Money.it

What Money.it does

Money.it is an Italian digital financial media company headquartered in Rome, operating as a privately held single-member SRL (società a responsabilità limitata a socio unico) since 2007 with 11-50 employees. The company publishes news, analysis, and educational content covering economics, finance, markets, taxation, labor regulation, and personal finance, targeting Italian retail investors, active traders, small business owners, and consumers seeking financial literacy. Its core platform combines editorial content with an interactive suite of financial calculators (IRPEF, IMU, VAT, pension, mortgage, Pivot Point, percentage) and embedded market data widgets tracking Borsa Italiana, US equities, indices, commodities, and cryptocurrencies. The technology is a web-based digital media platform operating in Italian language, with vertical sub-brands Motori (automotive) and Aziende (business), an audio extension through the Money Talks podcast, and no native mobile app.

The business model is product-led/content-led and rests on three revenue streams: a freemium subscription product (Money Premium) offering advanced financial analysis and trading courses, display advertising across a large reader base, and sponsored editorial projects with financial services partners. Distribution spans the owned Money.it website, email newsletters, and seven external social/content channels (Facebook, Twitter/X, Instagram, LinkedIn, YouTube, Google Discover, Flipboard). The company's SEO-optimized editorial footprint and Italian-language localization are positioned as its primary content moat against generalist and global finance publishers.

Strategically, Money.it has diversified monetization through GTM and editorial partnerships with Fatture in Cloud (electronic invoicing), Younited (consumer credit), Aruba Enterprise (digital transformation), Facile.it (financial product comparison), Plus500 (CFD trading), and Fabrick (open banking payments). The company operates exclusively in the Italian domestic market with no disclosed geographic expansion plans, no external funding rounds, no parent company, and no M&A or restructuring activity in the available data.

Name

Money.it

Legal name

Money.it srl a socio unico

Website

https://money.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Money.it is an Italian digital financial media platform publishing news, analysis, and educational content on economics, finance, markets, taxes, and personal finance, serving Italian retail investors, active traders, professionals, and small businesses since 2007.

Ownership category

akta.pro rank

Product category

Financial News and Media

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

akta.pro secondary industries

Expense Tracking & Financial Dashboards (FSAGADAB), Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL)

Keywords

• Financial news media
• Personal finance content
• Market data widgets
• Financial calculators
• Trading education

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Premium Subscription: Money.it generates revenue through its premium subscription service offering exclusive financial analysis, trading courses, and advanced market insights beyond the free general content.
2. Advertising: The platform monetizes its large audience through display advertising, sponsored content sections, and branded partnerships with financial services companies.
3. Sponsored Editorial Projects: Special editorial partnerships with companies like Fatture in Cloud, Younited, Aruba, Facile.it, Plus500, and Fabrick featuring dedicated content sections and collaborative guides.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Money.it operates an Italian-language financial news and information website covering economics, finance, markets, taxation, labor law, pensions, savings, and personal finance. The platform publishes free editorial content alongside a freemium premium subscription (Money Premium) that offers exclusive analysis and trading courses, and provides a suite of interactive financial calculators (Pivot Point, IRPEF, IMU, mortgage, pension, VAT, fiscal code) and embedded market data widgets serving Italian retail investors, traders, professionals, and small businesses.

