Do More Good Movement

What Do More Good Movement does

The Do More Good Movement is a Nebraska-based nonprofit organization, founded in 2019 and operating as a fiscally sponsored project of Foundry Community (EIN 47-1812040), that educates, empowers, and amplifies companies and business leaders committed to aligning profit with purpose. It serves Certified B Corps, Conscious Capitalism adherents, Benefit Corporations, 1% for the Planet members, emerging leaders in their 20s and 30s, senior functional leaders at growing companies, nonprofit and civic leaders, and accomplished professionals seeking deeper purpose — anchored by the annual ROI of Why Conference (hundreds of attendees; 2026 in Omaha May 27-29; 2027 April 19-21) and a Kajabi-powered digital platform. The organization maintains offices spanning Omaha and Lincoln, Nebraska, and is led by Executive Director JD Messinger (founder of The Messinger Institute) with co-founders Graham Pansing Brooks and Jay Wilkinson (founder of Firespring); the registered 'Do More Good' trademark is owned by William McKendry.

The organization's core products form a layered ecosystem: The Hub (a free year-round community space), Patron Membership (three annual tiers at $500, $1,000, and custom pricing above $1,000), and the Constellation Lab (a $7,500, 12-month leadership accelerator for 20 emerging leaders per cohort grounded in Conscious Capitalism's four pillars). Supplementary programs include Phoenix Circle (an inner-game transformational journey for up to 16 accomplished professionals, launching August 2026, based on The Messinger Institute's 12 Habits of Authentic People), Host Company sponsorships ($5,000 and $12,500 tiers), Do More Good OS (an organizational purpose-embedding framework), Do More Good Publishing, Intercultural Development Inventory assessments via Helen Fagan & Associates, the Thought Leader Series webinar program, and curated directories including the Benefit Corporation Directory (described as the only public curated list of registered US Benefit Corporations).

The business model blends subscription revenues (Patron Memberships, Constellation Lab), one-time event revenues (ROI of Why Conference tickets, Changemaker Dinner, Video Replays), enterprise sponsorship packages (Host Company and Super Host Company tiers), and professional services (Publishing, Consulting), all under the 501(c)(3) fiscal umbrella of Foundry Community. Distribution is event-driven and community-led, with the annual conference as the primary demand-generation vehicle and The Hub plus email newsletter as year-round engagement layers. The organization maintains strategic alliances with B Lab, Conscious Capitalism, 1% for the Planet, the UN Global Compact, and Heider College of Business at Creighton University (conference venue), and partners with organizations such as Firespring, Ameritas, Love Conquers Fear, Real Leaders, B1G1, Carson Group, and Beckley Retreats as ecosystem amplifiers.

Name

Do More Good Movement

Legal name

Do More Good Movement

Website

https://domoregood.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Do More Good Movement is a Nebraska-based nonprofit community platform that educates, empowers, and connects purpose-driven business leaders through the annual ROI of Why Conference, the Constellation Lab accelerator, Patron memberships, and curated resources serving B Corps, Benefit Corporations, and conscious capitalism adherents.

Ownership category

akta.pro rank

Product category

Purpose-Driven Business Community

NAICS

Business Associations (813910), Civic and Social Organizations (81341), Social Advocacy Organizations (81331)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Conference Communications, Marketing & Community Engagement (THAHACAN)

Keywords

• Purpose-driven business
• Conscious leadership development
• Leadership accelerator programs
• Annual business conferences
• Community memberships

