ProteinsXTC

Name

ProteinsXTC

Legal name

PROTEINES SAS

Website

https://proteinesxtc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Core consulting services including innovation strategy, scientific counsel, brand communication, and crisis prevention/management for food and agriculture companies.
2. L'Essentiel Subscription: Daily newsletter and alert subscription service with personal access to watch platform. Billed on quote/inquiry basis.
3. Baromètre de l'Innovation Alimentaire Mondiale: Annual publication analyzing global food innovation trends. Sold as individual editions (Inno Starter Pack, 2026 edition available).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ProtéinesXTC is a French consulting firm that advises food, agricultural, and nutrition-health companies on innovation strategy, scientific and regulatory affairs, brand communication, and crisis prevention and management. It sells four pillar advisory services (Innovation, Scientific Consulting, Brand Communication, Crisis Prevention) alongside subscription-based market intelligence products including the NewFoodData proprietary database, the L'Essentiel daily watch newsletter, and the annual Baromètre de l'Innovation Alimentaire Mondiale research report.

Product overview

ProteinsXTC is an expert consulting firm specializing in food innovation, scientific strategy, brand communication, and crisis prevention and management for the agri-food sector. The firm operates as a consulting practice and intelligence platform, offering a portfolio of proprietary and co-branded products. Core offerings include: the NewFoodData (INSPIRE) proprietary innovation database, the daily L'Essentiel newsletter and monitoring platform, the annual Baromètre de l'Innovation Alimentaire Mondiale (BIAM) research report, SIAL Insights (co-produced with Kantar and Circana), Trend Focus thematic studies, and a webinars library. Advisory services are organized across four pillars: Innovation, Scientific Consulting, Brand Communication, and Crisis Prevention & Management. In January 2025, ProteinsXTC merged with Nutrikéo, forming a combined group of approximately 50 experts with offices in Paris and Bordeaux.

Differentiator

Problem solved

Functional benefit

Brands

• NewFoodData: Proprietary database powering the Baromètre de l'Innovation Alimentaire Mondiale (BIAM) - a global food innovation tracking platform.
• L'Essentiel

Products and services

• Scientific & Strategic Consulting Services Advisory services organized across four pillars—Innovation (product development support), Scientific Consulting (health, quality, and nutrition strategy and action plans), Brand Communication (internal and expert-facing communications), and Crisis Prevention & Management (preparedness and response strategy)—delivered to agri-food manufacturers, distributors, and interprofessional organizations.
• NewFoodData (INSPIRE) Database Proprietary innovation intelligence database that tracks and archives food product innovations launched globally, powering the Baromètre de l'Innovation Alimentaire Mondiale and supporting trend analysis and competitive intelligence for food sector clients.
• L'Essentiel (Daily Watch and Alerting Service) Subscription-based daily evening newsletter delivering 5 curated and decrypted key pieces of information on food and environment topics, supplemented by real-time alerts and a customizable monitoring platform that monitors 200+ sources daily with 17,000+ articles archived.
• Baromètre de l'Innovation Alimentaire Mondiale (BIAM) Annual global food innovation barometer analyzing major evolution trends and innovation drivers worldwide, powered by the NewFoodData database. The 2026 edition marks the 30th edition and is sold as an Inno Starter Pack to actors involved in food product research, design, development, and commercialization.
• SIAL Insights (Co-branded Annual Study) Annual exclusive study commissioned by SIAL Paris and co-produced with Kantar (Food 360 study) and Circana, synthesizing consumer expectations, food innovation trends, and retail/restaurant trends at the global scale using ProtéinesXTC's Baromètre Mondial de l'Innovation data.
• Trend Focus (Thematic Studies) Thematic deep-dive studies providing focused analysis on specific food innovation topics such as sports nutrition. Available as paid thematic reports on request.
• Webinar Library (Expert Replays) Library of recorded expert webinars covering food, agricultural, health, and societal topics, including replays on functional food trends, SIAL Paris events, endocrine disruptors, labeling initiatives, innovation barometer editions, and stakeholder communication strategies.

