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Horticoop

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uuid002nazl

Namestring
Horticoop
Legal namestring
Coöperatie Horticoop U.A.
Websiteurl
horticoop.nl
Company typeenum
Private
Founded yearint
1904
Descriptiontext

Horticoop (legal entity Coöperatie Horticoop U.A.) is a Dutch investment cooperative headquartered in Bleiswijk, Netherlands, that channels capital from its membership of approximately 280 Dutch and German horticulture growers into innovative companies serving the horticulture primary value chain. Founded in 1904 as a purchasing cooperative (inkooporganisatie), Horticoop completed a strategic pivot in 2021–2023, formally converting to an investment cooperative (investeringscoöperatie) in March 2023 with equity registered as participations in members' names. Members must meet a minimum annual turnover threshold of €100,000 and be established in the Netherlands, Belgium, or Germany to join.

The cooperative currently holds 10 portfolio companies spanning AI-driven autonomous greenhouse management (Blue Radix), greenhouse coatings (Lumiforte), plant biosignal monitoring (Vivent Biosignals), regenerative soil improvement (REKA), and AI-driven plant breeding (25:2). Horticoop's primary "product" is the Community Platform — a digital member environment for knowledge exchange, participation in investment governance, and themed discussions on energy, sustainability, LED, and robotics — supplemented by Magazine BLAD, webinars, member events hosted at partner facilities such as Royal Cosun, and direct email communications. Strategic partnerships with Wageningen University & Research (WUR), NCR, and Motivaction deepen the sector research and member-engagement capability.

Economically, Horticoop generates returns from its portfolio and distributes a portion to members as dividends — €8 million in 2024 and €3.2 million in 2025 — while reinvesting the cooperative's share into new sector investments. Governance rests on a members' council (ledenraad), a Raad van Commissarissen (Supervisory Board), and a daily management team led by CEO Patrick Groeneveld and CFO Hend van Ravestein. Following the June 2025 resignation of the entire previous Supervisory Board over investment-fund design disagreements and the appointment of a new four-member board, Horticoop has continued expanding its portfolio, including the first US-based investment (25:2) in March 2026, while divesting non-core physical assets such as the Bleiswijk and Cuijk production locations in late 2025.

Short descriptiontext

Horticoop is a Dutch investment cooperative of roughly 280 Dutch and German horticulture growers that invests in innovative companies across the horticulture value chain and distributes portfolio returns to members as dividends via a participation structure.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersBleiswijk, Netherlands
HQ citystring
Bleiswijk
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
horticulture investments, investment cooperative, controlled environment agriculture, greenhouse technology investing, grower cooperative services
Industry1 code
1Horticulture, Nursery & Greenhouse Operations
CodeEDAOAOABPrimaryYes
NAICS code2 codes
  • Business Associations813910
  • Business, Professional, Labor, Political, and Similar Organizations8139
SIC code1 code
  • Services-Membership Organizations8600
Product category
Horticulture Investment Cooperative
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Investment Returns
TypeSubscription Recurring
Description

Horticoop generates returns through investments in portfolio companies. These returns are distributed to members as dividends and the cooperative reinvests its share of profits in other companies that benefit the sector.

horticoop.nl
2Membership Contributions
TypeSubscription Recurring
Description

Members pay to join the cooperative and receive participations. The cooperative's equity is registered in the members' names, with members sharing in profits via a participation structure and receiving potential dividends.

horticoop.nl
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Horticoop is a Dutch investment cooperative that pools capital from approximately 280 member horticulture growers and entrepreneurs to invest in innovative companies along the horticulture primary value chain. Members hold participations, receive dividends from profitable portfolio exits, and participate in cooperative governance via a members' council. The cooperative runs a digital community platform for member knowledge exchange and participations trading.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Dividend of €8 million distributed to members in 2024
+2 more records
Product overview1 text field

Horticoop operates as an investment cooperative rather than a product company. The primary service offering is the Horticoop Community Platform, a digital member platform that facilitates knowledge exchange among 280 Dutch and German horticultural growers. Members can participate in investment decisions, trade participations, access news via Magazine BLAD, and engage in themed discussions around topics such as energy, climate, sustainability, and technology. Horticoop invests in portfolio companies that develop innovative solutions for the horticultural sector, but these portfolio companies (Blue Radix, Lumiforte, 25:2, REKA, Vivent Biosignals) are separate entities, not products of Horticoop itself.

