Name

ONE

Legal name

one.de IT-Handelsgesellschaft mbH

Website

https://one.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Custom-built Personal Computers

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Computers (3571)

akta.pro primary industry

PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)

akta.pro secondary industries

PC Gaming Computers & Peripherals Retail (CRACABAI), PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), Gaming PCs (Desktops & Laptops) (HDACAAAH), Mini PCs & Small Form Factor Desktops (HDACAAAI), Consumer Laptops (Mainstream & Premium) (HDACAAAF)

Keywords

• Custom gaming PCs
• Configurable desktop computers
• Business workstations
• Gaming notebooks
• Refurbished PCs

Headquarters

HQ city

Schortens

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Pre-configured PCs: Sale of pre-configured gaming PCs, business PCs, and notebooks at fixed price points
2. Custom Configured PC Sales: Custom PC configuration sales where customers select individual components through the configurator
3. Accessories and Peripherals: Sale of gaming accessories including monitors, keyboards, mice, headsets, and gaming chairs
4. Refurbished/Used Systems: Sale of refurbished IT equipment under ONE REFURBISHED brand
5. Financing Services: Partnership with Consors Finanz and easyCredit for installment payment options, generating revenue through financing arrangements

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ONE.de designs, assembles, and sells customizable gaming PCs, business PCs, workstations, mini PCs, and notebooks through its own e-commerce platform and a B2B division (Waibel Systems). Customers can either buy pre-configured systems or use the proprietary PC Konfigurator to select individual components with automatic compatibility checking and real-time pricing. All systems are manufactured and 8-hour stress-tested in Germany and shipped with up to a 36-month warranty and 10 years of free technical support.

Product overview

ONE.de is a German online PC retailer operating four sub-brands — ONE GAMING (gaming), ONE PRO (business/professional), ONE BASIC (budget), and ONE REFURBISHED (certified pre-owned) — plus the B2B Waibel Systems division. The portfolio spans customizable desktop gaming PCs (entry to extreme high-end, including Aqua Series water-cooled systems, Silent PCs, Streaming PCs, Cozy Gaming, Mini Gaming PCs, and Special Edition collaborations with Corsair, ASUS, MSI, Thermaltake, and be quiet!), professional workstations and Creator PCs (RTX Studio), business and office desktops, mini PCs, and a full line of gaming and business notebooks. The company also sells proprietary ONE GAMING accessories (keyboards, mice, headsets, chairs, RGB gear), third-party gaming monitors, and PC upgrade kits. The ONE.de PC Konfigurator is the proprietary online platform enabling customers to individually build and customize systems with real-time component compatibility checking.

Differentiator

Problem solved

Functional benefit

Products and services

• ONE GAMING Gaming PCs Customizable gaming desktop PCs available in entry-level, mid-range, and high-end configurations supporting AMD Ryzen and Intel Core processors, NVIDIA GeForce RTX and AMD Radeon graphics, DDR4/DDR5 RAM, and PCIe SSDs with air, AiO liquid, or custom water cooling options. Targeted at individual gamers from casual to enthusiast tiers.
• ONE GAMING Aqua Series Custom hardline water-cooled gaming desktop PCs with handcrafted tubing and color-customizable coolant (blue, green, red, orange, purple, white/clear) paired with RGB lighting for aesthetic customization. Targeted at enthusiast gamers seeking premium aesthetics and cooling performance.
• ONE PRO Business PCs Desktop PCs designed for professional and office environments featuring business-grade processors, reliable storage, and business-focused configuration options. Targeted at office and business users.
• ONE PRO Workstations High-performance workstation PCs built for professional workloads such as 3D rendering, CAD, video editing, and scientific computing. Targeted at professional creators, engineers, and technical users.
• ONE PRO Mini PCs Compact desktop PCs in small form factors suitable for space-constrained office or home environments while delivering reliable performance. Targeted at office and home users needing compact computing.
• ONE PRO Creator PCs (RTX Studio) Desktop systems built around NVIDIA RTX Studio certification, optimized for content creators working in video editing, 3D rendering, and live streaming. Targeted at professional and prosumer content creators.
• ONE PRO Office PCs Desktop systems designed for everyday office productivity tasks including document processing, web browsing, and spreadsheet work at budget-friendly price points. Targeted at office users and small businesses.
• ONE GAMING Gaming Notebooks Portable gaming laptops available in 15.6- to 18-inch displays with high refresh rates, NVIDIA GeForce RTX and AMD Radeon graphics, DDR5 RAM, PCIe SSDs, including Copilot+ PC options. Targeted at gamers seeking portable high-performance.
• ONE GAMING Multimedia Notebooks Laptops optimized for multimedia consumption and content creation in 15-inch and 17-inch form factors with balanced performance for entertainment and creative work.
• ONE PRO Business Notebooks Professional laptops designed for business users offering reliable performance, security features, and portability for enterprise environments. Targeted at business and enterprise mobile users.
• ONE PRO Creator Notebooks High-performance laptops targeting content creators with powerful processors and graphics cards suitable for video editing, graphic design, and 3D rendering on the go.
• ONE GAMING Office / Student Notebooks Laptops designed for students and general office use offering affordable performance for everyday academic and productivity tasks.
• ONE GAMING Accessories (proprietary peripherals) ONE.de's proprietary gaming peripheral line including RGB gaming keyboards (mechanical and rubber-dome), gaming mice, headsets, gaming chairs, setup bundles, floor mats, and PC case accessories. Targeted at PC gaming enthusiasts.
• ONE GAMING Peripherals (third-party catalog) Gaming peripherals catalog including keyboards, mechanical keyboards, headsets, mice, mousepads, gaming controllers, bundles, streaming equipment, and gaming lighting accessories.
• Gaming Monitors Gaming monitors including iiyama G-Master series and MSI gaming monitors in various sizes and refresh rates for competitive and immersive gaming.
• PC Upgrade Kits Bundles containing motherboard, graphics card, CPU, and RAM designed to upgrade an existing PC system without requiring a full new purchase.
• Gaming PC Complete Sets Bundled gaming PC packages that include a gaming PC along with complementary peripherals (monitors, keyboards, mice) for a complete out-of-the-box gaming setup.
• ONE.de PC Konfigurator ONE.de's proprietary online PC configuration tool that allows customers to customize and build their own desktop PCs or laptops by selecting individual components (CPU, GPU, RAM, storage, cooling, OS) with real-time compatibility checking and pricing.
• ONE.de Streaming PCs Desktop PCs optimized for live streaming with powerful CPUs and GPUs to handle both gaming and simultaneous encoding workloads. Targeted at streamers and content creators.
• ONE.de Silent PCs Desktop PCs designed for near-silent operation using noise-dampening components, suitable for quiet environments or users who prioritize low noise levels.
• ONE.de Cozy Gaming PCs Entry-level gaming PCs positioned for casual and relaxed gaming experiences, balancing affordability with adequate gaming performance. Targeted at casual gamers.
• ONE GAMING Mini Gaming PCs Compact gaming desktop PCs in small form factors offering gaming performance in space-saving designs for users with limited desk space.
• ONE.de Special Edition Gaming PCs Collaborative special-edition gaming PCs featuring branded components and aesthetics from partners including Corsair iCUE Edition, ASUS Edition, MSI Edition, Thermaltake Edition, and be quiet! Edition. Targeted at enthusiast gamers and brand-affinity buyers.
• Waibel Systems (B2B Business IT Solutions) ONE.de's B2B division providing individually configured IT systems for business customers, public institutions, educational facilities, and eSports organizations. Features ISO-certified manufacturing in Germany, BTO production from unit 1, and white-label options, served by dedicated account managers.
• ONE REFURBISHED Refurbished technology sub-brand offering certified pre-owned PCs, notebooks, and accessories at reduced prices. Targeted at price-sensitive consumers seeking affordable computing.

