What PestWest Electronics does

PestWest Electronics, operating commercially as PestWest Australia and historically branded Starkeys, is a Perth-based manufacturer and global distributor of commercial flying-insect control hardware, with operations dating to 1969. The company designs, builds and ships UV sticky traps, electronic fly killers, LED fly traps, specialist/ATEX-rated industrial units, outdoor units and rodent-control products from a purpose-built factory at 4 Tesla Link, Wangara, that includes in-house powder coating, sheet metal work and welding for both standard and bespoke units. Its technology stack centres on UV-A fluorescent and proprietary Quantum® X 360° LED tubes, Reflectobakt® reflective sleeves, electronic ballasts, glue-board capture systems, high-voltage electrocution grids, and the flyDetect® X IoT remote-monitoring platform (built-in camera with multi-connectivity and a multi-platform app). The portfolio spans decorative front-of-house units (Kakadu, Sunburst®, Chameleon® Uplight), professional kitchen units (Boab, Chameleon® 1x2/2x2), high-coverage industrial units (Chameleon® 4x4, Kelpie L25/40/LP440), and ATEX/IP-rated hazardous-environment units (Chameleon® EXG X, Chameleon® Qualis IP X, Chameleon® 4x4 EX).

The business model is hardware-led with a recurring consumables stream: tubes are replaced every 8–12 months (or every 3 years for QBL LED), glue boards every 1–2 months, and starters are stocked as modular ancillaries. Revenue is generated through (i) direct B2B sales from the Perth HQ (phone, email, website enquiry) to Australian and overseas accounts, (ii) a distributor network spanning 32+ countries with localized partner-recruitment pages in seven languages, (iii) exclusive Australian retail placement at Bunnings Warehouse for selected Echidna and Kelpie SKUs, and (iv) bespoke custom-manufacturing services with minimum quantities. Pricing is quote-based and not publicly disclosed; flyDetect® X is positioned on a no-subscription-fee model. End customers span 5-star hospitality, franchised food outlets, hospitals, commercial/domestic kitchens, government and public parks, international airports, and industrial hazardous-area facilities (distilleries, petrochemical, pharmaceutical, dairies, abattoirs). The company holds a 3-year written warranty on products (excluding consumables/lamps) and asserts compliance with all Australian and international safety standards, including ATEX, IP65/IP66 and HACCP.

Name

PestWest Electronics

Legal name

PestWest Australia (full registered legal name with corporate suffix not explicitly disclosed in source data; footer copyright refers to "PestWest Australia" as a "PestWest Division Company")

Website

https://pestwest.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

PestWest Electronics is a Perth, Australia-based manufacturer of commercial UV and LED flying-insect control hardware, including ATEX/IP-rated industrial units and the flyDetect® X IoT monitoring platform, distributed to 32+ countries and sold domestically via Bunnings Warehouse to hospitality, food-service, healthcare, industrial and government customers.

Ownership category

akta.pro rank

Product category

Commercial insect control equipment

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Natural/Green Pest Control Products (CRAJAHAK)

akta.pro secondary industry

Mosquito Control Products (Larvicides, Dunks, Foggers) (CRAJAHAI)

Keywords

• UV insect light traps
• Electronic fly killers
• Commercial pest control equipment
• LED fly control units
• HACCP-approved insect traps

