Internet Merchants
Internet Merchants, LLC is a privately-held Georgia-based software company that, since 1995, has built and licensed seven vertical-specific B2B software products — including directory management, ETL processing, B&B reservations, lumber mill operations, and medication tracking — serving small and mid-sized US businesses.
- Company typePrivate
- Founded1995
- HeadquartersMurrells Inlet, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Internet Merchants does
Internet Merchants, LLC is a privately-held Georgia-based software company founded in 1995 that builds and licenses a portfolio of vertical-specific B2B software products for small and mid-sized US businesses. The company operates seven proprietary products spanning unrelated end markets: MarketNetwork AI (directory management for chambers, tourism boards, and local businesses), Scrubber (an ETL data processing tool with a staged shopping-cart-style interface), Secure Office (a white-labeled back-office account portal with SSO), Prognosis (patient-reported medication and supplement tracking), EasyINN (B&B reservation and guest management), Mill Manager (lumber mill load weighing and DOT compliance tracking), and South Carolina Memories (a regional wedding vendor marketplace covering six SC regions and fourteen vendor categories).
The business combines three revenue mechanics: subscription or licensing fees for its packaged software, professional services for custom software and database development, and white-label OEM arrangements most visibly through Secure Office. The GTM motion is sales-led and direct-to-business, with vertical specialization as the primary segmentation approach. No public pricing tiers, named customers, disclosed headcount, management team, funding history, or institutional investors are present in the source data, and the company operates from a single PO Box address in Ellijay, Georgia.
Internet Merchants firmographics
Firmographics- Name
- Internet Merchants
- Legal name
- Internet Merchants, LLC
- Website
- https://theinternetmerchants.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Internet Merchants, LLC is a privately-held Georgia-based software company that, since 1995, has built and licensed seven vertical-specific B2B software products — including directory management, ETL processing, B&B reservations, lumber mill operations, and medication tracking — serving small and mid-sized US businesses.
- Ownership category
- akta.pro rank
Internet Merchants industry classification
Industry- Product category
- Vertical SaaS Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Electronic Computers (3571)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
Keywords
Where Internet Merchants is headquartered
LocationHeadquarters
- HQ city
- Murrells Inlet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Internet Merchants business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licensing and Subscriptions: Internet Merchants generates revenue through licensing of their proprietary software products including EasyINN (reservation system), Mill Manager (lumber mill management), Prognosis (health tracking), MarketNetwork AI (directory management), and Scrubber (ETL tool). Products are white-labeled for clients, suggesting subscription or licensing arrangements.
- Custom Software Development Services: The company offers software development, database development, and project management services as part of their revenue model, providing professional services alongside their product portfolio.
- White-Label OEM Licensing: Secure Office is explicitly described as white-labeled for each client, indicating an OEM/embedded licensing revenue stream where clients rebrand and deploy the platform under their own brand.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Internet Merchants product offering
Product offeringCore offering
Internet Merchants develops and sells vertical-specific proprietary software products (MarketNetwork AI, Scrubber, Secure Office, Prognosis, EasyINN, Mill Manager, South Carolina Memories) targeting local businesses, hospitality, manufacturing, healthcare, and weddings. The company also delivers custom software development, database development, internet marketing, SEO, eCommerce, and project management services as professional engagements. Secure Office is offered as a white-labelable back-office portal under OEM licensing arrangements.
Product overview
Internet Merchants operates as a diversified software company offering seven distinct products: MarketNetwork AI (directory management for local businesses), Scrubber (data ETL processing), Secure Office (white-labeled client account portal), Prognosis (healthcare tracking for medications/supplements), EasyINN (B&B reservation system), Mill Manager (lumber mill operations management), and South Carolina Memories (wedding vendor marketplace). The portfolio includes industry-specific solutions for hospitality, healthcare, manufacturing, and e-commerce sectors, with Secure Office serving as a unified back-office layer across multiple product lines.
Differentiator
Problem solved
Functional benefit
Brands
- MarketNetwork AI: Helps local businesses get discovered in directories; gives chambers, tourism boards, and operators a smarter way to run directories.
- Scrubber
- Secure Office
- Prognosis
- EasyINN
- Mill Manager
- South Carolina Memories
Products and services
- MarketNetwork AI AI-powered directory management platform that helps local businesses get discovered in community directories and gives chambers, tourism boards, and directory operators tools to run those directories more efficiently.
- Scrubber ETL (Extract, Transform, Load) tool that processes client data files using a shopping-cart style staged workflow, allowing data analysts to control file processing in stages with feedback reports that simplify client communication.
- Secure Office White-labeled back-office portal with single-sign-on that manages all client accounts across product lines, enabling customer service agents to quickly manage each client. The portal is fully customizable per client.
- Prognosis Patient tracking system that collects daily, weekly, and monthly usage data for prescription, OTC medications, and nutritional supplements via self-assessment questionnaires, allowing patients to communicate progress and side effects to their doctors at each visit.
- EasyINN Reservation management system for Bed and Breakfast inns enabling online and phone reservations, individual guest need tracking, coordination and booking of local activities with participating companies, payment processing, and detailed invoicing.
- Mill Manager Wizard-style lumber mill management system for tracking load and log processing data, including weighing incoming raw log trucks and printing tonnage tickets, as well as weighing outgoing cut lumber for DOT compliance documentation.
- South Carolina Memories Wedding vendor directory platform covering 6 regions across South Carolina with 14 vendor categories, allowing couples to locate, select, and manage wedding vendors within their personal account.
- Custom Software, Database, and Project Management Services Professional services offering custom software development, database development, internet marketing, SEO, eCommerce, and project management engagements for businesses.
Companies that use Internet Merchants
Customer profileSegments5 records
Ideal customer profiles4 records
Internet Merchants technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Internet Merchants partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Internet Merchants competitors and assessment
Company assessmentDirect peers
- ThinkReservations: ThinkReservations is a reservation and channel management system purpose-built for B&Bs, inns, and boutique hotels. It directly competes with EasyINN for the small hospitality operator segment with comparable booking and payment features.
- Cloudbeds: Cloudbeds is a leading hospitality management platform offering reservation, channel management, and payment tools for hotels, B&Bs, and inns. It directly competes with Internet Merchants' EasyINN product in the bed-and-breakfast reservation system market.
- The Knot Worldwide: The Knot Worldwide operates The Knot and WeddingWire, the dominant wedding vendor marketplace platforms connecting couples with vendors across categories. It directly competes with Internet Merchants' South Carolina Memories wedding vendor marketplace.
- Medisafe: Medisafe is a digital medication management platform with medication reminders, adherence tracking, and side-effect reporting for patients. It directly competes with Internet Merchants' Prognosis patient-reported outcome tracking product.
- ChamberMaster: ChamberMaster (by GrowthZone) provides membership, directory, and event management software for chambers of commerce and associations. It directly competes with MarketNetwork AI in the chamber and tourism-board directory management niche.
- WeddingWire: WeddingWire is a major wedding vendor marketplace connecting couples with vendors across categories and regions. It overlaps directly with South Carolina Memories' marketplace model of organizing vendors by category and geography.
- ResNexus: ResNexus is a reservation and property management system tailored to B&Bs, inns, and small lodging operators. It is a head-to-head competitor to EasyINN with similar feature sets including online booking, guest tracking, and payment processing.
Broad incumbents
- Yelp: Yelp is the dominant consumer-facing local business discovery and directory platform. It is a broad incumbent in the same space as Internet Merchants' MarketNetwork AI, which serves chambers and tourism boards managing local business directories.
- Alteryx: Alteryx is an established data analytics and ETL platform used widely by enterprises and analysts for data preparation workflows. It is a broad incumbent competitor to Internet Merchants' Scrubber ETL product, offering much greater scale and feature depth.
- ServiceTitan: ServiceTitan is a leading vertical SaaS platform serving service businesses with scheduling, dispatch, and operations management. While serving different verticals, it represents the broader vertical-SaaS playbook that Internet Merchants follows with its portfolio of vertical-specific products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Internet Merchants social profiles
Digital presenceInternet Merchants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Internet Merchants leadership team
Management profileNumber of profiles
Internet Merchants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Internet Merchants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Internet Merchants
What does Internet Merchants do?
Internet Merchants develops and sells vertical-specific proprietary software products (MarketNetwork AI, Scrubber, Secure Office, Prognosis, EasyINN, Mill Manager, South Carolina Memories) targeting local businesses, hospitality, manufacturing, healthcare, and weddings. The company also delivers custom software development, database development, internet marketing, SEO, eCommerce, and project management services as professional engagements. Secure Office is offered as a white-labelable back-office portal under OEM licensing arrangements.
Is Internet Merchants a public or private company?
Internet Merchants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Internet Merchants founded?
Internet Merchants was founded in 1995. It employs 1 to 10 people.
Where is Internet Merchants based?
Internet Merchants is headquartered in Murrells Inlet, United States, in the North America region.
How does Internet Merchants make money?
Three revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are custom Software Development Services and white-Label OEM Licensing.
Who are Internet Merchants's main competitors?
Direct peers on record are ThinkReservations, Cloudbeds, The Knot Worldwide, Medisafe, ChamberMaster, WeddingWire and ResNexus. Broad incumbents are Yelp, Alteryx and ServiceTitan.
Does Internet Merchants have an API?
No public API is recorded for Internet Merchants.
What industry is Internet Merchants in?
Internet Merchants's product category is Vertical SaaS Software. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its NAICS code is 5132 and its SIC code is 7311.