GL Homes
- Company typePrivate
- Founded1976
- HeadquartersSunrise, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
GL Homes firmographics
Firmographics- Name
- GL Homes
- Legal name
- G.L. Homes of Florida Corporation
- Website
- https://glhomes.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
GL Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)
- akta.pro secondary industries
- First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)
Keywords
Where GL Homes is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
GL Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: One-time sale of single-family homes across multiple Florida communities. Home prices range from approximately $340,000s to over $3 million depending on community, model, and customization options. Sales occur directly through community sales centers.
- Affiliated Financial Services (GLFinancial): Mortgage financing services through affiliated company GLFinancial, offering closing cost incentives up to $25,000. Revenue generated from loan origination and servicing.
- Title and Settlement Services (Nova Title): Title insurance and settlement services through affiliated company Nova Title Company, creating integrated home purchase experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level 55+ communities (Valencia Harbor, Valencia Vista, Valencia Parc) |
| Unit Pricing | Pay-as-you-go | Mid-range 55+ communities (Valencia Ridge, Valencia Sky) |
| Unit Pricing | Pay-as-you-go | Luxury 55+ communities (Valencia Del Mar, Valencia Grand) |
| Unit Pricing | Pay-as-you-go | Ultra-luxury communities (Lotus Edge, The Estates at NOMAR, Apex at Avenir) |
| One time/ perpetual license | Pay-as-you-go | Stay & Play Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
GL Homes product offering
Product offeringCore offering
GL Homes builds and sells new single-family homes across Florida's east and west coasts, with a primary focus on the award-winning Valencia 55+ active adult community brand and luxury residential developments such as Lotus Edge and Apex at Avenir. The company also offers integrated mortgage financing through GLFinancial and title services through Nova Title, plus the Stay & Play "try before you buy" program that lets prospective buyers experience communities firsthand.
Product overview
GL Homes is one of Florida's largest privately owned homebuilders specializing in luxury homes and 55+ active adult communities. The company operates a multi-brand portfolio of residential developments across Florida's east and west coasts. The core 55+ active adult offering is the Valencia brand series (Valencia Vista, Valencia Parc, Valencia Del Mar, Valencia Grand, Valencia Harbor, Valencia Ridge, Valencia Sky), which feature resort-style amenities including clubhouses, tennis/pickleball courts, and social facilities. Luxury communities include Lotus Edge in Boca Raton and Apex at Avenir in Palm Beach Gardens. The company also offers The Estates at NOMAR in West Palm Beach. Supporting services include the Stay & Play try-before-you-buy program and GLFinancial mortgage services. The company was founded in 1976 and has built homes for over 100,000 residents.
Differentiator
Problem solved
Functional benefit
Brands
- Valencia 55+: 55+ active adult community brand featuring multiple sub-communities including Valencia Harbor, Valencia Ridge, Valencia Sky, Valencia Del Mar, Valencia Grand, Valencia Parc at Riverland, Valencia Vista at Riverland, and Valencia Walk at Riverland
- Lotus Edge
- Apex at Avenir
- The Estates at NOMAR
- Stay & Play
Products and services
- Valencia Vista at Riverland 55+ active adult community within the 4,000-acre Riverland master-planned development in Port St. Lucie, Florida, featuring six home collections ranging from Club Villas to Crown Collection. Priced from mid $300s to $900s.
- Valencia Parc at Riverland 55+ active adult community within the Riverland master-planned development in Port St. Lucie. Features multiple home collections including Club Villas, Premier, Regal, Signature, Vintage, and Crown collections. Priced from mid $300s to $900s.
- Valencia Del Mar Luxury 55+ active adult community in Boynton Beach, Florida, on approximately 188 acres. Features a 43,000+ square foot clubhouse, clay tennis courts, pickleball courts, and bocce courts. Priced from $1.2M to $2.5M.
- Valencia Grand
Quantifiable outcome
- Over 100,000 people have lived in GL homes across Florida over five decades
- +1 more outcomes
Companies that use GL Homes
Customer profileSegments3 records
Ideal customer profiles3 records
GL Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GL Homes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GLFinancial Services, LLCcoreAffiliated mortgage lending company providing financing to GL Homes buyers with closing cost incentives up to $25,000. Part of integrated home purchase experience. Operates as separate entity but under GL Homes corporate umbrella, ensuring seamless lending experience without delays or hurdles typical of third-party lenders.
- Nova Title CompanycoreAffiliated title insurance and settlement services company providing title insurance, closing services, and owner's title policy for GL Homes purchases. Combined with GLFinancial to create integrated purchase experience with incentives for buyers using both services.
- Feeding South FloridaminorLeading hunger relief organization supported by GL Homes philanthropy initiatives. Part of company's broader community support program encompassing 2,000+ organizations over the years.
- Habitat for HumanityminorHousing nonprofit organization partnered with GL Homes for community well-being and development initiatives, supporting housing stability in Florida communities.
- Huizenga HoldingscoreDevelopment partner for The Estates at NOMAR luxury neighborhood within Northwood Marina Quarter in West Palm Beach. Huizenga Holdings has been acquiring land and planning the area for over two decades, with GL Homes joining the project in 2024 to develop luxury single-family homes.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
GL Homes competitors and assessment
Company assessmentBroad incumbents
- Lennar Corporation: Lennar is the largest homebuilder in Florida and the US, with deep active-adult (Heritage Collection) and luxury offerings directly overlapping GL Homes' Valencia brand and high-end communities. Comparable on geography, product, and integrated mortgage/title services.
- D.R. Horton: D.R. Horton is the largest US homebuilder by volume with significant Florida operations across entry-level to luxury (through Emerald Homes and D.R. Horton Express). Comparable on Florida market presence though much broader portfolio.
Direct peers
- PulteGroup: PulteGroup operates the Del Webb brand — the most recognized 55+ active adult homebuilder in the US — and Centex for first-time buyers, directly competing with GL Homes' Valencia 55+ portfolio across Florida and nationwide.
- Taylor Morrison Home: Taylor Morrison is a top-5 US homebuilder with strong Florida presence and a dedicated active-adult brand (Aveia) plus luxury offerings, directly comparable to GL Homes' Valencia 55+ and Lotus Edge luxury segments.
- Toll Brothers: Toll Brothers is the leading US luxury homebuilder, competing head-to-head with GL Homes' Lotus Edge, Apex at Avenir, and Estates at NOMAR ultra-luxury product lines in premium Florida markets like Boca Raton and Palm Beach Gardens.
- Kolter Homes: Kolter Homes is a Florida-based private builder focused on luxury single-family and active-adult communities, directly comparable to GL Homes' Valencia and Lotus Edge brands in geography, price tier, and customer profile.
- Mattamy Homes: Mattamy Homes is one of the largest privately owned homebuilders in North America with major Florida operations and active-adult product offerings, comparable to GL Homes on private ownership structure and Florida community development model.
- Neal Communities: Neal Communities is a Florida-focused private homebuilder with strong Sarasota/Fort Myers/Naples presence and active-adult product lines, directly comparable to GL Homes' west coast Valencia Harbor and Valencia Sky communities.
- Minto Communities: Minto Communities is a Florida-based private builder specializing in master-planned, active-adult, and luxury single-family communities — directly comparable to GL Homes on product mix, geography, and private ownership structure.
- M/I Homes: M/I Homes is a publicly traded regional homebuilder with significant Florida operations across move-up and luxury segments, comparable to GL Homes on Florida geographic focus and detached single-family product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GL Homes social profiles
Digital presenceGL Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
GL Homes leadership team
Management profileNumber of profiles
Profiles2 records
GL Homes subsidiaries and ownership
Company hierarchySubsidiaries4 records
GL Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GL Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GL Homes
What does GL Homes do?
GL Homes builds and sells new single-family homes across Florida's east and west coasts, with a primary focus on the award-winning Valencia 55+ active adult community brand and luxury residential developments such as Lotus Edge and Apex at Avenir. The company also offers integrated mortgage financing through GLFinancial and title services through Nova Title, plus the Stay & Play "try before you buy" program that lets prospective buyers experience communities firsthand.
Is GL Homes a public or private company?
GL Homes is a private company. It is classified as family owned and is currently operating.
When was GL Homes founded?
GL Homes was founded in 1976. It employs 251 to 500 people.
Where is GL Homes based?
GL Homes is headquartered in Sunrise, United States, in the North America region.
How does GL Homes make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are affiliated Financial Services (GLFinancial) and title and Settlement Services (Nova Title).
Who are GL Homes's main competitors?
Broad incumbents on record are Lennar Corporation and D.R. Horton. Direct peers are PulteGroup, Taylor Morrison Home, Toll Brothers, Kolter Homes, Mattamy Homes, Neal Communities, Minto Communities and M/I Homes.
Does GL Homes have an API?
No public API is recorded for GL Homes.
What industry is GL Homes in?
GL Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused), with a secondary code of FSALAAAG, First-Time Homebuyer (FTHB) Mortgage Origination. Its NAICS code is 236117 and its SIC code is 1520.