Product and service1 record
1Horticoop Community Platform
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-10-21
Description

Royal Cosun hosted the annual Horticoop member event in November 2025 at their facility in Dinteloord. The event included facility tours, panel discussions on the future of greenhouse horticulture, and member meetings.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

WUR collaborates with Horticoop on research topics including circular horticulture, energy transition, and robotics. WUR develops factsheets for Horticoop members on topics like energy, sustainability, LED, and robotics.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

NCR collaborated with Horticoop on member engagement research, along with WUR and Motivaction, to better understand what drives members.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Research bureau collaborated on Horticoop's member engagement survey to understand member needs and expectations.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Portfolio company specializing in AI-driven autonomous growing solutions for greenhouse horticulture.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Portfolio company producing coatings for greenhouse horticulture. Acquired Sportlines GmbH to strengthen market position.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Royal Fruitmasters / Fruitmasters
TypeDirect peer
Description

Fruitmasters is a Dutch cooperative of fruit growers that pools, packs, and markets members' produce. It is comparable to Horticoop as a Dutch grower cooperative with shared member services, collective participation, and dividend-style returns.

TypeBroad incumbent
Description

LTO Nederland is the main Dutch entrepreneurial and employers' organisation for agriculture and horticulture, representing growers' interests. It is broadly comparable to Horticoop as a member-driven organisation serving Dutch growers, though focused on advocacy rather than investment.

TypeDirect peer
Description

Royal Cosun is a Dutch agricultural cooperative of crop growers and an existing strategic partner of Horticoop. It is comparable as a grower-member cooperative operating in the Dutch agri-food value chain with collective investment and member-return structures.

TypeOthers
Description

Kartesia is a European private debt / private equity provider that co-invested alongside Horticoop in portfolio company Lumiforte. It is an OTHERS / enabling peer — comparable as a financial partner co-investing in Horticoop-adjacent horticulture assets rather than as a direct competitor.

TypeBroad incumbent
Description

Rabobank is a Dutch cooperative bank with the world's largest dedicated agribusiness franchise. It is comparable to Horticoop as a member-owned Dutch cooperative serving agriculture and horticulture, though operating at vastly larger scale across banking, lending, and investment.

TypeRegional player
Description

InnovationQuarter is a regional Dutch development agency that invests in innovative companies, including in the horticulture and agri-tech space. It is comparable to Horticoop as a regional capital provider backing Dutch horticulture innovation, but operating as a public-private body rather than a cooperative.

TypeOthers
Description

WUR is Horticoop's research partner on circular horticulture, energy transition, and robotics, producing factsheets for members. It is an OTHERS / enabling peer — adjacent as the leading knowledge institution that feeds the cooperative's investment funnel and validates portfolio technologies.

TypeDirect peer
Description

Royal FloraHolland is a large Dutch cooperative in the floriculture value chain, comparable to Horticoop as a member-owned cooperative serving Dutch horticulture growers with shared services, governance, and participation-based ownership.

TypeEmerging player
Description

AGRI Investment Fund is a European investment vehicle focused on agri-food innovations. It is a comparable emerging specialist investor that co-invested alongside Horticoop in portfolio company Vivent Biosignals.

