English Today

What English Today does

English Today is an Indonesian English language training institution that delivers live instruction across 10 physical branches (Jakarta, Bandung, Surabaya, Bali, Makassar, Medan, Semarang, Batam, Yogyakarta, Balikpapan) plus nationwide Zoom-based online classes, complemented by a mobile app suite of 12+ self-study modules. Its core products include Corporate Climbers business English training (presentation, email writing, report writing, negotiation, meeting, socializing), English for Specific Purposes (ESP) tracks for hospitality, medical, pharmaceutical, export-import, and technical sectors, exam preparation for IELTS, TOEFL, and TOEIC, and Fun English programs (English Club, English Camp) for children. Instruction is delivered by 50+ CELTA-certified teachers, including native and local speakers, using a proprietary "Reverse 80-20" teaching method that allocates 80% of class time to student speaking.

The company monetizes through four distinct streams: B2B corporate training contracts (delivered on-site at client offices or via Zoom, with all-inclusive pricing covering materials, assessments, certificates, and teacher transport), B2C individual online classes and small-group sessions with flexible scheduling, a one-time mobile app license at IDR 1,200,000, and government-funded seats through the Kartu Prakerja program. Its customer base spans 100+ corporate clients including Bank Mandiri, Gojek, Bukalapak, Traveloka, Djarum, Pegadaian, Cinepolis, Christian Louboutin, Zalora, Manulife, AON, and the Directorate General of Customs and Excise, alongside 70,000+ lifetime individual learners.

English Today holds formal registrations as LPK Bina Persada Jaya (Ministry of Manpower) and LKP (Ministry of Education and Culture), and operates as a private Indonesian entity with a sister company, Mindplus Training, used to bundle soft-skill curricula into enterprise engagements. The company is independently owned, with no disclosed parent, institutional investor, or venture capital backing identified in the source data. Geographic operations remain confined to Indonesia across Java, Sumatra, Sulawesi, Kalimantan, and Bali.

Name

English Today

Legal name

English Today

Website

https://englishtoday.co.id

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

English Today is an Indonesian English language training institution operating 10 branches nationwide plus Zoom-based online classes, serving 100+ corporate clients and 70,000+ learners with CELTA-certified teachers, CEFR-aligned curricula, and a mobile app ecosystem.

Ownership category

akta.pro rank

Product category

Language Training Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

ESL for Specific Industries (Healthcare, Hospitality, Construction, etc.) (EDAAACAD)

akta.pro secondary industries

ESL for Work & Workplace English (ESP) (EDAAACAC), English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC), Pronunciation, Accent Reduction & Speaking Fluency (EDAAACAH), English for Specific Purposes (ESP) Sector Packs (e.g., Business, Medical, Aviation) (EDAGAHAL)

Keywords

• English language training
• Business English courses
• Corporate English training
• Exam preparation services
• Online English classes

Headquarters

HQ city

Cilandak

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate English Training: B2B corporate English training programs (Corporate Climbers, ESP, etc.) delivered on-site at client offices or online. Course fees are all-inclusive, covering learning materials, assessments, certificates, and teacher transportation for onsite classes. No hidden charges policy.
2. Online English Classes: Private online English classes and small group online sessions conducted via Zoom. Students can choose their schedule, materials, and preferred teachers. Also includes 4-month access to the English Today Online English Learning Platform.
3. English Today Mobile Application: Self-study app sold at IDR 1,200,000 (special price) / IDR 1,500,000 (normal price), providing mobile-based language learning across multiple English proficiency levels and test preparation modules.
4. Government Prakerja Program: Selected as an English training provider for the government-funded Kartu Prakerja program. Participants receive speaking classes through Zoom and 4-month platform access, funded by the government.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

English Today provides English language training programs for both corporate clients and individual learners in Indonesia. The company delivers Business English training (Corporate Climbers), English for Specific Purposes (ESP) covering industries like hospitality, medical, pharmaceutical, and export-import, exam preparation (IELTS, TOEFL, TOEIC), and general conversational English through online (Zoom-based) and offline classes at 10 branch locations. The offering is supported by a self-study mobile application suite and translation/interpreting services.

Product overview

English Today is an Indonesian English language learning institution offering a comprehensive suite of programs across Business English (Corporate Climbers), exam preparation (IELTS, TOEFL, TOEIC), specialized English for specific industries (medical, pharmaceutical, hospitality, export-import, technical), and general conversational English (Fun English, English Club, English Camp). The company provides both offline in-person classes at multiple Indonesian locations and online instruction via Zoom, complemented by a mobile app ecosystem with self-study modules covering practical English, business skills, pronunciation, and academic English at various CEFR levels.