Product overview

Money.it is an Italian financial news and media platform offering a comprehensive suite of financial content, analysis tools, and premium services. The core offering consists of the main news platform covering economics, finance, markets, taxes, and business news, supported by a suite of financial calculators (Pivot Point, IMU, IRPEF, VAT, pension calculators) and market analysis tools. The ecosystem includes specialized sub-brands like Motori (automotive) and Aziende (business), the premium subscription service Money Premium, and the Money Talks podcast series. Editorial partnerships under Special Projects feature collaborations with fintech companies and financial service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Money.it News Platform Italian-language financial news and information website covering economics, finance, markets, taxes, labor law, pensions, savings, fintech, and personal finance, with free general content accessible to Italian retail consumers and investors.
• Money Premium Premium subscription service offering exclusive financial analysis, investment insights, advanced market commentary, and trading courses for Italian retail investors and active traders.
• Money.it Calculators Suite Suite of interactive financial calculators including Pivot Point (4 methods: Classico, Woodies, Camarilla, Fibonacci), IRPEF, IMU, mortgage installment, VAT, percentage, fiscal code, pension, and citizenship income calculators for Italian consumers, professionals, and small businesses.
• Money.it Motori Dedicated automotive sub-brand of Money.it providing editorial coverage of cars, motorcycles, motorists, fuels, automotive events/salons, and motorsport news for Italian consumers.
• Money.it Aziende Business-focused editorial sub-brand of Money.it providing news, guides, and resources for Italian small businesses, entrepreneurs, and professionals on tax compliance, business management, funding, and startups.
• Money Talks Podcast Podcast series featuring financial experts, market commentary, and interviews with traders and industry professionals, distributed as part of the Money.it content offering.
• Trading Tools Collection of trading-related tools including the multi-method Pivot Point calculator, demo trading platforms, broker listings, and market analysis utilities for Italian active retail traders.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Fatture in CloudminorGTM or Marketing PartnerCollaborative editorial partnership providing guides, news, and updates on electronic invoicing. Fatture in Cloud provides software for simplifying and growing business billing operations.
• YounitedminorGTM or Marketing PartnerEditorial partnership covering consumer credit topics including personal loans and salary-backed loans. Younited has operated in the consumer credit sector since 2011.
• Aruba EnterpriseminorGTM or Marketing PartnerPartnership focused on digital transformation of businesses, with Aruba positioned as a technology partner for innovation and enterprise hosting solutions.
• Facile.itminorGTM or Marketing PartnerCollaborative editorial partnership providing guides and comparisons on financial products including mortgages, loans, and insurance to help consumers save money.
• Plus500minorGTM or Marketing PartnerPartnership featuring CFD trading content on forex, cryptocurrencies, stocks, commodities, indices, ETFs, and options. Plus500 is presented as a leading CFD provider.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Trend Online: Italian financial news and market analysis portal covering equities, trading, and macroeconomic topics. Comparable to Money.it as a digital-first Italian financial media outlet serving retail investors and active traders.
• Milano Finanza: Long-established Italian financial newspaper and digital platform covering markets, funds, and Italian economy. Comparable to Money.it for its Italian-language financial news and investor-focused content, with a stronger legacy brand.
• ADVFN Italia: Italian-language financial markets data and news portal operated by ADVFN. Comparable to Money.it for offering market data, quotes, and basic financial news tools to Italian retail investors.
• Finanza Operativa: Italian online financial publication covering trading, markets, and personal finance. Comparable to Money.it as a digital Italian financial media outlet targeting retail investors and active traders.
• Investing.com (Italy): Italian edition of the global financial markets data and news platform. Comparable to Money.it for its provision of market quotes, financial news, and analytical tools to Italian retail investors.
• Wall Street Italia: Italian financial news portal covering markets, investing, and personal finance. Directly comparable to Money.it as a digital-native Italian financial media site targeting retail investors with news, analysis, and tools.

Broad incumbents

• Morningstar Italy: Italian arm of the global investment research and fund analytics provider. Comparable to Money.it for offering investment research, fund data, and educational content to Italian retail investors, with a stronger analytical/research positioning.
• Il Sole 24 Ore: Italy's leading financial newspaper and broader business publisher with extensive digital operations. Comparable to Money.it as an Italian financial news and information provider, but operates at much greater scale across print, digital, and professional services.
• La Repubblica - Affari & Finanza: Finance section of Italy's major general-interest newspaper. Comparable to Money.it as a major Italian source of financial news and personal finance content, though broader in editorial scope and audience.

Emerging players

• Startmag: Italian digital media outlet focused on business, startups, and economic policy. Comparable to Money.it as a digital-native Italian business/financial publication, though more focused on the startup and policy ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/moneypuntoit
• YouTubeyoutube.com/c/Moneyit?sub_confirmation=1
• Facebookfacebook.com/moneypuntoit
• LinkedInlinkedin.com/company/money-it
• Instagraminstagram.com/moneypuntoit/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money.it