Ecomist Australia
Ecomist Australia is a Sydney-based, privately held manufacturer and distributor founded in 1993 of automatic insect control dispensers, odour neutralizers, fragrances, and air purifiers, selling to residential consumers via e-commerce and to commercial customers across hospitality, healthcare, education, food service, and childcare through a nationwide franchise network.
- Company typePrivate
- Founded1993
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ecomist Australia does
Ecomist Australia (legally Ecomist Systems Pty Ltd, ABN 72 607 352 296) is a Sydney-based, privately held manufacturer and distributor of automatic insect control systems, odour neutralizers, fragrances, and air purifiers, founded in 1993. The company invented the original automatic insect control concept using proprietary solenoid valve dispenser technology that ejects ultra-fine particles remaining airborne longer than conventional aerosols, paired with biodegradable natural pyrethrins derived from Chrysanthemum Daisy (sourced from Tasmania and East Africa, manufactured in New Zealand). Ecomist serves both residential consumers via direct e-commerce (ecomist.com.au) and commercial customers across hospitality, healthcare, education, agriculture, food service, and childcare verticals through fully serviced subscription contracts.
The company monetises through three streams: (1) product sales of dispensers ($65-$98 AUD) and refill consumables ($63-$120 AUD per 3-pack) through its own e-commerce storefront with flat-rate $15 Australia-wide shipping; (2) recurring commercial service contracts where Ecomist staff or franchisees install, program, and replenish dispensers at customer premises; and (3) franchise licensing via a nationwide franchise network covering all metropolitan and most rural areas of Australia. The product portfolio spans the Midi and Maxi programmable dispensers, 35+ French perfume fragrance refills, single-application products (Insect Grenade with Insect Growth Regulator, Odour Bomb, Insect Sniper residual barrier, Fruit Fly Ninja), the San-Air Gel plant-based air purifier sub-brand, the ArmiSan hand sanitiser sub-brand, and Cavalier Bremworth carpet stain removers. Intellectual property and the Ecomist® trademark are owned by New Zealand parent Ecomist Systems Limited. Geographic reach is explicitly constrained to Australia, with international orders not accepted via the website.
Ecomist Australia firmographics
Firmographics- Name
- Ecomist Australia
- Legal name
- Ecomist Systems Pty Ltd
- Website
- https://ecomist.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ecomist Australia is a Sydney-based, privately held manufacturer and distributor founded in 1993 of automatic insect control dispensers, odour neutralizers, fragrances, and air purifiers, selling to residential consumers via e-commerce and to commercial customers across hospitality, healthcare, education, food service, and childcare through a nationwide franchise network.
- Ownership category
- akta.pro rank
Ecomist Australia industry classification
Industry- Product category
- Insect Control Systems
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)
- akta.pro secondary industries
- Automatic Dispensers & Refills (Metered Aerosol/Timed Release) (CRAJAEAG), Aerosol Air Fresheners & Sprays (CRAJAEAA)
Keywords
Where Ecomist Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ecomist Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of automatic insect control dispensers (Midi and Maxi models), refill cans (insect killer, fragrance, odour neutralizer), and accessory products to consumers and businesses through e-commerce website.
- Commercial Service Contracts: Fully serviced, hassle-free automatic insect control system for commercial businesses where Ecomist staff visit premises to install dispensers, program them according to specific needs, and regularly change canisters.
- Franchise Network: Ecomist operates through franchise owners in territories throughout Australia, providing local installation, service, and maintenance of dispensers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Midi Dispenser Starter Pack - Indoor use with 3 programs |
| One time/ perpetual license | Pay-as-you-go | Maxi Dispenser Starter Pack - Larger areas and semi-enclosed outdoor spaces |
| Unit Pricing | Pay-as-you-go | Natural Insect Killer Refills - 250ml for Midi Dispensers (3-pack) |
| Unit Pricing | Pay-as-you-go | Natural Insect Killer Refills - 650ml for Maxi Dispensers (3-pack) |
| Unit Pricing | Pay-as-you-go | Fragrance Refills - 250ml for Midi Dispensers (3-pack) |
| Unit Pricing | Pay-as-you-go | Fragrance Refills - 650ml for Maxi Dispensers (3-pack) |
| Unit Pricing | Pay-as-you-go | Insect Grenade - Single application fumigation |
| Unit Pricing | Pay-as-you-go | Insect Sniper - Residual spray for crawling insects |
| Unit Pricing | Pay-as-you-go | Odour Bomb - Single application odour elimination |
| Unit Pricing | Pay-as-you-go | Fruit Fly Ninja - Natural trap |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ecomist Australia product offering
Product offeringCore offering
Ecomist Australia manufactures and supplies automatic insect control dispensers (Midi and Maxi models) using proprietary solenoid valve technology, along with refill cans containing natural pyrethrin-based insect killer, 2-in-1 odour neutralizer with French perfume fragrances, and a range of complementary hygiene and air purification products. The company distributes these products through a nationwide franchise network providing fully serviced commercial installation and maintenance contracts, and through a direct-to-consumer e-commerce site for residential customers across Australia.
Product overview
Ecomist Australia offers a portfolio of automatic insect control systems, odour control & fragrancing products, and hygiene products. The core offering consists of programmable dispensers (Midi for indoor/residential use and Maxi for larger areas/semi-enclosed outdoor spaces) that release natural pyrethrin-based insect killers or French perfume fragrances. These dispensers use solenoid valve technology for finer particles that stay airborne longer. Supporting products include refills (Natural Insect Killer and Fragrance Refills), single-application products (Insect Grenade for breeding cycle control, Odour Bomb for instant odour elimination, Insect Sniper for barrier spraying), and specialty items like Fruit Fly Ninja traps. The hygiene range includes ArmiSan hand sanitiser and Cavalier Bremworth carpet stain removers. The company operates through a franchise network across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- San-Air Gel: Natural plant-based air purifier product that kills 99% of airborne viruses, bacteria, fungus, mould and spores.
