healthcoachFX

What healthcoachFX does

healthcoachFX B.V. is a Netherlands-based, bootstrapped direct-to-consumer functional medicine and hormone health coaching company founded in 2014 by mother-daughter team Laura van de Vorst and Petra Stoffers. The company serves predominantly women aged roughly 20–55 experiencing hormone-related conditions (PMS, PCOS, thyroid disorders, endometriosis, menopause, fertility challenges, autoimmune and skin conditions) plus a secondary segment of aspiring coaches seeking accredited credentials. Its core technology is a digital coaching platform that combines body-typing methodology grounded in Ayurveda and metabolic science, the proprietary 6-module E.M.B.O.D.Y. curriculum, the 12-part Female Cycle Superpowers framework, and the Personal Body Reset method, delivered through member portals on healthcoachfx.com and a Kajabi-hosted e-learning environment for the Embodied Leadership Coaching Institute (ELCI) certification track.

The business operates a hybrid model blending self-study digital courses, 1:1 and small-group coaching delivered over Zoom, and a 6-month ICF- and IPHM-accredited coach certification program. Monetization spans one-time course purchases (e.g., Personal Body Reset at €695), 6-month coaching subscriptions at €395–€495/month, premium transformation packages with installment billing (3 × €259–€489), the multi-month Coach Certification cohort (next intake March 4, 2026), and a dōTERRA wholesale affiliate channel that resells essential oils and supplements (Lifelong Vitality Pack, Zendocrine, Cleanse & Restore Kit, etc.) via referral links generating commission revenue. A tri-lingual service offering (English, German, Dutch) and the Essential Health Club membership community (1,500+ active members, fed by an 80,000+ weekly email newsletter) form the retention layer. Distribution is direct-to-consumer via the company's own e-commerce funnel: free hormone quiz lead magnet → discovery call → paid program; earned media in Women's Health, Business Insider, Cosmopolitan, and Lululemon supplements organic acquisition.

The company holds ICF accreditation for the coach certification (providing 70 CCEs) and is pursuing IPHM accreditation, with the legal entity registered as healthcoachFX B.V. at Baron van Hövellplein, 5261 GH Vught, Netherlands (Chamber of Commerce 59484071). Headcount is 11–50, revenue is not publicly disclosed, no funding rounds have been taken, and ownership remains concentrated with the founding family.

Name

healthcoachFX

Legal name

healthcoachFX B.V.

Website

https://healthcoachfx.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

healthcoachFX is a Netherlands-based, bootstrapped functional medicine and hormone health coaching platform that sells 1:1 coaching, self-study programs, and an ICF-accredited coach certification directly to women in 20+ countries seeking natural solutions for hormone imbalances, PMS, PCOS, fertility, and menopause.

Ownership category

akta.pro rank

Product category

Women's Hormone Health Coaching

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Hormone health coaching
• Functional medicine programs
• Women's wellness education
• Holistic nutrition coaching
• Certified coach training

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching Programs: One-on-one and group health coaching delivered via video calls. Programs include Hormone Coaching (€395/month x 6 months), Fertility Coaching (€495/month x 6 months), Individual Coaching (€500 one-time, 4 weeks), and One Coaching (€150 one-time session). Coaching is available in English, German, and Dutch and addresses conditions including PMS, PCOS, thyroid issues, endometriosis, autoimmunity, menopause, and burnout.
2. Digital Self-Study Programs: Self-study video courses sold as one-time purchases. The Personal Body Reset (€695 one-time) provides 6 weeks of content with 6 modules, 10+ workbooks, personal nutrition plan, and lifetime access. The Female Cycle Superpowers course teaches cycle syncing. The 30-Day Cleanse & Restore is also offered as a digital program with supplements.
3. Women Empowerment Coach Certification: ICF-accredited 6-month certification program (next cohort starts March 4th, 2026) that trains professional coaches in women's health, embodiment, and ICF coaching competencies. Revenue generated through program tuition fees.
4. Essential Oils & Supplements (dōTERRA Partnership): Resells dōTERRA essential oils and wellness supplements (Lifelong Vitality Pack, Zendocrine, Terrazyme, PB Restore, DDR Prime) through wholesale membership referrals and the Essential Health Club. Customers receive 25% discount on dōTERRA orders. Commission revenue through dōTERRA wholesale affiliate model.
5. Essential Health Club Membership: A membership community (1,500+ active members) providing ongoing access to 50+ masterclasses, ebooks, recipes, and expert content. Bundled with supplement purchases and available as standalone subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

healthcoachFX delivers functional-medicine-based hormone health coaching through signature self-paced digital programs (Personal Body Reset, Female Cycle Superpowers, Cleanse & Restore), 1:1 and group coaching packages with DUTCH hormone lab testing, and an ICF-accredited 6-month Women Empowerment Coach Certification. It complements these with an Essential Health Club membership community and resells dōTERRA essential oils and supplements through an affiliate wholesale channel.

Product overview

healthcoachFX is a hormone health coaching platform offering educational programs, coaching services, and wellness products. The core offering consists of coaching programs (Personal Body Reset, Hormone Coaching packages, Women Empowerment Coach Certification), educational courses (Female Cycle Superpowers), and detox programs (Cleanse & Restore). These are complemented by essential oils and supplements through dōTERRA partnership and the Essential Health Club membership community. The company operates on a hybrid model combining digital programs with personalized 1:1 coaching support.

Differentiator

Problem solved

Functional benefit

Brands

• Embodied Leadership Coaching Institute (ELCI): The brand under which the Women Empowerment Coach Certification (WECC) program is offered, as stated in the legal terms: 'Embodied Leadership Coaching Institute by healthcoachFX'.

Products and services

• Personal Body Reset 6-week signature functional medicine coaching program that addresses root causes of hormone imbalance, skin, gut, immunity and weight issues through anti-inflammatory food and lifestyle interventions. Includes Body Typing Test, Health Check, Stress Check, 6 modules with 10+ workbooks, personal nutrition and recipe plan, 2 one-on-one video coaching sessions, and lifetime access. Targeted at women with hormone-related symptoms globally.
• Hormone Coaching (Foundation, Integration, Transformation) Three-tier personalized 1:1 coaching packages (Foundation, Integration, Transformation) featuring DUTCH hormone lab testing, intake session, personal protocol and professional coaching to address root causes of hormone imbalance including period pains, mood swings, weight, skin, gut issues, PMS, PCOS, thyroid, endometriosis, autoimmunity, menopause and burnout. Available globally in English, German and Dutch.
• Female Cycle Superpowers Self-paced video course teaching women to match food, exercise and daily planning to the four phases of the menstrual cycle for improved periods, fertility and energy. Targeted at women seeking natural relief from PMS, mood swings and heavy migraines.
• Cleanse & Restore 30-day detox and restoration program focused on liver, kidney and gut health. Combines supplements, anti-inflammatory recipes and two wellness consultations to clear inflammation, support weight loss and prepare clients for deeper hormone-coaching programs.
• Women Empowerment Coach Training & Certification (WECC / ELCI) 6-month internationally ICF-accredited coach certification program (also IPHM-accredited) combining professional coaching, women's health and embodiment. Includes 70 hours of training across 6 modules, 12 biweekly live Zoom sessions, lifetime e-learning access, community space, coaching circles, and two expert teachers (Laura van de Vorst & Mona Hassan). Targeted at aspiring and professional coaches seeking ICF credentials across 20+ countries and 15+ industries.
• Essential Health Club Membership Subscription-based membership community delivering 50+ masterclasses, ebooks, recipes, hormone balance content and expert resources, with 1,500+ active members. Bundled with supplement purchases and available as a standalone subscription; includes essential oils member benefits through the dōTERRA partnership.
• dōTERRA Essential Oils and Supplements dōTERRA CPTG essential oils and supplement kits sold through healthcoachFX's affiliate/wholesale membership model, including Home Essentials Kit, Family Essentials Kit, AromaTouch Diffused Kit, Natural Solutions Kit and Cleanse & Restore Kit. Customers who enroll through healthcoachFX receive a 25% wholesale discount.

Quantifiable outcome

• 96-98% of clients report reduction in hormone imbalance symptoms including weight issues, brain fog, skin problems, bloating, energy decline, PMS, and menstrual pain
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• dōTERRAcoreChannel Partner/ Reseller/ DistributorhealthcoachFX partners with dōTERRA to offer CPTG (Certified Pure Tested Grade) essential oils and wellness supplements to clients worldwide. The partnership includes co-selling of the Cleanse & Restore Kit, Home Essentials Kit, Family Essentials Kit, Natural Solutions Kit, and individual dōTERRA products (Lifelong Vitality Pack, Zendocrine Complex, Terrazyme, GX Assist, PB Restore, DDR Prime, Lemon oil). Clients who purchase through healthcoachFX receive a 25% wholesale discount on dōTERRA orders. The partnership leverages dōTERRA's co-impact sourcing model and CPTG quality certification. healthcoachFX promotes these products as part of its holistic wellness ecosystem and earns commission through the wholesale referral model.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• MindBodyGreen: MindBodyGreen is a women's wellness content and education platform that has featured healthcoachFX in earned media. Adjacent ecosystem participant that drives top-of-funnel awareness for the women's hormone coaching category rather than a direct competitor.
• dōTERRA: dōTERRA is healthcoachFX's essential oils and supplements wholesale partner. Not a competitor; rather an ecosystem supplier whose affiliate economics underpin a portion of healthcoachFX's revenue and supplement product offerings.

Broad incumbents

• Parsley Health: Parsley Health is a functional medicine membership practice offering root-cause care for women, including hormone-related conditions. Overlaps in functional-medicine philosophy and women's hormone health target market but operates with a clinician-led model rather than coaching-led.
• Institute for Integrative Nutrition (IIN): IIN is a large, established health coaching certification school offering curricula broadly comparable to healthcoachFX's Women Empowerment Coach Certification. Overlaps in the coach-training category but at much greater scale and without healthcoachFX's specific women's-hormone specialization.
• Health Coach Institute: Health Coach Institute offers accredited health coaching certifications and business training for coaches. Comparable to healthcoachFX's ELCI Women Empowerment Coach Certification in the broader health-coach certification category, though it does not focus on women's hormones.

Direct peers

• Flo Living: Flo Living, founded by Alisa Vitti, offers women's hormone and cycle-sync coaching programs with a similar target audience (women with hormone imbalances) and a comparable digital program + community model. Directly competes with healthcoachFX in the women's hormonal health coaching niche.
• BeBalanced by Hormone Reset: BeBalanced is a franchise network of hormone-based weight loss centers offering in-person coaching and supplementation programs for women with hormonal imbalance. Comparable target customer and hormone-coaching methodology, though delivered in-person through a franchise model rather than digitally.
• Dr. Jolene Brighten: Dr. Jolene Brighten operates digital programs, supplements, and practitioner training centered on women's hormone health, including postpartum thyroid and birth-control-related hormone balance — directly comparable in target audience and functional medicine methodology.
• MyFLO (by Flo Living): MyFLO is Alisa Vitti's cycle-tracking app and 28-day hormone reset program — a direct functional parallel to healthcoachFX's Female Cycle Superpowers course and Personal Body Reset. Both products compete for the same women's cycle-and-hormone education buyer.

Emerging players

• Function Health: Function Health is a functional medicine membership offering comprehensive lab testing and practitioner consults. Comparable only at the higher-touch end — it overlaps with healthcoachFX's hormone testing add-ons but operates with a clinical/membership model rather than coaching-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthcoachfx
• Instagraminstagram.com/lauravandevorst
• Xx.com/healthcoachfx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about healthcoachFX