Low Festival

What Low Festival does

Low Festival, operated under the legal entity Low Festival AIE (CIF V-87534483), is a Spanish three-day music festival held annually in Torrevieja (relocated from Benidorm after the 2022 return from the pandemic hiatus). The festival features multiple stages across a 30,000+ m2 outdoor venue and books a lineup that blends established international acts with Spanish and emerging artists, with the 2026 edition headlined by bands including Kasabian, The Hives, Editors, Love of Lesbian, Fangoria, and Sidonie.

The core product is a tiered ticketing system comprising an Abono General (three-day pass), an Abono VIP Vibra Mahou (premium tier with fast-track entry, grandstand viewing, VIP bar, and exclusive dining), and Entradas de Día (single-day tickets from €39.99) sold direct through lowfestival.es and the Enterticket platform. Complementary revenue is generated through a multi-sponsor ecosystem anchored by Vibra Mahou (VIP zone naming and emerging-artists program Emerge Vibra Mahou), alongside Ballantine's, Jameson, Jägermeister, El Pozo, and institutional sponsors including Ayuntamiento de Torrevieja, Generalitat Valenciana, and INAEM.

Revenue mechanics are concentrated into a single annual three-day window (July 31 – August 2), supplemented by year-round sponsorship activation, shuttle-bus ticket sales via Divertisenvivo from 14+ Spanish cities, and ancillary tourism flows to Torrevieja. The festival targets Spanish music-attendee consumer segments with secondary B2B monetization through brand sponsors seeking festival audience exposure; direct-to-consumer distribution combined with multi-year sponsor lock-ins creates a recurring annual operating cycle rather than a growth-stage technology platform.

Name

Low Festival

Legal name

Low Festival AIE

Website

https://lowfestival.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Low Festival is a Spanish three-day music festival held annually in Torrevieja, offering tiered ticketing (general, VIP, day passes) and monetizing through sponsorships, shuttle services, and ancillary tourism flows for Spanish consumer audiences and brand partners.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival events
• Live concert events
• Festival ticketing services
• Outdoor entertainment events
• Event hospitality services

Headquarters

HQ city

Benidorm

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling day tickets, 3-day passes (abonados), and VIP passes for the annual music festival event held in Torrevieja, Spain

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Low Festival is an annual three-day outdoor music festival held at a 30,000+ m2 venue in Torrevieja, Spain. It sells tiered ticket products — a general three-day pass, a VIP three-day pass (VIP Vibra Mahou), and single-day passes — that grant access to multiple stages, dining, market and relaxation areas. The festival also sells Lanzaderas, a shuttle bus service from cities across the Valencian Community and Murcia region to the venue.

Product overview

Low Festival is a three-day outdoor music festival held in Torrevieja, Spain, offering a tiered ticketing system centered on its core event. The product portfolio consists of three main ticket products: the Abono General (general three-day pass), the Abono VIP Vibra Mahou (premium three-day pass with exclusive VIP zone access), and Entrada de Día (single-day passes). Complementary services include Lanzaderas, a shuttle bus system connecting multiple Spanish cities to the festival venue. The festival features multiple stages, relaxation zones, dining areas, and a market space across a 30,000+ m2 outdoor venue.

Differentiator

Problem solved

Functional benefit

Brands

• Emerge Vibra Mahou: Emerging artists program at Low Festival sponsored by Vibra Mahou.

Products and services

• Abono General (General Pass) Three-day festival pass granting full access to all concerts across multiple stages, plus general venue amenities including bars, relaxation zone, 30,000+ m2 of grass areas, outdoor music spaces, and market/dining zone. Includes re-entry privileges.
• Abono VIP Vibra Mahou Premium three-day pass with fast VIP lane entry, 100% grass area access, VIP grandstand for main stage viewing, VIP bar with special pricing, relaxation furniture (loungers, umbrellas, outdoor sofas), and exclusive dining station.
• Entrada de Día (Day Pass) Single-day ticket granting access to all concerts on the chosen day across multiple stages. Day passes start from €39.99. No re-entry allowed once leaving the venue.
• Lanzaderas (Shuttle Service) Shuttle bus service transporting attendees from cities including Alicante, Valencia, Murcia, Benidorm, Calpe, Cartagena, Crevillent, La Mata, Mil Palmeras, La Zenia, Denia, Elche, Mazarrón and Orihuela to the festival venue in Torrevieja.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• Vibra MahouminorGTM or Marketing PartnerBeverage sponsor for the festival with VIP zone naming (VIP Vibra Mahou), providing brand visibility to festival attendees
• Producciones BaltimoreminorGTM or Marketing PartnerProduction company partner involved in organizing and producing the festival
• Ayuntamiento de TorreviejaminorGTM or Marketing PartnerCity council of Torrevieja, host city of the festival, provides local support and promotion
• El Pozo / King UppminorGTM or Marketing PartnerFood sponsor providing products for festival dining areas
• Ballantine'sminorGTM or Marketing PartnerWhisky brand sponsor for the festival
• JamesonminorGTM or Marketing PartnerWhiskey brand sponsor for the festival
• JägermeisterminorGTM or Marketing PartnerLiqueur brand sponsor for the festival
• Generalitat ValencianaminorGTM or Marketing PartnerRegional government sponsor providing support for the cultural event
• INAEMminorGTM or Marketing PartnerInstituto Nacional de las Artes Escénicas y de la Música - National performing arts institute sponsor
• Radio 3 (RNE)minorGTM or Marketing PartnerPublic radio station media partner
• Divertisenvivo.comminorChannel Partner/ Reseller/ DistributorShuttle bus service provider for transportation to the festival from cities including Alicante, Valencia, Murcia, Benidorm, Calpe, Cartagena, Crevillent, La Mata, Mil Palmeras, La Zenia, Denia, Elche, Mazarrón, and Orihuela

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonar: Barcelona-based electronic/advanced music festival. Competes for Spanish summer festival attendance, sponsor partnerships (beverage/lifestyle brands), and curatorial credibility in the live music space.
• Primavera Sound: Barcelona-based multi-day music festival (and expanding globally). Competes for the same indie/alternative programming slots, international headliners, and Spanish festival-goer attention as Low Festival.
• Festival Internacional de Benidorm (FIB): Historic Spanish music festival originally based in Benidorm — Low Festival's founding city. Shared Costa Blanca regional catchment and overlapping indie/alternative audience make it a directly comparable geographic competitor.
• BBK Live: Multi-day music festival in Bilbao featuring international indie/alternative headliners. Directly comparable tiered ticketing, sponsor-backed VIP experiences, and Spanish summer festival market positioning.
• Viña Rock: Long-running Spanish rock/alternative festival with similar multi-day, multi-stage format. Competes for the Spanish alternative music festival market and sponsor category dollars.
• Mad Cool Festival: Spain's largest summer music festival, held annually in Madrid. Direct competitor for headline international talent, sponsor dollars, and the Spanish indie/alternative ticket buyer that Low Festival courts.
• Arenal Sound: Large Spanish summer music festival held in Burriana (also in the Valencian Community). Same regional audience, similar indie/electronic programming, and overlapping sponsor pool — direct competitor.
• Resurrection Fest: Multi-day Spanish music festival focused on rock/metal. Competes for Spanish festival ticket buyers, summer sponsor activation budgets, and touring international acts in the alternative live music segment.

Broad incumbents

• Live Nation Entertainment: Global live entertainment giant that promotes and operates festivals worldwide. Provides structural context for industry economics, talent bidding dynamics, and sponsor economics that govern festivals like Low Festival.

Others

• Producciones Baltimore: Spanish live event production company that is itself a Low Festival partner, but also produces and promotes other Spanish concerts and festivals. Useful operational benchmark for the production economics of mid-sized Spanish festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LowFestival
• Facebookfacebook.com/LowFestival.Oficial
• Instagraminstagram.com/lowfestival
• TikToktiktok.com/@lowfestival?lang=es
• LinkedInlinkedin.com/company/lowfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Low Festival