Growtech Eurasia

Name

Growtech Eurasia

Legal name

Growtech Events

Website

https://growtech.com.tr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Growtech Eurasia is a B2B agricultural exhibition company and Informa Markets division that organizes the world's largest horticulture trade events across Turkey, the Middle East, West Africa, and Europe, serving AgriTech suppliers, greenhouse operators, and agriculture professionals.

Ownership category

akta.pro rank

Product category

Agricultural Trade Exhibitions

akta.pro industry

PRIMARYTHAHABAM

Agriculture, Farming & AgriTech Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Agricultural exhibitions
• Greenhouse technology events
• Horticulture trade shows
• B2B agri-trade events
• Agriculture networking events

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition and Event Fees: Growtech generates revenue through exhibition booth fees, sponsorship packages, and attendee registration for its agricultural trade events. Companies pay to exhibit at or sponsor the events to reach agriculture professionals.
2. Strategic Partnership Fees: Revenue is generated from strategic partnerships where companies like Asiyan Baran Tarim and Cubic Grow B.V. participate as partners, likely involving branding, exhibition presence, and market access fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Growtech Eurasia organizes and operates a portfolio of annual B2B agricultural trade exhibitions for greenhouse, horticulture, and broader agriculture technologies. The flagship event, Growtech Antalya (formerly branded Growtech EurAsia), is the world's largest horticulture and agriculture exhibition, now in its 24th edition. The portfolio also includes Growtech Middle East (Dubai), Growtech West Africa (Lagos), and the newly announced Growtech Europe (Italy, co-located with Macfrut).

Differentiator

Problem solved

Functional benefit

Products and services

• Growtech Antalya Annual flagship agricultural and horticulture exhibition held in Antalya, Turkey, connecting agriculture professionals and showcasing greenhouse technology and agri-innovation across Eurasian markets. Described as the world's largest horticulture and agriculture exhibition, in its 24th edition as of 2025. Scheduled for November 24-27, 2026.
• Growtech Middle East Agricultural technology exhibition held in Dubai, UAE, serving as a platform connecting regional Middle East agriculture to global agri-tech innovation. Targets the Middle East agriculture market valued at over US$3.4 billion. Scheduled for October 26-28, 2026.
• Growtech West Africa

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• MacfrutcoreStrategic or Co-development Partner · 30 April 2026Growtech Europe is co-located with Macfrut, a major Italian agricultural exhibition. This strategic partnership combines pre-harvest and post-harvest agricultural technologies under one platform, positioning Italy as a gateway to the European agricultural market.
• Asiyan Baran Tarim (ABT)flagshipChannel Partner/ Reseller/ Distributor · 18 November 2025ABT serves as a strategic partner representing and distributing Cubic Grow's biostimulants and agricultural solutions across Eurasian markets. ABT attended Growtech EurAsia 2025 to expand its distribution network.
• Cubic Grow B.V.flagshipStrategic or Co-development Partner · 18 November 2025Cubic Grow B.V. partnered with Growtech EurAsia 2025 and ABT to expand distribution of biostimulants and agricultural solutions across Eurasian markets through the Growtech exhibition platform.
• Agra Middle EastcoreStrategic or Co-development Partner · 1 September 2025Agra Middle East has officially aligned with the Growtech brand to form Growtech Middle East, a broader platform connecting regional agriculture to global innovation. A formal MoU was signed at Growtech Antalya 2025. The platform targets the Middle East agriculture market valued at over US$3.4 billion.
• Informa MarketscoreStrategic or Co-development PartnerGrowtech is a trading division of Informa Markets, providing access to Informa's global portfolio of live events, research publications, and digital services. This relationship provides infrastructure for event management, audience acquisition, and international expansion.

Scale indicators3 records

Direct peers

• IPM Essen: International trade fair for plants, horticulture, and greenhouse technology held in Essen, Germany. Closely comparable exhibition focused on greenhouse, nursery, and horticultural technologies — directly overlapping with Growtech Antalya's core scope.
• SIMA: Paris-based international agricultural machinery and livestock exhibition organized by Comexposium. Directly comparable B2B trade event in the agricultural technology space targeting similar European and international exhibitors.
• Fruit Logistica: Messe Berlin's global fresh produce trade fair held annually in Berlin. Directly comparable international B2B exhibition serving the fresh produce/horticulture value chain overlapping with Growtech's core exhibitor base.
• EIMA International: Italian international exhibition of agricultural machinery organized by FederUnacoma in Bologna. Closely comparable European B2B agricultural exhibition competing for the same exhibitor and audience pool as Growtech's regional events.
• Macfrut: Italy's leading trade fair for the fruit and vegetable sector, organized by Cesena Fiera. Directly comparable B2B agricultural exhibition; Growtech Europe is co-located with Macfrut, making it both a competitor and partner.
• HortiContact: Dutch trade fair for greenhouse horticulture held in Gorinchem, Netherlands. Directly comparable specialized B2B exhibition focused on greenhouse horticulture — core overlap with Growtech Antalya's greenhouse technology positioning.

Broad incumbents

• Agritechnica: DLG's flagship global agricultural machinery and equipment trade fair held in Hannover. Larger-scale incumbent serving the broader agricultural equipment industry with which Growtech's exhibitor base overlaps.

Regional players

• Agrishow: Brazil's largest agricultural technology trade fair held annually in Ribeirão Preto. Regionally focused agtech exhibition comparable in scope but operating in Latin America rather than directly competing with Growtech's EMEA footprint.

Market position

Customer concentration

• Xx.com/GrowtechEurasia
• Facebookfacebook.com/growtecheurasia
• LinkedInlinkedin.com/company/growtecheurasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growtech Eurasia