What Novaware does

Novaware is a privately held Dutch digital agency founded in November 2004 and headquartered in Zwolle, Netherlands, specializing in Umbraco CMS-based web development and digital solutions. The firm builds corporate websites, web applications, intranets, customer portals, and multilingual platforms using Umbraco (an open-source .NET CMS), C#, ASP.NET Core, Microsoft Azure, and Kubernetes, delivered through Scrum methodology with a DTAP street for quality control. It serves enterprise and government clients across the Benelux, including De Nederlandsche Bank, Provincie Overijssel, Ballast Nedam, Fugro, and Fujifilm Oypo, with verticals spanning financial services, government, construction, education, healthcare, and sports/events.

The company monetizes through three primary streams: project-based web development and digital transformation engagements (the dominant revenue line), recurring managed services and support contracts that maintain post-project client relationships, and official Umbraco training delivered as the only certified Umbraco trainer in the Benelux. Pricing is custom-quoted per project scope with multi-year contract cadences. Distribution is primarily direct enterprise sales with field engagement, supplemented by community-led channels including Umbraco Codegarden, DUUGfest (co-organized by Novaware), and the proprietary Novaware Connect customer event. Marketing is content-driven through the company blog, LinkedIn, YouTube, and SEO-optimized thought leadership.

Novaware holds Umbraco Gold Partner and Contributing Gold Partner status, Microsoft Gold Partner for Application Development, Google Certified Partner status, and achieved ISO 27001 certification in May 2024. Two team members are Umbraco MVPs. The firm is bootstrapped with no disclosed external funding, operates with approximately 20-25 employees, and remains founder-led under CEO Martijn Maris. Notable proprietary assets include the Novaware Multilingual Tools Umbraco package for translation management.

Name

Novaware

Legal name

Novaware

Website

https://novaware.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Novaware is a Zwolle-based Dutch digital agency (founded 2004, 20-25 staff) that builds Umbraco CMS websites, web applications, intranets, and multilingual platforms for enterprise and government clients across the Benelux, also serving as the region's exclusive certified Umbraco training partner.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Umbraco CMS development
• Custom web applications
• Enterprise intranet solutions
• Certified Umbraco training
• Digital agency services

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Development Services: Custom web development, corporate websites, web applications, intranet solutions, and CMS implementations delivered using Scrum methodology. Revenue generated through project-based engagements with enterprise and government clients.
2. Umbraco Training: Official Umbraco training provider for Benelux offering certified courses for developers and content editors. Generates recurring revenue through training sessions and certification programs.
3. Managed Services & Support: Ongoing hosting, management, maintenance, and support services for delivered solutions. Maintains client relationships post-project delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Novaware is a Dutch digital agency that designs, develops, and maintains custom websites, web applications, and intranets built primarily on the Umbraco CMS platform for enterprise and government clients in the Benelux. The firm also delivers official Umbraco certified training (the only certified training partner in Benelux), UI/UX design, online marketing (SEO, content, data visualization), and ongoing managed hosting and support services. A proprietary Umbraco package, Novaware Multilingual Tools, extends the platform's multilingual capabilities.

Product overview

Novaware is a Dutch digital agency specializing in Umbraco CMS-based solutions. Their core offering centers on the Umbraco open-source content management system as their primary technology platform, augmented by proprietary tools and services. The product portfolio includes Web Development (websites, web applications), the Novaware Multilingual Tools package (an Umbraco add-on for managing multilingual sites), Data Dashboards (analytics visualization), and Scan Apps (QR-code access systems). Services span online marketing (SEO, content, analytics), design (UI/UX, design systems), training (official Umbraco certification courses), and intranet solutions. Novaware holds Umbraco Gold Partner, Contributing Partner, and Certified Trainer status, positioning them as a leading Umbraco specialist in the Benelux.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom website and web development services delivered using Umbraco CMS and Microsoft .NET technologies for enterprise and government clients. Includes corporate websites, web applications, multisite environments, and complex system integrations, delivered through Scrum methodology with active client engagement.
• Smart Web Applications Custom web application development service for complex business requirements, including integrations with existing systems and databases, delivered for enterprise and government clients.
• Intranet Solutions Corporate intranet development service delivering internal platforms that connect employees across locations, exemplified by the 'Insite' global intranet developed for Fugro.
• Online Marketing Digital marketing services including SEO, content marketing, data visualization, personalization, and digital strategy, delivered with Google Certified Partner expertise.
• Design (UI/UX) UI/UX design services including webdesign, design systems, data visualization, visual content creation, and online campaign design, delivered alongside development engagements.
• Certified Umbraco Training Official Umbraco training programs including Fundamentals, masterclasses, and specialized courses for developers and content editors, with each course providing 50 Certification Points toward Umbraco certification. Delivered through scheduled monthly training rounds.
• Novaware Multilingual Tools Proprietary Umbraco package that provides overview and control over the translation status of multilingual websites, addressing gaps in native Umbraco multilingual capabilities with customizability and configurability features.