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware sales (insect control units): Direct and distributor-led sales of UV Sticky Traps, Electronic Fly Killers, LED Fly Traps, Specialist Range units and Outdoor Fly Killers. Customers purchase units directly or via the international distributor network.
2. Consumables & replacement parts: Recurring revenue from replacement UV tubes (Quantum® X LED, QBL Retrofit LED), glue boards, starters and ancillary consumables. Tubes should be changed every 8–12 months; glue boards every 1–2 months, creating ongoing replacement demand.
3. Bespoke/custom manufacturing services: Bespoke custom-designed insect killer units built in-house at the Perth, Western Australia factory (powder coating, sheet metal work, welding). Minimum quantities apply; clients contact directly for quotes.
4. Distribution/wholesale (Australia + Overseas): Distribution of PestWest Australia products through a network of distributors across 32+ countries worldwide and across Australia; revenue generated via wholesale/ distributor sales agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PestWest Electronics (PestWest Australia / Starkeys) designs, manufactures and distributes UV-based flying-insect control products including UV sticky traps, electronic fly killers, LED fly traps, specialist ATEX/IP-rated industrial units, and the flyDetect® X IoT remote insect monitoring system. The company produces replacement consumables (Quantum® X LED tubes, glue boards, starters) and offers bespoke custom-built units from its Perth, Western Australia factory. Products are sold direct in Australia and through a network of distributors across 32+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Starkeys: Starkeys is used as a PestWest Australia brand identity, with the tagline "Starkeys - Confidence in Fly Control," and is referenced in social media handles ("PestWest-Starkeys"), the catalogue ("PestWest Starkeys Catalogue"), and product branding ("Starkeys Genuine Glue Boards," "Starkeys Compact tubes").