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patron Memberships: Annual membership tiers (Small Business $500/yr, Midsized Business $1,000/yr, Large Business custom $1,000+) providing VIP conference tickets, workshop access, website branding, discounts, and recognition as a Patron of the Movement.
2. Constellation Lab Accelerator Program: Year-long sponsored leadership accelerator at $7,500 for the 12-month program with scholarships available. Includes monthly sessions, in-person retreats, mentorship, and capstone project. Revenue from participant fees, with scholarships offsetting costs for select emerging leaders.
3. ROI of Why Conference Tickets: Annual flagship conference generating revenue through ticket sales, VIP experiences (Changemaker Dinner), and related event programming. Conference features workshops, faculty sessions, and networking experiences over 2-3 days.
4. Host Company Sponsorships: Host Company ($5,000) and Super Host Company ($12,500) packages for organizations to sponsor the conference, receiving VIP tickets, student tickets, public recognition, website and program listing, VIP Lounge access, and one-year Patron listing.
5. Do More Good Publishing: Publishing services helping authors bring ideas to life related to purpose-driven leadership and impact. Revenue from publishing service fees.
6. The Hub Community Membership: Free community space for members to engage year-round. While the Hub itself is free, it serves as an on-ramp to paid programs and patron memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Do More Good Movement is a nonprofit community platform that educates, empowers, and amplifies purpose-driven businesses and their leaders. It operates an annual flagship conference (ROI of Why), a 12-month leadership accelerator (Constellation Lab), tiered Patron memberships, an inner-game leadership journey (Phoenix Circle), curated directories (Benefit Corporation Directory), publishing services, consulting, and a free digital community (The Hub), all built around frameworks such as B Corp, Conscious Capitalism, Benefit Corporation, and 1% for the Planet.

Product overview

The Do More Good Movement is a purpose-driven business community platform offering a portfolio of interconnected programs and services. The core offerings include: The Hub (free community space), Patron Membership (three-tiered sponsorship program at $500/yr, $1,000/yr, and custom pricing), and the Constellation Lab (12-month leadership accelerator at $7,500). These are supplemented by the ROI of Why annual conference, Phoenix Circle (leadership coaching program), Do More Good Publishing, Do More Good OS, Intercultural Development Assessments, and the Thought Leader Series (webinar program). The ecosystem also includes resource directories (Benefit Corporation Directory, Patron Directory, Bookstore) and consulting services. The platform is built on Kajabi for course delivery and uses Stripe for payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• ROI of Why Conference: Annual purpose-driven business conference bringing together leaders committed to conscious capitalism and profit-with-purpose business models
• Constellation Lab
• The Hub
• Patron Program
• Phoenix Circle
• Thought Leader Events
• Benefit Corporation Directory
• Do More Good Publishing
• Do More Good OS

Products and services

• ROI of Why Conference Annual in-person conference bringing together purpose-driven business leaders for keynotes, workshops, networking, and the Changemaker Dinner. Sold via ticket types including VIP, standard, student, and Changemaker dinner options.
• Constellation Lab 12-month accelerator for emerging leaders built on the four pillars of Conscious Capitalism, including monthly deep-dive sessions, four in-person retreats, 1:1 mentor sessions, and a Capstone Impact Project. Priced at $7,500 with scholarships available.
• Patron Membership Three-tier annual membership program for purpose-driven companies and nonprofits, including VIP conference tickets, workshop access, website branding, discounts, and Patron Directory listing.
• Phoenix Circle Inner-game transformational leadership journey based on The Messinger Institute's 12 Habits of Authentic People framework, structured through Explorer Path and Pioneer Path stages, with group sessions, private coaching, IDI assessment, and self-paced learning journals.
• Do More Good OS Operating system that gives businesses clarity, structure, and momentum, plus a framework to embed purpose into how the business actually runs.
• Do More Good Publishing Publishing services helping authors bring ideas to life related to purpose-driven leadership and impact, from manuscript through distribution.
• Intercultural Development Assessments Assessment service that helps individuals and organizations give meaning to personal and professional differences, including a personalized development plan and a personal transformation session, facilitated by Helen Fagan & Associates.
• Consulting Services Purpose-driven strategy consulting services that help organizations align people, culture, and mission to unlock clarity, resilience, and impact that lasts.
• The Hub Official free community space where members stay connected year-round, share resources, exchange ideas, and continue meaningful conversations with people committed to creating impact.
• Thought Leader Series Free public webinar series spotlighting bold voices in purpose-driven business, covering organizational design, impact, employee ownership, inclusive culture, and related topics, with replay access available.
• Host Company Sponsorships Sponsorship packages for the annual ROI of Why Conference (Host Company $5,000 and Super Host Company $12,500), including VIP tickets, student tickets, public recognition, VIP Lounge access, and 1-year Patron listing.

