Heller & Partner

Name

Heller & Partner

Legal name

heller & partner Marketing Services AG

Website

https://heller-partner.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Heller & Partner is a Munich-based, family-controlled strategic communications consultancy delivering crisis communication, public affairs, corporate publishing, and digital marketing to large enterprises, public institutions, and prominent individuals in Germany through its Marketing Services AG and subsidiaries VALyou Digital Services and PublishingGroup GmbH.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Fees for bespoke strategic communication consulting engagements, including crisis communication, public affairs, and corporate communications mandates for enterprises, individuals, and public institutions. Engagements span multi-year advisory relationships.
2. Digital and Creative Services: Fees for digital services (web development, app development, SEO/SEM, social media management) delivered by VALyou Digital Services GmbH and creative/branding services by PublishingGroup GmbH.
3. Corporate Publishing Products: Production of premium print and digital magazine products (e.g., BMW Impulse) and other branded content/media assets for clients, sold as ongoing publishing engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

heller & partner is a Munich-based strategic communications consultancy that delivers integrated marketing services through six core service lines: Intensivkommunikation (crisis and intensive communication), Beziehungsmarketing (relationship marketing), Creative Services, Corporate Publishing, Public Relations, and Digital Services. The firm serves large enterprises, public institutions, and high-profile individuals with bespoke consulting mandates spanning crisis communication, public affairs, financial communications, real estate/urban development communication, branding, and digital marketing, delivered primarily through long-term advisory engagements and retainer-based work.

Product overview

Heller & Partner is a Munich-based marketing services agency organized under heller & partner Marketing Services AG. The company operates a platform of integrated communication services across five core areas: Intensivkommunikation (crisis and intensive communication), Beziehungsmarketing (relationship marketing), Creative Services, Corporate Publishing, and Digital Services. The portfolio is delivered through two main subsidiaries—VALyou Digital Services GmbH for digital/online services and PublishingGroup GmbH for creative/publishing services—plus direct service divisions. The company serves corporate clients, public institutions, and individuals across Germany, with particular expertise in crisis communication, real estate development projects, and political/public affairs.

Differentiator

Problem solved

Functional benefit

Brands

• Intensivkommunikation: Specialized communication services for crisis situations, change processes, and high-stakes communication challenges
• Beziehungsmarketing
• Creative Services
• Corporate Publishing
• Public Relations
• Digital Services
• VALyou Digital Services
• PublishingGroup

Products and services

• Intensivkommunikation (Intensive Communication) Bespoke crisis and intensive communication consultancy covering crisis PR, public affairs, financial communications, real estate development communication, and 24/7 rapid response support for enterprises, governments, and high-profile individuals in high-stakes situations.
• Beziehungsmarketing (Relationship Marketing) Relationship marketing and customer retention services including individual/dialogue communication, brand development, corporate design, and loyalty marketing, delivered through the communication GmbH subsidiary for enterprises seeking long-term customer engagement.
• Creative Services Creative agency services including corporate design, classical advertising, sales marketing, branding, brand development, photography, film, and animation, delivered through subsidiary PublishingGroup GmbH for corporate clients.
• Corporate Publishing Corporate publishing services for digital and print media including dialogue communication, premium customer magazines (e.g., BMW Impulse), direct marketing, and electronic media, sold as ongoing publishing engagements to enterprises.
• Public Relations Public relations services including monitoring, analytics, strategy, agenda setting, and campaign development across corporate, product, location, brand, and investor relations for corporate and institutional clients.
• Digital Services End-to-end digital services including web and email marketing, web/app development (iOS/Android), social media marketing, SEO/SEM, CRM solutions, and ePaper digital magazine publishing, delivered through subsidiary VALyou Digital Services GmbH for corporate clients.

Quantifiable outcome

• BMW Impulse magazine generates far above-average response rates in the automotive sector, demonstrating print effectiveness in cross-media mix.
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PublishingGroup GmbHcoreStrategic or Co-development PartnerWholly-owned subsidiary of heller & partner Marketing Services AG. Handles creative services, corporate publishing, branding, corporate identity, content creation, photography, film, and animation. Delivers the full creative and publishing layer of the group's communications offerings.
• VALyou Digital Services GmbHcoreStrategic or Co-development PartnerWholly-owned subsidiary handling all digital operations: web development, app development (iOS/Android), SEO/SEM, social media marketing, CRM solutions, email marketing, and ePaper/digital magazine production. Responsible for the publicDialogue digital citizen participation tool.
• communication GmbHcoreStrategic or Co-development PartnerSubsidiary focused on relationship marketing, customer retention programs, brand development, corporate design, and loyalty marketing. Supports the 'Beziehungsmarketing' (relationship marketing) service line of the heller & partner group.
• VALyou Digital Services GmbH (Webprogramming)coreTechnology or IntegrationListed as the web programming provider for heller & partner's own website and digital infrastructure. Contact: Telefon +49 (0) 89. 4 57 10 – 400.
• Initiativkreis WÄRMEWENDE durch GEOTHERMIEminorStrategic or Co-development Partnerheller & partner supports the initiative through communication services, hosting Zukunftskongress Geothermie events, and facilitating dialogue between policymakers, industry, and finance stakeholders. Stephan Heller moderates expert panels.
• Stiftung 'Wir helfen München'minorStrategic or Co-development PartnerCharitable foundation founded by heller & partner leadership. Provides community engagement and social impact initiatives including meals for homeless, parents' house for seriously ill children (€10M project at München-Klinik Schwabing), and school supply donations. Oberbürgermeister Dieter Reiter serves as patron.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scholz & Friends: Hamburg-based German advertising and communications agency group with integrated brand, digital and PR capabilities; comparable creative-agency structure serving enterprise clients in the DACH region.
• Jung von Matt: Major German independent creative and communications group with offices across Germany and Europe; comparable full-service agency offering spanning brand, digital, PR and corporate publishing.
• Serviceplan Group: Largest German-independent, owner-managed agency group headquartered in Munich, offering integrated brand, communication and digital services — directly comparable full-service agency model in the same home market.
• Hering Schuppener: German strategic communications consultancy specializing in financial, corporate and crisis communications with a focus on DAX-listed clients; comparable advisory-led model serving similar enterprise and capital-markets mandates.
• Finsbury Glover Hering: Global strategic communications and advisory firm with strong German presence following the Hering Schuppener merger lineage; comparable in crisis, public affairs and capital-markets advisory mandates.
• Brunswick Group: Global strategic communications firm focused on critical issues, M&A, crisis and financial communications; directly comparable in strategic-communication advisory depth, though operating at a larger international scale.
• Kreab: European-headquartered strategic communications and public affairs consultancy; comparable in financial communication, public affairs and EU-level political advisory, with a more international footprint.

Broad incumbents

• Edelman: World's largest independent PR firm with deep DACH operations; comparable across corporate, public affairs and crisis communications, but with significantly broader geographic and sector coverage.
• FleishmanHillard: Global communications consultancy with offices in Germany; offers overlapping capabilities in corporate reputation, public affairs and crisis management as part of a broader international network.
• Ketchum (now Ketchum / Omnicom PR Group): Global public relations and communications agency with established German operations; broader portfolio but overlapping corporate, crisis and brand-PR capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hellerpartner
• Facebookfacebook.com/hellerpartner
• LinkedInde.linkedin.com/company/heller-&-partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heller & Partner