What Motionmetrix AB does

MotionMetrix AB is a Swedish sports technology company founded in 2012 by Fredrik Gustavsson and incorporated in 2014, headquartered in Lidingö, just outside Stockholm. The company develops markerless 3D motion capture and instrumented force-sensing systems for running and clinical gait analysis. Its depth-sensor stack uses near-infrared cameras combined with proprietary 3D body-segment reconstruction algorithms to deliver whole-body biomechanical profiling in under a minute without the use of physical body markers or specialized suits.

The product portfolio consists of four systems built on the same underlying capture architecture: the 3D Running Gait system (elite and recreational running economy, joint loading, and runner profile classification against a 50,000-runner normative database), the 3D Clinical Gait system (pathological gait screening and follow-up with Perry-style gait parameters and normative references), the MotionMetrix G2 retail shoe-fitting platform (camera-plus-embedded treadmill force sensors for in-store functional shoe fitting), and a 2025 proprietary instrumented 3D force treadmill developed with Lode and deployed at GIH for research-grade kinetic analysis. Outputs include structured biomechanical charts for over 60 parameters, PDF reports, and 3D video for sharing.

The business model is hardware-centric system sales (camera, computer, software, and in some configurations a treadmill) sold through direct enterprise sales in Scandinavia and through regional distribution partners across North America, Europe, South America, and Asia-Pacific. Named enterprise and brand customers include FC Barcelona, VfL Wolfsburg, Charité Berlin, adidas, On Running, SMS Sportsmedizin Berlin, and the Swedish Sports Confederation; SMB and retail customers include Löplabbet, TriathlonWorld, and Stepwise Footcare. The firm is privately held, founder-controlled, bootstrapped without disclosed external funding, with a sub-ten-person team including PhDs in Applied Physics and Applied Mathematics.

Name

Motionmetrix AB

Legal name

MotionMetrix AB

Website

https://motionmetrix.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MotionMetrix AB builds markerless 3D motion capture and instrumented force-sensing treadmill systems for running and clinical gait analysis. The Sweden-based company sells hardware-plus-software solutions to professional sports teams, footwear brands, hospitals, research institutions, and running retailers globally.

Ownership category

akta.pro rank

Product category

Biomechanical Motion Capture Systems

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

akta.pro secondary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Markerless motion capture
• 3D gait analysis
• Biomechanical assessment systems
• Running performance analysis
• Force sensing treadmills

Headquarters

HQ city

Lidingö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. 3D Running Gait System: Sale of complete markerless 3D motion capture system for running analysis. Includes hardware (depth cameras, computer), application software, and comprehensive biomechanical analysis capabilities. The system provides a complete 3D running analysis and biomechanical profile in less than a minute.
2. 3D Clinical Gait System: Clinical gait analysis system for healthcare providers. Uses the same hardware as running gait system with clinical application software for screening pathological conditions and follow-up assessments. Can be used standalone or in combination with running gait system.
3. MotionMetrix G2 Retail Platform: Retail-focused functional shoe fitting solution combining markerless 3D body tracking with embedded treadmill force sensors. Enables retailers to measure customers' biomechanical response to shoes based on energy return, impact absorption, and stability metrics.
4. Custom Instrumented Treadmill: Proprietary instrumented treadmill with real-time 3D force sensing for research applications. Sold to research institutions and elite sports facilities requiring advanced biomechanics research capabilities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MotionMetrix AB sells complete markerless 3D motion capture and force sensing systems for treadmill-based running and clinical gait analysis. The offering bundles depth sensing cameras, optional instrumented treadmills, and proprietary analysis software to deliver a full biomechanical profile—including running economy, joint loading, gait symmetry, and runner classification—in under a minute without physical body markers. The portfolio includes the 3D Running Gait System, 3D Clinical Gait System, MotionMetrix G2 retail shoe-fitting platform, and the 3D Force Treadmill.

Product overview

MotionMetrix AB offers markerless 3D motion capture and force sensing systems for running and clinical gait analysis. The product portfolio consists of three main systems: 3D Running Gait (for athletes and running performance analysis), 3D Clinical Gait (for medical/clinical assessment of walking patterns), and MotionMetrix G2 (for retail functional shoe fitting). All products are built around the same core technology—analysis of treadmill walking or running using depth sensing cameras—eliminating the need for body markers. The 3D Force Treadmill is a complementary hardware product for advanced research applications. The systems merge biomechanics research lab capabilities with the simplicity of video analysis, providing complete biomechanical profiles in under a minute.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Running Gait System Markerless 3D motion capture system for running analysis using depth sensing cameras, providing a complete biomechanical profile in under a minute without body markers. Covers running economy (mechanical work and elastic energy exchange), temporal and spatial stride parameters, ground reaction force, gait kinematics, joint loading for injury risk, and runner profile classification with performance and injury predictions. Targets professional athletes, coaches, and sports performance labs.
• 3D Clinical Gait System Clinical gait analysis system for systematic study of human walking to distinguish normal function from pathological conditions. Provides a standard set of gait parameters (from Perry's 'Gait Analysis: Normal and Pathological Function'), center-of-mass trajectory, frontal plane hip and knee joint moments and angles, sagittal plane angles, temporal and spatial stride variability, and normative reference data. Targets podiatrists, sports medicine clinics, and medical professionals.
• MotionMetrix G2 Functional shoe fitting platform for retail stores combining markerless 3D body tracking with treadmill-embedded force sensing. Uses a single depth sensing camera plus an embeddable force sensor to convert any conventional treadmill into a force-sensing treadmill, rating shoes on energy return, shock absorption, and stride consistency. Includes immersive 3D running experience and web-based reports with automatic e-coach advice. Targets running specialty retailers such as Löplabbet.
• 3D Force Treadmill Proprietary instrumented treadmill with real-time 3D force sensing along all anatomical axes and center-of-pressure mapping, synchronized with the markerless 3D body tracker. Developed in partnership with Lode for research-grade biomechanics applications. Targets research institutions and elite sports facilities such as GIH.

