Goehring & Morgan Construction
Goehring & Morgan Construction is a Central Florida luxury custom home builder and full-service remodeling firm founded in 1984, serving high-net-worth clients in Isleworth, Lake Nona, and Golden Oak at Walt Disney World.
- Company typePrivate
- Founded1984
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Goehring & Morgan Construction does
Goehring & Morgan Construction is a privately held luxury custom home builder and full-service residential remodeling firm founded in 1984 by Kim Goehring and Chris Morgan and headquartered at 1822 Edgewater Drive, Orlando, Florida. The company designs and builds bespoke homes and estates for high-net-worth clients in Central Florida's most prestigious private club communities — Isleworth Golf & Country Club and Lake Nona Golf & Country Club — and serves as a core builder inside Golden Oak at Walt Disney World Resort. It also constructs custom homes on individual lots in sought-after neighborhoods including Winter Park, College Park, downtown Orlando, Windermere, and Baldwin Park.
The firm's service offering spans the full custom build lifecycle, from initial floor plan and exterior elevation design through interior finish and furnishings selection, delivered via a consultative, turn-key model with continuous client collaboration. Revenue is generated through one-time project fees for each custom home or remodeling engagement; pricing is quote-based and project-specific, with no standardized tiers or published pricing. Distribution is exclusively direct sales, with lead flow driven by private club community standing, a portfolio-driven website, and client referrals.
The company operates with a small core team of nine named professionals, including Managing Partners Bo Morgan and Kevin Ball, Construction Services lead Mark Goehring, four project managers, an office manager, and an office assistant. Goehring & Morgan has been recognized as Top Custom Home Builder in Central Florida by the Orlando Business Journal and as Builder of the Year by the Master Custom Builders Council. The firm holds no patents, has no disclosed technology products or AI capabilities, and has no subsidiaries, funding rounds, or M&A activity on record.
Goehring & Morgan Construction firmographics
Firmographics- Name
- Goehring & Morgan Construction
- Legal name
- Goehring & Morgan Construction
- Website
- https://goehringandmorgan.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goehring & Morgan Construction is a Central Florida luxury custom home builder and full-service remodeling firm founded in 1984, serving high-net-worth clients in Isleworth, Lake Nona, and Golden Oak at Walt Disney World.
- Ownership category
- akta.pro rank
Goehring & Morgan Construction industry classification
Industry- Product category
- Luxury Residential Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Goehring & Morgan Construction is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Goehring & Morgan Construction business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Home Construction: Design and construction of luxury custom homes and estates in Central Florida. Revenue is generated through one-time project fees for custom home builds.
- Full-Service Residential Remodeling: Complete residential remodeling services for existing luxury homes. Generates one-time project revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom home construction and remodeling projects are priced individually based on scope, design specifications, materials, and labor requirements. No standardized pricing tiers available. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Goehring & Morgan Construction product offering
Product offeringCore offering
Goehring & Morgan Construction is a luxury custom home builder and full-service residential remodeling firm serving Central Florida. The company designs and builds luxury custom homes and estates and provides complete residential remodeling for existing luxury properties, guiding clients through floor plan selection, exterior elevations, interior finishes, and furnishings selection on a turn-key basis.
Product overview
Goehring & Morgan Construction is a luxury custom home builder and full-service residential remodeling construction firm serving Central Florida. The company was founded in 1984 by Kim Goehring and Chris Morgan. The company does not offer software products or technology platforms; rather, it provides construction and building services including custom home construction, luxury estate building, and residential remodeling. Services include working with clients on floor plan design, exterior elevations, interior finishes, and furnishings selection. The company builds in prestigious private communities including Isleworth Golf & Country Club, Lake Nona Golf & Country Club, and Golden Oak at Walt Disney World Resort, as well as neighborhoods such as Winter Park, College Park, Downtown Orlando, Windermere, and Baldwin Park.
Differentiator
Problem solved
Functional benefit
Companies that use Goehring & Morgan Construction
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Goehring & Morgan Construction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goehring & Morgan Construction partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Isleworth Golf & Country ClubcoreStrategic partnership with one of the finest private golf club communities in the country. Goehring & Morgan builds luxury custom homes within this 600-acre Windermere, FL community.
- Lake Nona Golf & Country ClubcorePartnership with 600-acre private golf club community in Orlando, FL. Company constructs custom luxury homes for members and residents.
- Golden Oak at Walt Disney WorldcoreExclusive partnership to build luxury custom single-family homes within Walt Disney World Resort, providing access to Four Seasons Resort Orlando amenities.
- Four Seasons Resort Orlando at Walt Disney WorldminorAssociated luxury resort providing amenities and services for Golden Oak community residents.
- Master Custom Builders CouncilcoreIndustry association membership. Company received Builder of the Year recognition from this council, indicating active participation and leadership in the custom home building industry.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Goehring & Morgan Construction competitors and assessment
Company assessmentDirect peers
- Arthur Rutenberg Homes: Florida-headquartered franchised luxury custom home builder with multi-decade heritage. Comparable high-end custom product and franchise/franchisee delivery model serving similar HNW buyers.
- Stock Custom Homes: Luxury custom home builder operating in Southwest Florida's most prestigious communities (e.g., Naples, Bonita Springs). Comparable end-customer and project scale, with similar club-community and waterfront focus.
- John Cannon Homes: Long-standing Florida luxury custom home builder serving Tampa, Sarasota, and surrounding Gulf Coast communities. Directly comparable product offering, customer type, and award-driven brand positioning.
- Coastal Construction Group: Large Florida-based general contractor with significant custom luxury residential portfolio in Miami and Naples. Comparable end-product (luxury custom homes) though larger scale and broader commercial work.
- Hollub Homes: Boutique custom home builder in Central and Southwest Florida focused on HNW clientele. Comparable small-scale, referral-driven custom home delivery in overlapping Florida geographies.
- Phil Kean Design Group: Florida-based luxury custom home design-build firm with showpiece projects across Central Florida. Comparable in niche, customer segment (HNW individuals), and integrated design-build delivery model.
- London Bay Homes: Luxury custom home builder in Naples and Southwest Florida, with associated development arm. Comparable luxury product, club-community integration, and emphasis on customization for HNW clients.
Broad incumbents
- GL Homes: One of Florida's largest luxury homebuilders with extensive master-planned communities targeting HNW buyers. Comparable buyer segment and Florida geography, but operates at vastly larger scale and broader product range.
- Toll Brothers: National luxury homebuilder with significant Florida presence including luxury move-up and custom segments. Comparable buyer demographic and luxury positioning, but far broader product portfolio and national scale.
- WCI Communities: Larger Florida-focused homebuilder with luxury and active-adult segments, including amenity-rich master-planned communities. Comparable Florida luxury buyer and club-community setting, though operates at materially greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Goehring & Morgan Construction social profiles
Digital presenceGoehring & Morgan Construction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goehring & Morgan Construction leadership team
Management profileNumber of profiles
Profiles11 records
Goehring & Morgan Construction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goehring & Morgan Construction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goehring & Morgan Construction
What does Goehring & Morgan Construction do?
Goehring & Morgan Construction is a luxury custom home builder and full-service residential remodeling firm serving Central Florida. The company designs and builds luxury custom homes and estates and provides complete residential remodeling for existing luxury properties, guiding clients through floor plan selection, exterior elevations, interior finishes, and furnishings selection on a turn-key basis.
Is Goehring & Morgan Construction a public or private company?
Goehring & Morgan Construction is a private company. It is classified as family owned and is currently operating.
When was Goehring & Morgan Construction founded?
Goehring & Morgan Construction was founded in 1984. It employs 1 to 10 people.
Where is Goehring & Morgan Construction based?
Goehring & Morgan Construction is headquartered in Orlando, United States, in the North America region.
How does Goehring & Morgan Construction make money?
Two revenue lines are on record. Custom Home Construction is the primary driver. The others are full-Service Residential Remodeling.
Who are Goehring & Morgan Construction's main competitors?
Direct peers on record are Arthur Rutenberg Homes, Stock Custom Homes, John Cannon Homes, Coastal Construction Group, Hollub Homes, Phil Kean Design Group and London Bay Homes. Broad incumbents are GL Homes, Toll Brothers and WCI Communities.
Does Goehring & Morgan Construction have an API?
No public API is recorded for Goehring & Morgan Construction.
What industry is Goehring & Morgan Construction in?
Goehring & Morgan Construction's product category is Luxury Residential Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.