mc-quadrat

What mc-quadrat does

mc-quadrat (legal entity: mc-quadrat® e. K.) is a Berlin-based brand agency and communications consulting firm founded in 1996 by Jens-Rainer Jänig, operating as a privately held sole proprietorship (eingetragener Kaufmann) registered at Amtsgericht Charlottenburg under HRA 51258 B. The firm delivers corporate communication, corporate branding, design, content, employer branding, employee experience, B2B and B2G marketing, and change/transformations communications services to DAX-listed corporations, mid-market companies, cultural institutions, universities, and federal government ministries. Service offerings span strategy and consulting, brand development, corporate design, content and editorial, campaigns and social media, UX/UI and digital services, motion design, and increasingly AI-enabled content tools (notably an AI-Powered Asset Generator hosted as a SaaS application and Hybrid Content Services with AI agent configuration).

The commercial model combines bespoke enterprise engagements with a publicly priced Quick-Win-Services catalog of more than 20 modular packages (€90/hour to €9,900/project, plus monthly retainers of €2,500–€3,840). Customer concentration is centered on a small number of large anchor relationships (Deutsche Telekom since 2019, Beiersdorf, Fujitsu, Gegenbauer, DR. KADE, Emporion, ZWP Ingenieur-AG, TechnoCampus, Universität Siegen, Initiative D21 since 2016, Digital-Gipfel der Bundesregierung since 2011, Bundesministerium für Digitales und Verkehr). The team consists of ~16 senior-led professionals operating from a single Berlin headquarters in Grünberger Höfe, with no external investors, no subsidiaries, and no disclosed revenue. Thought leadership is anchored on the firm-founded Employer Branding Circle community (est. 2019), an active blog, and LinkedIn presence.

Name

mc-quadrat

Legal name

mc-quadrat® e. K.

Website

https://mc-quadrat.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

mc-quadrat is a Berlin-based brand agency and communications consultancy (founded 1996) offering corporate communication, branding, design, and change-communication services to DAX corporations, mid-market firms, and federal-government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Project-based professional services for corporate communication, branding, and design engagements. Clients include DAX-listed corporations, mid-market companies, cultural institutions, and public sector organizations. Engagements range from strategy development to full implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

mc-quadrat is a Berlin-based brand agency and communications consulting firm that advises, conceptualizes, and implements corporate communication, corporate branding, and design work for enterprises, corporations, and institutions. The firm delivers strategy and consulting, brand development, corporate design, content and editorial services, campaigns and social media, UX/UI and digital services, and motion design — including transformation and change communications, employer branding, employee experience design, and B2B/B2G marketing. It also sells modular Quick-Win-Services such as issue monitoring, accessibility checks, content audits, and AI-powered asset generation.

Product overview

mc-quadrat is a brand agency and communications consulting firm based in Berlin, Germany, offering a comprehensive portfolio of professional services rather than a single software product. Their offerings encompass strategic consulting (communication strategy, issue/stakeholder monitoring, channel strategy), brand development (corporate identity, brand strategy, positioning, brand architecture), corporate design (visual identity systems, touchpoint design, brand guidelines), content and editorial services (copywriting, storytelling, content production), campaigns and social media management, UX/UI and digital services (web development, interface design, accessibility compliance), motion design (video, animation, AR), and AI-enabled content tools (custom AI asset generators, hybrid content services, content optimization). They operate as a service-based agency working with companies and institutions across industries, not as a SaaS platform with discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Consulting Services
• Brand Development and Branding
• Corporate Design
• Content and Editorial Services
• Campaigns and Social Media
• UX/UI and Digital Services
• Motion Design
• AI-Powered Asset Generator
• Quick-Win-Services: Hybrid Content
• Quick-Win-Services: Issue and Stakeholder Monitoring
• Quick-Win-Services: Accessibility Check
• Quick-Win-Services: EmpCo Readiness Check

Quantifiable outcome

• 61% of employees rate participation opportunities as (very) satisfactory in DR. KADE corporate guiding framework project
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Progressive DigitalminorImplementation/ SI/ Consulting PartnerWeb development partner for University of Siegen website redesign project. mc-quadrat led strategy, concept, and design while Progressive Digital handled technical implementation. Complex 100,000+ subpage university website delivered over approximately 12 months.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group offering integrated communications, brand, and digital services across German and international enterprise clients — a larger, multi-brand incumbent in mc-quadrat's exact category.
• DENTSU Germany: Global advertising and communications network with significant German operations serving DAX clients across brand, campaign, and transformation communications — represents the scaled incumbent mc-quadrat competes against.
• Ketchum Germany: Global communications network's German practice, active in corporate, employer brand, and B2B/B2G communications — competes with mc-quadrat for the same DAX-level mandates through a global delivery model.
• Edelman Germany: Global PR and communications consultancy's German arm, delivering corporate, employer brand, and change communications for DAX and multinational clients — directly comparable transformation communications capabilities at much larger scale.

Direct peers

• Scholz & Friends: Leading German brand and communications agency with deep DAX-level corporate, brand, and transformation work — directly comparable to mc-quadrat in client profile, geography, and service scope, but at much larger scale.
• KMS Team: Munich-based independent brand and communications agency focused on corporate, brand, and employer branding for German enterprises — comparable boutique positioning and service mix to mc-quadrat.
• MetaDesign: German brand and design consultancy with strong corporate identity, employer brand, and corporate communications practice — directly comparable to mc-quadrat's brand strategy and design-led transformation offerings.
• Jung von Matt: Major German independent creative and brand agency serving enterprise clients across brand strategy, campaign development, and digital — overlapping with mc-quadrat's strategy + brand + content model at greater scale.
• fischerAppelt: German communications and brand agency with strong corporate, public-sector, and transformation communications practices — highly comparable client mix and service scope to mc-quadrat, including B2G work.
• Kolle Rebbe: Hamburg-based brand and creative agency serving German corporates on brand strategy, corporate communications, and campaigns — comparable in scale and positioning to mc-quadrat's transformation and brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mc_quadrat

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mc-quadrat