Products and services

• Boab FT 60 Sticky Trap Versatile double/single-sided professional UV sticky trap designed for restaurant kitchens, cafés and food halls (coverage 180m² single-sided, 360m² double-sided).
• Boab FT 80 Sticky Trap High-coverage professional UV sticky trap (4 x 18W PestWest Quantum® tubes) intended for large restaurant and hospital kitchens, cafés and food halls (up to 400m² double-sided).
• Boab Webtrap Sticky Trap Slim-line 140m² wall-mounted/freestanding sticky trap (3 x 15W Quantum® tubes) that discreetly conceals the catch for front-of-house areas such as restaurants, cafés, food halls and large domestic kitchens.
• Boab Webtrap QBL LED Classic Webtrap unit upgraded with 3 x QBL LED tubes, retaining the slim-line discreet front-of-house design (120m² coverage).
• Chameleon® 1×2 Attractive, slim, wall-mounted (or freestanding with bracket) sticky trap for food preparation areas, with 90m² coverage using annual tube change and periodic glue-board change.
• Chameleon® 1×2 Discretion Discreet slim wall-mounted unit (70m², 2 x 15W Quantum® tubes) where the front cover conceals the sticky board and catch; ideal for public-facing areas and optional QBL retrofit LED tubes.
• Chameleon® 2×2 Double-sided ceiling-suspended sticky trap for industrial and commercial food premises (180m² coverage) using 4 x 15W PestWest Quantum® tubes; particularly effective for smaller flies.
• Chameleon® Sirius (Decorative) Sophisticated front-of-house decorative sticky trap (60m², 2 x 14W Quantum® tubes) with electronic ballast and dual wall-mounting options; designed for restaurants, cafés and hotels.
• Chameleon® Uplight Wall-mounted sticky trap disguised as a wall sconce (40m², 1 x 15W Quantum® tube) with paintable front cover for discreet fly control in restaurants and eating areas.
• Chameleon® Uplight QBL LED Retrofit of the Chameleon® Uplight wall sconce with QBL LED tube technology while preserving the paintable front cover for years of reliable service.
• Kakadu Decore Sticky Trap UV-resistant ABS shell uplight (2.15kg, Cream) that hides trapped insects while offering maximum attraction; suitable for fast-food outlets, public dining areas, offices and supermarkets.
• Sunburst® Decorative all-metal and bamboo 35m² table-top or wall-mounted sticky trap (1 x 20W BL compact tube) concealing glue board and catch for hotels, restaurants, bars and retail shops.
• Sunburst® QBL LED Decorative insect light trap with QBL UVA LED bulb (60 emitters, 360° coverage, 10W — half the consumption and double the lifespan of the fluorescent model); 35-40m² coverage.
• Chameleon® Qualis Revolutionary UV LED fly control unit with 2 x Quantum X LED tubes (3-year replacement interval), full metal construction, PestWest® LED sticky board; 90-120m² wall-mounted coverage.
• Chameleon® Qualis IP X IP66-certified stainless-steel version of the Qualis for demanding environments (dairies, abattoirs, industrial kitchens) that are steam-cleaned, hosed down, damp or corrosive.
• Chameleon® Sirius X Next-generation front-of-house LED fly unit with 2 x Quantum X tubes and dedicated LED-range glue board (each board centrally dividable for two usages); dual horizontal/vertical wall mounting.
• Chameleon® EXG X ATEX-compliant custom unit (Directives 99/92/EC and 94/9/EC) for zones 1/2 and 21/22 (distilleries, petrochemical and pharmaceutical plants); 304 stainless steel + marine-grade aluminium alloy, electronic ballast, 110-130m² coverage.
• Interceptor Ultra-slim Electronic Insect Light Trap with 2 x Quantum® X LED tubes, improved guard design and stainless-steel killing grill; 90-120m² wall-mounted coverage in Charcoal Grey.
• Chameleon® 4×4 High-capacity sticky trap particularly suited for large open areas in industrial food premises, with advanced electronic ballast for reduced running costs.
• Chameleon® 4×4 EX ATEX zone 22-compliant all-stainless-steel industrial UV fly trap with IP65 rating for damp/dusty/corrosive environments; double-sided board, 4 x 40W Quantum® tubes, 440m² ceiling-suspended coverage.
• flyDetect®X 24/7 remote flying insect monitoring system with built-in high-resolution camera capturing the entire sticky board, customisable alert levels, temperature/humidity logging, and connectivity via WiFi, Ethernet or Cellular; managed through a multi-platform flyDetect® app, with no subscription fees. 70m² wall-mounted coverage.
• Echidna DS115 Insect Killer Compact 360° zinc-anneal electronic fly killer with high-voltage killing grid and removable catch tray; 45m² wall-mounted / 90m² freestanding coverage. Exclusive to Bunnings Warehouse in Australia.
• ECHIDNA DS120 Insect Killer Compact zinc-anneal electronic insect killer with QBL LED E27 globe (optional fluorescent tube); 60m² wall-mounted / 100m² freestanding. Lightweight and low maintenance for domestic and smaller commercial areas.
• Echidna DS215 Insect Killer Long-standing double-sided 360° electronic fly killer with multiple mounting options and low maintenance; 90m² wall-mounted / 180m² suspended-freestanding coverage.
• Echidna DS220 Insect Killer Electronic fly killer with large high-voltage killing grid for powerful insect eradication (2 x 18W Quantum® tubes); 150m² wall-mounted / 250m² suspended-freestanding coverage.
• Echidna DS415 Insect Killer Robust double-sided high-voltage grid electronic fly killer designed to catch even the smallest insects; 180m² wall-mounted / 360m² suspended-freestanding coverage.
• PestWest High-Quality Shatterproof UV Tubes (HACCP-approved) Highest insect attractant rating possible with fully HACCP-approved shatterproof tubes, suitable for food preparation areas; range includes 15W, 18W, 40W straight, 22W circular, 15/25/40W U-tubes plus S2 & S10 starters.
• QBL Retrofit LED Tube + Starter Allows transformation of 15-watt fluorescent units to LED units, offering 3-year lifespan, mercury-free, low power consumption and environmentally sustainable operation.
• Bespoke Custom-Designed Insect Killer Units Bespoke custom-designed insect killer units built in-house at the Perth, Western Australia factory (powder coating, sheet metal work, welding). Minimum quantities apply; clients contact directly for quotes.

Quantifiable outcome

• Tube replacement only once every 3 years on Chameleon® Qualis (vs typical annual change for fluorescent tubes)
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and moderate.

• Brute Ute ToolboxesminorGTM or Marketing PartnerBrute Ute Toolboxes is co-promoted on the PestWest Australia homepage as a sister/partner offering, described as 'Custom Made Ute and Vehicle Racking Solutions' manufactured in Perth, Western Australia. The partnership appears to be a co-marketing/cross-promotion between complementary Western Australian manufacturers.
• KillgermmoderateChannel Partner/ Reseller/ DistributorKillgerm is featured on the PestWest Australia homepage as a partner dedicated to 'bringing you the largest range of innovative products first' with global pest-control industry contacts. Killgerm is a UK-based pest-control products supplier, suggesting a distribution/reseller relationship.
• Enviroment Solutions Pte Ltd (Singapore)moderateChannel Partner/ Reseller/ DistributorEnviroment Solutions Pte Ltd Singapore is a large pest-control company that purchased and fully tested PestWest Australia FT60 Glue Board Traps and the L25 Outdoor Lantern for installation in stables; documented test results are referenced on the testimonials page.
• Bunnings WarehousemoderateChannel Partner/ Reseller/ DistributorBunnings Warehouse is the exclusive Australian retail partner for the Echidna DS115 Insect Killer and the Kelpie L25 Insect Killer. Bunnings is Australia's largest home-improvement retailer, providing significant domestic retail reach for PestWest products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Insect-O-Cutor: UK-origin manufacturer of UV light traps, electronic fly killers and fly control products for commercial and industrial markets; sells to similar hospitality, food-service and industrial verticals with comparable UV-tube, glue-board and electronic-grid technology.
• Brandenburg UK: Long-established UK manufacturer of insect light traps (ILTs) and UV fly killers, with products that closely parallel PestWest's Chameleon® and Boab ranges; serves the same food-service, healthcare and pharmaceutical customer base with HACCP- and ATEX-style certified equipment.
• Pelsis Group: Global pest-control products group owning brands such as Edialux, Killgerm and others; distributes UV light traps and electronic fly killers worldwide through professional channels overlapping with PestWest's distributor network and hospitality/food-service customers.
• Gardner Marsh: UK manufacturer of UV insect light traps (i-Trap, Halo) and electronic fly killers targeting professional kitchen, food production and hospitality markets with HACCP-compliant products; direct competitor in UV fly-trap hardware with overlapping certifications and customer profiles.

Broad incumbents

• Woodstream Corporation: US-based pest-control products manufacturer owning brands including Victor, Safer, and Terro; sells insect traps and related products to residential and light-commercial customers with broader portfolio than PestWest but overlapping insect-control category.
• Rentokil Initial: Global pest-control services giant that also manufactures and supplies flying-insect control equipment to its commercial customers; competes with PestWest both through its installed equipment base and bundled service contracts in hospitality and food-service accounts.
• Anticimex: Global pest-control services and digital pest management provider operating in 20+ countries; offers SMART connected pest-control solutions that overlap with PestWest's flyDetect® X positioning in IoT-enabled insect monitoring.
• Bell Laboratories: US manufacturer of rodent and insect control products for professional pest-control operators; broader pest category with overlapping professional pest-control distributor channels and HACCP-compliant food-industry positioning.

Emerging players

• Aspectek: Online-focused manufacturer and seller of electronic insect killers, bug zappers and UV light traps; competes in the small-business and residential segments overlapping with PestWest's Echidna and Kelpie consumer/SMB products.
• Enforcer (Armatron International): Manufacturer of bug zappers and electronic insect killers sold through retail and pest-control channels; overlaps with PestWest's Echidna electronic fly-killer range in the residential and light-commercial segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCebTtE8ZVMPImwK38leXNLQ
• Facebookfacebook.com/PestWest-Starkeys-115018879876877
• LinkedInlinkedin.com/company/pestwest-electronics-ltd
• Instagraminstagram.com/pestwestaustralia
• Xx.com/pestwest

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PestWest Electronics