White Rose Forest
White Rose Forest is the largest of England's Community Forests, operating as a publicly-funded partnership delivering tree planting, woodland creation, and nature recovery across North and West Yorkshire. It serves landowners, farmers, local authorities, businesses, and communities through the government-backed Trees for Climate programme.
- Company typePrivate
- Founded2021
- HeadquartersKirklees, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What White Rose Forest does
White Rose Forest is a publicly-funded community forest partnership and the largest of England's 13 designated Community Forests, operating across North and West Yorkshire as part of the Northern Forest project linking Liverpool to Hull. Formally established under an Action Plan launched in 2021 (with the underlying partnership dating to 2000), the organisation coordinates tree planting, woodland creation, urban greening, and nature recovery across the region, working with landowners, farmers, local authorities, national park authorities, charities, businesses, and community volunteers. Its operational team is hosted and administered by Kirklees Council, with approximately 10 employees delivering programmes across the territory.
The organisation's core offering is the Trees for Climate programme, a government-funded woodland creation initiative under Defra's Nature for Climate Fund that provides free end-to-end support — planning, funding, and planting — to landowners and farmers, with grants covering up to 100% of project and establishment costs. Complementary product lines include Green Streets®, a trademarked urban tree planting programme integrating green infrastructure into transportation and urban design; Landscapes for Water, a five-year moorland restoration and natural flood management partnership with National Trust and Yorkshire Water; corporate partnership offerings for ESG-aligned businesses; a volunteer programme engaging thousands of participants annually; and a public donation scheme with tiered giving levels. The Strategic Plan 2025-2050 sets an ambition to plant 134 million trees across Yorkshire over 25 years.
White Rose Forest's revenue model is overwhelmingly grant-based rather than commercially transactional. Its primary funding stream is UK Government grants administered through Trees for Climate (£7.5M secured for 2022-23, £8M for 2025-26), supplemented by public donations processed via Kirklees Council, corporate partnerships ranging from small community sponsorships to multi-year strategic collaborations with national brands (Aviva, B&Q, Screwfix, Bettys & Taylors), and project-specific partnership grants deployed to co-delivery partners. The organisation is not a publicly traded entity; it operates as a government-linked public-sector partnership rather than a commercial enterprise, and consequently no conventional revenue, ARR, or valuation metrics are disclosed.
White Rose Forest firmographics
Firmographics- Name
- White Rose Forest
- Legal name
- White Rose Forest
- Website
- https://whiteroseforest.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- White Rose Forest is the largest of England's Community Forests, operating as a publicly-funded partnership delivering tree planting, woodland creation, and nature recovery across North and West Yorkshire. It serves landowners, farmers, local authorities, businesses, and communities through the government-backed Trees for Climate programme.
- Ownership category
- akta.pro rank
White Rose Forest industry classification
Industry- Product category
- Community Forestry and Environmental Services
- NAICS
- Support Activities for Forestry (115310), Support Activities for Forestry (1153), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
- akta.pro secondary industries
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Post-Planting Maintenance (Weeding, Mulching, Fertilization, Irrigation) (AFAMACAG), Forestry & Reforestation (BPAGAGAD)
Keywords
Where White Rose Forest is headquartered
LocationHeadquarters
- HQ city
- Kirklees
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
White Rose Forest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Government Funding: Primary revenue stream through government-funded programmes including Trees for Climate (part of Defra's Nature for Climate Fund) and other environmental grants. Funding covers woodland creation projects and provides grants to landowners covering up to 100% of project and establishment costs.
- Donations: Individual donations from the public to support tree planting, woodland creation, and community greening initiatives. Donations are processed via Kirklees Council and directed to relevant White Rose Forest projects.
- Corporate Partnerships: Partnerships with businesses seeking to deliver credible, local environmental impact as part of their sustainability and ESG commitments. Partnerships are tailored from long-term strategic collaborations to focused annual commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free woodland creation support for landowners |
| Unit Pricing | One time/ perpetual license | Street tree sponsorship programme |
| Unit Pricing | Pay-as-you-go | Donation tiers for public support |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
White Rose Forest product offering
Product offeringCore offering
White Rose Forest plants trees and creates new woodland across North and West Yorkshire as part of England's Community Forests network and the Northern Forest. It works with landowners, farmers, local authorities, businesses, and communities to design, fund, and deliver woodland creation projects, providing free end-to-end support, access to government grant funding, and volunteer engagement. Its programmes include Trees for Climate, Green Streets, Landscapes for Water, and tree sponsorship, all aligned to a regional target of 134 million trees by 2050.
