uMarketingSuite
uMarketingSuite (now Umbraco Engage) was a Dutch marketing technology product providing server-side analytics, A/B testing, personalization, and 360° profiling as an integrated Umbraco CMS add-on. Founded in 2019, it served digital marketing teams and Umbraco implementation partners before its August 2024 acquisition by Umbraco HQ.
- Company typePrivate
- Founded2019
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What uMarketingSuite does
uMarketingSuite (now Umbraco Engage) is a Dutch marketing technology product that provided server-side analytics, A/B testing, personalization, and 360-degree visitor profiling as an integrated native add-on for the Umbraco CMS. Founded in 2019 by uMarketingSolutions B.V. in Arnhem, Netherlands, the product is built on .NET/C# and supports Umbraco versions 8.x through 13.x across .NET Framework 4.8, .NET Core 5, .NET 6, .NET 7, and .NET 8. An optional Headless Marketing API package (uMarketingSuite.Headless) extends the suite into JAMStack architectures via Umbraco 12+ Content Delivery API. The core technical differentiator is server-side analytics that captures 10-25% more users than Google Analytics by circumventing ad-blockers and cookie-consent loss, paired with complete first-party data ownership and EU-based (Netherlands) data residency.
The company sells annual subscription licenses per installation/domain, with four disclosed tiers: Standard Analytics (€800/year, 100k pageviews), Professional Full (€5,100/year, 1M pageviews), Enterprise Full (€9,250/year, 10M pageviews), and Custom Enterprise (€18,800/year). Go-to-market combines product-led growth (NuGet self-serve distribution, 50,000+ downloads) with a tiered partner program (Gold, Platinum, Solution Partner) for Umbraco implementation agencies that resell to end clients, and direct sales for enterprise deals via discovery calls. Primary customer segments are digital marketing teams on Umbraco and the Umbraco implementation partner ecosystem. The product holds Privacy Verified certification from ICTRecht (October 2021), supporting GDPR-conscious EU buyers.
In August 2024, uMarketingSuite was acquired by Umbraco HQ, the open-source CMS vendor headquartered in Denmark, and rebranded as Umbraco Engage. The product is now part of Umbraco's Commercial and DXP offering, with development, maintenance, and support transitioned to Umbraco HQ. End-of-life dates for legacy uMarketingSuite 1.x (February 24, 2025) and 2.x (November 7, 2025) signal active migration of the customer base to Umbraco Engage.
uMarketingSuite firmographics
Firmographics- Name
- uMarketingSuite
- Legal name
- uMarketingSolutions B.V.
- Website
- https://umarketingsuite.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- uMarketingSuite (now Umbraco Engage) was a Dutch marketing technology product providing server-side analytics, A/B testing, personalization, and 360° profiling as an integrated Umbraco CMS add-on. Founded in 2019, it served digital marketing teams and Umbraco implementation partners before its August 2024 acquisition by Umbraco HQ.
- Ownership category
- akta.pro rank
uMarketingSuite industry classification
Industry- Product category
- Marketing automation software for CMS
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where uMarketingSuite is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
uMarketingSuite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Software Licenses: Annual subscription licenses sold per installation/domain. Licenses available in Analytics-only and Full (Analytics + A/B Testing + Personalization) configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard - €800 EUR/year |
| Subscription | Annual | Professional - €5,100 EUR/year |
| Subscription | Annual | Enterprise - €9,250 EUR/year |
| Subscription | Annual | Custom Enterprise - €18,800 EUR/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
uMarketingSuite product offering
Product offeringCore offering
uMarketingSuite (now Umbraco Engage) is an all-in-one marketing toolkit delivered as a NuGet add-on for Umbraco CMS, bundling server-side analytics, A/B testing, 360° visitor profiling, personalization, and in-app reporting into a single license. It enables Umbraco-based digital marketing teams to capture first-party analytics, run experiments, and personalize content without third-party tracking, with complete data ownership and GDPR-compliant data handling.
Product overview
uMarketingSuite is an all-in-one marketing toolkit for Umbraco CMS that was acquired by Umbraco in August 2024 and rebranded as Umbraco Engage. The core offering combines analytics, A/B testing, personalization, and profiling into a single integrated package. Key modules include server-side analytics (collecting first-party data without third-party dependencies), A/B testing (single-page, multi-page, per-document-type, and split URL variants), personalization with segment-based content targeting, and 360-degree visitor profiling. An optional Headless API package (uMarketingSuite.Headless) extends support for headless architectures via Umbraco's Content Delivery API. Pricing ranges from €800/year for Analytics license to €5,100+/year for Full license across Standard, Professional, Enterprise, and Custom Enterprise tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- uMarketingSuite (now Umbraco Engage) All-in-one marketing toolkit for Umbraco CMS providing server-side analytics, 360-degree profiling, A/B testing, personalization, and in-app reporting with complete first-party data ownership; sold to Umbraco marketing teams and via agency partners.
- Umbraco Engage Rebranded continuation of uMarketingSuite as an official Umbraco add-on, providing analytics, personalization, and real-time A/B testing with first-party data ownership for marketers using Umbraco CMS.
- uMarketingSuite.Headless Optional NuGet add-on package extending uMarketingSuite with headless CMS capabilities, integrating with the Umbraco 12+ Content Delivery API to enable personalized content delivery and A/B testing for JAMstack and front-end-server (e.g., NuxtJS) deployments.
