Loving Choices

What Loving Choices does

Loving Choices is a private, donation-funded non-profit founded in 1987 that operates a free and confidential women's center serving pregnant women and families in Northwest Arkansas. The organization provides pregnancy testing, STD testing, counseling, limited ultrasound, and abortion support services, alongside a structured nine-month Care Center program that pairs clients with peer mentors for weekly one-on-one support from pregnancy through the baby's first nine months.

The service model is built around four integrated components delivered across four physical locations in Rogers, Fayetteville, Springdale, and Downtown Rogers: the Care Center mentorship program, the Earn While You Learn curriculum (where clients earn "Mommy Bucks" redeemable in the Mommy Boutique for baby items), Parenting Classes, and Support for Dads with male mentors. Monthly Lunch & Learn events extend the offering into practical skills training such as CPR and GED preparation. The business model is purely philanthropic — all services are free to clients, with no fees, insurance, or government reimbursement — funded through community donations processed via the myegiving.com platform and referrals from a documented partner network that includes Arkansas Assistance Programs, Arkansas Food Bank, No Kid Hungry, Rx Outreach, Single Parent Scholarship, and ARKids First.

Go-to-market is community-led: clients reach the organization by phone, website contact form, or walk-in at any of the four locations, with awareness driven by word-of-mouth, church and healthcare provider referrals, and a minimal organic social media presence. There is no paid advertising, no app, no e-commerce distribution, and no digital product surface; the organization is a purely local, in-person service provider with 11-50 employees and no disclosed technology stack, AI capability, or institutional capital.

Name

Loving Choices

Legal name

Loving Choices

Website

https://lovingchoices.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Loving Choices is a donation-funded non-profit founded in 1987 that provides free, confidential pregnancy support, parenting education, mentorship, and material assistance to women and families across four locations in Northwest Arkansas.

Ownership category

akta.pro rank

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHSAAAGAJ

Postpartum Family Helper (Non-Medical)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Mother’s Helper & In-Home Child Supervision

SECONDARYEDACAFAJ

Family Coaching, Parent-Mediated & Home Visiting EI Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

Keywords

• Pregnancy support services
• Parenting education
• Women's resource center
• Community health services
• Nonprofit family services

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Charitable Contributions: As a nonprofit women's center, Loving Choices operates primarily through charitable donations from the community. The organization accepts donations through its website (myegiving.com platform) and relies on community support to fund its free services including parenting classes, mentorship, and material assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Loving Choices is a free, confidential women's center that provides pregnancy testing, STD testing, counseling, limited ultrasound, adoption planning, and abortion support services, combined with a long-term Care Center mentorship program that runs from pregnancy through the baby's first nine months. The integrated offering pairs weekly one-on-one peer mentorship with the Earn While You Learn educational curriculum (where clients earn Mommy Bucks redeemable at the Mommy Boutique for baby items) and includes parenting classes, Support for Dads with male mentors, and monthly Lunch & Learn community events. All services are provided at no cost to clients and funded entirely through charitable donations.

Product overview

Loving Choices is a free and confidential women's center providing comprehensive pregnancy support services in the Rogers, AR area. The core offering is a unified Care Center program that combines peer mentorship, education, and material support into an integrated experience. Key components include the Earn While You Learn educational program where clients earn Mommy Bucks for completing curriculum, the Mommy Boutique for redeeming earned rewards on baby essentials, Parenting Classes, Support for Dads services with male mentors, and monthly Lunch & Learn community events. The program runs from pregnancy through the baby's first nine months, providing sustained support rather than one-time services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Extended mentorship from pregnancy through baby's first nine months

Named customers1 record

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Arkansas Assistance ProgramsminorOthersReferral partnership connecting clients to state assistance programs. Loving Choices provides referrals to help clients access additional support services.
• Arkansas Food BankminorOthersReferral partnership connecting clients to food assistance resources. Part of Loving Choices' community resource referral network.
• No Kid HungryminorOthersReferral partnership connecting families to child nutrition assistance programs.
• Rx OutreachminorOthersReferral partnership connecting clients to prescription assistance programs.
• Single Parent ScholarshipminorOthersReferral partnership connecting single parents to educational scholarship opportunities.
• ARKids FirstminorOthersReferral partnership connecting families to Arkansas health insurance programs for children.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Healthy Families America: Prevent-child-abuse home-visiting network serving expectant and new parents; comparable voluntary, relationship-based mentorship delivered from pregnancy through early childhood.
• Real Life Pregnancy Care Centers: Multi-site pregnancy care center operating free pregnancy tests, ultrasounds, parenting education, and Earn-While-You-Learn style incentive programs; directly comparable program structure and free-service model to Loving Choices.
• Nurse-Family Partnership: Evidence-based home-visiting program pairing low-income first-time parents with nurses from pregnancy through age two; comparable longitudinal mentorship model and perinatal-to-early-parenthood timeframe to Loving Choices' Care Center.
• Birthright International: Volunteer-driven nonprofit offering free pregnancy support services, counseling, and material assistance to women facing unplanned pregnancies; directly comparable mission, funding model, and service mix.

Broad incumbents

• March of Dimes: National nonprofit focused on maternal and infant health, including prenatal education and support for expectant families; comparable target population (pregnant women, new parents) and education-centric service mix.
• Care Net: National affiliation network of more than 1,100 pregnancy resource centers; comparable because Loving Choices fits the Care Net affiliate model of free, donor-funded pregnancy support services including testing, ultrasounds, and parenting education.
• Heartbeat International: Global network of pregnancy help organizations including life-affirming resource centers; comparable as Loving Choices delivers the same pregnancy decision support, parenting education, and material assistance Heartbeat affiliates provide.

Emerging players

• Crisis Pregnancy Center of Greater Phoenix: Single-region pregnancy resource center offering free pregnancy testing, ultrasounds, parenting classes, and material support; comparable as a localized peer operating the same free-service pregnancy center model.
• The Settlement Home for Children: Texas-based nonprofit supporting at-risk youth and families through counseling, education, and residential programs; comparable as a faith/values-aligned family support organization providing free mentoring and parenting services.

Regional players

• Catholic Charities of Arkansas: Regional faith-based social services organization with pregnancy, adoption, and family support programs; comparable in scope and Arkansas geography as a community-resource referral ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lovingchoices
• Facebookfacebook.com/lovingchoices
• LinkedInlinkedin.com/company/loving-choices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loving Choices