Quantifiable outcome

• 8-hour stress testing ensures zero DOA (dead on arrival) rate
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CorsaircoreStrategic or Co-development PartnerCo-branded Corsair iCUE Edition gaming PCs featuring Corsair memory, cases, and integrated iCUE RGB lighting software control. Special edition systems pre-configured with Corsair components.
• ASUScoreStrategic or Co-development PartnerASUS Edition gaming PCs featuring ASUS motherboards, graphics cards, and ROG components with coordinated branding.
• MSIcoreStrategic or Co-development PartnerMSI Edition gaming PCs featuring MSI components including motherboards, graphics cards, cases, and monitors. Featured in product listings and promotions.
• ThermaltakeminorStrategic or Co-development PartnerThermaltake Edition gaming PCs featuring Thermaltake cases and cooling solutions.
• be quiet!minorStrategic or Co-development Partnerbe quiet! Edition featuring be quiet! power supplies and cooling solutions for silent-running systems.
• iiyamacoreChannel Partner/ Reseller/ DistributorExclusive partnership for iiyama G-MASTER gaming monitors featuring in dedicated monitor sections and promotional banners.
• Western Digital (WD_BLACK/SANDISK OPTIMUS)minorChannel Partner/ Reseller/ DistributorFeatured SSDs in gaming PC configurations. Partnership announcement indicating transition from WD_BLACK to SANDISK OPTIMUS branding.
• Consors FinanzminorGTM or Marketing PartnerFinancing partner enabling installment payment options for customers purchasing PCs and notebooks.
• easyCreditminorGTM or Marketing PartnerRatenkauf (installment purchase) partner providing flexible payment solutions for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caseking: German gaming PC and components specialist (parent of Overclockers UK) operating a configurator-led D2C model and an enthusiast brand portfolio (King Mod, 8Pack), making it a direct SIBR peer to ONE.de in the German-speaking market.
• ARLT Computer: German PC system integrator and retailer selling configurable business, gaming, and workstation PCs through a direct e-commerce channel comparable to ONE.de's positioning.
• Notebooksbilliger.de: Large German online retailer specializing in notebooks and PCs with strong price leadership — overlaps with ONE.de's notebook and entry-level PC categories and competes for the same DACH consumer.
• MIFCOM: German premium gaming and workstation system integrator with in-house assembly, configurator platform, and quality testing — a closest SKU-for-SKU competitor to ONE.de's ONE GAMING and ONE PRO lines.
• Mindfactory: One of Germany's largest online retailers of configurable PCs, components, and peripherals with strong price competitiveness and a broad SKU range — directly comparable to ONE.de's core configurator-driven D2C model.
• Alternate: Major German online retailer of custom-configured PCs, components, and peripherals with same-day shipping capabilities and a comparable configurator offering, competing directly with ONE.de across gaming and B2B segments.

Broad incumbents

• Cyberport: German multi-category consumer electronics retailer carrying notebooks, PCs, and accessories from major OEMs at scale — a broader incumbent with overlapping product lines but no specialism in custom-built PCs.
• Medion: German PC and notebook brand (owned by Lenovo) selling mainstream consumer and gaming PCs via retail and e-commerce — a broader incumbent with overlapping product categories but a different go-to-market (mass retail vs. configurator).
• Dell (Alienware): Global PC OEM with Dell and Alienware gaming lines, large direct-configurator presence in Europe, and broad component supply — a broad incumbent against which ONE.de competes for premium gaming and workstation buyers.
• Lenovo (Legion): Global PC OEM with the Legion gaming line and ThinkPad/Tower workstations competing in the upper-mid gaming and professional categories that ONE.de addresses via its ONE PRO and ONE GAMING brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onecomputer
• YouTubeyoutube.com/user/ONECOMPUTERde
• Facebookfacebook.com/one.de
• Instagraminstagram.com/one.de
• LinkedInlinkedin.com/company/ect-service-gmbh-one-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONE