Church Chairs of America

What Church Chairs of America does

Church Chairs of America (legal entity: The American Chair Company) is a family-owned, US manufacturer of premium padded metal-frame seating, founded in 2014 when a family acquired the rights to a failing church chair business and consolidated production into a single plant at 7007 New Calhoun Hwy NE, Rome, Georgia. The company designs, fabricates, and assembles every chair in-house — including tube bending, welding, powder coating, fabric cutting, and upholstery — using 16-gauge 1-inch American steel, 250,000 double-rub upholstery fabric, and 3.25-inch high-density virgin foam, and holds a patent on its welded mitered leg frame design. Its catalog spans roughly twenty models across the Design Stacker (I, II, III Elegant/Plush in 20" and 21"), Grand Design, Defiant, SB banquet, Tiny Tot, and Viewing Chair lines, plus accessories such as bookracks, communion cup holders, interlocking ganging systems, chair dollies, and memory-foam upgrades.

The company's go-to-market is a sales-led direct model supported by a Shopify e-commerce storefront. Customers engage a dedicated sales representative by phone (800-331-5411), website contact form, or in-person meeting to specify fabric, frame color, and accessories; they choose between made-to-order chairs (8–12 week lead time) and prebuilt ready-to-ship chairs (5–10 business days, with seat prices starting at $97.95). Financing is offered through a partnership with Hampton Ridge Financial, which performs soft credit pulls and same-day approvals for churches and businesses. Distribution is single-country/domestic (USA), with all named testimonials drawn from individual church customers.

Revenue is generated via one-time hardware sales of custom and prebuilt chairs. While the legal entity is The American Chair Company and the company is family-owned with no external investors, it markets itself across eight end-markets — churches (primary), banquet venues, hospitality, assisted living, schools, convention centers, government buildings, and multipurpose spaces — and emphasizes domestic procurement (steel from Steel Summit, Alabama OSB from Webb, foam from Austin Urethane in Georgia, fabrics from Sherpa & Shire and AMC Performance Textiles) plus industry-leading warranties (10-year frame, 7-year foam, 5-year fabric) as its principal differentiators against imported institutional seating.

Name

Church Chairs of America

Legal name

The American Chair Company

Website

https://churchchair.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Church Chairs of America is a family-owned US manufacturer of premium padded metal-frame seating, producing and assembling 100% of its chairs in Rome, Georgia, and selling primarily to churches alongside banquet, hospitality, government, and institutional buyers via direct sales and e-commerce.

Ownership category

akta.pro rank

Product category

Institutional and Worship Seating Furniture

NAICS

Institutional Furniture Manufacturing (337127), Household and Institutional Furniture Manufacturing (33712)

SIC

Public Bldg & Related Furniture (2531)

akta.pro primary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Padded church chairs
• Stackable sanctuary seating
• Banquet seating chairs
• American-made furniture
• Worship facility seating

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chair Sales: One-time purchase of custom or prebuilt padded church chairs. Customers can choose from made-to-order (8-12 week lead time) or prebuilt ready-to-ship (5-10 business days) options. Financing available through Hampton Ridge Financial partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Church Chairs of America is a family-owned manufacturer of premium padded metal-frame seating, producing 100% American-made church, banquet, and institutional chairs from its Rome, Georgia plant. The company sells made-to-order chairs (8-12 week lead time) and a prebuilt ready-to-ship line (5-10 business days / 4-6 weeks shipping) in over 20 models with custom fabric, frame, and accessory options, supported by dedicated sales representatives and direct delivery.

