Eduardo's Mexican Restaurant

What Eduardo's Mexican Restaurant does

Eduardo's Mexican Restaurant is a privately held, family-owned full-service Mexican restaurant founded in 1994 and operating a single brick-and-mortar location in Corona, California. The restaurant serves breakfast, lunch, and dinner across three dayparts, anchored by a broad menu organized into traditional categories: Platillos Mexicanos (main courses priced $18.99–$42.99), Combos y Burritos ($10.99–$18.99), Mariscos (seafood), Entradas (appetizers), Sopas y Ensaladas, and Desayunos (breakfast items $8.99–$17.29). The culinary model is built on market-sourced fresh meats and vegetables and traditional recipes, with vegetarian entrees offered; technology is purely conventional cooking technique with no proprietary software, mobile app, or digital infrastructure beyond a Webflow-based marketing website.

Revenue is generated entirely through transaction-based, unit-priced sales to walk-in dine-in customers (the primary segment), supplemented by a catering line for events and groups, plus a beverage program featuring Mexican and American beer ($4.50–$5.50) and a specialty soju-based cocktail menu ($9–$11). Distribution is restricted to one physical location in Southern California, with off-premise catering extending the service radius modestly into surrounding areas. Marketing is limited to organic social channels — Facebook, Twitter, Instagram — and the company website, with no paid acquisition, app, or loyalty infrastructure disclosed.

The business is operated independently with no institutional investors, no parent company, no disclosed leadership team, no patents, and no awards. The company has not raised external funding, has not expanded beyond its single Corona location in 30+ years, and shows no M&A or restructuring activity in the input data. Operating status is confirmed active via the live website and full menu presentation.

Name

Eduardo's Mexican Restaurant

Legal name

Eduardo's Mexican Restaurant

Website

https://eduardosmex.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Eduardo's Mexican Restaurant is a single-location, family-owned Mexican restaurant in Corona, California, founded in 1994, serving traditional breakfast, lunch, dinner, and catering to local diners using market-sourced ingredients and recipes.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Mexican restaurant dining
• Authentic Mexican cuisine
• Event catering services
• Mexican food and drinks
• Breakfast and lunch specials

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Food Service: Revenue from serving Mexican food dishes including entrees, combos, and appetizers to dine-in customers. Transaction-based model with unit pricing per menu item.
2. Catering Services: Catering service for events offering full catering menu options for groups.
3. Beverage Sales: Revenue from beer, cocktails, and specialty drinks including Mexican beer ($5.50), American beer ($4.50), and craft margaritas and cocktails ($9-$11).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eduardo's Mexican Restaurant is a single-location full-service Mexican restaurant in Corona, California, operating since 1994. It serves authentic Mexican cuisine across breakfast, lunch, and dinner service periods, complemented by an event catering service and a full bar offering Mexican beer, American beer, and specialty cocktails such as margaritas and soju-based drinks.

Product overview

Eduardo's Mexican Restaurant is a single-location full-service dining establishment in Corona, California, operating since 1994. The restaurant offers a unified dining experience centered on authentic Mexican cuisine across multiple meal periods. Its product portfolio includes core dining services with an extensive food menu organized by category (Platillos Mexicanos, Combos y Burritos, Mariscos, Entradas, Sopas y Ensaladas, Desayunos/Breakfast), complemented by add-on services for catering, beverages (Beer & Drinks), and daily lunch/breakfast specials. The restaurant positions itself on traditional recipes using fresh market ingredients, with vegetarian options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant Service Full-service Mexican restaurant offering breakfast, lunch, and dinner dine-in service in Corona, California. Targets local residents and visitors seeking authentic Mexican cuisine.
• Catering Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Chipotle Mexican Grill: Largest U.S. Mexican fast-casual chain and category-defining operator; benchmark for category sizing, pricing pressure, and digital ordering capability that Eduardo's competes against.
• Taco Bell: Mass-market Mexican QSR under Yum! Brands; outsized category-shaping presence that anchors consumer price expectations against which Eduardo's full-service positioning must differentiate.
• On The Border Mexican Grill & Cantina: Full-service national Mexican chain with a strong bar and cantina program — directly comparable format and beverage model to Eduardo's sit-down + bar setup.
• El Torito: California-rooted full-service Mexican chain operating dine-in, cantina-style bar service, and Mexican-cuisine menus — historic format peer for a Southern California independient.
• Del Taco: Mexican QSR chain founded and headquartered in Southern California; relevant category competitor shaping Mexican-cuisine pricing and traffic dynamics in Eduardo's home market.

Direct peers

• Qdoba Mexican Eats: National Mexican fast-casual chain offering dine-in, takeout, and catering — comparable breadth of menu (combos, burritos, Mexican entrees) plus an active catering channel similar to Eduardo's.
• Rubio's Coastal Grill: California-anchored Mexican restaurant chain with a sit-down casual menu, seafood- and taco-leaning line, and dine-in/takeout model directly comparable to Eduardo's full-service Mexican format.
• Freebirds World Burrito: Texas-grown burrito-and-combo concept with a customization-centric menu; relevant peer for category overlap on burritos, combos, and Mexican entrees.
• Moe's Southwest Grill: Mexican fast-casual franchise system with dine-in, catering, and a broad menu that overlaps Eduardo's categories (combos, burritos, fajitas) and operates a franchised multi-unit model.
• Baja Fresh Mexican Grill: Mexican grill chain with broad menu coverage of burritos, tacos, fajitas, and combo plates — closely mirrors Eduardo's combination-plate and Mexican-entree catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/eduardosmexrest
• Facebookfacebook.com/eduardosmex
• Instagraminstagram.com/explore/locations/2952192/united-states/corona-california/eduardos-mexican-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eduardo's Mexican Restaurant