Product overview
The White Rose Forest is the community forest for North and West Yorkshire, operating as a partnership organization that delivers tree planting, woodland creation and nature recovery services. The core offering consists of expert support for woodland creation projects through the Trees for Climate programme, supplemented by branded initiatives including the Green Streets® urban tree planting programme, the Landscapes for Water moorland restoration partnership with National Trust and Yorkshire Water, and the ambitious 134 Million Trees Plan under the Strategic Plan 2025-2050. The organization also facilitates corporate environmental partnerships, community volunteering opportunities, and individual donations to support tree planting across the region.
Differentiator
Problem solved
Functional benefit
Brands
- Green Streets: Urban tree planting programme focused on improving air quality, making urban spaces more attractive for businesses and investment, and encouraging active travel. Integrates natural and semi-natural areas into transportation and urban design in North and West Yorkshire.
Products and services
- Trees for Climate Programme
- Green Streets Programme
- Landscapes for Water
- Tree Sponsorship Programme
- Community Volunteer Programme
- Donation Programme
- Corporate Partnership Programme
Quantifiable outcome
- 450,800 trees planted covering 436 hectares in a single season
- +3 more outcomes
Companies that use White Rose Forest
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
White Rose Forest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
White Rose Forest partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and minor.
- National TrustcoreJoint programme 'Landscapes for Water' for moorland restoration and woodland creation across South Pennines. White Rose Forest provided £1 million funding for tree planting around moorland edges, natural flood management solutions, and peatland restoration.
- Yorkshire WatercoreJoint programme 'Landscapes for Water' with National Trust for nature restoration across South Pennines. Partners are the largest landowners in Yorkshire with responsibility for water catchments.
- Woodland TrustcoreMulti-year partnership on major landscape-scale woodland creation projects including Snaizeholme (290 hectares in Yorkshire Dales) and other initiatives. White Rose Forest provides Trees for Climate funding to support Woodland Trust planting projects as part of the Northern Forest.
- Liverpool John Moores UniversitysupportingAcademic partnership to provide monetary value estimates of urban tree planting benefits. Research collaboration to quantify social and economic benefits including NHS savings, carbon reduction, and property value impacts.
- England's Community ForestscoreWhite Rose Forest is one of 13 community forests across England. Partnership delivers Trees for Climate programme, part of the national Government's Nature for Climate Fund.
- Northern Forest PartnershipcoreFounding partner of the Northern Forest project linking Liverpool to Hull. Partnership includes City of Trees, Humber Forest, Mersey Forest, Woodland Trust, and Community Forest Trust to increase tree cover across the North of England.
- Kirklees CouncilcoreManages the White Rose Forest team on behalf of the partnership. Hosts the team and processes donations through its systems.
- Forestry CommissionsupportingNational government body supporting tree planting and woodland creation across England. Partner in White Rose Forest Action Plan and provides regulatory guidance.
- Leeds City CouncilcoreKey local authority partner for woodland creation in Leeds including South Leeds sites, street tree planting schemes, and The Arium nursery growing over 500,000 trees.
- Community Forest TrustsupportingSupports England's Community Forests network and woodland creation programmes. Data sharing partner for statutory reports to government bodies.
- Kindlewoods CICsupportingWoodland social enterprise based in North Yorkshire that organizes acorn collection events and volunteers for seed gathering from ancient oak trees.
- UK GreetingsminorLocal business donor supporting tree planting at Dewsbury Country Park. Donated £1,000 for community orchard fruit trees.
- Environment AgencysupportingPartnership on natural flood management in River Aire catchment from Malham to Leeds. White Rose Forest provides support to landowners for natural flood management projects including tree planting and leaky barriers.
- Trees for StreetssupportingCharity partnership running community street tree planting scheme in Leeds. White Rose Forest contributes grant funding alongside resident sponsorship to enable council planting.
- University of LeedssupportingUnited Bank of Carbon team at University of Leeds conducted scientific assessment of CO2 removal potential through tree planting across North and West Yorkshire.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
White Rose Forest competitors and assessment
Company assessmentDirect peers
- Humber Forest: Community Forest covering the Humber region and a Northern Forest partner, delivering tree-planting and woodland-creation services through a partnership of local authorities, mirroring White Rose Forest's model and serving adjacent North-of-England geographies.
- City of Trees: Community Forest covering Greater Manchester and a Northern Forest partner, operating a near-identical model — partnership-led tree planting, Trees for Climate grant administration, and corporate ESG partnerships — making it a direct structural peer to White Rose Forest.
- The Mersey Forest: One of England's Community Forests and a co-founding partner of the Northern Forest project, delivering woodland creation, urban greening, and community engagement across the North West on a comparable partnership-led model funded by government grants and corporate support.
- The Conservation Volunteers: A UK-wide environmental charity that mobilises volunteers for tree planting, woodland management, and community greening — comparable to White Rose Forest's volunteer programme (9,689 people engaged in 2025-2026) and to its community-led GTM motion.
- Woodland Trust: The UK's largest woodland conservation charity and a core White Rose Forest delivery partner; comparable as both a grant funder of community forests and a direct deliverer of large landscape-scale planting projects such as the 290-hectare Snaizeholme scheme.
- Trees for Cities: A UK charity focused on urban tree planting, streetscape greening, and active-travel integration — directly comparable to White Rose Forest's Green Streets® programme and to its Trees for Streets community street tree sponsorship model.
Broad incumbents
- Forestry England: The national government body managing England's public forests, providing regulatory guidance, technical expertise, and grant oversight across the same woodland-creation and reforestation category that White Rose Forest operates in, but at a national rather than regional scale.
- National Trust: A core delivery and co-funding partner for White Rose Forest (Landscapes for Water programme), and one of the largest landowners in Yorkshire; comparable as a major funder and operator of large-scale woodland creation, moorland restoration, and natural flood-management projects.
- Environment Agency: The public body co-delivering natural flood management programmes with White Rose Forest in the River Aire catchment; a peer in the sense that it commissions and co-funds the same nature-based solutions, urban greening, and flood-mitigation work.
Regional players
- Yorkshire Wildlife Trust: A regional conservation NGO covering the same North and West Yorkshire geography as White Rose Forest, operating comparable nature-recovery, habitat-creation, and land-management programmes that often intersect with White Rose Forest's tree-planting activities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
White Rose Forest social profiles
Digital presenceWhite Rose Forest financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Rose Forest leadership team
Management profileNumber of profiles
Profiles5 records
White Rose Forest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Rose Forest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Rose Forest
What does White Rose Forest do?
White Rose Forest plants trees and creates new woodland across North and West Yorkshire as part of England's Community Forests network and the Northern Forest. It works with landowners, farmers, local authorities, businesses, and communities to design, fund, and deliver woodland creation projects, providing free end-to-end support, access to government grant funding, and volunteer engagement. Its programmes include Trees for Climate, Green Streets, Landscapes for Water, and tree sponsorship, all aligned to a regional target of 134 million trees by 2050.
Is White Rose Forest a public or private company?
White Rose Forest is a private company. It is classified as state government owned and is currently operating.
When was White Rose Forest founded?
White Rose Forest was founded in 2021. It employs 1 to 10 people.
Where is White Rose Forest based?
White Rose Forest is headquartered in Kirklees, United Kingdom, in the Europe region.
How does White Rose Forest make money?
Three revenue lines are on record. Government Funding is the primary driver. The others are donations and corporate Partnerships.
Who are White Rose Forest's main competitors?
Direct peers on record are Humber Forest, City of Trees, The Mersey Forest, The Conservation Volunteers, Woodland Trust and Trees for Cities. Broad incumbents are Forestry England, National Trust and Environment Agency. Yorkshire Wildlife Trust is listed as a regional player.
Does White Rose Forest have an API?
No public API is recorded for White Rose Forest.
What industry is White Rose Forest in?
White Rose Forest's product category is Community Forestry and Environmental Services. Its primary akta.pro industry code is AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized), with a secondary code of AFAMACAL, Urban & Community Reforestation / Street Tree Planting. Its NAICS code is 115310 and its SIC code is 800.