Product overview

Church Chairs of America is a family-owned manufacturer of premium upholstered metal-frame seating, with all production conducted in their Rome, Georgia USA plant. The company offers two primary product lines: (1) Made-to-Order Chairs built to customer specifications with lead times of 8-12 weeks depending on location, and (2) Prebuilt Ready to Ship Chairs available for faster delivery. The core product portfolio includes the Design Stacker I, Design Stacker II, Design Stacker III (Elegant and Plush variants in 20" and 21" widths), Design Double bench-style chair, The Defiant Chair, Grand Design series (Elegant, Armless, Plush, and Tall models), SB banquet seating chairs (SB1, SB1-HM, SB4, SB4-HM with half-moon cutout variants), specialty chairs including Tiny Tot Stacker for children and Viewing Chair for funeral homes, plus a range of accessories (bookracks, interlocking systems, communion cup holders, chair dollies, memory foam upgrades). All chairs feature 16-gauge 1-inch American steel frames, 3.25-inch high-density virgin foam, 250,000 double rub count fabric, and come with 10-year frame, 7-year foam, and 5-year fabric warranties. Target markets include churches, banquet venues, hospitality, assisted living, schools, convention centers, government buildings, and multipurpose spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Stacker I™ 21-inch wide, 20.25-inch deep frame padded church chair with patented mitered legs, 3.25-inch plush foam seat cushion, recessed back lumbar support. Stacks 8 high and interlocks to form continuous bench-style seating. Targeted at churches and institutional sanctuaries.
• Design Stacker II™ Plush padded church chair with waterfall front cushion style, curved legs, and lumbar system. Stacks 10 high. Targeted at sanctuary seating.
• Design Double™ Bench-style padded church chair with 40.25-inch base, recessed lumbar support, rear access bookrack with communion cup holder, and free standard interlocking system for joined seating.
• The Defiant Chair™ Stackable church chair designed to compete with high-priced and cheap imported options. 19.5-inch frame width, 17.75-inch seat depth, book pocket, stacks 12 high.
• Design Stacker III Elegant™ 20" 20-inch-wide padded church chair that interlocks into a continuous pew-like effect. 3.25-inch foam base, 2-inch foam back with lumbar support, 1-inch steel curved leg frame with contoured waterfall seat.
• Design Stacker III Elegant™ 21"
• Design Stacker III Plush 20"
• Design Stacker III Plush 21"
• Embrace Stacker Chair
• Armless Grand Design™
• Grand Design Plush™
• Grand Design Tall™
• SB1-HM™ Banquet Seating Chair
• SB1™ Banquet Seating Chair
• SB4-HM™ Banquet Seating Chair
• SB4™ Banquet Seating Chair
• Tiny Tot Stacker™
• Viewing Chair™
• Prebuilt Ready to Ship Chairs

Quantifiable outcome

• 250,000 double rub fabric durability
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Steel SummitcoreOthersAmerican steel supplier providing 16 gauge steel with 1-inch tubing for chair frames. The company uses its own tube manufacturing equipment to create frames from this steel.
• WebbcoreOthersAmerican vendor supplying sustainably grown Oak OSB Plywood from Alabama for chair seats and backs.
• Austin UrethanecoreOthersAmerican foam supplier from Americas, Georgia providing 3 1/4-inch, 2-pound virgin foam for chair seats.
• Sherpa & Shire FabriccoreOthersFabric supplier from Absecon, New Jersey providing high-performance fabrics with 250,000 double rub count for chair upholstery.
• AMC Performance TextilescoreOthersAmerican fabric manufacturer providing durable, high-performance fabrics that are 100% manufactured in the USA. Fabrics are color-consistent and designed for durability with pliability.
• NaugahydeminorOthersVinyl fabric supplier. Company offers Naugahyde fabrics (Burkshire, Nauga Soft, and Duran Black) for customers seeking vinyl upholstery options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virco: Public manufacturer of educational and institutional furniture, including classroom and stack chairs sold to schools and government. Overlapping institutional furniture category and educational/government customer base.
• Lifetime Products: Diversified manufacturer of commercial-grade folding tables, chairs, and residential products. Comparable institutional and event-seating product category; broader portfolio spans residential and outdoor products beyond seating.
• Krueger International (KI): Major contract furniture manufacturer producing seating and tables for education, government, and workplace markets. Overlapping institutional seating category with broader portfolio across office, education, and healthcare.

Direct peers

• National Public Seating: Manufacturer of institutional and commercial seating including stack chairs, folding chairs, and banquet seating sold to schools, churches, and government facilities. Directly comparable product category (padded/institutional stack chairs) and overlapping customer base in churches, schools, and public-sector buyers.
• NPS (National Public Seating) Furniture: Already listed above; manufacturer of padded stackable and folding institutional chairs sold to churches, schools, and event venues.
• Bertolini: Italian manufacturer of church and liturgical furniture including chairs, pews, and sanctuary seating. Direct competitor in the church seating niche with overlapping worship-furniture product category.
• Flash Furniture: Large-volume manufacturer and online retailer of commercial seating including church chairs, banquet chairs, and stacking chairs. Direct overlap in padded church stack chairs and a multi-channel (direct + e-commerce) distribution model.
• Mity-Lite: Manufacturer of commercial folding and stackable chairs, tables, and event furnishings for banquet, hospitality, and institutional markets. Comparable product line (stackable banquet/event chairs) and overlap in banquet venue and convention center customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/churchchair
• Facebookfacebook.com/community

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Church Chairs of America