Quantifiable outcome
- Reduces customer acquisition costs by up to 50% and lifts revenues by 5-15% through personalization (McKinsey research cited)
- +3 more outcomes
Companies that use uMarketingSuite
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
uMarketingSuite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
uMarketingSuite partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Umbraco HQflagshipAcquisition of uMarketingSuite by Umbraco in August 2024. uMarketingSuite continues as 'Umbraco Engage' - part of Umbraco's Commercial and DXP offering. Development, maintenance, and support now under Umbraco HQ.
- Blend InteractivecoreFirst U.S. partner of uMarketingSuite, based in Sioux Falls, South Dakota. Web strategy, design, and development shop using and implementing uMarketingSuite for their clients. Founder Joe Kepley serves as reference customer and advocate.
- 3chillies LimitedminorUmbraco Gold partner that joined as implementation partner for uMarketingSuite.
- Promotion System ASminorNorwegian partner since 2000, creating web solutions including websites, webshops, and digital marketing. Joined as uMarketingSuite implementation partner.
- CantaruscoreUmbraco Platinum Partner with offices in Manchester and London. Full-service digital agency since 2003, joined uMarketingSuite partner network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
uMarketingSuite competitors and assessment
Company assessmentDirect peers
- Kameleoon: Personalization and A/B testing platform serving enterprise e-commerce and digital teams. Comparable product scope to uMarketingSuite, particularly on personalization and experimentation.
- Optimizely: A/B testing, experimentation, and personalization platform with a CMS product. Closely mirrors uMarketingSuite's experimentation and personalization core and competes for the same marketing budget on CMS-adjacent sites.
- Matomo: Privacy-focused, GDPR-compliant web analytics platform. The closest conceptual peer to uMarketingSuite's analytics module on privacy-first positioning and first-party data ownership.
- AB Tasty: Personalization and A/B testing SaaS targeting marketers with no-code experimentation. Operates in the same experimentation/personalization category as uMarketingSuite with comparable feature surface area.
- VWO (Visual Website Optimizer): Conversion optimization platform with A/B testing, personalization, and analytics modules aimed at marketers. Directly overlaps uMarketingSuite's testing and personalization capabilities.
Broad incumbents
- Dynamic Yield (Mastercard): Enterprise personalization, A/B testing, and customer data platform. Operates at a larger scale across the same experimentation and personalization category with deeper enterprise reach.
- Sitecore: Enterprise digital experience platform with built-in personalization, A/B testing, and analytics. Competes for CMS-adjacent marketing technology budgets at the enterprise tier.
- Siteimprove: Web content analytics, SEO, and quality assurance platform with privacy-respecting analytics. Overlaps with uMarketingSuite's analytics use case for content marketers in regulated environments.
- Adobe Target: Enterprise personalization and experimentation offering within the Adobe Experience Cloud. Competes for the same A/B testing and personalization budget with broader analytics ecosystem attached.
Emerging players
- Plausible Analytics: Lightweight, privacy-first web analytics product. Targets the same privacy-conscious marketer use case but at a much simpler feature scope than uMarketingSuite's full suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
uMarketingSuite social profiles
Digital presenceuMarketingSuite compliance and trust
Trust signalCompliance1 record
uMarketingSuite financial estimates
Financial estimateRevenue estimate
Valuation estimate
uMarketingSuite leadership team
Management profileNumber of profiles
Profiles1 record
uMarketingSuite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uMarketingSuite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uMarketingSuite
What does uMarketingSuite do?
uMarketingSuite (now Umbraco Engage) is an all-in-one marketing toolkit delivered as a NuGet add-on for Umbraco CMS, bundling server-side analytics, A/B testing, 360° visitor profiling, personalization, and in-app reporting into a single license. It enables Umbraco-based digital marketing teams to capture first-party analytics, run experiments, and personalize content without third-party tracking, with complete data ownership and GDPR-compliant data handling.
Is uMarketingSuite a public or private company?
uMarketingSuite is a private company. It is classified as corporate owned and is currently acquired.
When was uMarketingSuite founded?
uMarketingSuite was founded in 2019. It employs 11 to 50 people.
Where is uMarketingSuite based?
uMarketingSuite is headquartered in Arnhem, Netherlands, in the Europe region.
How does uMarketingSuite make money?
One revenue line is on record: annual Software Licenses.
Who are uMarketingSuite's main competitors?
Direct peers on record are Kameleoon, Optimizely, Matomo, AB Tasty and VWO (Visual Website Optimizer). Broad incumbents are Dynamic Yield (Mastercard), Sitecore, Siteimprove and Adobe Target. Plausible Analytics is listed as an emerging player.
Does uMarketingSuite have an API?
Yes. Headless Marketing API for uMarketingSuite, available via the uMarketingSuite.Headless NuGet package (requires Umbraco v12+ and uMarketingSuite 1.25.0+). Provides endpoints for pageview tracking (/umbraco/umarketingsuite/api/v1/analytics/pageview/trackpageview/client and /server), page event tracking, segmentation assets (returns variant CSS/JavaScript), content segmentation (returns segment information for pages), and visitor segmentation. Supports both client-side tracking (browser to Umbraco) and server-side tracking (for JAMStack/front-end servers like NuxtJS). Requires SQL Server database (not SQLite). Developer documentation is at documentation.umarketingsuite.com/marketing-api.
What industry is uMarketingSuite in?
uMarketingSuite's product category is Marketing automation software for CMS. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its SIC code is 7310.