Quantifiable outcome

• 200 sources monitored daily for market intelligence
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• NutrikéocoreStrategic or Co-development Partner · 1 January 2025Merger/alliance announced January 2025 combining ProtéinesXTC and Nutrikéo to create leading independent European consultancy in food and nutrition strategy. Combined entity has 50 experts across Paris and Bordeaux offices. Each entity retains its identity and historical clients while sharing strategic vision for nutrition sector transformation.
• SIAL PariscoreGTM or Marketing Partner · 1 January 2024Official innovation partner of SIAL Paris. Collaborates on annual SIAL Insights study combining ProtéinesXTC's Baromètre data with Kantar Food360 and Circana research.
• KantarflagshipStrategic or Co-development PartnerPartnership for SIAL Insights 2024 study. Kantar contributes Food360 study data to combined research with ProtéinesXTC's Baromètre Mondial de l'Innovation and Circana's out-of-home consumption data.
• CircanaflagshipStrategic or Co-development PartnerPartnership for SIAL Insights 2024 study. Circana contributes large-scale consumption and out-of-home dining trends data.
• CTAQ (Canadian Food Inspection Agency)minorGTM or Marketing PartnerCollaboration on SIAL Paris 2024 webinar covering trends and innovations from the SIAL Paris exhibition. Free webinar open to CTAQ members and general public.
• NewFoodDatacoreTechnology or IntegrationProprietary database technology powering the Baromètre de l'Innovation Alimentaire Mondiale. Internal platform also used for L'Essentiel daily watch service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IRI: IRI (now Circana following a 2022 merger) is a global market-research and analytics firm serving CPG, retail, and food-service clients. The pre-merger IRI entity competed with ProteinsXTC for analytical engagements at large food manufacturers and retailers, though with a focus on point-of-sale data rather than innovation trend intelligence.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm providing retail measurement, consumer panel data and CPG analytics. Overlaps with ProteinsXTC's analytical offerings for the same enterprise CPG and retail clients, but operates at much greater scale and breadth, with a different (panel-based) technology foundation.
• Euromonitor International: Euromonitor is a global market-research firm covering food, beverage, and consumer industries with much broader category breadth than ProteinsXTC. Competes indirectly by serving the same enterprise clients on multi-category consumer intelligence, but lacks ProteinsXTC's narrow vertical specialization and proprietary French food-innovation database.
• Kantar: Kantar is a global market-research and consumer insights firm with a dedicated Food service line (Food 360 study) serving the same enterprise food and retail clients as ProteinsXTC. Functions as both a peer on trend intelligence and a partner via the co-branded SIAL Insights study.

Direct peers

• Innova Market Insights: Innova Market Insights operates a global new-product launch tracking database and produces annual top trends reports for the food and beverage industry, mirroring ProteinsXTC's NewFoodData database and Baromèètre de l'Innovation Alimentaire Mondiale. It competes head-to-head for the same food innovation intelligence budgets across CPG manufacturers and ingredient suppliers.
• Mintel: Mintel is a global market-research firm specializing in food, beverage, and consumer-products intelligence with a flagship innovation database (GNPD) and category reports. It is the closest direct peer to ProteinsXTC in combining proprietary food-innovation databases with subscription and consulting offerings for the same enterprise CPG and retail clients.
• The Food People: The Food People is a UK-based food trends and innovation agency providing trend reports, consultancy, and events for the food and beverage industry. Comparable to ProteinsXTC as a specialized food-trends firm selling annual reports, trend subscriptions, and innovation consulting to FMCG and retail clients.
• Gira Food & Beverage: Gira Food & Beverage is a strategic intelligence consultancy focused on the European food and beverage industry, providing market research and consulting to manufacturers and retailers. Comparable to ProteinsXTC in its vertical specialization, geographic focus on Europe, and blend of proprietary research with bespoke consulting engagements.
• XTC World Innovation: XTC World Innovation is a Belgian food innovation consultancy that combines consumer trend analysis with product development support for global food brands. Similar to ProteinsXTC's mix of scientific consulting, innovation strategy and trend intelligence for European food manufacturers and retailers.

Emerging players

• Foodpairing (DSM-Firmenich): Foodpairing is a food innovation platform leveraging AI-driven flavor pairing and sensory science to support product development for F&B brands. Comparable to ProteinsXTC at the intersection of food innovation and data-driven insight, but with a more technology/product-led model and global reach via its parent DSM-Firmenich.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProteinesXTC
• LinkedInlinkedin.com/company/proteines

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProteinsXTC