Tri-Cities Orthodontic Specialists

Name

Tri-Cities Orthodontic Specialists

Legal name

Tri-Cities Orthodontic Specialists

Website

https://tnbraces.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tri-Cities Orthodontic Specialists is a privately held orthodontic practice operating two locations in Bristol, VA and Kingsport, TN, serving kids, teens, and adults across the Tri-Cities region with metal, ceramic, and lingual braces plus SureSmile and Invisalign clear aligners.

Ownership category

akta.pro rank

Product category

Orthodontic Healthcare Services

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Clear aligner therapy
• Pediatric orthodontics
• Dentofacial orthopedics

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: One-time orthodontic treatment services including braces installation, adjustments, and removal. Treatment typically spans 12-24 months with payment plans available. Services include traditional metal braces, ceramic braces, lingual braces, and clear aligners (SureSmile/Invisalign).
2. Insurance and Medicaid Payments: Accepts most major dental insurance plans, TennCare, and Virginia Medicaid. Works with in-network providers including Renaissance, MetLife, and Delta Dental.
3. Flexible Payment Plans: Monthly payment plans with 0% financing available. Discounts for families and full payment upfront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tri-Cities Orthodontic Specialists provides orthodontic treatment services for children, teens, and adults across the Tri-Cities region of Virginia and Tennessee. Core offerings include traditional metal braces, ceramic braces, lingual braces, and clear aligner systems (SureSmile and Invisalign), along with early orthodontic evaluation for children age 7+ through the 7 & Up Club program and dentofacial orthopedics for jaw and facial structure development.

Product overview

Tri-Cities Orthodontic Specialists offers a comprehensive orthodontic care platform providing multiple treatment modalities across the patient lifecycle. The core offering centers on traditional metal braces and clear aligner systems (SureSmile and Invisalign), supplemented by ceramic and lingual braces for patients seeking less visible options. Early intervention is addressed through the 7 & Up Club program for children age 7+, while teen and adult orthodontics represent the primary treatment segments. The practice also offers dentofacial orthopedics for jaw and facial structure development. All patients receive complimentary consultations with personalized treatment planning. Services are delivered across two locations in Bristol, VA and Kingsport, TN.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Time-tested orthodontic treatment using high-grade stainless steel brackets cemented onto teeth and connected with archwires. Corrects crowding, spacing, bite issues, and jaw alignment concerns for kids, teens, and adults.
• Ceramic Braces Tooth-colored or clear ceramic brackets that blend naturally with teeth while delivering the same clinical results as metal braces. Popular with adults who want effectiveness with less visibility.
• Lingual Braces Brackets placed entirely on the inside surface of teeth, making them completely invisible from the outside. Ideal for professionals seeking hidden treatment.
• SureSmile Clear Aligners Precision clear aligner system developed with advanced digital lab technology. Virtually invisible, removable trays that gradually shift teeth into alignment without metal brackets or wires. Includes SureSmile VPro device for improved aligner fit and comfort.
• Invisalign Virtually invisible, removable clear aligners custom-made for each patient's smile. No brackets, no wires, and no interruption to professional or social life. Popular adult option.
• 7 & Up Club (Early Treatment) Early orthodontic evaluations for children aged 7 and older. The American Association of Orthodontists recommends evaluation at age 7 to monitor jaw and tooth development. May include habit breakers, expanders, or partial braces.
• Teen Orthodontics Comprehensive braces and aligner options designed for teens (typically ages 11-17). Includes traditional metal braces with colored band options, ceramic braces, lingual braces, and clear aligners. Treatment typically takes 12-24 months.
• Adult Orthodontics Orthodontic treatment options designed for adults including traditional braces, ceramic braces, lingual braces, and clear aligners. Addresses shifted teeth, bite problems, jaw pain, and prepares for restorative dental work. Treatment typically takes 12-24 months.
• Dentofacial Orthopedics Advanced treatment that addresses not just tooth alignment but entire facial structure development. Helps guide jaw growth for better facial harmony, often used in conjunction with braces or as preparation for orthognathic surgery.
• Free Orthodontic Consultation Complimentary initial consultation offering comprehensive exam, digital photos, X-rays or 3D scan, personalized treatment plan discussion, and financial information review with no obligation.

