UpsideTown
UpsideTown is an Italian Consob-authorized equity crowdfunding platform that enables retail and professional investors to fund real estate and green energy projects starting from a €1,000 ticket, earning revenue via success-based commissions on completed campaigns and serving both retail investors and property developers.
- Company typePrivate
- Founded2022
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What UpsideTown does
UpsideTown Srl is an Italian equity crowdfunding platform authorized by Consob under delibera n. 22965 of 17/01/2024 pursuant to EU Regulation 2020/1503, enabling retail and professional investors to finance real estate and green energy projects starting from a €1,000 ticket. The self-serve online platform supports free investor registration, a suitability questionnaire, project browsing, and portfolio monitoring through a dashboard, with projects pre-screened by an in-house team of finance and real estate professionals. Investor protection mechanisms include liquidation preference clauses and put options, and offerings are tax-simplified via mandatory sostituto d'imposta withholding.
The product set spans individual equity crowdfunding campaigns for residential valorization and splitting projects concentrated in Rome (e.g., Quattro Fontane, Rubicone 42, Colli d'Oro, Ippocrate 104, Vicolo del Cinque, Corso Vittorio 349, RomaParking MonteSacro), the EnergyTown private equity fund for renewable energy placed with P.G. SGR, and the recently launched UrbanRents vehicle covering short-term rentals in Rome and Milan. The platform is delivered through a proprietary web/app stack with no disclosed external AI or data-science dependencies; supporting infrastructure is provided by partners including Banca Sella, Fabrick, Fiducia Digitale, and Casavo.
UpsideTown earns revenue exclusively through success-based commissions on completed fundraising campaigns, charging investors no fees. As of late 2025, the platform reports over €20 million in cumulative equity raised, 16 projects financed, 7 successful exits, and a 17.7-19.5% average gross annual ROI distributed to investors, with zero project delays. The company is headquartered in Milano (legal), with operational offices in Roma and an administrative office in Torino, and counts Praxi SpA as founding investor alongside a board including Mara Crosetto (CFO), Massimo Maestri (risk), and Jan Spaic.
UpsideTown firmographics
Firmographics- Name
- UpsideTown
- Legal name
- UpsideTown Srl
- Website
- https://upsidetown.it
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UpsideTown is an Italian Consob-authorized equity crowdfunding platform that enables retail and professional investors to fund real estate and green energy projects starting from a €1,000 ticket, earning revenue via success-based commissions on completed campaigns and serving both retail investors and property developers.
- Ownership category
- akta.pro rank
UpsideTown industry classification
Industry- Product category
- Equity Crowdfunding Platform (Real Estate)
- NAICS
- Miscellaneous Intermediation (52391), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where UpsideTown is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
UpsideTown business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Success Fee / Commission: Platform charges a commission equal to a percentage of the amount raised through each offering. This is a success-based fee tied to completed fundraising campaigns. Registration and investment are free for investors with no fees applied.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum ticket entry point for all investors |
| Unit Pricing | Pay-as-you-go | Colli d'Oro project investment tiers |
| Unit Pricing | Pay-as-you-go | Rubicone 42 project investment tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
UpsideTown product offering
Product offeringCore offering
UpsideTown operates an online equity crowdfunding marketplace connecting retail investors with real estate development and green energy projects, primarily residential property valorization and splitting campaigns in Rome. Investors access pre-evaluated opportunities starting from a €1,000 ticket at no cost, while project issuers (property developers, SPVs) pay a success-based commission on funds raised. The platform is authorized by Consob under EU Regulation 2020/1503 and includes investor protection mechanisms such as liquidation preference clauses and put options.
