Blue Radix
Blue Radix is a Rotterdam-based agtech company that sells Crop Controller, an AI-driven autonomous climate and irrigation control system for commercial greenhouses. The SaaS platform manages greenhouse operations at five-minute decision intervals across tomato, cucumber, bell pepper, eggplant, and strawberry crops, serving enterprise and mid-market growers in 13+ countries.
- Company typePrivate
- Founded2019
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blue Radix does
Blue Radix B.V. is a privately held Dutch agtech company founded in 2019 and headquartered in Rotterdam, Netherlands. The company develops and sells Crop Controller, an AI-driven autonomous control system for commercial greenhouse operations. Crop Controller automates climate and irrigation decisions on behalf of the grower at five-minute decision intervals, continuously forecasting and adapting up to 72 hours ahead. The platform is organized into four modules — Autonomous Climate Control, Autonomous Irrigation Control, Strategy Optimization, and Personal Support — and is tuned for five major greenhouse crops: tomato, cucumber, bell pepper, eggplant, and strawberry. The technology is positioned as a digital brain for the greenhouse, addressing industry-wide challenges of rising costs and a shortage of skilled crop experts.
The company sells Crop Controller as a quote-based annual subscription, with pricing tied to hectares managed and service scope including continuous monitoring, bi-weekly support calls, crop quality reports, and 24/7 chat support. Distribution is primarily direct enterprise field sales supplemented by technology integration partnerships with established greenhouse players such as Priva, Microsoft Azure, Growa, Gremon, and Ridder. Blue Radix reports customer outcomes including up to 80% reduction in manual climate computer work, up to 15% lower resource costs, up to 4x more hectares managed per team, and up to 10x return on investment potential.
Blue Radix has raised approximately €10 million in two funding rounds of €5 million each from Navus Ventures and Horticoop (May 2023 and October 2024), operates with 11–50 employees, and has deployed Crop Controller in nearly 100 greenhouses across 13+ countries including the Netherlands, Mexico, France, and South Korea. The company's leadership includes CEO and co-founder Ronald Hoek and Chief Product Officer Rudolf de Vetten.
Blue Radix firmographics
Firmographics- Name
- Blue Radix
- Legal name
- Blue Radix B.V.
- Website
- https://blue-radix.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Radix is a Rotterdam-based agtech company that sells Crop Controller, an AI-driven autonomous climate and irrigation control system for commercial greenhouses. The SaaS platform manages greenhouse operations at five-minute decision intervals across tomato, cucumber, bell pepper, eggplant, and strawberry crops, serving enterprise and mid-market growers in 13+ countries.
- Ownership category
- akta.pro rank
Blue Radix industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)
- akta.pro secondary industries
- Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification) (AFAAAHAB), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE)
Keywords
Where Blue Radix is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Blue Radix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Crop Controller Subscription: SaaS subscription model for autonomous greenhouse management software. The solution is deployed across nearly 100 greenhouses globally with pricing based on hectares managed and services included such as continuous monitoring, support calls, and crop quality reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Crop Controller solution with autonomous climate and irrigation control |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Blue Radix product offering
Product offeringCore offering
Blue Radix develops Crop Controller, an AI-driven autonomous control system that fully automates climate and irrigation decisions for commercial greenhouses. The platform manages greenhouse operations at a 5-minute interval and forecasts up to 72 hours ahead, optimizing setpoints for heating, ventilation, assimilation lighting, humidity, and irrigation across fruiting vegetable crops including tomato, cucumber, bell pepper, eggplant, and strawberry.
Product overview
Blue Radix offers a unified autonomous greenhouse management platform called Crop Controller, which consists of four integrated modules: Autonomous Climate Control, Autonomous Irrigation Control, Strategy Optimization, and Personal Support. The platform uses AI-driven algorithms to fully automate climate and irrigation decisions on behalf of growers. Crop Controller also includes crop-specific features for five major greenhouse crops: Strawberry, Tomato, Cucumber, Bell Pepper, and Eggplant, each adapting the control algorithms to the specific growth dynamics and requirements of that crop.
Differentiator
Problem solved
Functional benefit
Brands
- Crop Controller: AI-driven autonomous climate and irrigation control system for greenhouses that manages climate and irrigation decisions on a 5-minute level, tailored to unique crop strategies. Includes modules for Autonomous Climate Control, Autonomous Irrigation Control, Strategy Optimization, and Personal Support.
Products and services
- Crop Controller AI-driven autonomous climate and irrigation control system that fully automates greenhouse operations on behalf of commercial growers. Manages climate and irrigation decisions at a 5-minute level with forecasting up to 72 hours ahead, and includes four integrated modules: Autonomous Climate Control, Autonomous Irrigation Control, Strategy Optimization, and Personal Support.
Quantifiable outcome
- Up to 80% reduction in manual climate computer work
- +5 more outcomes
Companies that use Blue Radix
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Blue Radix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Blue Radix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic.
- PrivastrategicTechnology integration partner providing complementary greenhouse climate control systems that work with Blue Radix's Crop Controller autonomous solution.
- Microsoft AzurestrategicCloud infrastructure partner providing the platform for Blue Radix's AI-driven autonomous greenhouse control solutions.
- CerthonstrategicDutch greenhouse builder whose Essence Farm greenhouse in South Korea showcases Blue Radix's systems as part of the Dutch-Korean horticulture cooperation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Blue Radix competitors and assessment
Company assessmentDirect peers
- Source.ag: Amsterdam-based AI platform for autonomous greenhouse growing, offering climate and irrigation decision support to commercial fruit-vegetable growers. Closest direct competitor to Blue Radix with overlapping product, target customer (large greenhouse operators), and technology stack.
- Koidra: AI-driven autonomous growing platform for greenhouses and vertical farms that uses sensor data and reinforcement learning to optimize climate and yield. Targets the same autonomous-greenhouse category as Blue Radix with a comparable SaaS business model.
- IUNU: Seattle-based computer-vision and AI platform for greenhouse optimization (LUNA AI), serving commercial greenhouse operators with autonomous climate and crop monitoring. Directly comparable AI-for-greenhouse product targeting similar enterprise horticulture customers.
Broad incumbents
- Priva: Largest incumbent vendor of climate computers and process control systems for horticulture and building automation. Both a Blue Radix technology integration partner and a potential competitive incumbent that is layering AI capabilities onto its dominant installed base.
- Ridder Group: Dutch provider of greenhouse climate screens, climate computers, and water treatment systems serving commercial growers globally. A Blue Radix integration partner but also a broad incumbent whose installed base represents both an opportunity and a competitive threat.
- Hoogendoorn Growth Management: Established Dutch provider of process automation and climate control for greenhouses, now adding data-driven and AI features. Serves similar enterprise greenhouse customers with broader portfolio than Blue Radix.
Emerging players
- LetsGrow.com: Dutch data platform offering climate, irrigation, and crop insights for greenhouse growers. Adjacent to autonomous control but focused on analytics rather than full automation; overlaps with Blue Radix's Strategy Optimization module.
- 30MHz: Dutch IoT sensor and data platform provider for horticulture that feeds greenhouse operational data into dashboards and analytics. Complementary technology stack that could be combined with or compete against Blue Radix's autonomous layer.
Others
- Certhon: Dutch greenhouse builder and high-tech horticultural project developer whose Essence Farm showcases Blue Radix systems. Acts as a channel and reference partner rather than a competitor, enabling access to new-build greenhouse projects.
- Aranet (SAF Tehnika): Wireless IoT sensor manufacturer widely used in greenhouses for climate monitoring. Provides underlying data infrastructure that Blue Radix's algorithms depend on, making it an ecosystem enabler rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Radix social profiles
Digital presenceBlue Radix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Radix leadership team
Management profileNumber of profiles
Profiles2 records
Blue Radix funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Radix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Radix
What does Blue Radix do?
Blue Radix develops Crop Controller, an AI-driven autonomous control system that fully automates climate and irrigation decisions for commercial greenhouses. The platform manages greenhouse operations at a 5-minute interval and forecasts up to 72 hours ahead, optimizing setpoints for heating, ventilation, assimilation lighting, humidity, and irrigation across fruiting vegetable crops including tomato, cucumber, bell pepper, eggplant, and strawberry.
Is Blue Radix a public or private company?
Blue Radix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blue Radix founded?
Blue Radix was founded in 2019. It employs 11 to 50 people.
Where is Blue Radix based?
Blue Radix is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Blue Radix make money?
One revenue line is on record: crop Controller Subscription.
Who are Blue Radix's main competitors?
Direct peers on record are Source.ag, Koidra and IUNU. Broad incumbents are Priva, Ridder Group and Hoogendoorn Growth Management. Emerging players are LetsGrow.com and 30MHz. Others are Certhon and Aranet (SAF Tehnika).
Does Blue Radix have an API?
No public API is recorded for Blue Radix.
What industry is Blue Radix in?
Blue Radix's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFAAAHAG, CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control), with a secondary code of AFAAAHAB, Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification). Its NAICS code is 115112 and its SIC code is 3822.