Quantifiable outcome

• B1G1 has enabled over 365 million giving impacts worldwide since 2007 through purpose-embedded business transactions
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, moderate, major and minor.

• Benefit CorporationcoreStrategic or Co-development PartnerBenefit Corporation is referenced as a core framework alignment partner. The Do More Good Movement includes Benefit Corporations as a key segment of its community and hosts the Benefit Corporation Directory — the only public curated list of registered Benefit Corporations in the United States.
• B Corporation (B Lab)coreStrategic or Co-development PartnerB Corporation is referenced as a core framework alignment partner. Certified B Corps form a significant segment of the movement's community. The movement is aligned with B Lab's certification framework.
• Conscious CapitalismcoreStrategic or Co-development PartnerConscious Capitalism is referenced as a core framework alignment partner. The Constellation Lab curriculum is developed in collaboration with Conscious Capitalism, Inc. and grounded in its four pillars: higher purpose, stakeholder orientation, conscious leadership, and conscious culture. Timothy Henry, CEO of Conscious Capitalism, is a featured conference speaker.
• 1% for the PlanetmoderateStrategic or Co-development Partner1% for the Planet is referenced as a core framework alignment partner. Its members are part of the movement's ecosystem. Kate Williams, CEO of 1% for the Planet, is a member of the Constellation Lab faculty and past conference speaker.
• UN Global CompactmoderateStrategic or Co-development PartnerReferenced as a framework alignment partner on the movement's website. The UN Global Compact's principles for responsible business align with the movement's human-centered capitalism mission.
• Messinger InstitutecoreStrategic or Co-development PartnerThe Messinger Institute's '12 Habits of Authentic People' framework powers the Phoenix Circle program. JD Messinger (founder) serves as Executive Director of the Do More Good Movement. The Phoenix Circle is branded as brought by The Messinger Institute and includes group sessions, private coaching, and self-paced learning based on the 12 Habits framework.
• Helen Fagan & AssociatescoreStrategic or Co-development PartnerProvides Intercultural Development Inventory (IDI) assessments to movement members and Constellation Lab participants. Dr. Helen Fagan is a key Constellation Lab faculty member and conference keynote speaker. Helen Fagan & Associates is a Patron of the movement.
• Love Conquers FearmajorGTM or Marketing PartnerBrett Hurt, CEO of Love Conquers Fear, is the keynote speaker and workshop presenter at ROI of Why 2026. The conference theme 'Love Conquers Fear: Together We Rise' is aligned with Love Conquers Fear's philosophy. Love Conquers Fear is a Host Company for the 2026 conference.
• Real LeadersmajorGTM or Marketing PartnerKevin Edwards, CEO of Real Leaders, hosts the Real Leaders CEO Mixed Forum at ROI of Why 2026 and is a featured speaker. Real Leaders is a global community of purpose-driven CEOs and a host organization for the conference.
• Heider College of Business, Creighton UniversitymajorGTM or Marketing PartnerConference venue host for ROI of Why 2026. Dean Dr. Anthony Hendrickson serves as conference faculty and speaker. The partnership positions the movement within academic leadership education and provides physical infrastructure for the annual conference.
• B1G1 (Buy One Give One)moderateGTM or Marketing PartnerMasami Sato, founder of B1G1, co-presents a keynote at ROI of Why 2026 with Miren Oca. B1G1's global giving model aligns with the movement's mission. B1G1 has created over 365 million giving impacts through thousands of business partners.
• Carson Group / Momentis Family OfficemoderateGTM or Marketing PartnerOmani Carson, founder of Carson Group and Momentis Family Office, is a featured speaker at ROI of Why 2026. Momentis Family Office is listed as a Host Company supporting the movement.
• Beckley RetreatsminorGTM or Marketing PartnerNeil Markey, Co-Founder and CEO of Beckley Retreats, is a featured speaker at ROI of Why 2026. Beckley Retreats' holistic wellbeing model aligns with the movement's focus on conscious leadership and inner transformation.
• AmeritasmajorGTM or Marketing PartnerAmeritas is a Host Company for ROI of Why 2026, providing support, sponsorship, and bringing clients and stakeholders to the conference. Purpose-driven financial services organization.
• FirespringmajorGTM or Marketing PartnerFirespring is listed as a Host Company for the ROI of Why conference and is a founding partner of the movement. Jay Wilkinson, Firespring's founder, is a co-founder of the Do More Good Movement.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Net Impact: A nonprofit membership organization of more than 140,000 student and professional leaders driving positive social and environmental change through business. Directly comparable as a peer organization convening emerging leaders around purpose-driven careers — comparable to the Constellation Lab cohort model.
• B Lab (B Corporation): The nonprofit certifying body for Certified B Corporations, operating a global community of purpose-driven businesses. B Lab is a core strategic alignment partner of the Do More Good Movement and a primary audience: B Corps form a significant segment of the movement's Patron ecosystem.
• B1G1 (Buy One Give One): A global giving initiative that enables embedded giving in everyday business transactions, partnering with thousands of businesses and enabling 365M+ giving impacts since 2007. Founder Masami Sato is a featured speaker at ROI of Why 2026, making B1G1 a directly comparable peer in purpose-driven business ecosystem convening.
• 1% for the Planet: A nonprofit that certifies and connects businesses pledging 1% of annual sales to environmental causes. It operates a similar purpose-driven business community framework, with 1% for the Planet CEO Kate Williams serving on the Constellation Lab faculty — making it a directly comparable peer in the same ecosystem.
• Real Leaders: A global community and media platform for purpose-driven CEOs, publishing a magazine and hosting CEO forums. CEO Kevin Edwards hosts the Real Leaders CEO Mixed Forum at the ROI of Why Conference and is a featured speaker — directly comparable as a peer membership and convening organization for purpose-driven business leaders.
• Conscious Capitalism Inc: A nonprofit organization dedicated to elevating the Conscious Capitalism framework of higher purpose, stakeholder orientation, conscious leadership, and conscious culture. Do More Good's Constellation Lab curriculum is explicitly grounded in Conscious Capitalism's four pillars, and Conscious Capitalism's CEO Timothy Henry is a featured speaker — making it the most directly comparable peer in the same framework-aligned community space.

Broad incumbents

• Skoll Foundation: A major foundation investing in social entrepreneurs and convening the global Skoll World Forum on social entrepreneurship. Comparable as an established incumbent in the purpose-driven business convening space with a much larger capital base and global forum footprint.
• Aspen Institute: A large, established nonprofit operating leadership convenings, seminars, and policy programs for values-driven leaders across sectors. Comparable as a broad incumbent in leadership convening and values-based leadership development, with significantly larger scale and resources than the Do More Good Movement.

Emerging players

• Fetzer Institute: A nonprofit foundation focused on the spiritual roots of values-driven leadership, sponsoring research and convenings on inner development and conscious leadership — directly comparable to Do More Good's Phoenix Circle program and the Messinger Institute framework for inner-game leadership development.

Others

• Heider College of Business, Creighton University: An academic host partner that provides the physical venue for the ROI of Why Conference and whose dean, Dr. Anthony Hendrickson, serves as conference faculty. Included as an ecosystem-enabling partner rather than a competitor, but functionally adjacent as a purpose-driven business education provider with comparable audience overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/domoregoodmov
• LinkedInlinkedin.com/company/do-more-good-movement

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do More Good Movement