HortiContact
HortiContact is the leading B2B trade exhibition for the Dutch greenhouse horticulture sector, organized by Easyfairs at Evenementenhal Gorinchem. The compact two-day event serves ~300 exhibitors and 6,000 trade professionals annually with themed content on cultivation technology, digitalization, robotics, and workforce development.
- Company typePrivate
- Founded2004
- HeadquartersGorinchem, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What HortiContact does
HortiContact is the leading trade exhibition for the Dutch greenhouse horticulture sector, operated by Easyfairs and held annually at Evenementenhal Gorinchem in the Netherlands. Established in 2004, the event targets Dutch greenhouse growers, cultivators, and the supplier ecosystem that serves them, with thematic programming aligned to Cultivation Technology & Plant Health, Digitalization & Robotics, and Workforce & Education. Since 2026 the event has run in a compact two-day format with afternoon and evening hours (1 PM-9 PM), drawing ~300 exhibitors and 6,000 trade professionals in its most recent edition (down from a 2019 peak of 468 exhibitors and 14,000+ visitors).
The core product is the physical trade fair itself, augmented by a digital stack that includes the Smart Badge lead-capture system, the Easyfairs NL mobile event app, the My Easyfairs exhibitor portal, and the EasyGo service package bundling stand construction with invitation and lead-capture tools. The Innovation Zone, KasLokaal mini-greenhouse workshop space, World Horti Center Pavilion, National Horti Symposium, and HortiContact Tour for international growers extend the event beyond pure exhibition floor. Revenue is generated primarily through exhibitor stand rental and sponsor/extras packages (early-bird discounts up to 30%); visitor admission is free, with the venue retaining €11/day parking revenue.
The business model is a classic B2B trade fair: stand rental and sponsorship monetize the exhibition, while free visitor admission maximizes attendee volume to justify exhibitor spend. Strategic partnerships with sector body Glastuinbouw Nederland, Greenports Netherlands, Wageningen University & Research, HAS green academy, FVO, KAS Magazine, and OnderGlas provide content credibility and sector reach. As part of Easyfairs Group (a diversified private exhibition organizer), HortiContact benefits from shared event-management infrastructure but does not have independently disclosed financials.
HortiContact firmographics
Firmographics- Name
- HortiContact
- Legal name
- HortiContact
- Website
- https://horticontact.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HortiContact is the leading B2B trade exhibition for the Dutch greenhouse horticulture sector, organized by Easyfairs at Evenementenhal Gorinchem. The compact two-day event serves ~300 exhibitors and 6,000 trade professionals annually with themed content on cultivation technology, digitalization, robotics, and workforce development.
- Ownership category
- akta.pro rank
HortiContact industry classification
Industry- Product category
- Horticulture Trade Exhibition
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
- akta.pro secondary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where HortiContact is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
HortiContact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Stand Rental: Exhibitors pay for stand space at the event. Costs are dependent on factors including stand size and location within the venue. Exhibitors contact Easyfairs account managers or submit a booking form to receive a quote.
- Sponsor Packages & Extra Promotional Services: Exhibitors and sponsors can purchase additional promotional services such as toilet advertising, exhibitor restaurant promotion, outdoor advertising, and red carpet branding. Early booking discounts of up to 30% are offered for facilities ordered before deadline.
- Parking Fees: The venue charges visitors €11 per day for parking, which is managed by Evenementenhal Gorinchem as the event venue operator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Visitor – Free Admission |
| Unit Pricing | Pay-as-you-go | Visitor – Parking |
| Other | Multi-year contract | Exhibitor – Stand Rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
HortiContact product offering
Product offeringCore offering
HortiContact operates a B2B trade exhibition for the Dutch greenhouse horticulture sector, organized by Easyfairs at Evenementenhal Gorinchem. The event brings together greenhouse growers, technology and equipment suppliers, knowledge institutions, and sector associations across a compact two-day format (1 PM to 9 PM) with nearly 300 exhibitors, themed pavilions, knowledge sessions, and an annual Innovation Award. Revenue is generated primarily through exhibitor stand rental and promotional packages, with free professional admission for visitors.
Product overview
HortiContact is the leading trade exhibition for the Dutch greenhouse horticulture sector, organized by Easyfairs and held at Evenementenhal Gorinchem. The core offering is the two-day trade fair (February 17-18, 2027), featuring nearly 300 exhibitors, themed pavilions, and knowledge sessions. The event portfolio includes the Innovation Award competition, the Smart Badge digital visitor system, the Easyfairs NL mobile app, EasyGo exhibitor service packages, the Innovation Zone for nominated products, the KasLokaal mini-greenhouse workshop space, the World Horti Center Pavilion for knowledge sessions, and the National Horti Symposium. Together these create a comprehensive platform combining exhibition, networking, knowledge transfer, and innovation recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- HortiContact Trade Fair Biennial B2B trade exhibition for the Dutch greenhouse horticulture sector, held at Evenementenhal Gorinchem. Features nearly 300 exhibitor stands, themed pavilions (KasLokaal, Innovation Zone, World Horti Center Pavilion), knowledge sessions, and the National Horti Symposium for greenhouse growers, technology suppliers, and knowledge institutions.
- HortiContact Innovation Award Annual innovation competition within the HortiContact trade fair where exhibitors nominate breakthrough products and visitors vote on their favorites. Past winners include Signify/Philips Horticulture LED Solutions (2026), OPUSWatch (2025), and Source.ag (2024).
- EasyGo Exhibitor Service Package Service package for HortiContact exhibitors that bundles stand construction support, the Invitation Service (GDPR-compliant personalized invitations sent from the exhibitor's name), and digital lead capture tools including VisitConnect for collecting visitor data.
Quantifiable outcome
- Nearly 300 exhibitors and 6,000 trade professionals at HortiContact 2026
- +2 more outcomes
Companies that use HortiContact
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
HortiContact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HortiContact partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- HAS green academycoreHAS green academy is a knowledge institution partner of HortiContact, offering educational programs and professional training in agriculture, food, and the living environment. At HortiContact, they participate in the knowledge program and provide insights into sector workforce development and innovation. The partnership supports HortiContact's theme of Workforce & Education.
- Federation of Fruit and Vegetable (FVO)coreHortiContact and FVO joined forces for stronger connections within the Dutch greenhouse horticulture sector. The FVO organized the 'ASML, let op! Het hightech tuinbouwcluster komt eraan' symposium during HortiContact 2026, contributing to the content program under the new format.
- Greenports NetherlandscoreGreenports Netherlands, chaired by Adri Bom-Lemstra, co-presents the Innovation Award for Water Quality with HortiContact. The partnership strengthens HortiContact's connection to the broader Dutch horticulture cluster and supports sector-wide initiatives.
- KAS MagazineminorKAS Magazine co-organizes the KAS Work & Learn Tour for horticulture students during HortiContact and previously partnered on the Ranking the Grower competition. The magazine also organizes a dedicated 'Werken & Leren Tour' for student visitors.
- Glastuinbouw NederlandcoreGlastuinbouw Nederland provides the Sectorupdate during HortiContact 2026 and co-supports the Kas als Energiebron (Greenhouse as Energy Source) innovation program workshops at the KasLokaal pavilion. The organization is a key stakeholder in shaping the event's content program.
- Wageningen University & ResearchcoreWageningen University & Research presents during the HortiContact Tour (for international growers) and at the main event program, contributing expertise on greenhouse horticulture research, crop science, and sector innovation.
- EasyfairscoreEasyfairs is the event organizer behind HortiContact. Easyfairs manages all operational aspects of the trade show including venue coordination, exhibitor sales, marketing, Smart Badge technology, My Easyfairs platform, and the Easyfairs NL app. Part of the Easyfairs Group committed to Net Zero Carbon Events pledge.
- Uniglobe Westland Business TravelminorTravel agency partner that co-organized the HortiContact Tour for international growers, facilitating site visits to Dutch greenhouse companies and research institutions alongside the main exhibition.
- OnderGlas MagazineminorOnderGlas magazine leads the National Horti Symposium in collaboration with HortiContact, providing expert discussions on key challenges and opportunities for the greenhouse sector including the 2025 horticulture agenda and energy policy.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HortiContact competitors and assessment
Company assessmentDirect peers
- IPM Essen: The world's leading horticulture trade fair in Germany, covering plants, technology, and floristry—directly comparable as an industry-specific horticulture B2B exhibition serving overlapping exhibitors.
- Fruit Logistica: A major Berlin-based B2B trade show for the fresh produce and horticulture supply chain, comparable as a large industry-specific agri/horti exhibition drawing international growers and suppliers.
- GreenTech Amsterdam: A leading Netherlands-based international trade show for horticulture technology organized by RAI Amsterdam, competing directly for the same greenhouse growers and supplier-exhibitors.
Broad incumbents
- RX Global (Reed Exhibitions): One of the world's largest events organizers running numerous B2B trade shows across sectors, an established incumbent in the same convention and trade-show-organizing business.
- Easyfairs: The parent group and a pan-European trade show organizer running many industry-specific B2B exhibitions; overlaps directly in business model but across a far wider portfolio than horticulture.
- Informa Markets: A global B2B exhibitions and events operator across many verticals, competing broadly in the trade-show-organizing category though not specialized in horticulture.
- RAI Amsterdam: A Dutch venue operator and exhibition organizer (including GreenTech), overlapping in the same national B2B events market and horticulture segment.
Regional players
- Fruit Attraction (IFEMA): A Madrid-based international fruit, vegetable, and horticulture trade fair serving comparable agri-horti exhibitors and buyers, primarily anchored in the Southern European market.
- Cultivate (AmericanHort): The premier US horticulture trade show and conference, offering the same exhibition-plus-knowledge model to greenhouse and nursery professionals but in a different geography.
Others
- Agritechnica (DLG): The world's largest agricultural machinery trade fair organized by DLG in Germany; adjacent as a large agri-sector exhibition, though focused on field agriculture rather than greenhouse horticulture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HortiContact social profiles
Digital presenceHortiContact financial estimates
Financial estimateRevenue estimate
Valuation estimate
HortiContact leadership team
Management profileNumber of profiles
Profiles8 records
HortiContact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HortiContact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HortiContact
What does HortiContact do?
HortiContact operates a B2B trade exhibition for the Dutch greenhouse horticulture sector, organized by Easyfairs at Evenementenhal Gorinchem. The event brings together greenhouse growers, technology and equipment suppliers, knowledge institutions, and sector associations across a compact two-day format (1 PM to 9 PM) with nearly 300 exhibitors, themed pavilions, knowledge sessions, and an annual Innovation Award. Revenue is generated primarily through exhibitor stand rental and promotional packages, with free professional admission for visitors.
Is HortiContact a public or private company?
HortiContact is a private company. It is classified as corporate owned and is currently operating.
When was HortiContact founded?
HortiContact was founded in 2004. It employs 251 to 500 people.
Where is HortiContact based?
HortiContact is headquartered in Gorinchem, Netherlands, in the Europe region.
How does HortiContact make money?
Three revenue lines are on record. Exhibitor Stand Rental is the primary driver. The others are sponsor Packages & Extra Promotional Services and parking Fees.
Who are HortiContact's main competitors?
Direct peers on record are IPM Essen, Fruit Logistica and GreenTech Amsterdam. Broad incumbents are RX Global (Reed Exhibitions), Easyfairs, Informa Markets and RAI Amsterdam. Regional players are Fruit Attraction (IFEMA) and Cultivate (AmericanHort). Agritechnica (DLG) is listed as an others.
Does HortiContact have an API?
No public API is recorded for HortiContact.
What industry is HortiContact in?
HortiContact's product category is Horticulture Trade Exhibition. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192.