Differentiator

Problem solved

Functional benefit

Brands

• Corporate Climbers: Business English training program covering presentation, email writing, report writing, meeting, negotiation, and socializing skills for corporate clients.
• English Today Online
• English Today Apps

Products and services

• Corporate Climbers Business English training program covering presentation, email writing, socializing confidence, negotiation, report writing, and meeting skills for corporate clients.
• English Today Online Online English learning platform providing private online classes and small group online sessions via Zoom, with flexible scheduling and material selection. Includes 4-month access to the English Today Online Learning Platform.
• English Today Mobile Application Self-study mobile application (iOS and Android) featuring 12+ learning modules covering Practical English Starter, Practical English 7, Pronunciation Practice, Business Speaking, IELTS Listening & Reading, IELTS Writing, Need to Read, TOEIC Tracker, Writing for Business, TOEIC Practice Test, WordMine 2, and Academic English. Priced at IDR 1,200,000 (special) / IDR 1,500,000 (normal).
• English for Specific Purposes (ESP) Specialized English programs for specific industries including English for Hospitality, English for Nurses, English for Medical, English for Pharmaceutical Industry, Technical English, and English for Export Import.
• Fun English Interactive English learning through games and team activities including English Club (group conversation practice based on CEFR Cambridge standards) and English Camp (immersive learning with team-building activities) for children and young learners.
• Private Executive English One-on-one executive English lessons tailored to the individual needs of senior professionals and executives.
• IELTS Preparation Comprehensive IELTS exam preparation program for students and corporate clients targeting internationally recognized English proficiency scores.
• TOEFL Preparation Classes Test preparation course for the TOEFL examination targeting internationally recognized English proficiency scores.
• TOEIC Listening & Reading Institutional TOEIC test preparation focusing on listening and reading comprehension.
• Translation & Interpreting Services Professional English translation and interpretation services for corporate and individual clients.
• English Today Prakerja Government-funded training program under the Kartu Prakerja scheme providing Zoom-based speaking classes and 4-month access to the English Today Online platform to participants.
• Kursus Bahasa Indonesia Indonesian language course for foreigners learning Bahasa Indonesia.
• Academic English Self-study course at CEFR B1 level for academic listening and reading skill practice, with 30 lessons and 15 study skills videos, aligned with IELTS 4-5 and TOEFL iBT 32-45.
• Corporate Climbers Self Study Learning App Self-study mobile application designed for Corporate Climbers Business English program trainees to support independent learning between live sessions.

Quantifiable outcome

• More than 70,000 students helped improve their English abilities
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Mindplus TrainingminorStrategic or Co-development PartnerEnglish Today's sister company through which specialized soft skill training such as Jigsaw Discovery Tool is delivered alongside Business English Corporate Climbers programs for corporate clients like Zalora Indonesia.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Cakap: Indonesian EdTech startup offering online English classes with live tutors. Targets the same Indonesian adult learner and corporate segment as English Today but via a tech-led, app-based delivery model.
• Cambly: Online English conversation platform connecting learners with native speakers on demand. Overlaps with English Today's online speaking practice and private class offerings for individual learners.
• Babbel: Global subscription language learning app with English courses. Competes with English Today's mobile app self-study modules on price and convenience for Indonesian self-directed learners.

Direct peers

• EF English First (EF Education First): Global English language school chain with a large physical and online presence across Indonesia. Closest direct competitor to English Today, offering similar corporate training, exam prep, and online classes for Indonesian learners and enterprises.
• Wall Street English: International English school franchise operating in Indonesia with a blended online + in-center model. Directly comparable to English Today's Corporate Climbers and ESP programs in serving adult professionals.
• Berlitz Indonesia: Global language and executive training provider with Indonesian operations focused on business English and corporate clients. Directly comparable in target customer (corporate executives and professionals) and ESP-style curriculum.
• British Council Indonesia: UK-government-backed English teaching and IELTS testing operator in Indonesia. Competes directly with English Today on IELTS preparation and corporate English training, with strong brand credibility.

Broad incumbents

• Ruangguru: One of Indonesia's largest EdTech platforms offering tutoring and test prep including English. A broad incumbent in Indonesian education technology that overlaps with English Today on exam prep and online learning.
• iTalki: Global online language tutoring marketplace connecting learners with English teachers. Competes with English Today's online private and small-group classes on price flexibility and tutor selection.
• Preply: Global online platform for finding English tutors with flexible scheduling. Competes with English Today's individual online English offering on tutor choice and per-session pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3h6OlRRVkP61nvaPtxQ84g
• Facebookfacebook.com/englishtodayjkt
• LinkedInlinkedin.com/company/kursusbahasainggris
• Instagraminstagram.com/englishtoday
• TikToktiktok.com/@englishtodayindonesia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about English Today