Broughton Hall Estate

What Broughton Hall Estate does

Broughton Sanctuary (formerly Broughton Hall Estate) is a privately held luxury estate and hospitality business operating from a historic country house and surrounding grounds near Skipton in North Yorkshire, United Kingdom. The estate was rebranded from Broughton Hall Estate to Broughton Sanctuary in 2022, repositioning the business from a traditional country house into a wellbeing and nature-recovery destination. The core asset base comprises 23 bookable holiday homes and converted properties (barns, lodges, standalone houses such as The Farmhouse, Eden, Barnhouse, Bell Flat, and Redberry House) plus the historic Broughton Hall itself, which is rentable on an exclusive-use basis as a private home for groups.

The business operates a multi-vertical hospitality model with no proprietary technology platform. Distribution is direct-to-consumer via the broughtonsanctuary.co.uk website and a Guestline booking engine, supplemented by direct sales for corporate, exclusive-use, and filming enquiries. Revenue streams split across short-term holiday rentals (unit pricing), exclusive-use country house hire, ticketed residential retreats at the Avalon retreat centre (covering themes including science and consciousness, spirituality, women's and men's wellbeing, and AI & human flourishing), corporate retreats and venue hire, weddings and wellbeing celebrations, workation packages combining coworking (Halo, Broughton Hive) with accommodation, and filming/location hire including a dedicated Film Unit. A walled garden bistro called Utopia provides on-site food and beverage. Customer segments span individual leisure travellers and families, corporate clients, retreat guests, and the events and celebrations market, with no named enterprise logo concentration.

The estate is accredited by Healing Hotels of the World and listed on The Global Retreat Company. It won the Yorkshire Post Tourism Awards 2023 for Best Self-Catering Accommodation and was named in National Geographic Traveller's Cool List 2024 as one of the 30 most exciting destinations in the world. Distribution relies on earned media (The Telegraph, Condé Nast Traveller, Country Life, Harper's Bazaar, Hello!, The Independent) and a community events programme sponsored by White Rose Forest. Ownership is private and family-controlled, with no disclosed funding rounds, institutional investors, or public listing.

Name

Broughton Hall Estate

Legal name

Broughton Sanctuary

Website

https://broughtonhall.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Broughton Sanctuary is a privately held luxury estate near Skipton, Yorkshire, offering 23 holiday homes, exclusive-use historic house hire, residential wellbeing retreats, corporate venues, coworking, and filming locations to leisure, corporate, and event clients across the UK.

Ownership category

akta.pro rank

Product category

Hospitality and Wellness Retreats

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

akta.pro secondary industries

Historic & Heritage Homes (THAMAAAJ), Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC)

Keywords

• Hospitality services
• Wellness retreats
• Holiday home rentals
• Corporate event venues
• Wellbeing experiences

Headquarters

HQ city

Skipton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Holiday Home Rentals: The estate rents out 23 holiday homes and converted properties (including The Farmhouse, Eden, Barnhouse, Bell Flat, Redberry House, and others) on a nightly/weekly basis. Guests book stays via the website booking engine. Revenue is generated per booking on a short-term rental model.
2. Exclusive Use of Broughton Hall: Broughton Hall, a historic country house, can be taken over exclusively as a private home for groups. This is a premium exclusive-use rental offering.
3. Retreat Programmes: The sanctuary hosts structured residential retreats covering topics such as science and consciousness, spirituality, women's wellbeing, men's retreats, and AI & human flourishing. Retreats are ticketed multi-day programmes.
4. Corporate Events & Team Away Days: The estate offers corporate retreats, venues, meeting rooms, coworking space (Halo), and team away days as commercial hire products for businesses.
5. Filming & Location Hire: The estate's grounds, historic interiors, and natural landscapes are made available as filming locations and event venues. A dedicated film unit is also available.
6. Workation Packages: The estate offers workation (work + vacation) packages, combining coworking space (Halo) with accommodation for extended stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Broughton Sanctuary (formerly Broughton Hall Estate) operates a historic Yorkshire estate near Skipton offering short-stay accommodation across 23 holiday homes, exclusive-use hire of the historic Broughton Hall country house, residential wellbeing retreats at the Avalon retreat centre, corporate retreats and venues, coworking spaces, filming and location hire, weddings and celebrations, and a walled garden bistro. The estate is also a nature-recovery rewilding site, with the grounds serving as a backdrop for retreats, events, and creative productions.

Product overview

Broughton Sanctuary is a multi-faceted luxury estate offering diverse hospitality and wellness services. The core offering centers on accommodation across 23 holiday homes and exclusive-use Broughton Hall, complemented by a comprehensive wellbeing program featuring Avalon retreat space and various residential retreats. Business services include coworking (Broughton Hive and Halo), corporate retreats, team away days, venues, and workations. Creative services encompass filming locations, film unit facilities, and grounds hire. Additional experiences include nature recovery programs, dining at the walled garden bistro, weddings, wellbeing celebrations, and outdoor activities. The diverse portfolio positions the estate as a holistic destination for leisure, business, wellness, and creative pursuits.

Differentiator

Problem solved

Functional benefit

Brands

• Avalon: State-of-the-art retreat space offering weekly wellbeing classes and complimentary community events.
• Broughton Hive
• Halo

Products and services

• Holiday Homes 23 self-catering holiday homes across the estate (including The Farmhouse, Eden, Barnhouse, Bell Flat, Redberry House, and others) available for nightly/weekly booking via the website's Guestline booking engine, for individual travellers, families, and groups.
• Broughton Hall (Exclusive Use) Historic country house available for exclusive private hire, allowing guests to take over the property as their own home for group stays, private celebrations, and corporate use.
• Avalon Retreat Programmes Ticketed multi-day residential retreats hosted at the Avalon retreat space, covering topics such as science and consciousness, spirituality, women's wellbeing, men's retreats, and AI and human flourishing, delivered with expert facilitators.
• Self-Guided Retreats Self-directed retreat option allowing guests to use the Avalon space and estate facilities on their own schedule, complementing the structured residential retreats.
• Exclusive-Use Wellbeing Private, exclusive-use wellbeing packages combining the Avalon retreat space and accommodation for groups seeking a dedicated wellness experience.
• Corporate Retreats Corporate retreat packages for businesses, combining meeting facilities, accommodation, and wellbeing programming for leadership offsites and team events.
• Venues and Meeting Rooms Professional venues and meeting rooms available for hire for corporate events, conferences, and business gatherings.
• Team Away Days Team-building experiences and away day packages for corporate groups and organisations, combining outdoor activities, food, and meeting space.
• Broughton Hive (Coworking) Dedicated coworking facility under the Broughton Hive brand, offering flexible workspace for remote workers, professionals, and corporate teams visiting the estate.
• Halo Coworking Space Halo-branded coworking space providing flexible work environments for individuals and teams, used independently or in combination with accommodation.
• Workcations Combined work-and-vacation packages that pair Halo coworking access with accommodation for extended stays.
• Filming and Location Hire Film and photography location hire, providing the estate's historic interiors, grounds, and natural landscapes to production companies.
• Film Unit On-site production-support facility providing equipment, workspace, and crew space for film and photography projects using the estate.
• Grounds Hire Outdoor venue hire across the estate grounds for events, celebrations, and special occasions.
• Weddings Wedding celebration services and venues for ceremonies and receptions at the estate, using the historic house, gardens, and event spaces.
• Wellbeing Celebrations Wellness-themed celebration events combining wellbeing experiences with special-occasion hosting.
• Special Occasions Venue and hosting services for milestone celebrations such as birthdays and anniversaries held across the estate.
• Activities and Experiences Outdoor activities and nature-based experiences available to guests, including guided adventures and estate exploration.
• Utopia Walled Garden Bistro On-site dining offering food and refreshments in the estate's historic walled garden.

Quantifiable outcome

• Named in National Geographic Traveller's Cool List 2024 — The 30 most exciting destinations to visit in the world

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• White Rose ForestminorGTM or Marketing PartnerWhite Rose Forest sponsors complimentary community events held at Avalon, the sanctuary's retreat centre. The partnership supports free community wellbeing programming and serves as a local forest/nature connection for the sanctuary's community outreach.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lime Wood Hotel: A luxury country house hotel in the New Forest offering spa/wellness retreats, event venues, and forest-based experiences. Closely comparable to Broughton in combining heritage accommodation with a structured wellbeing retreat programme and corporate event hire.
• The Newt in Somerset: A luxury English country estate offering exclusive-use accommodation, holiday cottages, a working farm, walled gardens, and a wellness/spa programme. Highly comparable to Broughton Sanctuary in heritage estate positioning, diversified hospitality offering, and premium pricing tier.
• Soho Farmhouse: Soho House's countryside estate in Oxfordshire offering rustic-luxe cabins, a Cowshed spa, multiple restaurants, event spaces, and creative/programming-led retreats. A close competitor to Broughton in the premium countryside retreat, wellbeing, and corporate event segment.
• Wilderness Reserve: An exclusive-use luxury estate collection in Suffolk offering whole-estate and individual-property rentals for private groups, weddings, and corporate retreats. Directly comparable to Broughton in exclusive-use heritage property hire and private group accommodation.
• Babington House (Soho House): A Soho House-operated 18th-century country house in Somerset offering hotel rooms, member retreats, weddings, and corporate events. Comparable to Broughton in heritage estate hospitality with retreats, events, and exclusive-use options.
• Heckfield Place: A restored Georgian country house hotel in Hampshire offering luxury rooms, wellness programmes, biodynamic farm-to-table dining, and event venues. Directly comparable to Broughton in historic English estate hospitality, wellness positioning, and corporate retreat offerings.

Broad incumbents

• The Pig Hotels: A small UK chain of boutique country house hotels focused on locally-sourced food, heritage properties, and spa/wellness offerings. Comparable in heritage hospitality positioning and retreat-friendly amenities, but operates as a multi-property chain rather than a single estate.
• Soho House: A global private members club and hotel operator with countryside retreats (Babington House, Soho Farmhouse) and coworking (Soho Works). Overlaps with Broughton on retreats, coworking, and event venue offerings but at a much larger, multi-property scale.

Regional players

• Barnsley House (The Pig): A Cotswolds heritage estate offering boutique rooms, a spa, weddings, and corporate retreats. Comparable in English heritage estate hospitality and retreat programming, but serves a different UK region and competes with Broughton more on retreat-goer origin than direct substitution.
• Calcot & Spa (The Cole Collection): A Cotswolds-based luxury country house hotel and spa offering retreats, weddings, and family-focused stays. Comparable in heritage English countryside hospitality, though operates in a different UK region (Cotswolds vs Yorkshire) and is more hotel-convention than retreat-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Broughton_Hall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broughton Hall Estate