Digital Skills Bootcamp A 4-week-long bootcamp using a blended learning model with hands-on workshops on coding, web development, social media marketing, and freelancing for young people and professionals. Trained 500+ people.
• ACCESS Project Disability, Equity, and Inclusion (DEI) audits and training program partnered with Contour Software, evaluating physical accessibility and workplace readiness to include people with disabilities across Lahore, Karachi, and Islamabad offices.
• USAID SMEA Content Digitization Digital transformation project for learning sources including course digitization in Accounting and Hospitality business, with custom LMS and gamified assessments. Funded by USAID.
• Pakistan Food Systems Dashboard (PFSD) A data-driven initiative organizing workshops for Youth Champions and hosting hackathons for university students to generate innovative solutions for Pakistan's food system challenges. Reached 1 Million+ people via #YouthVoicesForFoodSecurity campaign.
• Femprow A Facebook Community Leadership supported initiative advancing women's professional growth and economic empowerment through entrepreneurship education, support, and capacity building. Partnered with FEMPROW.
• Facebook Lead Trainers Network Network management for delivery of Facebook policy programs including SheMeansBusiness, Community Boost, WeThinkDigital, and WhatsApp for Business modules in Pakistan. Trained 4,400+ women entrepreneurs.
• Dissemination of Information on Financial and Business Services to Women Entrepreneurs Training curriculum for women entrepreneurs covering financial literacy, business planning, and access to government services, delivered in tier 2 and 3 cities with online platform integration. Trained 145 women with 21% average knowledge improvement.

Quantifiable outcome

• 100,000+ lives impacted since inception
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Meta (Facebook)coreGTM or Marketing PartnerDEMO works with Meta as Lead Trainers Network manager for delivery of Facebook policy programs in Pakistan including SheMeansBusiness, Community Boost, WeThinkDigital, and WhatsApp for Business modules. Programs target women entrepreneurs and digital skills development.
• UNDP PakistancoreStrategic or Co-development PartnerCo-created SDG Bootcamp for Changemakers as first-of-its-kind entrepreneurship bootcamp to identify and support youth-led social ventures working on achievement of SDGs in Pakistan. Joint initiatives include Youth Co:Lab.
• Khyber Pakhtunkhwa Information Technology Board (KPITB)coreStrategic or Co-development PartnerPartnership for delivery of policy programs across 7 Durshal community spaces. Collaboration on SheMeansBusiness, WeThinkDigital, WhatsApp Business, and Financial Literacy curriculum delivery. WEDS project execution.
• British CouncilcoreStrategic or Co-development PartnerDICE (Developing Inclusive and Creative Economies) program collaboration. Women in Business initiative partnership. Support and curation of creative hub activities including dialogues, workshops, masterclasses, and bootcamps.
• KarandaazcoreStrategic or Co-development PartnerDevelopment of WeHub Learning Management System for hosting training materials. Collaborative training curriculum design for women entrepreneurs covering financial literacy, business planning, and access to government services.
• Contour SoftwareminorImplementation/ SI/ Consulting PartnerPartnership for DEI (Diversity, Equity, and Inclusion) audits and disability sensitization training. Conducted audits across Lahore, Karachi, and Islamabad offices assessing physical accessibility and workplace practices.
• TechValley PakistancoreImplementation/ SI/ Consulting PartnerCo-execution partner for WEDS (Women Empowerment through Digital Skills) initiative under KP Youth Employment Program. Partnership for empowering 3000 women on employable digital skills.
• National Incubation Center (NIC)minorStrategic or Co-development PartnerSDG Bootcamp partnership for supporting youth-led social ventures. Collaboration on startup ecosystem development initiatives.
• US Institute of Peace (USIP)minorStrategic or Co-development PartnerPartnership on Police Awam Saath Saath (PASS) behavioral change campaign for police personnel on social media use and community engagement.
• TelenorminorStrategic or Co-development PartnerCorporate innovation partnership through Madiha Pervaiz (Manager Corporate Innovation). Collaboration on entrepreneurship ecosystem development.
• FEMPROWminorChannel Partner/ Reseller/ DistributorFacebook Community Leadership supported initiative partner. LMS development and localized curriculum curation for women's entrepreneurship education.
• TEVTAminorChannel Partner/ Reseller/ DistributorTraining delivery partner for Facebook policy programs including SheMeansBusiness curriculum delivery.
• DurshalminorChannel Partner/ Reseller/ DistributorCommunity space partners for policy program delivery across 7 locations in Khyber Pakhtunkhwa.
• Google Developers Group IslamabadminorGTM or Marketing PartnerOfficial execution partner for GDG Islamabad. Organizes Study Jams, CodeLabs, and Developer Festivals for technology community building.
• Women TechmakersminorGTM or Marketing PartnerOfficial execution partner of Google's Women Techmakers initiative in Islamabad. Organizes women tech talks, workshops, and community moderation.
• TEDx IslamabadminorGTM or Marketing PartnerExecution partner for TEDx events in Islamabad. Handles event design, planning, execution, speaking curation, and social media campaigning.
• UberminorStrategic or Co-development PartnerDigital PR strategy development, social media management, influencer engagement, and campaigns amplification for Uber Pakistan brand building.
• JazzminorStrategic or Co-development PartnerPartnership for entrepreneurship and digital skills programs in Pakistan.
• Hashoo FoundationminorStrategic or Co-development PartnerPartnership in entrepreneurship and innovation ecosystem development programs.
• Invest2InnovateminorStrategic or Co-development PartnerCollaboration on skills and technology education vertical for innovation and entrepreneurship support.
• ITA (Ignite National Technology Fund)minorStrategic or Co-development PartnerPartnership in skills and technology education vertical for youth digital skills development.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invest2Innovate (i2i): Pakistan-based organization supporting startups and the entrepreneurship ecosystem — DEMO lists i2i as a partner and they share focus on SDG-aligned youth entrepreneurship, skills, and tech education programming in Pakistan.
• Acumen Pakistan: Pakistan-focused impact organization that invests in and supports social enterprises — directly comparable to DEMO's entrepreneurship-and-innovation vertical, startup mentorship, and SDG-focused social venture programming.
• Digital Opportunity Trust (DOT): Global non-profit that trains youth as digital leaders and entrepreneurs in emerging markets — directly comparable to DEMO's digital skills, entrepreneurship, and youth-led social venture programs (SDG Bootcamp, Digital Skills Bootcamp, SheMeansBusiness).
• Technovation: Global non-profit running technology entrepreneurship programs for girls and women — directly comparable to DEMO's SheMeansBusiness, Women in Business, and Aghaz women's digital inclusion tracks.

Broad incumbents

• IDEO.org: Design consultancy applying human-centered design to international development and social impact — directly comparable to DEMO's human-centered, technology-driven approach to digital skills, behavioral change, and ecosystem development.
• Viamo: Global mobile engagement platform running digital information and skills programs across emerging markets — DEMO advisor Abdullah Saqib is Viamo's South Asia Regional Coordinator; comparable on digital skills delivery at scale via non-traditional channels.
• Dalberg Advisors: Global development consultancy that designs and delivers social impact programs for the same multilateral, bilateral, and foundation clients (UNDP, USAID, Gates) — competes with DEMO for B2G/B2B social impact consulting engagements across South Asia.
• GSMA Foundation: Mobile-industry foundation running large-scale digital inclusion and women's digital skills programs across emerging markets — directly comparable as a current DEMO partner for WiDEF/Aghaz, and an alternative delivery channel that competes for the same donor funds.

Regional players

• Dot & Line (formerly CIRCLE): Pakistan-rooted women-focused digital literacy and entrepreneurship organization — comparable on women entrepreneurs, tier 2/3 city delivery, and donor-funded digital skills programming targeting low socio-economic geographies.
• NIC Pakistan (National Incubation Centers): Government-supported startup incubation network across Pakistan — DEMO lists NIC as a partner and they share focus on startup acceleration, SDG bootcamps, and entrepreneurship support, but NIC operates as the network provider while DEMO delivers programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/demoideas
• Xx.com/demoideas
• LinkedInlinkedin.com/company/demoideas

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEMO