Potting Shed

What Potting Shed does

Potting Shed Creations, LTD is a privately held, Idaho-based direct-to-consumer gardening products company founded in 1998, operating from a small headquarters in Troy, Idaho with 11-50 employees. The company designs, manufactures, and sells a portfolio of seed-starting kits, themed garden collections, and related paper goods through its own BigCommerce-powered e-commerce storefront and a wholesale channel serving US and Canadian customers. Products are handmade in Idaho using wind power, with sustainability and organic credentials (OMRI-listed growing media and coconut husk drainage) positioned as a core differentiator.

Name

Potting Shed

Legal name

Potting Shed Creations, LTD

Website

https://pottingshedcreations.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Potting Shed Creations is a private Idaho-based direct-to-consumer company that designs and manufactures organic seed-starting kits, themed garden collections, and stationery, sold primarily through its own e-commerce site and wholesale channel to home gardeners, gift buyers, and retailers in the US and Canada.

Ownership category

akta.pro rank

Product category

Garden Seed Kits & Gardening Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRALACAH

DIY Craft Kits & Project Kits Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Seed starter kits
• Garden seed kits
• Container gardening
• Greeting cards
• Wholesale garden products

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through company's BigCommerce-powered online storefront. Individual product purchases with standard checkout flow. One-time purchase model for products with no subscription requirements mentioned.
2. Wholesale: Wholesale channel for bulk orders, separate wholesale section on website for business customers.
3. Custom Products: Custom product offerings for personalized or branded items.
4. Bulk/Volume Discounts: Volume discount pricing available on greeting cards (e.g., Sedum Greeting Card: 5-9 @ $3.00, 10-15 @ $2.50, 16+ @ $2.25 per unit).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Potting Shed Creations designs, manufactures, and sells all-in-one garden seed-starting kits (including Garden-in-a-Bag, Garden Sprinkles, Scatter Garden, Pocket Garden, Seed Starts, Garden-in-a-Pail, and Tree-to-be), handmade greeting and note cards, holiday ornaments, pet-themed gift sets, and Essential Gardens. Products are handmade in Troy, Idaho using wind power and OMRI-listed organic materials, packaged in reusable themed steel tins with proprietary leak-proof rice paper growing bags, and sold direct to consumers and through wholesale channels.

Product overview

Potting Shed Creations is a direct-to-consumer gardening products company offering a diverse portfolio of seed starter kits and paper goods. The product line centers on several core format families: Garden-in-a-bag (leak-proof bag-based kits), Garden Sprinkles (compact scatter packets), Scatter Garden (large habitat-forming seed collections), Pocket Garden (steel tin container collections), Seed Starts (premium starting kits), Garden-in-a-Pail (steel pail-based kits), Tree-to-be (sapling starter kits), Essential Gardens (premium curated collections), Pet Products (animal-friendly grass and herb kits), Holiday Ornaments, Kids Garden Kits, and paper goods including Greeting Cards and Note Cards. All products are designed and manufactured in Idaho, with a focus on organic seeds, OMRI-listed materials, and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden-in-a-Bag Self-contained themed garden kit combining seeds, growing medium, and reusable tin packaging for beginner indoor or container gardening.
• Garden Sprinkles Small-format themed seed tins sold as a coordinated multi-pack set, designed as a giftable garden accent.
• Scatter Garden Bulk garden and wildflower seed tins designed for direct scattering onto prepared soil for larger garden plantings.
• Pocket Garden Compact, pocket-sized themed garden kit in a small reusable tin with seeds and growing medium for on-the-go or small-space gardening.
• Seed Starts Starter-focused seed kits that give a home gardener everything needed to begin growing a garden from seed using organic inputs.
• Garden-in-a-Pail Larger-format themed garden kit in a reusable pail, providing an expanded seed-starting set with growing medium.
• Tree-to-be Keepsake-style tree-growing kit that lets a consumer grow a tree from seed using the company's themed tin packaging.
• Note Cards Handmade themed stationery note cards produced in-house, sold as individual cards and as coordinated boxed sets.
• Greeting Cards Handmade themed greeting cards produced in-house in Troy, Idaho, sold individually and as coordinated sets for retail and wholesale buyers.
• Essential Gardens Curated collection of essential-purpose garden kits covering herbs, pollinator plants, and kitchen-garden varieties for everyday use.
• Pet Products Pet-themed garden and gift kits, including seed tins and stationery tied to pet owners and pet gifts.
• Holiday Ornaments Seasonal handmade holiday ornaments sold as part of the company's themed gift product line.
• Kids Garden Kits Child-friendly themed garden kits designed to introduce kids to growing plants from seed using the same all-in-one tin format.
• Wholesale Program Wholesale ordering program that lets garden centers, specialty retailers, and resellers purchase the company's branded garden kits, cards, and gift lines in bulk for resale.
• Custom Products Custom and private-label themed garden kits and stationery products manufactured for businesses, organizations, and corporate gift buyers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Etsy: Online marketplace hosting thousands of independent sellers of seed-starting kits, custom garden gifts, and plant-themed paper goods. Functions as an indirect channel competitor and distribution alternative for artisanal sellers of products comparable to Potting Shed's handmade Idaho line.

Direct peers

• Seed Savers Exchange: Nonprofit seed-saving organization that sells heirloom seed packets and garden kits with educational growing content. Highly comparable on sustainability messaging, organic positioning, and the home gardener segment Potting Shed serves.
• Ferry-Morse: Heritage US seed brand (since 1856) selling seed packets, seed starting kits, and garden gifts through mass retail and DTC. Closest direct competitor in the gift-able seed kit category that Potting Shed targets for housewarmings and holidays.
• Botanical Interests: Family-owned DTC and retail seed company focused on heirloom and organic vegetable, herb, and flower seeds with detailed growing information on every packet. Closely comparable mission (organic, education-rich, sustainable packaging) and customer base to Potting Shed's home gardener segment.
• Burpee: Largest heritage US seed brand selling vegetable, herb, and flower seeds and starter kits directly to home gardeners through DTC and retail. Overlaps directly with Potting Shed's Garden-in-a-bag, Seed Starts, and Scatter Garden formats, though Burpee's scale and big-box distribution are far greater.
• Park Seed: Long-established mail-order and online seed and garden kit retailer offering vegetables, flowers, herbs, and complete growing kits. Direct overlap with Potting Shed's all-in-one kit format and home gardener target customer.
• Johnny's Selected Seeds: Employee-owned seed supplier serving both home gardeners and commercial growers with curated vegetable, herb, and flower seed collections. Comparable in catalog breadth and organic positioning; serves as a wholesale supplier to many of the same garden centers Potting Shed targets.

Regional players

• West Coast Seeds: Canadian seed company selling organic and heritage vegetable, herb, and flower seeds online and through Canadian retail. Overlaps with Potting Shed's product formats but operates in a different primary geography (Canada vs. US).

Emerging players

• Terrain: Anthropologie-owned garden and home brand offering curated seed kits, plant-themed gifts, and paper goods with a similar aesthetic to Potting Shed's Essential Gardens and Pocket Garden lines. Competes for the same gift-shopper and design-conscious gardener customer.

Broad incumbents

• Gardener's Supply Company: Employee-owned, Vermont-based retailer of gardening supplies, tools, raised beds, and seed starting products. Broader assortment than Potting Shed but overlapping strongly on seed-starting kits and beginner-friendly home gardening solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PottingShedCreations
• Instagraminstagram.com/pottingshedcreations/?hl=en
• Pinterestpinterest.com/pottings
• Xx.com/P_S_Creations
• LinkedInlinkedin.com/company/potting-shed-creations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potting Shed