CYS Group B.V.

What CYS Group B.V. does

CYS Group B.V. is a privately held Dutch manufacturer and wholesaler of custom-made orthopedic shoes, founded in 2001 as Choose Your Shoes in Rotterdam and headquartered since 2008 in Heythuysen, Limburg, Netherlands. The company self-describes as the market leader in custom-made orthopedic shoes in its served markets, operating a B2B model that sells exclusively through professional orthopedic shoe advisors across more than 25 countries. Production is carried out in two wholly owned facilities — a primary site north of Manila, Philippines, employing approximately 600 trained professionals with capacity exceeding 1,000 custom pairs per week (described as the largest such facility in the world), and a second site in São João de Madeira, Portugal, employing more than 100 specialists.

The product portfolio is anchored by LOOXZ, an in-house branded collection of contemporary orthopedic shoes, and supported by a proprietary digital stack: CADCAM design for custom lasts and supplements, CYScan (an iPad-based 3D foot-measurement application that replaces plaster casting), CYStore (an online order configurator), and the CYS E-bundle (a digital leather catalog). The company is ISO 13485 certified under BSI for medical-device quality management, positioning it within the regulated medical-device perimeter for orthopedic footwear.

Revenue is generated through one-off orders for custom-made shoes and lasts/supplements, hardware sales of the CYScan solution, and recurring-style access to CYStore ordering, with all commercial relationships managed through a dedicated team of 7 account managers covering the Netherlands, Belgium, France, Germany, and Austria. Leadership comprises Patrick Coumans (CEO/CFO), Ralf Vervoort (COO), and Erik van de Donk (CCO). No public financial disclosure, parent company, or institutional ownership information is available in the source material.

Name

CYS Group B.V.

Legal name

CYS Group B.V.

Website

https://cysgroup.eu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

CYS Group B.V. is a Dutch manufacturer and wholesaler of custom-made orthopedic shoes, operating the world's largest dedicated production facility in the Philippines and selling exclusively through professional orthopedic shoe advisors across more than 25 countries in Europe and beyond.

Ownership category

akta.pro rank

Product category

Orthopedic Footwear Manufacturing

NAICS

Footwear Manufacturing (31621)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)

akta.pro primary industry

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Foot & Ankle (HLAKALAG)

Keywords

• Custom orthopedic shoes
• Orthopedic footwear manufacturing
• Medical footwear production
• Orthopedic shoe technology
• Foot scanning solutions

Headquarters

HQ city

Heythuysen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Custom Orthopedic Shoe Production: Design and manufacture of custom orthopedic shoes for partners. Shoes are made to order based on measurements, fitting phases, and customer specifications including closure types, heel height, and sole choices. Production handled in own factories in Portugal and Philippines.
2. CYScan Measurement Solution: iPad-based 3D scanning and measurement solution for orthopedic shoe advisors to capture customer measurements. Partners order CYScan through their account manager.
3. CYStore Platform Access: Online ordering platform providing pre-defined LOOXZ models for simplified ordering. Enables partners to configure and submit orders digitally.
4. Lasts and Supplements: Custom designed and milled shoe lasts and supplements manufactured based on individual customer foot measurements and specifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CYS Group B.V. designs, manufactures, and delivers custom-made orthopedic shoes to professional orthopedic shoe advisors (orthopedisch schoenadviseurs) across more than 25 countries. The core offering is anchored by the proprietary LOOXZ orthopedic shoe collection and supported by digital workflow tools — CYScan (iPad 3D foot measurement), CYStore (online order configurator), and CADCAM design systems for custom lasts and supplements. Production is vertically integrated across owned facilities in the Philippines and Portugal.

Product overview

CYS Group B.V. is the market leader in the production of custom-made orthopedic shoes, operating a platform-plus-modules architecture anchored by its LOOXZ orthopedic shoe collection. The core product portfolio is supported by three digital tools: CYScan (iPad-based measurement and scanning application), CYStore (online order configurator), and the E-bundle (digital leather/product catalogue). Together, these tools serve orthopedic shoe advisors across more than 25 countries, covering the full workflow from digital measurement via 3D scan or CYScan, through CADCAM last design, fitting phases, shoe configuration, and direct delivery. CYS operates its own production facilities in the Philippines and Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• LOOXZ: A contemporary orthopedic shoe collection by CYS that combines quality, comfort, and style, designed to improve the quality of life for people with foot problems through stylish and supportive footwear.

Products and services

• LOOXZ LOOXZ is CYS Group's proprietary orthopedic shoe collection, combining functionality with contemporary design to provide comfort and support for people with foot problems. The collection is offered as custom-made footwear from the CYS catalog and is manufactured in CYS-owned production facilities in Portugal and the Philippines.
• CYScan CYScan is an iPad-based 3D foot scanning and measurement solution for orthopedic shoe advisors. It replaces traditional plaster casting with digital scanning, enabling partners to measure, upload, and order lasts, supplements, and foil shoes accurately from anywhere. CYScan is ordered through the partner's account manager.
• CYStore CYStore is an online order configurator for CYS Group's partners to order orthopedic shoes and related products. Built on CYS order forms, technical manuals, and standards, it provides a visual, recognizable, and user-friendly interface for entering customer data and configuring shoe options, replacing handwritten order forms.
• CYS E-bundle The CYS E-bundle is an online tool that enables partners to view all leather types, including specifications, colors, variations, and technical details. It is accessible on desktop, phone, or tablet with an internet connection, allowing partners to stay up to date with the latest materials.
• Custom Orthopedic Shoe Production Design and manufacture of custom orthopedic shoes for partners. Shoes are made to order based on measurements, fitting phases, and customer specifications including closure types, heel height, and sole choices. Production is handled in CYS-owned factories in Portugal and the Philippines.
• Custom Last and Supplement Manufacturing Custom designed and milled shoe lasts and supplements manufactured based on individual customer foot measurements and specifications, using CYS's CADCAM design system. These form the basis for production of custom orthopedic shoes.

Quantifiable outcome

• Production capacity of more than 1,000 custom orthopedic shoe pairs per week
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• BSIminorOthersBSI ISO 13485 certification holder. ISO 13485 is a quality management standard for medical devices, indicating CYS maintains required quality management systems for orthopedic shoe production.
• DGIHVminorOthersPartner logo displayed on CYS website, indicating membership or association with DGIHV (possibly an orthopedic industry association).
• NVOSminorOthersPartner logo displayed on CYS website, indicating membership or association with NVOS (Dutch orthopedic sector organization).

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Hanger, Inc. US provider of orthotic and prosthetic services, including therapeutic footwear. Comparable in the orthopedic patient care value chain but with broader clinical services focus.
• medi GmbH & Co. KG: German medical device company with foot care and orthopedic product lines. Comparable in medical-grade orthopedic and foot-care offerings but operating as a diversified incumbent.
• Ottobock SE & Co. KGaA: Global leader in orthopedic technology including prosthetics and orthotics. Broad incumbent overlapping with CYS in orthopedic mobility solutions, but with much wider portfolio and scale.

Direct peers

• Mander Duurzaam: Dutch custom orthopedic shoe manufacturer. Closest direct competitor to CYS in the Netherlands, serving the same orthopedic shoe advisor channel with bespoke footwear.
• P.W. Minor & Son: US orthopedic and therapeutic shoe manufacturer producing depth and custom shoes for patients with diabetes and other foot conditions. Comparable target customer and orthopedic use case.
• Drew Shoe Corporation: US-based comfort and orthopedic footwear manufacturer. Comparable in producing therapeutic footwear for mobility-impaired customers, though primarily off-the-shelf rather than fully custom.
• Apex Foot Health Industries: US therapeutic and orthopedic footwear brand offering comfort and biomechanical shoes. Comparable product category serving similar clinical end-customers.
• Perpedes GmbH: German specialist in custom orthopedic insoles and complementary orthopedic footwear. Comparable in serving orthopedic advisors across Europe with custom-built foot care solutions.
• Schein Orthopädie Service KG: German orthopedic shoe and orthotic specialist with custom orthopedic footwear manufacturing. Direct competitor to CYS in the European custom-made orthopedic shoe market, particularly in DACH.
• DARCO International: US medical footwear specialist focused on post-operative and orthopedic shoes. Comparable medical-grade orthopedic footwear offering for clinical and rehabilitation channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cys-group-nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CYS Group B.V.