myFLO

What myFLO does

myFLO is an Australian workflow and field service management SaaS platform, operated by parent company e-Net Solutions Pty Ltd and founded in Sydney in 1999 by CEO Michael Stornelli following the merger of his prior company Rapdel. The platform automates admin-intensive tasks across the full business workflow, from initial customer requests through purchase orders, technician dispatch, invoicing, and payment receipts, with real-time mobile access for field staff (work orders, time clocking, photos, charges, quotes). The product portfolio is tiered: myFLO Business targets 6-50 employee companies, myFLO Enterprise targets 51+ employee organizations with full system customization, and myFLO Pest is a purpose-built vertical product for the pest control industry.

The underlying technology is a proprietary, continuously updated workflow engine with integrations into Australian accounting platforms (MYOB, Xero, Reckon, Levesys) plus communication (SMS, email), weather, and document tooling (Excel, Word). The company is experimenting with AI-powered analysis of captured workflow data to improve customer outcomes, though AI capabilities are nascent.

myFLO sells through a direct, sales-led motion primarily targeting the Australian domestic market, via phone (1300 number) and website contact forms, with free trials used for qualification. Pricing is quote-based annual subscription, segmented by company size tier. Customers span government departments and councils (e.g., The Hills Shire Council), SMEs, and multinationals across HVAC, electrical, plumbing, pest control, construction, and energy/solar verticals, with a base of 2,000+ users. The company is bootstrapped under private ownership, has 11-50 employees, and has not raised external venture or private equity funding.

Name

myFLO

Legal name

e-Net Solutions Pty Ltd

Website

https://myflo.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

myFLO is an Australian SaaS workflow and field service management platform founded in 1999, serving HVAC, electrical, plumbing, pest control, construction, and government clients with tiered Business, Enterprise, and Pest products, mobile field access, and accounting integrations.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Field service management
• Workflow automation software
• Job management system
• Mobile workforce software
• ERP workflow platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): Subscription-based workflow software with two tiers: Business (6-50 employees) and Enterprise (51+ employees). Includes ongoing free upgrades as part of the package.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

myFLO is a paperless field service management and workflow software platform that handles the complete business workflow from initial requests through purchase orders, technician dispatch, invoicing, and payment receipts. The software provides mobile field access, real-time data dashboards, workflow automation, and integrations with accounting systems (MYOB, Reckon, Xero, Levesys). It is offered in tiered subscriptions (Business for 6-50 employees, Enterprise for 51+ employees) plus a purpose-built sub-product (myFLO Pest) for the pest control industry.

Product overview

myFLO offers a single unified workflow software platform that serves as a complete field service management solution. The product portfolio includes myFLO (core platform), myFLO Business (for 6-50 employees), myFLO Enterprise (for 51+ employees), and myFLO Pest (purpose-built for pest control). Both Business and Enterprise tiers share the same core platform with the Enterprise tier adding system customization, multi-department management, timesheet approval tracking, roster management, and external system integration capabilities. The software handles complete workflows including initial requests, purchase orders, technician dispatch, invoicing, payment receipts, and provides real-time data for informed business decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• myFLO Paperless field service management and workflow software that handles the complete business workflow from initial requests through purchase orders, technician dispatch, invoicing, and payment receipts, with mobile field access, real-time dashboards, and accounting integrations. Designed for trade and service businesses seeking to cut admin time, reduce response times, and track field performer performance.
• myFLO Business Workflow software tier designed for companies with 6-50 employees, offering the ability to tailor the workflow through system master data and scale with the business as it grows. Targets growing SMEs that need core workflow management with industry-specific configuration.
• myFLO Enterprise Workflow software tier designed for businesses with 51+ staff that typically have ERP software in place. Offers full system customization, multi-department management, timesheet approval tracking, roster management, and external system integration capabilities.
• myFLO Pest Purpose-built field service management system for the pest control industry that handles the entire business workflow from onboarding new staff through completing pest control jobs to setting up recurring maintenance programs. Described as the most extensive product on the market for pest control.

Quantifiable outcome

• Admin time reduced by 70%, saving 3 FTE staff
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• MYOBcoreTechnology or IntegrationAccounting software integration allowing seamless data flow between myFLO workflow system and MYOB for invoicing, financial tracking, and business management.
• ReckoncoreTechnology or IntegrationAccounting software integration providing financial system connectivity for businesses using Reckon as their accounting platform.
• XerocoreTechnology or IntegrationCloud accounting integration enabling real-time financial data synchronization between myFLO field service management and Xero accounting software.
• LevesyscoreTechnology or IntegrationSpecialized accounting system integration for businesses requiring connectivity with Levesys financial management solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tradify: New Zealand-based job management software for trade businesses (electrical, plumbing, HVAC). Similar SMB focus, mobile-first workflow, and accounting integrations (Xero) to myFLO.
• ServiceM8: Australian-headquartered field service management SaaS (now owned by Salesforce) targeting trade and service businesses with mobile job management. Highly comparable in geography, target customer (small-medium field service operators), and product category to myFLO.
• Jobber: Canadian field service software for home service businesses (HVAC, plumbing, landscaping). Comparable SMB target segment, recurring revenue model, and mobile workforce capabilities, though serving different geography.
• Simpro: Australia/NZ-origin field service management platform serving trade and service contractors globally. Comparable in target verticals (HVAC, plumbing, electrical), mobile workforce focus, and recurring revenue model to myFLO.
• AroFlo: Australian field service management software for trades, maintenance, and service companies with quoting, scheduling, job tracking, and accounting integrations. Direct overlap with myFLO in geography, customer base, and core FSM feature set.
• GeoNext: Australian field service and job management software for small-medium trade businesses. Closely comparable in geography (Australia), customer size (SMB), and core FSM feature set to myFLO Business.

Broad incumbents

• ServiceTitan: US-based, well-capitalized field service management platform serving residential and commercial trades. Significantly larger scale than myFLO but operates in the same FSM category with comparable workflow automation, dispatch, and ERP-adjacent features.
• Microsoft Dynamics 365 Field Service: Enterprise-grade FSM solution bundled within Microsoft Dynamics 365. Targets large organizations needing deep customization and ERP integration — directly competes with myFLO Enterprise in the 51+ employee segment.
• Salesforce Field Service: Enterprise FSM offering from Salesforce (parent of ServiceM8). Competes with myFLO Enterprise for large multi-department customers requiring workflow customization and CRM/ERP ecosystem integration.

Emerging players

• Connecteam: Mobile-first employee and operations management platform with FSM-adjacent features (scheduling, job tracking, time clock). Targets similar deskless field-worker use cases but with a broader workforce management orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myflo.com.au
• LinkedInlinkedin.com/company/myflo-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myFLO