Quantifiable outcome

• 180+ websites managed within single multisite environment for Schouten Zekerheid
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• Umbraco HQcoreStrategic or Co-development Partner · 1 January 2024Umbraco Gold Partner and Contributing Gold Partner. Novaware works closely with Umbraco HQ in Denmark to create solutions meeting highest technical standards. Has direct access to Umbraco development team for support and guidance. Contributes code and documentation back to Umbraco open source project.
• Umbraco HQcoreTechnology or IntegrationUmbraco Certified Training Partner - only party in Benelux authorized to deliver official Umbraco training courses for developers and content editors. Helps other developers and agencies develop their Umbraco skills.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner for Application Development competence. Programmers tested by Microsoft on knowledge and skills. Works according to Microsoft quality standards with access to handy development tools.
• GooglesupportingTechnology or IntegrationGoogle Certified Partner with certifications in Google Ads, Google Analytics, Digital Sales, and Mobile Sites. Enables Novaware to help clients with online visibility and performance analysis.
• NL DigitalsupportingOthersMember of NL Digital trade association representing 550+ ICT companies in Netherlands. Association represents sector with 30 billion euro turnover.
• Dutch Umbraco User Group (DUUG)supportingGTM or Marketing PartnerCo-organizer and sponsor of DUUGfest annual Dutch Umbraco conference. Contributed visual identity design for DUUGfest events. Helps promote Umbraco CMS in Netherlands.
• uMarketingSuitesupportingTechnology or IntegrationuMarketingSuite partner offering allround marketing toolbox for Umbraco websites. Helps create marketing machine from client websites.
• 0to9minorStrategic or Co-development PartnerCollaborated on SARO school website project - developed digital platform showcasing educational institution's values and growth stories.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenberry: Amsterdam digital agency focused on web development, e-commerce, and CMS implementations for mid-market and enterprise Dutch clients. Comparable CMS-focused services and Benelux footprint.
• Hoppinger: Rotterdam-based digital agency building enterprise websites, web applications, and CMS solutions for Dutch enterprises. Comparable in size, services, and target market.
• Q42: Delft-based technology and digital agency with strong Microsoft .NET and web expertise building custom platforms and CMS-driven solutions. Comparable tech stack (.NET/Azure) and enterprise Dutch client base.
• TRIMM: Eindhoven-based digital agency delivering websites, web applications, and digital platforms for Dutch mid-market and enterprise customers. Similar service mix and customer profile.
• Advaligno: UK-based Umbraco Gold Partner offering Umbraco development, support, and hosting services. Direct comparable as a regionally focused Umbraco specialist agency.
• 23Days: UK-based Umbraco Gold Partner and Umbraco Contributing Partner offering web development, CMS implementations, and Umbraco support. Closest comparable by partner tier, services, and CMS specialization.
• Pentia: Danish Umbraco Gold Partner with deep .NET expertise, digital agency services, and Umbraco product development. Highly comparable as a fellow Benelux/European Umbraco specialist agency.

Broad incumbents

• Dept: Large Amsterdam-based digital agency offering enterprise web development, CMS platforms, design, and marketing services. Competes for the same Dutch enterprise and government digital mandates at significantly larger scale.
• Valtech: Global digital agency with large Dutch presence offering CMS implementations, enterprise web platforms, and digital experience services. Direct competitor for enterprise content platform RFPs.
• Conclusion: Large Dutch IT consultancy group with multiple digital, CMS, and managed services brands. Competes for enterprise digital transformation and CMS mandates across the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@novaware7219
• Facebookfacebook.com/novaware
• LinkedInlinkedin.com/company/novaware
• Instagraminstagram.com/novawarenl
• Xx.com/novawarenl

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novaware