What Fempro I Inc does

Fempro I Inc, operating legally as Fempro Consumer Products, ULC, is a Canadian feminine hygiene and food blotter manufacturer based in Drummondville, Quebec, and a wholly-owned subsidiary of the privately held First Quality Enterprises, LLC conglomerate. The company operates a 185,000+ square-foot manufacturing facility employing 175-190 people, with an additional sales office in Boucherville. Founded in 2004 and acquired by First Quality in 2015, Fempro has accumulated 20+ years of expertise in producing feminine pads and liners under its own Incognito brand and as private label products for major North American retailers. The company holds FDA approval, GMP certification, and sustainable forestry certifications (SFI, PEFC), reflecting regulatory compliance depth in personal care manufacturing.

Fempro generates revenue through two primary streams: private label contract manufacturing for major retail chains across North America and branded sales of its Incognito product line (pads and liners) through retail and healthcare distribution channels. The company leverages First Quality's broader distribution infrastructure, including enterprise field sales teams serving healthcare facilities and skilled nursing operations with related Prevail adult incontinence products. GTM motion centers on B2B channel partnerships with retailers, supported by quote-based multi-year contracts. Community outreach partnerships with Moisson Montreal (since 2019) and Cradles to Crayons (since 2021) supplement commercial distribution while supporting ESG positioning.

The company's strategic position is defined by its integration into First Quality's diversified manufacturing platform, which spans 7 production locations and 14+ million square feet across North America. Fempro's growth trajectory is tied to parent-level moves, including the April 2025 acquisition of Henkel's North American Retailer Brands business and ongoing capacity expansions. Core technology is conventional high-speed absorbent product manufacturing with proprietary quality systems developed over two decades, with no disclosed AI/ML capabilities, software products, or technology platform differentiators.

Name

Fempro I Inc

Legal name

Fempro Consumer Products, ULC

Website

https://fempro.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Fempro Consumer Products, ULC is a Canadian manufacturer of feminine hygiene products and food blotters, producing its Incognito brand and private label products for major North American retailers from its Drummondville, Quebec facility, operating as a subsidiary of First Quality Enterprises, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Manufactures feminine hygiene products under retailer store brands, serving as a leading private label supplier in North America with over 20 years of manufacturing and distribution expertise.
2. Own Brand Sales (Incognito): Manufactures and distributes the Incognito brand feminine care products through retail and healthcare channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fempro Consumer Products manufactures feminine hygiene products including menstrual pads and liners at its 185,000+ square foot Drummondville, Quebec facility. The company produces the Incognito consumer brand and operates as a leading private label manufacturer for major retailers across North America, with over 20 years of manufacturing and distribution expertise.

Product overview

Fempro Consumer Products is a manufacturer of feminine hygiene products based in Drummondville, Quebec, with over 185,000 square feet of manufacturing space and more than 175 employees. The company is a member of the First Quality multinational and has over 20 years of expertise in manufacturing and distributing feminine hygiene products. The primary brand is Incognito, which includes pads and liners. Fempro serves as a leading manufacturer for private label brands in North America, producing high-quality feminine care products under its own Incognito brand as well as retail store brands. A sales office is maintained in Boucherville, Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• Incognito: Feminine care brand including pads and liners manufactured by Fempro at its Drummondville facility.

Products and services

• Incognito Feminine Care Brand

Quantifiable outcome

• Leader in private label sales for feminine hygiene products in North America
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cradles to CrayonscoreStrategic or Co-development Partner · 1 January 2021First Quality (including Fempro) partners with Cradles to Crayons in the fight to end diaper need and clothing insecurity. A portion of Cuties diaper sales supports the nonprofit, with over $1 million donated. The partnership has distributed over 5 million diapers and includes team member volunteering at Cradles to Crayons Giving Factories in Philadelphia, Boston, and Chicago.
• Moisson MontrealcoreStrategic or Co-development Partner · 1 January 2019Fempro has partnered with Moisson Montreal since 2019, donating over 1 million feminine hygiene products. Moisson Montreal is Canada's largest foodbank and distributes essential personal care items to community organizations across the island of Montreal. Products manufactured at Fempro's Drummondville facility are shipped to Moisson Montreal for redistribution.
• Monthly DignitycoreStrategic or Co-development PartnerMonthly Dignity is a non-profit working to address period poverty in Montreal by providing free menstrual products, education, and advocacy. Through the partnership with Moisson Montreal, Incognito pads manufactured by Fempro are distributed to youth programs, women's shelters, and community groups via Monthly Dignity.
• UPMC Susquehanna Health FoundationminorStrategic or Co-development PartnerFirst Quality donated 100 Automated External Defibrillators (AEDs) to UPMC and Susquehanna Health Foundation to be distributed throughout Clinton and Lycoming counties in Pennsylvania. Part of First Quality's commitment to community health and safety in regions where they operate manufacturing facilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Essity AB: Swedish hygiene and health company owning Libresse/Bodyform/Whisper feminine care brands plus TENA incontinence. A direct branded competitor to Fempro's Incognito and private label products in pads, liners, and tampons, with significant European and global presence.
• Kimberly-Clark Corporation: Global CPG incumbent and parent of Kotex and U by Kotex feminine care brands. Directly competes with Fempro in pads and liners through branded products, but operates across a vastly broader portfolio including Huggies, Kleenex, and Depends, with substantially greater R&D and marketing scale.
• Procter & Gamble: Global CPG incumbent and parent of Always and Tampax feminine care brands. Competes with Fempro in branded pads and tampons, with the largest marketing budget in the category and broad retail relationships that overlap with Fempro's private label partnerships.
• Kenvue Inc. Former Johnson & Johnson consumer health spinoff owning Stayfree and Carefree feminine care brands. Competes with Fempro in branded pads and liners globally, with comparable retail channel relationships in North American grocery and drug channels.

Others

• First Quality Tissue: Sister division of Fempro within First Quality Enterprises, manufacturing private label tissue, towel, and paper products. Operates the TAD paper machine expansion in Defiance, Ohio, supplying raw material inputs and adjacent product capabilities to the broader First Quality portfolio that includes Fempro.
• Cradles to Crayons: Non-profit partner of First Quality (including Fempro) addressing diaper need and clothing insecurity. Not a competitor but a strategic channel partner providing community distribution, ESG narrative, and brand goodwill that strengthens Fempro's positioning with socially conscious retail buyers.

Regional players

• TZMO SA: Polish-based manufacturer of feminine hygiene, baby, and incontinence products under Bella and other brands, with growing private label manufacturing capabilities in Europe. Comparable product mix to Fempro, though primarily serving European rather than North American retailers.

Direct peers

• Edgewell Personal Care: Owner of Carefree liners, o.b. tampons, and Playtex feminine care brands. A specialty-focused personal care company competing directly with Fempro in pads, liners, and tampons at retail, with a comparable category focus and channel mix.
• Drylock Technologies: Private label absorbent hygiene manufacturer producing feminine care, baby diapers, and adult incontinence products for major retailers globally. Highly comparable business model to Fempro—contract manufacturing focused on retailer store brands with proprietary converting technology.
• Ontex Group NV: European-based private label manufacturer of feminine hygiene, baby care, and adult incontinence products. Closely comparable to Fempro as a contract manufacturer serving retailer store brands in feminine care, with overlapping customer profiles and product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fempro-consumer-products-ulc
• Instagraminstagram.com/firstquality

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fempro I Inc