TypeDirect peer
Description

Cibus Fund is a specialist European VC fund investing in agri-food technology companies. It is a direct comparable to Horticoop's portfolio strategy targeting innovative companies in the food and horticulture value chain.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment2 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Horticoop

Horticulture Investment Cooperativehorticoop.nl

Horticoop is a Dutch investment cooperative of roughly 280 Dutch and German horticulture growers that invests in innovative companies across the horticulture value chain and distributes portfolio returns to members as dividends via a participation structure.

What Horticoop does

Horticoop (legal entity Coöperatie Horticoop U.A.) is a Dutch investment cooperative headquartered in Bleiswijk, Netherlands, that channels capital from its membership of approximately 280 Dutch and German horticulture growers into innovative companies serving the horticulture primary value chain. Founded in 1904 as a purchasing cooperative (inkooporganisatie), Horticoop completed a strategic pivot in 2021–2023, formally converting to an investment cooperative (investeringscoöperatie) in March 2023 with equity registered as participations in members' names. Members must meet a minimum annual turnover threshold of €100,000 and be established in the Netherlands, Belgium, or Germany to join.

The cooperative currently holds 10 portfolio companies spanning AI-driven autonomous greenhouse management (Blue Radix), greenhouse coatings (Lumiforte), plant biosignal monitoring (Vivent Biosignals), regenerative soil improvement (REKA), and AI-driven plant breeding (25:2). Horticoop's primary "product" is the Community Platform — a digital member environment for knowledge exchange, participation in investment governance, and themed discussions on energy, sustainability, LED, and robotics — supplemented by Magazine BLAD, webinars, member events hosted at partner facilities such as Royal Cosun, and direct email communications. Strategic partnerships with Wageningen University & Research (WUR), NCR, and Motivaction deepen the sector research and member-engagement capability.

Economically, Horticoop generates returns from its portfolio and distributes a portion to members as dividends — €8 million in 2024 and €3.2 million in 2025 — while reinvesting the cooperative's share into new sector investments. Governance rests on a members' council (ledenraad), a Raad van Commissarissen (Supervisory Board), and a daily management team led by CEO Patrick Groeneveld and CFO Hend van Ravestein. Following the June 2025 resignation of the entire previous Supervisory Board over investment-fund design disagreements and the appointment of a new four-member board, Horticoop has continued expanding its portfolio, including the first US-based investment (25:2) in March 2026, while divesting non-core physical assets such as the Bleiswijk and Cuijk production locations in late 2025.

Horticoop firmographics

Firmographics
Name
Horticoop
Legal name
Coöperatie Horticoop U.A.
Website
https://horticoop.nl
Company type
Private
Founded year
1904
Operating status
Operating
Headcount range
251–500 employees
Short description
Horticoop is a Dutch investment cooperative of roughly 280 Dutch and German horticulture growers that invests in innovative companies across the horticulture value chain and distributes portfolio returns to members as dividends via a participation structure.
Ownership category
akta.pro rank

Horticoop industry classification

Industry
Product category
Horticulture Investment Cooperative
NAICS
Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

Keywords

  • Horticulture investments
  • Investment cooperative
  • Controlled environment agriculture
  • Greenhouse technology investing
  • Grower cooperative services

Where Horticoop is headquartered

Location

Headquarters

HQ city
Bleiswijk
HQ country
Netherlands
HQ region
Europe

Offices1 record

Markets served

Horticoop business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Investment Returns: Horticoop generates returns through investments in portfolio companies. These returns are distributed to members as dividends and the cooperative reinvests its share of profits in other companies that benefit the sector.
  2. Membership Contributions: Members pay to join the cooperative and receive participations. The cooperative's equity is registered in the members' names, with members sharing in profits via a participation structure and receiving potential dividends.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Horticoop product offering

Product offering

Core offering

Horticoop is a Dutch investment cooperative that pools capital from approximately 280 member horticulture growers and entrepreneurs to invest in innovative companies along the horticulture primary value chain. Members hold participations, receive dividends from profitable portfolio exits, and participate in cooperative governance via a members' council. The cooperative runs a digital community platform for member knowledge exchange and participations trading.

Product overview

Horticoop operates as an investment cooperative rather than a product company. The primary service offering is the Horticoop Community Platform, a digital member platform that facilitates knowledge exchange among 280 Dutch and German horticultural growers. Members can participate in investment decisions, trade participations, access news via Magazine BLAD, and engage in themed discussions around topics such as energy, climate, sustainability, and technology. Horticoop invests in portfolio companies that develop innovative solutions for the horticultural sector, but these portfolio companies (Blue Radix, Lumiforte, 25:2, REKA, Vivent Biosignals) are separate entities, not products of Horticoop itself.

Differentiator

Problem solved

Functional benefit

Products and services

  • Horticoop Community Platform

Quantifiable outcome

  • Dividend of €8 million distributed to members in 2024
  • +2 more outcomes

Companies that use Horticoop

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Horticoop technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Horticoop partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

  • Royal CosuncoreStrategic or Co-development Partner · 21 October 2025Royal Cosun hosted the annual Horticoop member event in November 2025 at their facility in Dinteloord. The event included facility tours, panel discussions on the future of greenhouse horticulture, and member meetings.
  • Wageningen University & Research (WUR)coreStrategic or Co-development PartnerWUR collaborates with Horticoop on research topics including circular horticulture, energy transition, and robotics. WUR develops factsheets for Horticoop members on topics like energy, sustainability, LED, and robotics.
  • NCR (Nationale Coöperatieve Raad)minorStrategic or Co-development PartnerNCR collaborated with Horticoop on member engagement research, along with WUR and Motivaction, to better understand what drives members.
  • MotivactionminorStrategic or Co-development PartnerResearch bureau collaborated on Horticoop's member engagement survey to understand member needs and expectations.
  • Blue RadixcoreStrategic or Co-development PartnerPortfolio company specializing in AI-driven autonomous growing solutions for greenhouse horticulture.
  • LumifortecoreStrategic or Co-development PartnerPortfolio company producing coatings for greenhouse horticulture. Acquired Sportlines GmbH to strengthen market position.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Horticoop competitors and assessment

Company assessment

Direct peers

  • Royal Fruitmasters / Fruitmasters: Fruitmasters is a Dutch cooperative of fruit growers that pools, packs, and markets members' produce. It is comparable to Horticoop as a Dutch grower cooperative with shared member services, collective participation, and dividend-style returns.
  • Royal Cosun: Royal Cosun is a Dutch agricultural cooperative of crop growers and an existing strategic partner of Horticoop. It is comparable as a grower-member cooperative operating in the Dutch agri-food value chain with collective investment and member-return structures.
  • Royal FloraHolland: Royal FloraHolland is a large Dutch cooperative in the floriculture value chain, comparable to Horticoop as a member-owned cooperative serving Dutch horticulture growers with shared services, governance, and participation-based ownership.
  • Cibus Fund: Cibus Fund is a specialist European VC fund investing in agri-food technology companies. It is a direct comparable to Horticoop's portfolio strategy targeting innovative companies in the food and horticulture value chain.

Broad incumbents

  • LTO Nederland: LTO Nederland is the main Dutch entrepreneurial and employers' organisation for agriculture and horticulture, representing growers' interests. It is broadly comparable to Horticoop as a member-driven organisation serving Dutch growers, though focused on advocacy rather than investment.
  • Rabobank: Rabobank is a Dutch cooperative bank with the world's largest dedicated agribusiness franchise. It is comparable to Horticoop as a member-owned Dutch cooperative serving agriculture and horticulture, though operating at vastly larger scale across banking, lending, and investment.

Others

  • Kartesia: Kartesia is a European private debt / private equity provider that co-invested alongside Horticoop in portfolio company Lumiforte. It is an OTHERS / enabling peer — comparable as a financial partner co-investing in Horticoop-adjacent horticulture assets rather than as a direct competitor.
  • Wageningen University & Research (WUR): WUR is Horticoop's research partner on circular horticulture, energy transition, and robotics, producing factsheets for members. It is an OTHERS / enabling peer — adjacent as the leading knowledge institution that feeds the cooperative's investment funnel and validates portfolio technologies.

Regional players

  • InnovationQuarter: InnovationQuarter is a regional Dutch development agency that invests in innovative companies, including in the horticulture and agri-tech space. It is comparable to Horticoop as a regional capital provider backing Dutch horticulture innovation, but operating as a public-private body rather than a cooperative.

Emerging players

  • AGRI Investment Fund: AGRI Investment Fund is a European investment vehicle focused on agri-food innovations. It is a comparable emerging specialist investor that co-invested alongside Horticoop in portfolio company Vivent Biosignals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Horticoop social profiles

Digital presence

Horticoop financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Horticoop leadership team

Management profile

Number of profiles

Profiles9 records

Horticoop funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Horticoop M&A and investment

M&A and investment

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horticoop

What does Horticoop do?

Horticoop is a Dutch investment cooperative that pools capital from approximately 280 member horticulture growers and entrepreneurs to invest in innovative companies along the horticulture primary value chain. Members hold participations, receive dividends from profitable portfolio exits, and participate in cooperative governance via a members' council. The cooperative runs a digital community platform for member knowledge exchange and participations trading.

Is Horticoop a public or private company?

Horticoop is a private company. It is classified as management employee owned and is currently operating.

When was Horticoop founded?

Horticoop was founded in 1904. It employs 251 to 500 people.

Where is Horticoop based?

Horticoop is headquartered in Bleiswijk, Netherlands, in the Europe region.

How does Horticoop make money?

Two revenue lines are on record. Investment Returns are the primary driver. The others are membership Contributions.

Who are Horticoop's main competitors?

Direct peers on record are Royal Fruitmasters / Fruitmasters, Royal Cosun, Royal FloraHolland and Cibus Fund. Broad incumbents are LTO Nederland and Rabobank. Others are Kartesia and Wageningen University & Research (WUR). InnovationQuarter is listed as a regional player. AGRI Investment Fund is listed as an emerging player.

Does Horticoop have an API?

No public API is recorded for Horticoop.

What industry is Horticoop in?

Horticoop's product category is Horticulture Investment Cooperative. Its primary akta.pro industry code is EDAOAOAB, Horticulture, Nursery & Greenhouse Operations. Its NAICS code is 813910 and its SIC code is 8600.

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Live signals
Vivent-BiosignalsVivent announces new investments for digital crop diagnosticsVivent Biosignals, a Swiss-based pioneer of plant biosignal monitoring technology, announced new investment from Agri Investment Fund, Horticoop, Pymwymic, and Swiss private investors to accelerate commercial scaling of its AI-powered crop health diagnostics platform. In 2025, the company successfully launched its live outdoor crop health platform, which now monitors more than 1,000 hectares across Europe and North America. The technology detects crop stress from pests, disease, drought, and nutrient imbalances days to months before visual symptoms appear, enabling farmers to improve yield stability and optimize input use.MilltrustPymwymic and Horticoop buy in to Vivent, global leader in digital crop diagnosticsPymwymic and Horticoop have acquired a significant stake in Vivent, a Swiss-based developer of agricultural technology, on September 27, 2023. This investment aims to accelerate Vivent's expansion into new markets, enhancing the profitability and sustainability of food production through its innovative 'wearables for plants' technology. The involvement of these impact investors highlights a growing interest in sustainable agricultural practices.FloranewsHorticoop en Pymwymic investeren in ViventDutch investors Horticoop and Pymwymic have acquired a significant stake in Vivent, a Swiss developer of AI-based plant wearables. The investment aims to help Vivent expand its product range into new agricultural sectors and increase sales by leveraging its biosensor technology for early detection of crop stress. This funding supports the company's goal to optimize growing recipes and promote sustainable food production across Europe and North America.