Quantifiable outcome

• Complete biomechanical profile in under 60 seconds
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• LodecoreTechnology or Integration · 21 July 2025Lode provided the treadmill hardware for MotionMetrix's custom instrumented 3D force treadmill. This collaboration enables MotionMetrix to offer a complete research-grade force sensing treadmill solution with their markerless motion capture technology.
• adidasflagshipStrategic or Co-development Partneradidas has partnered with MotionMetrix for running assessments at major events like the Boston Marathon. adidas CEO Bjørn Gulden has been personally involved in demonstrating the technology.
• On RunningcoreStrategic or Co-development PartnerSwiss footwear manufacturer On Running uses MotionMetrix for quantitative 3D bio-feedback on product development to understand how their shoes interact with runner biomechanics.
• LöplabbetflagshipChannel Partner/ Reseller/ DistributorSweden's largest running specialty retailer has gone all-in on functional shoe fitting with MotionMetrix G2, deploying systems throughout their Swedish stores. They report 90%+ conversion rates and customers traveling 90 minutes for assessments.
• Swedish Sports Confederation (Riksidrottsförbundet)coreStrategic or Co-development PartnerMotionMetrix established a joint development lab at Bosön with the Swedish Sports Confederation's development center. The collaboration supports elite athlete biomechanical screening and product development.
• SMS Sportsmedizin BerlincoreTechnology or IntegrationBerlin-based sports medicine clinic serves as official medical team to BMW Berlin Marathon. Validated MotionMetrix against their Kistler Gaitway System before purchasing, establishing accuracy credentials. Collaboration in sports medicine research.
• GIH (The Swedish School of Sport and Health Sciences)flagshipStrategic or Co-development PartnerIconic research lab where racing shoes are tested against World Athletics regulations. Home to MotionMetrix's custom instrumented 3D force treadmill development. Professor Toni Arndt collaboration for biomechanics research.
• Dalarna University (LIVI Lab)coreStrategic or Co-development PartnerMotionMetrix integrated with the 'Big Belt' treadmill at LIVI Lab - one of only three such systems in the world. Collaboration for advanced biomechanics research projects.
• Distribution Partners (USA+Canada, UK+Ireland, Germany+Switzerland+Austria, South America, China)coreChannel Partner/ Reseller/ DistributorFive major distribution partnerships established in 2016 covering key markets. Partners provide product sales and support coverage in their respective territories.
• Additional Distribution Partners (Spain, France, Germany, Hong Kong, Australia, Thailand, Korea)minorChannel Partner/ Reseller/ DistributorAdditional regional distribution partners established to expand global market coverage beyond the original five partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kistler Group: Kistler is the leading manufacturer of force plates and the Gaitway system used as a reference benchmark that MotionMetrix was validated against. Adjacent competitor in biomechanics measurement, particularly in clinical and research gait labs.
• Qualisys: Qualisys provides high-end marker-based 3D motion capture systems widely used in sports biomechanics research and clinical gait analysis. Direct incumbent benchmark for accuracy against which MotionMetrix competes on ease-of-use and cost.
• OptiTrack: OptiTrack makes high-precision optical motion capture cameras used in biomechanics, sports science, and research labs. Represents the high-end marker-based benchmark MotionMetrix competes against on cost and ease of use for gait applications.
• Vicon Motion Systems: Vicon is the gold-standard marker-based optical motion capture system used in biomechanics research and clinical gait labs worldwide. MotionMetrix positions itself as a markerless, lower-cost alternative achieving comparable accuracy to Vicon-class systems.

Direct peers

• Noraxon USA: Noraxon produces surface EMG, motion capture, and pressure measurement systems for clinical biomechanics, sports performance, and research. Overlaps with MotionMetrix's gait and running analysis use cases, though typically with sensor-based rather than markerless approaches.
• Simi Reality Motion Systems: Simi provides markerless and marker-based 2D/3D video-based motion analysis software used in sports biomechanics and clinical gait. Comparable to MotionMetrix on the analysis/algorithm side for running and gait assessment.
• Tekscan: Tekscan manufactures pressure measurement systems (F-Scan, Strideway) used in gait analysis and footwear R&D. Comparable to MotionMetrix's force-sensing treadmill and shoe-fitting applications in sports and clinical settings.
• BTS Bioengineering: BTS Bioengineering produces integrated gait analysis platforms (e.g., GAITLAB, Smart-DX) combining motion capture, force platforms, and EMG for clinical and sports applications. Overlaps directly with MotionMetrix's clinical and sports gait offerings.
• Motek (Medical Technology): Motek makes C-Mill and GRAIL — instrumented treadmills with integrated 3D motion capture for clinical gait analysis and rehabilitation. Directly comparable to MotionMetrix's clinical gait and force-treadmill offerings, targeting the same hospital and rehabilitation markets.

Emerging players

• DARI Motion: DARI provides markerless 3D motion capture for health, performance, and injury prevention — closely overlapping with MotionMetrix's markerless running-gait analysis but applied more broadly across full-body movement screening.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motionmetrix AB