Product overview
UpsideTown operates as a crowdfunding platform for real estate and green energy investments, authorized by Consob under EU Regulation 2020/1503. The platform enables investors to finance property projects starting from €1,000 with no subscription costs. Core offerings include equity crowdfunding campaigns for residential property valorization and splitting projects in Rome (such as Quattro Fontane, Rubicone 42, Colli d'Oro), as well as renewable energy investments through the EnergyTown fund. The platform provides investors with a dashboard for portfolio monitoring, quarterly project updates, and investor education resources. UpsideTown has financed 16+ projects with 7+ successful exits and a reported average annual gross ROI of 17.7-19.5%.
Differentiator
Problem solved
Functional benefit
Products and services
- UpsideTown Real Estate Crowdfunding Platform Online equity crowdfunding platform that connects retail investors with property developers and project sponsors, enabling investments starting from €1,000 in pre-evaluated real estate and renewable energy campaigns across Italy.
- Colli d'Oro Urban Regeneration Campaign Equity crowdfunding campaign financing the transformation of unused property into 30 energy-efficient apartments in Rome's Labaro-Colli d'Oro area, with tiered ticket structures from €1,000 to €100,000+.
- Rubicone 42 Campaign Valorization and splitting campaign converting a 210 sqm property in Rome's Coppedè district into 3 apartments, with tiered ROI from 14% to 21% based on ticket size.
- Quartiere Africano Campaign Residential splitting project in Rome, financed via equity crowdfunding with exit delivering 21% average annual ROI.
- ImmoCrowd I Campaign First real estate crowdfunding campaign in Rome for residential property valorization and splitting, achieved 108% overfunding and early exit.
- Quattro Fontane Campaign Valorization project converting an entire floor near the Quirinale into 12 residential apartments in central Rome, raising €3,161,400 in equity with exit ROI of 18.3% gross annual.
- Vicolo del Cinque Campaign Equity crowdfunding campaign for the acquisition and valorization of a prestigious residence in Rome's Trastevere district, targeting €2 million equity and 16.25%-20% gross ROI over 15 months.
- RomaParking MonteSacro Campaign Campaign financing the acquisition and splitting of 19 parking spaces in Rome, targeting €499,500 equity with 14% gross ROI target over 12 months.
- Ippocrate 104 Campaign Completed campaign for the acquisition, splitting and valorization of 3 apartments in Rome, realized exit delivering 15.1% gross annual ROI over 8.6 months.
- Corso Vittorio 349 Campaign Active campaign for the acquisition, valorization and sale of a premium residence in Rome's Trastevere district, targeting €3.5 million equity with 16.25%-20% gross ROI over 15 months.
- UrbanRents Campaign First equity crowdfunding project dedicated to short-term rentals in Rome and Milan, raising over €3 million in less than a week, with tax benefits for innovative SME investments and pre-emption rights for property purchases.
- EnergyTown Private Equity Fund First private equity fund for renewable energy placed through crowdfunding, launched in partnership with P.G. SGR, enabling retail participation in green energy investments.
Quantifiable outcome
- 17.7% average gross annual ROI distributed to investors from completed projects
- +3 more outcomes
Companies that use UpsideTown
Customer profileSegments2 records
Ideal customer profiles2 records
UpsideTown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UpsideTown partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Praxi SpAcorePraxi SpA, international independent consulting firm with over 55 years of history, is the founding investor and provides expertise backbone. UpsideTown's team is backed by Praxi's track record and professional network.
- RevalocorePartnership for selection of investment opportunities to be placed with retail and professional clients through crowdinvesting. UpsideTown will enhance its service offering through Revalo's market expertise.
- Fintech DistrictminorItalian fintech ecosystem partner supporting UpsideTown's market presence and connections within the fintech community.
- MegimminorMaster in Economics and Real Estate Management partner. Collaboration for real estate expertise and professional development.
- CasavominorReal estate technology partnership for potential collaboration on property transactions and market intelligence.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
UpsideTown competitors and assessment
Company assessmentDirect peers
- Opstart: Italian equity crowdfunding platform authorized by Consob under EU Regulation 2020/1503, offering investments in startups and real estate projects. Comparable to UpsideTown in regulatory framework and Italian retail investor base, though broader in sector coverage.
- EstateGuru: European real estate crowdfunding marketplace operating under ECSP regulation, focusing on short-term property-backed loans. Comparable to UpsideTown in marketplace model and European retail investor base, though EsateGuru focuses on debt rather than equity.
- Reinvest24: Real estate crowdfunding platform operating in Italy and the Baltics under EU ECSP regulation. Comparable to UpsideTown in fractional property investment model, Italian market presence, and retail investor onboarding via self-serve platform.
- Walliance: Italian equity crowdfunding platform for real estate projects, directly comparable to UpsideTown in target market, regulatory framework (Consob/ECSP), and investor base. Both platforms compete for Italian retail investors and developer deal flow in assets like residential valorization and property splitting.
- Concrete: Real estate crowdfunding platform operating under EU Regulation 2020/1503, offering fractional property investments to retail investors. Comparable to UpsideTown in business model, ticket sizing, and listed equity/debt structures; differs by broader geographic footprint across Europe.
- Housers: Spanish-origin pan-European real estate crowdfunding platform for fractional property investment, similar to UpsideTown in offering equity participation in property projects with low ticket sizes. Operates in Italy and other EU markets, presenting direct competitive overlap.
- Build2Rent (Italian real estate crowdfunding): Italian equity crowdfunding platform for real estate projects authorized under EU Regulation 2020/1503. Directly competing with UpsideTown for Italian retail investors and real estate developer deal flow in residential and commercial property valorization.
Emerging players
- Casavo: Italian proptech instant-buyer for residential properties, listed as a partner of UpsideTown. Comparable adjacency in Italian real estate transaction technology and shared market intelligence, though operating model is direct home-buying rather than crowdfunding intermediation.
Broad incumbents
- iCapital: Large US-based private markets platform offering access to alternative investments including private equity, real estate, and hedge funds to financial advisors and wealth managers. Comparable as a broader alternative-investment platform, though larger scale and advisor-routed rather than self-serve like UpsideTown.
Others
- P.G. SGR: Italian asset management company partnering with UpsideTown on the EnergyTown renewable energy private equity fund. Comparable as a product/investment partner enabling UpsideTown's expansion into green energy offerings via regulated fund vehicles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
UpsideTown social profiles
Digital presenceUpsideTown compliance and trust
Trust signalCompliance2 records
UpsideTown financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpsideTown leadership team
Management profileNumber of profiles
Profiles11 records
UpsideTown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpsideTown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpsideTown
What does UpsideTown do?
UpsideTown operates an online equity crowdfunding marketplace connecting retail investors with real estate development and green energy projects, primarily residential property valorization and splitting campaigns in Rome. Investors access pre-evaluated opportunities starting from a €1,000 ticket at no cost, while project issuers (property developers, SPVs) pay a success-based commission on funds raised. The platform is authorized by Consob under EU Regulation 2020/1503 and includes investor protection mechanisms such as liquidation preference clauses and put options.
Is UpsideTown a public or private company?
UpsideTown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpsideTown founded?
UpsideTown was founded in 2022. It employs 11 to 50 people.
Where is UpsideTown based?
UpsideTown is headquartered in Milan, Italy, in the Europe region.
How does UpsideTown make money?
One revenue line is on record: success Fee / Commission.
Who are UpsideTown's main competitors?
Direct peers on record are Opstart, EstateGuru, Reinvest24, Walliance, Concrete, Housers and Build2Rent (Italian real estate crowdfunding). Casavo is listed as an emerging player. iCapital is listed as a broad incumbent. P.G. SGR is listed as an others.
Does UpsideTown have an API?
No public API is recorded for UpsideTown.
What industry is UpsideTown in?
UpsideTown's product category is Equity Crowdfunding Platform (Real Estate). Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 52391 and its SIC code is 6211.