CAM

What CAM does

CAM LLP (Cummings Andrews Mackay LLP) is an Edmonton, Alberta-based law firm that has practiced exclusively in personal injury litigation since 1962, following an earlier corporate practice founded in 1915. The firm represents injured individuals across Alberta and British Columbia, and accepts matters across Canada and into the United States, with disclosed settlements reaching up to C$30 million on a structured basis and C$5 million on a lump-sum basis. All five senior lawyers are individually recognized by Best Lawyers in Canada for personal injury litigation, and the firm served as counsel in two of the three Supreme Court of Canada "Trilogy" cases that shape modern Canadian tort doctrine. CAM holds a Tier 1 ranking for Personal Injury Litigation in Edmonton from Best Law Firms, renewed in 2024 and 2025, and maintains referral partnerships with community organizations serving serious-injury populations, including Spinal Cord Injury Alberta, the Brain Care Centre, and the Glenrose Hospital Foundation.

The firm's business model is contingency-fee-based personal injury litigation, generating revenue as a percentage of negotiated settlements and trial awards. Client acquisition is driven by reputational referrals, professional networks, and community partnerships rather than paid advertising, and intake is handled by the firm's senior lawyers. The firm employs 11–50 people across legal and administrative staff and has recently hired two associates (Carly Androschuk in July 2024 and Jarod Cedor in October 2025) to offset the departures of Bill Hendsbee to the Alberta Court of Justice (June 2024) and Ron Jewitt to retirement (2025).

Operationally, CAM presents as a stable, partner-led boutique without disclosed adoption of legal technology beyond standard communication tools (video conferencing, chat widget, email). No AI, automation, or proprietary technology platform is referenced in available materials. The firm has publicly opposed Alberta no-fault automobile insurance reform through its partnership with F.A.I.R., a regulatory stance that defends its core tort-based practice rather than expanding into new service lines.

Name

CAM

Legal name

Cummings Andrews Mackay LLP

Website

https://camllp.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

CAM LLP is an Edmonton-based personal injury litigation firm serving injured individuals across Alberta and British Columbia on a contingency-fee basis, with five senior partners recognized by Best Lawyers and a Tier 1 ranking in Personal Injury Litigation.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Motor vehicle accidents
• Catastrophic injury litigation
• Wrongful death claims
• Contingency fee legal

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Legal Fees: The firm operates on a contingency fee basis where legal fees are a percentage of the compensation recovered for clients. Clients pay nothing until their claim is successfully resolved. The firm also pays all upfront legal expenses while cases are ongoing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CAM LLP is a personal injury law firm that provides legal representation to individuals who have suffered serious injuries arising from motor vehicle accidents, slip and falls, spinal cord injuries, traumatic brain injuries, wrongful death, and product liability. Services include claim assessment, negotiation with insurance companies, mediation, and trial representation, delivered on a contingency fee basis where clients pay no fees unless the claim is successfully resolved and the firm covers all upfront legal expenses.

Product overview

CAM LLP is a single-location personal injury law firm offering legal services for injured individuals. The firm provides a comprehensive suite of legal services centered on personal injury claims, including motor vehicle accidents (car, truck, motorcycle, pedestrian), slip and falls, spinal cord injuries, brain injuries, wrongful death, and product liability cases. The firm operates on a contingency fee basis where clients pay no fees unless they win. Services include free initial consultations, claims assessment, negotiation with insurance companies, mediation, and full trial representation as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• Settlements ranging from $5 million (lump sum) to $30 million (structured settlement tax-free payouts)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Spinal Cord Injury AlbertaminorOthersCommunity organization providing rehabilitation services and support to individuals with spinal cord injuries and their families. CAM LLP has served on their board and provides ongoing support.
• Brain Care CentreminorOthersOrganization providing critical rehabilitation services and support to individuals with brain injuries. CAM LLP lawyers serve on their board of directors and provide community support.
• Glenrose Hospital FoundationminorOthersHealthcare foundation supporting the Glenrose Rehabilitation Hospital. CAM LLP provides financial sponsorships and community support.
• Edmonton Community Legal CentreminorOthersOrganization providing legal services to those in need. CAM LLP supports this community legal resource through sponsorships and partnerships.
• F.A.I.R. (Fair Albertans for Injury Rights)minorOthersCoalition opposing the introduction of No-Fault Car Insurance in Alberta. CAM LLP supports this advocacy organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Will Davidson LLP: Ontario-based plaintiff personal injury firm with a longstanding catastrophic injury practice. Comparable in plaintiff-side representation of seriously injured individuals and a similar boutique, reputation-driven model.
• Siskinds LLP: London, Ontario-based plaintiff firm with national class action and personal injury practices. Comparable as a Canadian plaintiff-side firm operating on contingency with significant precedent-setting litigation experience.
• Oatley Vigmond LLP: Ontario personal injury firm specializing in serious brain and spinal cord injuries. Directly comparable in catastrophic-injury specialization, plaintiff-side advocacy, and contingency-fee model.
• Thomson Rogers LLP: Toronto-based plaintiff personal injury firm with a national profile in catastrophic injury and class actions. Comparable as a top-tier Canadian plaintiff-side firm with a similar reputation-driven referral model and contingency fee structure.
• Bogoroch & Associates LLP: Toronto-based personal injury firm focused on serious injury and medical malpractice. Comparable as a boutique plaintiff firm specializing in catastrophic injury matters under a contingency-fee model.
• Singleton Urquhart Reynolds LLP: Vancouver-based law firm with a prominent personal injury and insurance practice serving British Columbia. Comparable to CAM in serving Western Canadian seriously injured clients on a plaintiff-side basis, and a natural counterpart across the AB/BC corridor.
• Diamond & Diamond Lawyers LLP: Ontario-based personal injury firm with a national brand and marketing-led client acquisition. Comparable in plaintiff-side focus and contingency-fee model, though positioned more toward volume intake than CAM's high-acuity specialization.
• McLeod Law LLP: Calgary-based plaintiff personal injury firm serving Alberta with a similar catastrophic-injury focus. Directly comparable to CAM in geography, client base, and contingency-fee model, often referenced alongside CAM for serious injury work in Alberta.

Regional players

• Reynolds Mirth Richards & Farmer LLP: Edmonton-based full-service law firm with a personal injury practice serving Alberta. Comparable geographically and in serving Alberta-based clients, though positioned as a broader firm rather than CAM's dedicated catastrophic-injury specialty.
• Field Law LLP: Western Canadian law firm with offices in Edmonton and Calgary offering personal injury defense and plaintiff work. Comparable geographically and in insurance-related litigation, though operates as a broader full-service firm rather than a dedicated plaintiff boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@camllp
• Facebookfacebook.com/CAMLLP
• LinkedInlinkedin.com/company/cummings-andrews-mackay-llp
• Instagraminstagram.com/camllpinjurylawyers
• Xx.com/camllp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAM