What Lumiforte does

Lumiforte is a Netherlands-headquartered manufacturer of specialty coatings formed in late 2021 through the merger of Mardenkro BV (founded circa 1961) and Sudlac SAS (founded circa 1986) under the Horticoop Cooperative. The company develops, produces, and sells water-based coatings that control natural light and heat in greenhouse environments, with its portfolio organized across six sub-brands: ReduSystems for precision greenhouse climate control, Sudlac for maximum sunlight protection, Selectline for sports field line marking, Coat-FX for industrial roof cooling, Vitapanel for solar panel cleaning, and Cropshader for orchard shading. Underlying technology relies on proprietary coating formulations, including self-cleaning properties and bio-based modified starch binders, with the company actively reformulating its entire range to be biodegradable ahead of the 2028 EU microplastics regulation.

The company operates three production facilities in the Netherlands, France, and Germany, with the 2021 Echirolles plant offering 4x prior capacity and a China joint venture with Rui Xue Global serving the Asian market. Lumiforte sells to professional greenhouse growers, sports field operators, industrial facility managers, solar panel owners, and orchard growers through a hybrid go-to-market of regional direct sales offices (Netherlands, France, Spain, Mexico, Canada, China) supplemented by a global network of distributors, wholesalers, contractors, and applicators across more than 70 countries.

Revenue is generated primarily through hardware sales of coating products, with no public pricing tiers disclosed, suggesting B2B negotiated pricing. The company employs more than 100 people and is backed by Horticoop Cooperative and Kartesia (a European capital solutions firm that invested in September 2024). Recent strategic activity has centered on geographic expansion, bolt-on acquisitions in sports line marking (Sportlines GmbH in Germany, 2025; Footline in Belgium, 2026), and the rollout of bio-based and biodegradable product formulations.

Name

Lumiforte

Legal name

Lumiforte Holding BV

Website

https://lumiforte.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Lumiforte is a Netherlands-based specialty coatings manufacturer serving greenhouse horticulture, sports field line marking, industrial roof cooling, solar panel cleaning, and orchard shading markets in over 70 countries through six sub-brands and a distributor-plus-direct-sales model.

Ownership category

akta.pro rank

Product category

Specialty industrial coatings

NAICS

Paint and Coating Manufacturing (325510), Soap and Cleaning Compound Manufacturing (32561)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

akta.pro secondary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Greenhouse coatings
• Sports line marking
• Horticultural shading products
• Industrial roof cooling
• Solar panel cleaners

Headquarters

HQ city

Baarle-nassau

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Horticulture Coatings (ReduSystems & Sudlac): Lumiforte develops, produces, and sells innovative coatings for greenhouse horticulture that control light and heat to optimize growing conditions for vegetables, fruits, and flowers. Products are sold globally through distributors, merchants, contractors, and wholesalers in over 70 countries.
2. Sports Line Marking (Selectline): High-quality wear-resistant line marking products (coatings and machinery) for sports fields across Europe, sold under the Selectline brand.
3. Industrial Roof Cooling Coatings (Coat-FX / Cool-FX): Cool-FX is a roof cooling coating for the industrial and tertiary sector that reflects solar radiation to reduce building temperatures and energy costs. Available as fixed or temporary application.
4. Solar Panel Coatings and Cleaners (Vitapanel): Specialized coatings and cleaning products for the solar industry, including drone-applicable cleaning solutions.
5. Orchard Shading (Cropshader): Starch-based biodegradable liquid shading solution for outdoor orchard growers to protect crops from heat stress.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lumiforte manufactures and sells water-based smart coatings for greenhouse horticulture (ReduSystems and Sudlac brands) that control light, heat, and the light spectrum to optimize growing conditions for vegetables, fruits, and flowers. The company also produces wear-resistant line marking products and machinery for sports fields (Selectline), industrial roof cooling coatings (Coat-FX / Cool-FX), solar panel cleaning and protective coatings (Vitapanel), and starch-based biodegradable shading solutions for orchards (Cropshader). Products are exported to more than 70 countries through distributors, wholesalers, contractors, and direct regional sales offices, with production facilities in the Netherlands, France, and Germany.

Product overview

Lumiforte is a global leader in smart coatings for horticulture and sports. The company operates through multiple sub-brands: ReduSystems (precision light and heat control coatings for greenhouses), Sudlac (shading products for maximum sunlight protection), Selectline (sports line marking products and machinery), Coat-FX (industrial roof cooling coatings), Vitapanel (solar panel cleaning coatings), and Cropshader (orchard shading solutions). Products can be used individually or combined for customized protection. The company exports to over 70 countries and offers sustainability-focused solutions including bio-based coatings and recycled packaging.

Differentiator

Problem solved

Functional benefit

Brands

• ReduSystems: Technologically high-quality coatings for greenhouse horticulture that control the amount of light and heat. Products can be combined and supplement each other for optimal crop development.
• Sudlac
• Selectline
• Coat-FX
• Vitapanel
• Cropshader

Products and services

• ReduSystems A range of technologically advanced greenhouse coatings that control the amount of natural light and heat entering a greenhouse to create an optimal year-round climate. Products provide light diffusion, reflection of heat radiation, or changes to the light spectrum, and can be combined and layered for customized crop protection and development. Designed for professional greenhouse growers of vegetables, fruits, and flowers.
• Sudlac Shading coatings for greenhouse horticulture that provide effective, reliable protection against direct sunlight radiation for varying lengths of time, with self-cleaning properties that do not require a removal agent. Suited to growers who need to continuously anticipate local weather conditions with maximum-strength shading options.
• Selectline High-quality, wear-resistant line marking coatings (ready-to-use and concentrates) and dedicated application machinery for sports fields, including football, rugby, and athletics pitches. Known for whiteness and durability. Used by sports field operators, stadium managers, and groundskeepers across Europe.
• Coat-FX (Cool-FX) High-quality industrial coatings for the industrial and tertiary sector, including the Cool-FX roof cooling coating that reflects solar radiation to reduce roof and interior temperatures, delivering better living/working conditions and lower energy costs. Available in fixed (10–20 year lifespan) and temporary seasonal (3–5 month) variants.
• Vitapanel Advanced coatings and cleaners developed specifically for the solar industry that reduce soiling, increase energy output, extend the lifespan of solar panels, and enable efficient cleaning methods including drone application. Targeted at solar panel operators and asset owners.
• Cropshader Orchard A starch-based, biodegradable, and highly reflective liquid shading solution designed for outdoor orchard growers to protect fruit and foliage against heat stress and sunburn, helping maintain crop quality and yield with a sustainable formulation.

Quantifiable outcome

• Roof surface temperature reduction of up to 35°C and interior temperature reduction of up to 7°C with Cool-FX roof coating
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• DLFminorChannel Partner/ Reseller/ DistributorDLF, a company that turns grass into sports fields in Denmark, partnered with Lumiforte. By adding Selectline line marking products, the partnership ensures the Danish market is served with a complete solution combining grass quality and line marking.
• Rui Xue GlobalcoreStrategic or Co-development PartnerLumiforte and Rui Xue Global agreed on a joint venture in China. This partnership enables Lumiforte to serve the Chinese market with its full range of coatings for horticulture, sports, and industrial applications.
• AVAGminorStrategic or Co-development PartnerLumiforte maintains global alliances to promote sustainable development, including membership in AVAG, a Dutch horticultural industry association.
• Greenhouse MarketeersminorStrategic or Co-development PartnerLumiforte collaborates with Greenhouse Marketeers as part of its global alliances for sustainable development.
• DSMminorStrategic or Co-development PartnerLumiforte partners with DSM as part of its global alliances to promote sustainable development in horticulture.
• MerckminorStrategic or Co-development PartnerLumiforte collaborates with Merck as part of its global alliances for sustainable development in horticulture.
• 3MminorStrategic or Co-development PartnerLumiforte partners with 3M as part of its global alliances to promote sustainable development.
• Club of 100 (Wageningen University & Research)coreStrategic or Co-development PartnerLumiforte is a member of the Club of 100, a group of leading horticultural companies that steer the direction of research at Wageningen University & Research. This provides direct access to cutting-edge research on light and plant physiology, allowing Lumiforte to translate new insights directly into product innovations.
• Plant EmpowermentminorStrategic or Co-development PartnerLumiforte is a member of Plant Empowerment, an initiative focused on data-driven greenhouse cultivation, contributing to knowledge sharing and research coordination in precision horticulture.
• Dutch Greenhouse DeltaminorStrategic or Co-development PartnerLumiforte is a member of Dutch Greenhouse Delta, an initiative connecting Dutch horticultural expertise with global challenges, supporting international collaboration and market development.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sherwin-Williams: World's largest paints and coatings company with industrial, architectural, and specialty coatings divisions. Comparable as a broad incumbent covering industrial and functional coatings, though Sherwin-Williams does not target niche horticulture applications.
• AkzoNobel: Global paints and coatings major with decorative, industrial, and specialty coatings divisions. Comparable as a broad incumbent in the same paints/coatings space, though AkzoNobel does not specialize in greenhouse horticulture or sports line marking.
• Sika AG: Swiss specialty chemicals company with strong positions in construction chemicals, industrial coatings, and sealing/roofing systems. Comparable for its specialty/functional coatings and roofing solutions (Cool-FX overlap), serving similar B2B industrial customers.
• Jotun: Norwegian global coatings manufacturer with decorative, marine, protective, and powder coatings divisions. Comparable as a broad international paints/coatings player with specialty industrial offerings, though Jotun's center of gravity is in marine and protective segments.
• RPM International: US-based holding company for specialty coatings, sealants, and building materials. Comparable as a multi-brand specialty coatings consolidator with similar acquisition-driven growth strategy and exposure to niche coatings end-markets.
• PPG Industries: Global supplier of paints, coatings, and specialty materials serving industrial, architectural, and consumer markets. Comparable as a broad incumbent with overlapping capabilities in functional and protective coatings, though PPG focuses on larger end-markets.
• BASF Coatings: Division of BASF serving automotive, industrial, and decorative coatings markets. Comparable as a large diversified chemical/coatings player with deep R&D resources that could enter or compete in specialty functional coatings niches.
• Hempel Foundation: Global coatings supplier focused on protective, marine, and industrial coatings. Comparable for its specialty functional coatings portfolio and global distribution, though Hempel's emphasis is on marine and heavy industrial protection.

Others

• Greenhouse suppliers (e.g., Grodan, Priva): Adjacent Dutch greenhouse horticulture suppliers providing substrates, climate systems, and growing solutions. Comparable as ecosystem participants serving the same professional greenhouse grower customers, though they offer different functional solutions.
• Mardenkro (historical): Mardenkro BV was one of the two predecessor entities that merged to form Lumiforte in 2021. While now part of Lumiforte, the historical comparison shows the evolution from a single-brand Dutch greenhouse coating specialist into a multi-brand global player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wOvRNarncRg
• LinkedInnl.linkedin.com/company/lumiforte

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumiforte