Agrishow
Brazil's largest agricultural trade show, organized by Informa Markets, attracting 800+ exhibitor brands and 197,000+ qualified visitors annually to Ribeirão Preto. Operates a year-round digital platform alongside the in-person event, with innovation and diversity programs.
- Company typePublic
- Founded1996
- HeadquartersRibeirão Prêto, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Agrishow does
Agrishow is Brazil's largest agricultural trade fair and one of the largest globally, operating as an annual in-person exhibition held in Ribeirão Preto, São Paulo, under the organization of Informa Markets, a division of UK-listed Informa PLC. The 2026 edition (its 31st) gathered more than 800 exhibiting brands and over 197,000 qualified visitors across 520,000 m² of exhibition area, with the 2027 edition scheduled for April 26-30. The event serves as the primary launch venue for agribusiness technology, machinery, and inputs in the Brazilian market, targeting both agricultural producers and agribusiness companies.
The core product portfolio combines the physical exhibition with a year-round digital ecosystem. Agrishow Experience is a 365-day digital platform connecting exhibitors, speakers, and agribusiness professionals, featuring exhibitor directories, product showcases, interactive maps, and an AI assistant named FLORA. Adjacent digital properties include Agrishow Digital (a content channel for market analyses, ebooks, and articles), Agrishow Labs (a startup innovation hub hosted within the Technology and Innovation Arena with partners including SEBRAE, PwC, Timber Group, and Super Parque), and Agrishow Pra Elas (a networking and visibility initiative for women in agribusiness established in 2021). Together these offerings extend the brand presence well beyond the 5-day physical window.
The business model rests on four revenue streams: exhibitor booth fees (one-time), Master/Premium/Special sponsorship packages (one-time), Agrishow Digital Solutions for year-round promotion and marketing services (recurring/subscription), and ticket sales for visitors (one-time, with half-price and senior/disability pricing tiers). The company employs 51-100 staff, reflecting a high revenue-per-employee ratio typical of event-driven B2B media models. Geographic focus is regional (Brazil and South America), with multilingual site support (Portuguese, English, Spanish) suggesting intent to attract international exhibitors and visitors, though the physical event remains anchored in Ribeirão Preto.
Agrishow firmographics
Firmographics- Name
- Agrishow
- Legal name
- Informa PLC
- Website
- https://agrishow.com.br
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brazil's largest agricultural trade show, organized by Informa Markets, attracting 800+ exhibitor brands and 197,000+ qualified visitors annually to Ribeirão Preto. Operates a year-round digital platform alongside the in-person event, with innovation and diversity programs.
- Ownership category
- akta.pro rank
Agrishow industry classification
Industry- Product category
- Agricultural Trade Shows and Exhibitions
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
- akta.pro secondary industry
- Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where Agrishow is headquartered
LocationHeadquarters
- HQ city
- Ribeirão Prêto
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Agrishow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibitor Fees: Companies pay to exhibit at the annual trade show, gaining visibility among qualified agricultural professionals and decision-makers.
- Sponsorship: Master, Premium, and Special sponsorship packages for exhibitors and partners.
- Digital Solutions: Year-round digital promotion and marketing services offered to companies to increase sales and brand visibility.
- Ticket Sales: Admission fees for visitors, with special pricing for students, people with disabilities, and seniors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Admission |
| One time/ perpetual license | Pay-as-you-go | Reduced Admission (Meia-entrada) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Agrishow product offering
Product offeringCore offering
Agrishow organizes Brazil's largest agricultural trade fair, held annually in Ribeirão Preto, São Paulo, attracting 800+ exhibitor brands and 197,000+ qualified visitors across 520,000 m² of exhibition area. The company complements the in-person event with year-round digital engagement through the Agrishow Experience platform (365-day exhibitor-visitor interaction), Agrishow Digital content channel, and innovation programs including Agrishow Labs (startup hub) and Agrishow Pra Elas (women in agribusiness initiative).
Product overview
Agrishow is Brazil's largest agribusiness trade show and one of the world's largest agricultural exhibitions, organized by Informa Markets. The company operates a platform-plus-services model consisting of the annual physical Agrishow event (held in Ribeirão Preto, SP) and year-round digital platforms. The digital portfolio includes Agrishow Experience (a 365-day digital platform connecting exhibitors and visitors with product showcases, exhibitor listings, and interactive features) and Agrishow Digital (a content channel delivering market analyses, ebooks, and agribusiness insights). The innovation ecosystem features Agrishow Labs (startup hub with partners SEBRAE, Grupo Timber, and PwC) and Agrishow Pra Elas (women's networking initiative). The exhibiting companies showcase agricultural machinery (tractors, harvesters), precision agriculture technologies (GNSS modules from BDStar, smart sensors from Supportronics), irrigation equipment (center pivot, hose-reel, and linear systems from Bauer and Tangshan King Forest), agricultural drones (XAG P60, P150, R100 Rover), and water intelligence solutions (AQUi9 platforms). The event hosts 800+ exhibitor brands and 197,000+ qualified visitors across 520,000 m².
Differentiator
Problem solved
Functional benefit
Products and services
- Agrishow Trade Fair Annual in-person agricultural exhibition held in Ribeirão Preto, SP, Brazil, offering agribusiness companies a venue to showcase machinery, inputs, and technology solutions to 197,000+ qualified visitors across 520,000 m².
- Agrishow Experience
Quantifiable outcome
- 197,000+ qualified visitors
- +2 more outcomes
Companies that use Agrishow
Customer profileSegments3 records
Ideal customer profiles2 records
Agrishow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature3 records
Agrishow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- MatchfoodminorPartnership for food donation initiative, working together with Talk Produções to donate meals to institutions in the Ribeirão Preto region.
- Cooperagir / Mãos DadasminorPartnership with local cooperatives for recycling initiatives, separating recyclable materials from event waste and contributing to income generation for families in the region.
- Informa MarketscoreInforma Markets creates platforms for industries and specialized markets to do business, innovate, and grow. The global portfolio consists of more than 550 international events and brands, with more than 30 in Brazil.
- PWCminorHub Inovação partner for the Agrishow Labs startup innovation area.
- SebraeminorHub Inovação partner supporting Agrishow Labs innovation ecosystem for startups.
- Timber GroupminorHub Inovação partner for the Agrishow Labs innovation area.
- Super ParqueminorHub Inovação partner supporting agricultural innovation at Agrishow Labs.
- GACC - Grupo de Apoio à Criança com CâncerminorSocial support partnership with the Grupo de Apoio à Criança com Câncer, a social organization that provides care and support to children undergoing cancer treatment and their families in Ribeirão Preto.
- Hemocentro de Ribeirão PretominorPartnership with one of the most important hemotherapy and hematology centers in Brazil, responsible for collecting, processing, and distributing blood to more than 249 municipalities in São Paulo.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Agrishow competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Parent organization operating 550+ B2B events globally with 30+ events in Brazil. Comparable as a broad incumbent event organizer whose portfolio includes Agrishow and similar trade shows across industries.
- Fiera Milano: Major Italian exhibition venue and organizer hosting multiple B2B trade fairs including EIMA. Comparable as a large-scale European trade fair venue and event organizer with similar operational dynamics to Agrishow's venue.
Emerging players
- World AgriTech Innovation Summit: Global summit series focused on agtech innovation, connecting startups, investors, and corporates. Comparable as a specialized platform for agricultural technology innovation and networking, similar to Agrishow Labs.
Regional players
- Farm Progress Show: One of the largest outdoor farm shows in the United States, held annually in the Midwest. Comparable as a major regional agricultural trade show serving farmers and agribusiness exhibitors, though geographically distinct from Agrishow.
- Commodity Classic: Largest U.S. agricultural convention and trade show for corn, soybean, wheat, and sorghum farmers. Comparable as a major farmer-attended trade show, but regionally focused on the U.S. market.
- EXPOAGRO: Leading agricultural trade fair in Argentina, a key South American agribusiness market. Comparable as a regional Latin American agricultural exhibition serving farmers and machinery exhibitors.
Direct peers
- SIMA (Paris International Agribusiness Show): Major European agricultural trade show held in Paris, focused on machinery, livestock, and crop solutions. Direct peer in the global agricultural trade fair category, serving similar exhibitor and visitor profiles.
- EIMA International: International agricultural and gardening machinery exhibition held biennially in Bologna, Italy. Comparable as a large-scale agricultural machinery trade show with hundreds of exhibitors and tens of thousands of visitors.
- Agritechnica: World's leading trade fair for agricultural machinery, held biennially in Hannover, Germany. Directly comparable as a major international agricultural technology exhibition attracting global exhibitors and qualified buyers, competing for the same multinational agribusiness marketing budgets.
- SIVAL: French trade show for plant production and agricultural services held annually in Angers. Comparable as a specialized European agricultural trade exhibition covering crop production technologies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Agrishow social profiles
Digital presenceAgrishow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrishow leadership team
Management profileNumber of profiles
Agrishow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrishow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrishow
What does Agrishow do?
Agrishow organizes Brazil's largest agricultural trade fair, held annually in Ribeirão Preto, São Paulo, attracting 800+ exhibitor brands and 197,000+ qualified visitors across 520,000 m² of exhibition area. The company complements the in-person event with year-round digital engagement through the Agrishow Experience platform (365-day exhibitor-visitor interaction), Agrishow Digital content channel, and innovation programs including Agrishow Labs (startup hub) and Agrishow Pra Elas (women in agribusiness initiative).
Is Agrishow a public or private company?
Agrishow is a public company. It is classified as public and is currently operating.
When was Agrishow founded?
Agrishow was founded in 1996. It employs 51 to 100 people.
Where is Agrishow based?
Agrishow is headquartered in Ribeirão Prêto, Brazil, in the Latin America region.
How does Agrishow make money?
Four revenue lines are on record. Exhibitor Fees are the primary driver. The others are sponsorship, digital Solutions and ticket Sales.
Who are Agrishow's main competitors?
Broad incumbents on record are Informa Markets and Fiera Milano. World AgriTech Innovation Summit is listed as an emerging player. Regional players are Farm Progress Show, Commodity Classic and EXPOAGRO. Direct peers are SIMA (Paris International Agribusiness Show), EIMA International, Agritechnica and SIVAL.
Does Agrishow have an API?
No public API is recorded for Agrishow.
What industry is Agrishow in?
Agrishow's product category is Agricultural Trade Shows and Exhibitions. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers, with a secondary code of THAHAAAH, Fairgrounds & Expo Parks. Its SIC code is 7900.