Quantifiable outcome

• Most orthodontic cases completed within 12-24 months
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Renaissance DentalminorChannel Partner/ Reseller/ DistributorIn-network dental insurance provider. Tri-Cities Orthodontics accepts Renaissance Dental insurance plans for orthodontic treatment coverage.
• MetLife DentalminorChannel Partner/ Reseller/ DistributorIn-network dental insurance provider. Tri-Cities Orthodontics accepts MetLife Dental insurance plans.
• Delta DentalminorChannel Partner/ Reseller/ DistributorIn-network dental insurance provider. Tri-Cities Orthodontics accepts Delta Dental insurance plans.
• TennCarecoreChannel Partner/ Reseller/ DistributorTennessee Medicaid program accepted at Kingsport office for qualifying patients. Provides orthodontic coverage for eligible children and adults under Tennessee Medicaid.
• Virginia MedicaidcoreChannel Partner/ Reseller/ DistributorVirginia Medicaid accepted at Bristol office for qualifying patients. Provides orthodontic coverage for eligible Virginia residents.
• SureSmilecoreTechnology or IntegrationPreferred clear aligner technology provider. Tri-Cities Orthodontics uses SureSmile precision clear aligner system with advanced digital lab technology for orthodontic treatment.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• SureSmile: SureSmile is a digital orthodontic platform offering precision clear aligners and VPro vibration devices for orthodontic practices. Tri-Cities Orthodontics is a SureSmile provider and references the system and VPro device as core technology, making SureSmile a direct technology partner and ecosystem comparable.
• Align Technology (Invisalign): Align Technology is the manufacturer of the Invisalign system and iTero scanners, and a key technology and supplier partner for orthodontic practices including Tri-Cities Orthodontics. Comparable as the underlying technology platform that enables clear aligner treatment delivered by Tri-Cities and similar specialty practices.

Broad incumbents

• Western Dental & Orthodontics: Western Dental operates a large network of dental and orthodontic practices, with a particular emphasis on Medicaid and insured patient populations in California and other states. Comparable to Tri-Cities Orthodontic Specialists in combining orthodontic specialty services with broad insurance and Medicaid acceptance to serve mainstream families.
• Pacific Dental Services: Pacific Dental Services supports hundreds of dental practices across the US, including orthodontic service lines, with a focus on integrated clinical and business support. Comparable to Tri-Cities in operating multi-location dental practices with insurance-supported patient bases and modern dental technology adoption.
• Heartland Dental: Heartland Dental is one of the largest dental support organizations in the US, providing non-clinical support to dental and orthodontic offices nationwide. Comparable to Tri-Cities in offering orthodontic care through supported practices and in accepting commercial insurance and Medicaid for patient access.
• Smile Doctors: Smile Doctors is the largest orthodontic-focused DSO in the US, operating hundreds of orthodontic offices with a multi-brand, multi-location specialty model. Comparable to Tri-Cities Orthodontic Specialists on specialty focus (braces and aligners), clinical operating model, and DSO-style consolidation strategy.

Emerging players

• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear aligner therapy targeting adult and teen patients seeking lower-cost, no-office-visit orthodontics. Comparable to Tri-Cities Orthodontic Specialists specifically on clear aligner offering for adult and teen segments, although with a fundamentally different (DTC) delivery model.
• Candid Orthodontics: Candid operates a hybrid clear aligner model that pairs remote treatment with in-office orthodontist supervision, focusing on adult orthodontics. Comparable to Tri-Cities in the adult clear aligner segment and in leveraging specialist orthodontist oversight to differentiate from purely DTC aligner offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tri.Cities.Orthodontics
• Instagraminstagram.com/tri_cities_orthodontics
• LinkedInlinkedin.com/company/tri-cities-orthodontic-specialists-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri-Cities Orthodontic Specialists