Mander Malms

What Mander Malms does

Mander-Malms GmbH is a privately held German specialty manufacturer of custom-made orthopaedic insoles, legally registered in Fritzlar and operating from Gudensberg. The company sells exclusively to commercial customers — orthopaedic professionals, podiatrists, medical supply retailers, and occupational-health providers — through an account-approved B2B e-commerce platform. Its sub-brands cover the major use-case segments of orthotic consumption: MANDERWORK (insoles certified to DGUV 112-191 for use in certified safety footwear), MANDERDAILY (everyday leisure support), and MANDERACTIVE (active/sport use).

The core product architecture centres on a 3D online configurator (separate generators for PU and EVA materials) that allows professional buyers to specify left and right foot geometry, longitudinal arch support, midfoot correction, forefoot and heel cushioning, lowering/recessions, reinforcement, and cover materials, with real-time 3D preview and a QR code that captures each configuration for reorder. Manufacturing relies on PU foam expansion (a two-liquid mix cured in mould to mimic connective tissue rebound) and EVA deep-drawing plus CNC milling. A complementary raw-materials and tooling catalogue (milling plates, insole blanks, kits, adhesives, perforating tools) is offered so orthopaedic workshops can perform final customisation themselves. A certified-shoe model query database ties insoles to approved safety footwear combinations, and the company produces Kostenvoranschläge (cost estimates) on behalf of customers for reimbursement claims against Deutsche Rentenversicherung, Agentur für Arbeit and Berufsgenossenschaft.

Revenue is generated through one-time unit sales of configured insoles, blank materials, kits and accessories, augmented by professional-services revenue from reimbursement paperwork. Distribution is direct-to-dealer through the proprietary online shop and a Google-Maps-backed dealer locator (Händlersuche); shipping covers Germany, the EU, Switzerland and Norway with no shipments outside that perimeter. The business is founder/management-led (Christina Mander, Geschäftsführerin), with no external investors, no parent company, no subsidiaries, and no M&A activity disclosed; headcount is reported at 1–10 employees.

Name

Mander Malms

Legal name

Mander-Malms GmbH

Website

https://mander-malms.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mander-Malms GmbH is a German B2B manufacturer of custom orthopaedic insoles sold exclusively to orthopaedic professionals, podiatrists, and medical supply dealers through three branded lines (MANDERWORK, MANDERDAILY, MANDERACTIVE), with an online 3D configurator, DGUV 112-191 certification for occupational safety variants, and shipment across the EU, Switzerland, and Norway.

Ownership category

akta.pro rank

Product category

Orthopedic Insoles

NAICS

Footwear Manufacturing (316210), Footwear Manufacturing (31621)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Footwear Components & Subassemblies Manufacturing (Soles/Heels/Insocks/Outsoles/Uppers) (IMAOAIAJ)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

Keywords

• Orthopedic insoles
• Custom foot orthotics
• Safety shoe insoles
• DGUV 112-191 certified
• Orthopedic shoe technology

Headquarters

HQ city

Gudensberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Orthopaedic Insole Sales: One-time purchase revenue from individually configured orthopaedic insoles manufactured per customer specifications using online configurator tool. Customers select materials (PU or EVA), sizes, arch support levels, cushioning options, and cover materials.
2. Insole Blank Raw Materials: Sale of pre-manufactured insole blanks and construction kits (Bausätze) for orthopaedic professionals who complete the final customisation process.
3. Accessories and Tools: Sale of accessories including tools, cover materials, and certified adhesives required for insole processing and customisation.
4. Professional Services (Kostenvoranschlag): Provision of cost estimates for insurance/benefits reimbursement applications submitted to Deutsche Rentenversicherung, Agentur für Arbeit, or Berufsgenossenschaft.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mander Malms manufactures and sells individually configured orthopedic insoles (orthopädische Einlagen) B2B to orthopedic shoemakers, podiatrists, and medical supply dealers. Its three branded product systems — MANDERWORK (DGUV 112-191-certified work-safety insoles), MANDERDAILY (everyday support insoles), and MANDERACTIVE (active-use insoles) — are produced from PU (polyurethane foam) and EVA (ethylene-vinyl acetate) materials and customized via online 3D configurators that specify arch support, midfoot correction, forefoot/heel cushioning, lowering, and reinforcement. The company also distributes insole blanks, kits, raw materials, milling plates, and accessories/tools required for in-shoe customization.

Product overview

Mander Malms offers a multi-brand portfolio of custom orthopedic insoles (orthopädische Einlagen) sold exclusively to commercial customers (B2B). The portfolio consists of three main product lines: MANDERWORK (certified work safety insoles for safety shoes under DGUV 112-191), MANDERDAILY (everyday orthotic insoles for leisure support), and MANDERACTIVE (active use insoles). Each line offers configurable insoles through online 3D configurators supporting both PU (polyurethane foam) and EVA (vulcanized Kunststoff) material options. The configurators allow customization of longitudinal arch support, midfoot correction, forefoot/heel cushions, lowering, and reinforcement. Supporting products include materials/milling plates, insole blanks/kits, and accessories/tools. The company also provides footwear model compatibility queries for certified insole-footwear combinations.

Differentiator

Problem solved

Functional benefit

Brands

• MANDERWORK: Orthopaedic insoles system certified with DGUV 112-191 for occupational safety footwear
• MANDERDAILY
• MANDERACTIVE

Products and services

• MANDERWORK Work-safety orthopedic insole system certified to DGUV 112-191 and designed for combination with safety shoes from multiple manufacturers. Configurable with EVA and PU material options, longitudinal arch support, midfoot correction, forefoot and heel cushions, lowering, and reinforcement for commercial customers (orthopedic professionals, podiatrists, occupational health providers).
• MANDERDAILY Orthopedic insole system for everyday use to support and relieve feet, knees, hips, and back during leisure time. Available with PU and EVA materials via online configurator for individualized fit, targeted at commercial orthopedic customers.
• MANDERACTIVE Orthopedic insole system for active use, positioned alongside MANDERWORK and MANDERDAILY in the Mander Malms product portfolio for commercial orthopedic customers.
• Materials and Milling Plates Raw materials (PU and EVA blanks) and milling plates for insole production, sold to orthopedic professionals for use across MANDERWORK and MANDERDAILY systems.
• Insole Blanks and Kits (Einlagenrohlinge / Bausätze) Pre-manufactured insole blanks and kit sets (Bausätze) for custom orthotic production, sold for the MANDERWORK and MANDERDAILY product lines to orthopedic professionals who perform final customization.
• Accessories and Tools (Zubehör / Werkzeuge) Tools and accessories for insole processing and customization, including softAstatic hole matrix for perforation, templates for manual perforation, and certified adhesives, sold to orthopedic professionals.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Footbalance: Custom-moulded insole system sold through orthopaedic and sports retail partners using a fitting/kit workflow. Comparable as a custom insole maker with a B2B professional fitting channel.
• Superfeet Worldwide: Premium insoles and footbeds sold through specialty retail and professional fitting channels. Comparable as a branded insole manufacturer with a configurator-style fit philosophy and professional-channel distribution.
• Spenco Medical: US-based manufacturer of insoles and foot-care products distributed through pharmacies, sporting goods, and medical channels. Comparable as an insole specialist with multi-channel B2B and B2B2C distribution.
• Currex: Specialist in dynamic insoles for sport and everyday use, sold through sporting-goods retail and direct-to-consumer channels. Comparable as an insole-focused brand with sport and active-use positioning similar to MANDERACTIVE.
• Pedag International: German manufacturer of orthopaedic insoles and foot-care products sold through specialty retailers and orthopaedic professionals. Highly comparable to Mander Malms as a specialist insole maker targeting the same B2B orthopaedic channel in the DACH region.
• Aetrex Worldwide: Manufacturer of orthotics and comfort footwear with a professional orthotic-scanning platform. Comparable as a tech-enabled orthotic insole maker serving both retail and podiatry/orthopaedic channels.

Broad incumbents

• medi GmbH & Co. KG: German medical-device manufacturer of compression, orthopaedic, and foot-care products. Comparable as a broader orthopaedic medical-device company with overlapping B2B medical-channel distribution and German manufacturing base.
• Ottobock: Global orthopaedic technology company producing prosthetics, orthotics, and related medical devices. Comparable as a large-scale orthopaedic-device incumbent with broader product portfolio but overlapping regulatory and reimbursement expertise.
• Bauerfeind AG: Large German manufacturer of orthopaedic braces, supports, and insoles sold through medical and orthopaedic specialists. Comparable as a much larger German orthopaedic device incumbent with overlapping insole and occupational product lines.

Others

• Birkenstock: Iconic German footwear brand built around contoured footbeds with orthopaedic positioning. Comparable as a German brand whose products deliver orthopaedic-style foot support, though it sells finished footwear rather than B2B insole components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mander Malms