Five:am
Five:am is a privately held Australian organic yoghurt producer (founded 2009) selling ACO-certified yoghurts in family, single-serve, and pouch formats through Woolworths, Coles, and IGA, targeting health-conscious adults and families with children in Australia.
- Company typePrivate
- Founded2009
- HeadquartersCarrum Downs, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Five:am does
Five:am (legally FiveAM Operations Pty Ltd) is a privately held Australian organic yoghurt producer founded in 2009 and headquartered in Carrum Downs, Victoria. The company manufactures and markets a portfolio of approximately 18 certified-organic yoghurt stock-keeping units organised across four packaging formats: family tubs (700g), single-serve tubs (150g), resealable pouches (120–130g), and junior pouches (70g). All products carry Australian Certified Organic (ACO) certification, 5-star health ratings, and contain live probiotic cultures (acidophilus, bifidus), with select SKUs delivering up to 20g of protein per serving and certain lines offering no added sugar.
The company's underlying technology is conventional organic dairy yoghurt production — fermentation of certified-organic milk supplied by Australian Sustainable Dairies — paired with a proprietary paper-based packaging format (90% paperboard with a thin plastic lining) introduced in 2024 that removes more than 100 tonnes of virgin plastic annually. Five:am generates revenue through wholesale and retail sale of consumer packaged goods to Australian shoppers via three major supermarket banners: Woolworths, Coles, and the IGA independent network. Pricing is set at the retailer level and is not publicly disclosed. The company markets directly to two primary consumer segments — health-conscious adults and families with children — through Facebook and Instagram brand pages, and is geographically restricted to the Australian domestic market.
Five:am firmographics
Firmographics- Name
- Five:am
- Legal name
- FiveAM Operations Pty Ltd
- Website
- https://fiveam.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Five:am is a privately held Australian organic yoghurt producer (founded 2009) selling ACO-certified yoghurts in family, single-serve, and pouch formats through Woolworths, Coles, and IGA, targeting health-conscious adults and families with children in Australia.
- Ownership category
- akta.pro rank
Five:am industry classification
Industry- Product category
- Organic Yoghurt
- NAICS
- Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)
- akta.pro secondary industries
- Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Probiotic/Fermented Functional Cultured Dairy (Added Cultures/Prebiotics) Manufacturing (AFAHADAJ), Refrigerated Probiotics & Functional Shots (CRADACAN)
Keywords
Where Five:am is headquartered
LocationHeadquarters
- HQ city
- Carrum Downs
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Five:am business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Organic yoghurt retail sales: Five:am generates revenue through the sale of organic yoghurt products across multiple format sizes (70g junior pouches, 120-150g single-serve, 700g-1kg family tubs) to consumers via supermarket retail channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Five:am product offering
Product offeringCore offering
Five:am manufactures and sells Australian Certified Organic (ACO) yoghurt made with certified organic milk and live probiotic cultures. The product range is sold in multiple packaging formats — 700g family tubs, 150g single-serve tubs, 120-130g squeeze pouches, and 70g junior pouches — across a variety of flavours. Products are distributed through major Australian supermarket chains (Woolworths, Coles, IGA) and feature proprietary paper-based packaging.
Product overview
Five:am is an Australian organic yoghurt company offering a unified portfolio of organic dairy yoghurts. The product line is organized by packaging format: Family Tubs (700g) including Vanilla Bean, Greek, Honey & Cinnamon, Strawberry, Mango, and Greek Style Pot Set; Single-Serve Tubs (150g) with Vanilla Bean, Coffee Bean, and Strawberry; Pouches (120-130g) featuring Vanilla, Strawberry, Mango, Blueberry Burst, and Strawberry Sundae; and Junior Pouches (70g) in Vanilla, Blueberry, Strawberry, and Banana. All products are certified organic by Australian Certified Organic (ACO), feature live cultures, and are distributed through major Australian retailers including Coles, Woolworths, and IGA. The company emphasizes sustainability with paper-based packaging as an alternative to plastic tubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Vanilla Bean Yoghurt (700g Family Tub) Organic vanilla bean yoghurt in a 700g family tub for Australian health-conscious consumers seeking chemical-free, probiotic-rich dairy.
- Greek Yoghurt (700g Family Tub) Greek-style organic yoghurt that is rich and creamy in a 700g family tub, targeting lovers of tangy, probiotic-rich yoghurt.
- Honey & Cinnamon Yoghurt (700g Family Tub) Organic yoghurt in 700g family tub blended with natural honey and cinnamon, for consumers seeking lightly sweetened yoghurt with spice.
- Strawberry Yoghurt (700g Family Tub) Organic strawberry-flavoured yoghurt in a 700g family tub, sold at major Australian supermarkets.
- Mango Yoghurt (700g Family Tub) Organic mango-flavoured yoghurt with smooth creamy texture in a 700g family tub, distributed via Woolworths, Coles, and IGA.
- Greek Style Pot Set Yoghurt (700g Family Tub) Creamy, tangy pot-set Greek-style organic yoghurt in a 700g family tub, with over 1 billion probiotics per serve and no added sugar.
- Vanilla Bean Yoghurt (150g Single-Serve Tub) Single-serve 150g organic yoghurt made with real vanilla bean, aimed at on-the-go Australian consumers.
- Coffee Bean Yoghurt (150g Single-Serve Tub) Coffee-flavoured organic yoghurt in a 150g single-serve tub for Australian consumers seeking caffeine-flavoured alternatives in dairy.
- Strawberry Yoghurt (150g Single-Serve Tub) Strawberry-flavoured organic yoghurt in a portable 150g single-serve tub sold at Australian supermarkets.
- Vanilla Yoghurt (130g Squeeze Pouch) Vanilla organic yoghurt in a 130g squeeze pouch with a 5-star health rating, 8g protein, and 1 billion probiotics, for portable consumption.
- Strawberry Yoghurt (130g Squeeze Pouch) Strawberry organic yoghurt in a 130g squeeze pouch with 5-star health rating, 8g protein, and live probiotic cultures for on-the-go consumption.
- Mango Yoghurt (130g Squeeze Pouch) Mango organic yoghurt in a 130g squeeze pouch with no added sugar, 5-star health rating, and probiotic content, sold at Australian supermarkets.
- Blueberry Burst Yoghurt (120g Squeeze Pouch) Blueberry-flavoured organic yoghurt swirled through smooth creamy yoghurt in a 120g squeeze pouch, available at Woolworths, Coles, and IGA.
- Strawberry Sundae Yoghurt (120g Squeeze Pouch) Ripe strawberry-flavoured organic yoghurt swirled through creamy yoghurt in a 120g squeeze pouch, distributed through Australian supermarkets.
- Vanilla Yoghurt (70g Junior Pouch) Vanilla organic yoghurt in a 70g junior squeeze pouch with a 5-star health rating, targeted at Australian families with children for on-the-go snacking.
- Blueberry Yoghurt (70g Junior Pouch) Blueberry organic yoghurt in a 70g junior squeeze pouch with no added sugar and 5-star health rating, for Australian families seeking healthy children's snacks.
- Strawberry Yoghurt (70g Junior Pouch) Strawberry-flavoured organic yoghurt in a 70g junior squeeze pouch with a 5-star health rating, designed for Australian children and lunchbox use.
- Banana Yoghurt (70g Junior Pouch) Smooth banana-flavoured organic yoghurt in a 70g junior squeeze pouch with no added sugar and 5-star health rating, marketed to Australian families with children.
Quantifiable outcome
- Removes over 100 tonnes of virgin plastic from packaging annually
- +2 more outcomes
Companies that use Five:am
Customer profileSegments2 records
Ideal customer profiles2 records
Five:am technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Five:am partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian Sustainable DairiescoreAustralian Sustainable Dairies is the parent milk supply organisation for Five:AM Organics, providing certified organic milk for yoghurt production. The partnership operates under Dairy Code of Conduct compliance, with milk supply agreements covering Victoria and Tasmania regions. Five:AM requires approximately 13 million litres annually for 2025/26 season and 16 million litres for 2026/27 season.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Five:am competitors and assessment
Company assessmentEmerging players
- Stonyfield Farm: US-based organic yoghurt brand owned by Danone, with probiotic, pouch, and family-format products. Comparable to Five:am on organic positioning, probiotic content, and format range, though operating in a different geography.
- Siggi's: Icelandic-origin, US-led Icelandic-style yoghurt brand focused on high-protein, low-sugar, probiotic credentials. Comparable to Five:am on functional health positioning and pouches/single-serve formats, though overseas-based.
Direct peers
- Mundella Foods: Western Australian dairy company producing yoghurts and cultured dairy products, including natural and Greek-style variants. Comparable to Five:am as an Australian-headquartered yoghurt manufacturer competing in the same retail channels.
- Wallaby Organic: Australian-origin organic yoghurt brand offering Greek-style and pouch formats. Overlaps with Five:am on organic certification, family and on-the-go formats, and supermarket distribution.
- Jalna: Australian natural and organic yoghurt brand with broad supermarket distribution. Direct competitor to Five:am in the Australian organic/natural yoghurt category with overlapping SKUs and retail channels.
- Vaalia: Australian probiotic yoghurt brand emphasising live cultures and digestive health, sold through major supermarkets. Competes directly with Five:am on probiotic positioning and supermarket shelf presence.
- Farmers Union: Australian Greek-style yoghurt brand with strong supermarket presence. Directly comparable to Five:am on Greek-style, family tub, and pouch formats within Australian retail.
Broad incumbents
- Yoplait: Major international yoghurt brand with deep penetration in Woolworths and Coles. Competes with Five:am on family tubs, single-serves, and kids' pouches within the same Australian supermarket fixture.
- Parmalat Australia: Large Australian dairy processor producing yoghurts, fresh dairy, and cultured products under multiple brands. Overlaps with Five:am as a domestic dairy manufacturer supplying Woolworths, Coles, and IGA.
- Chobani: Global yoghurt leader with Australian distribution through major supermarkets. Overlaps with Five:am on Greek-style, pouch, and probiotic SKUs but at much larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Five:am social profiles
Digital presenceFive:am compliance and trust
Trust signalCompliance2 records
Five:am financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five:am leadership team
Management profileNumber of profiles
Five:am funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five:am M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five:am
What does Five:am do?
Five:am manufactures and sells Australian Certified Organic (ACO) yoghurt made with certified organic milk and live probiotic cultures. The product range is sold in multiple packaging formats — 700g family tubs, 150g single-serve tubs, 120-130g squeeze pouches, and 70g junior pouches — across a variety of flavours. Products are distributed through major Australian supermarket chains (Woolworths, Coles, IGA) and feature proprietary paper-based packaging.
Is Five:am a public or private company?
Five:am is a private company. It is classified as unknown and is currently operating.
When was Five:am founded?
Five:am was founded in 2009. It employs 1 to 10 people.
Where is Five:am based?
Five:am is headquartered in Carrum Downs, Australia, in the Oceania region.
How does Five:am make money?
One revenue line is on record: organic yoghurt retail sales.
Who are Five:am's main competitors?
Emerging players on record are Stonyfield Farm and Siggi's. Direct peers are Mundella Foods, Wallaby Organic, Jalna, Vaalia and Farmers Union. Broad incumbents are Yoplait, Parmalat Australia and Chobani.
Does Five:am have an API?
No public API is recorded for Five:am.
What industry is Five:am in?
Five:am's product category is Organic Yoghurt. Its primary akta.pro industry code is AFAKAKAC, Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh), with a secondary code of AFAHAIAC, Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style). Its NAICS code is 31151 and its SIC code is 2020.