- ArmiSan
Products and services
- Midi Dispenser Starter Pack
- Maxi Dispenser Starter Pack
- Natural Insect Killer Refills
- Fragrance Refills
- Odour Bomb
- Complete Insect Solution Pack
- Insect Grenade
- Insect Sniper
- Fruit Fly Ninja
- ArmiSan Hand Sanitiser
- Carpet Stain Remover (Wet)
- Carpet Stain Remover (Dry)
- San-Air Gel Air Purifier
- Commercial Insect Control Service
- Commercial Fragrance Service
- Commercial Odour Control Service
- Commercial Hygiene Services
Quantifiable outcome
- Kills 99% of airborne viruses, bacteria, fungus, mould and spores with San-Air Gel air purifier
- +3 more outcomes
Companies that use Ecomist Australia
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Ecomist Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ecomist Australia partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ecomist Australia competitors and assessment
Company assessmentBroad incumbents
- SC Johnson Professional: SC Johnson Professional sells branded pest control (Raid) and commercial facility hygiene solutions globally. Comparable to Ecomist Australia as a multinational incumbent competing in the same automatic dispenser / aerosol insecticide and commercial fragrance space, but with a much wider product portfolio and global distribution.
- Rentokil Initial: Rentokil Initial is the world's largest commercial pest control and hygiene services provider with a recurring-services franchise-style model. Highly comparable to Ecomist's commercial service contracts (dispatched technicians replacing consumables on customer premises) and overlap in hospitality, healthcare, food service and property management accounts.
- Ecolab: Ecolab provides commercial pest elimination, hygiene and air treatment programmes sold as recurring service contracts to the same hospitality, foodservice, healthcare and education verticals that Ecomist services. Comparable commercial go-to-market, recurring-revenue model and product breadth covering disinfectants, sanitizers and air care.
- Reckitt Benckiser (Mortein, Air Wick): Reckitt owns Mortein (insecticides) and Air Wick (automatic fragrance dispensers), the two categories Ecomist directly competes in across Australia and globally. Comparable product lines (aerosol insecticides + timed-release air fresheners), the same commercial and retail channels, and overlapping hospitality/household customer base.
- S.C. Johnson (Raid automatic dispensers): SC Johnson's Raid Automatic Spray System is the closest large-scale competitor to Ecomist's Midi/Maxi timed-release dispenser architecture. Same usage occasions (24/7 automatic indoor insect control), same refill consumable model, and same retail/SMB distribution motion.
- Godrej Consumer Products (HIT aerosols): Godrej's HIT brand is one of the largest aerosol insecticide portfolios globally (sprays, electric automatic dispensers, mosquito repellents). Comparable product range to Ecomist (handheld aerosols + timed-release electric dispensers) and an emerging-player competitor trying to expand into adjacent fragrance/air-care categories.
Direct peers
- Pelsis Group (Insect-O-Cutor): Pelsis, through its Insect-O-Cutor brand, manufactures professional fly-killing units (electronic insect killers) and UV light traps sold into commercial kitchens, food processing, healthcare and hospitality. Directly comparable to Ecomist's automatic dispenser business model for insect control in commercial premises.
- PestWest Electronics: PestWest designs and manufactures electronic fly killers (UV light traps) for professional and commercial use, with sticky boards and high-spec units targeted at food processing, healthcare and hospitality. Direct peer to Ecomist's commercial automatic insect control installation and service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Ecomist Australia social profiles
Digital presenceEcomist Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecomist Australia leadership team
Management profileNumber of profiles
Ecomist Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecomist Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecomist Australia
What does Ecomist Australia do?
Ecomist Australia manufactures and supplies automatic insect control dispensers (Midi and Maxi models) using proprietary solenoid valve technology, along with refill cans containing natural pyrethrin-based insect killer, 2-in-1 odour neutralizer with French perfume fragrances, and a range of complementary hygiene and air purification products. The company distributes these products through a nationwide franchise network providing fully serviced commercial installation and maintenance contracts, and through a direct-to-consumer e-commerce site for residential customers across Australia.
Is Ecomist Australia a public or private company?
Ecomist Australia is a private company. It is classified as corporate owned and is currently operating.
When was Ecomist Australia founded?
Ecomist Australia was founded in 1993. It employs 11 to 50 people.
Where is Ecomist Australia based?
Ecomist Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Ecomist Australia make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are commercial Service Contracts and franchise Network.
Who are Ecomist Australia's main competitors?
Broad incumbents on record are SC Johnson Professional, Rentokil Initial, Ecolab, Reckitt Benckiser (Mortein, Air Wick), S.C. Johnson (Raid automatic dispensers) and Godrej Consumer Products (HIT aerosols). Direct peers are Pelsis Group (Insect-O-Cutor) and PestWest Electronics.
Does Ecomist Australia have an API?
No public API is recorded for Ecomist Australia.
What industry is Ecomist Australia in?
Ecomist Australia's product category is Insect Control Systems. Its primary akta.pro industry code is CRADAKAJ, Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps), with a secondary code of CRAJAEAG, Automatic Dispensers & Refills (Metered Aerosol/Timed Release). Its NAICS code is 32532 and its SIC code is 2840.