What LifeCourse does

LifeCourse BV is a Netherlands-based private company founded in 2012 that develops web-based concepts aimed at optimizing lifetime value for individuals and organizations. Its stated positioning is the creation of disruptive and innovative concepts for lifetime value optimization, addressing what it describes as inefficient approaches to maximizing customer and individual lifetime value and a lack of integrated tools that track lifetime value across online and offline touchpoints. The company operates with a small team (1-10 employees) and is headquartered at Hellingweg 86b in Den Haag, with an additional listed location in Almere.

The company's product portfolio consists of two core dossier platforms. Levensdossier is a personal life dossier platform that consolidates and manages an individual's lifetime records and value-related information; it operates at levensdossier.nl as a wholly-owned sub-brand. Mijnbedrijfsdossier is a business dossier platform that manages and optimizes company-level lifetime value and business records. Together, the two products form a dual-sided suite addressing personal and corporate lifetime value through integrated digital dossier solutions, with the underlying technology described as a web-based platform that supports both online and offline lifetime value tracking.

Commercially, LifeCourse has no publicly disclosed pricing, no named customers, no disclosed revenue, and no documented go-to-market beyond direct outreach via phone (0031 6 46 733 553) and email ([email protected]). The company is classified as serving the Netherlands/European market, and its only recorded capital inflow is a non-dilutive facility from MKB & Technofonds Flevoland in 2014. There is no management team publicly listed, no AI capabilities disclosed, and no active distribution, marketing, or partnership channels described, indicating an early-stage, concept-development posture rather than a scaled commercial operation.

Name

LifeCourse

Legal name

LifeCourse BV

Website

https://lifecourse.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

LifeCourse BV is a Netherlands-based private company developing web-based dossier platforms — Levensdossier for personal records and Mijnbedrijfsdossier for business records — aimed at optimizing lifetime value for individuals and organizations.

Ownership category

akta.pro rank

Product category

Lifetime Value Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

• Lifetime value optimization
• Personal records management
• Business dossier platform
• Customer lifecycle software
• Digital dossier solutions

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

LifeCourse develops disruptive web-based platforms for optimizing lifetime value. Its primary offerings are Levensdossier, a personal lifetime records management platform for individuals, and Mijnbedrijfsdossier, a business dossier platform for managing company records and business lifetime value. The company operates these as integrated digital dossier solutions targeting both consumers and organizations.

Product overview

LifeCourse operates as a platform company developing disruptive concepts for optimizing lifetime value. The portfolio consists of two main products: Levensdossier (a personal life dossier) and Mijnbedrijfsdossier (a business dossier), which together address individual and corporate lifetime value optimization through integrated digital dossier solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Levensdossier: Personal lifetime record management platform accessible at levensdossier.nl
• Mijnbedrijfsdossier

Products and services

• Levensdossier

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Totango: Totango is a customer success platform centered on customer health scores and lifetime value - shares the lifetime value orientation and dossier-like customer record model that LifeCourse targets with its business dossier product.
• Gainsight: Gainsight is an enterprise customer success and CLV management platform, comparable to LifeCourse in focusing on maximizing customer lifetime value through structured customer data and engagement workflows.
• Emarsys: Emarsys (now part of SAP) is a customer lifecycle marketing platform with strong CLV and retention capabilities - directly overlaps LifeCourse's positioning around lifetime value optimization, particularly for B2C scenarios.
• Custora (Amperity): Custora was a CLV analytics platform acquired by Amperity; its CLV modeling and customer lifetime prediction approach is conceptually aligned with LifeCourse's lifetime value optimization focus.
• Optimove: Optimove is a customer lifetime value and customer-led marketing platform that uses predictive analytics to optimize CLV - directly comparable to LifeCourse's lifetime value optimization thesis at the conceptual level, though with a more mature B2B SaaS execution.

Broad incumbents

• Salesforce: Salesforce is the dominant CRM incumbent with extensive CLV and customer 360 capabilities across its platform - represents the broad incumbent against which niche lifetime value players like LifeCourse must differentiate.
• Adobe Experience Platform: Adobe's customer data and analytics platform includes CLV and customer journey analytics as part of its broader marketing cloud - a broad incumbent that any niche lifetime value tool must position against.
• HubSpot: HubSpot is a broad CRM and customer platform with built-in CLV-related features targeting SMBs - relevant comparable for LifeCourse's SMB-focused Dutch market positioning with Mijnbedrijfsdossier.

Emerging players

• BlueConic: BlueConic is a customer data platform that helps businesses unify and act on first-party customer data for lifetime value optimization - adjacent comparable given LifeCourse's data aggregation angle around its dossier products.
• Planhat: Planhat is a customer success platform operating in Europe with a focus on customer lifecycle and value tracking - comparable European peer to LifeCourse's Mijnbedrijfsdossier business dossier concept, with more developed SaaS execution.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeCourse