Boober
Boober is a Brooklyn-based marketplace connecting expectant and new parents in the Greater NYC Metro area with vetted birth and postpartum doulas, lactation consultants, and related maternal care providers, complemented by childbirth classes and eBooks.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Boober firmographics
Firmographics- Name
- Boober
- Website
- https://getboober.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boober is a Brooklyn-based marketplace connecting expectant and new parents in the Greater NYC Metro area with vetted birth and postpartum doulas, lactation consultants, and related maternal care providers, complemented by childbirth classes and eBooks.
- Ownership category
- akta.pro rank
Boober industry classification
Industry- Product category
- Maternal Care Marketplace
- NAICS
- Child Care Services (624410), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Newborn Care Specialist Placement, Matching & Staffing Services (HSAAACAK), Baby, Kids & Maternity Marketplaces (CRAFABAG)
Keywords
Where Boober is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boober business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Service Bookings: Revenue from booking services including birth doulas, postpartum doulas, lactation consultants, and other maternal care providers through the platform
- Childbirth Education Classes: Both in-person group classes and on-demand pre-recorded classes covering childbirth intensive, labor and delivery, comfort measures, postpartum healing, lactation, and infant CPR
- eBooks: Sale of digital guides for expecting and new parents including guides on pregnancy, breastfeeding tips, labor positions, and working parent's guide to breastfeeding
- Gift Cards: Gift Boober certificates for childbirth and postpartum services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Complete Lactation Preparation - On-Demand |
| One time/ perpetual license | Pay-as-you-go | Epidurals, IV Meds, N2O - On-Demand Class |
| One time/ perpetual license | Pay-as-you-go | I'm Pregnant. Now What? eBook |
| Subscription | Pay-as-you-go | 2 Classes Bundle Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Boober product offering
Product offeringCore offering
Boober operates an online marketplace that connects expecting and new parents in the Greater NYC Metro area with a vetted network of maternal care providers, including birth doulas, postpartum doulas, lactation consultants, mental health therapists, massage therapists, and sleep consultants. Beyond matching, the company directly sells bundled childbirth education classes (in-person and on-demand), digital eBooks, gift certificates, and community access, all coordinated through its website, mobile app, and a dedicated Care Team.
Product overview
Boober is a maternal health platform offering a comprehensive ecosystem of birth and postpartum support services. The platform connects families with vetted, certified care providers including birth doulas, postpartum doulas, lactation consultants, mental health therapists, massage therapists, and sleep consultants. The core education offerings include five childbirth classes (Labor and Delivery, Comfort Measures, Postpartum Healing, Lactation and Newborn Care, and Infant Safety/CPR) available in-person or as on-demand pre-recorded sessions, plus an intensive package bundling multiple classes at a discounted rate. The Boober for Providers platform enables provider matching with integrated chat functionality, while the Community feature offers peer support and expert webinars. The company also offers digital eBooks and gift certificates, supported by a Birth Justice Fund for equity-focused financial assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Birth Doulas Certified, vetted birth doulas providing emotional, physical, and informational support during labor and delivery to expecting parents in the Greater NYC Metro area, matched via the Boober Care Team.
- Postpartum Doulas Certified, vetted postpartum doulas providing in-home support for newborn care, breastfeeding assistance, and maternal recovery during the fourth trimester in the Greater NYC Metro area.
- Lactation Consultants International Board Certified Lactation Consultants (IBCLCs) providing professional breastfeeding support and newborn care guidance to expecting and new parents.
- Mental Health Therapists Licensed therapists providing mental health and emotional support services for expecting and new parents experiencing postpartum and perinatal challenges.
- Massage Therapists Licensed massage therapists providing therapeutic massage services for prenatal and postpartum care to expecting and new parents.
- Sleep Consultants Professional sleep consultants helping families establish healthy sleep habits for newborns and infants.
- Childbirth Intensive Package A comprehensive 3-in-1 in-person childbirth class combining Labor and Delivery, Comfort Measures & Partner Skills, and Postpartum Healing education at a bundled discount price, available in Manhattan and Brooklyn with private in-home options.
- Labor and Delivery Class Expert-led in-person childbirth education class covering the labor process, delivery options, and medical interventions, available in Manhattan and Brooklyn.
- Comfort Measures for Labor Class Pain coping techniques and partner support skills for managing labor discomfort through non-drug and complementary approaches, available in-person in Manhattan and Brooklyn.
- Postpartum Healing and Recovery Class In-person education class covering physical recovery, emotional adjustments, and newborn care for the postpartum period, available in Manhattan and Brooklyn.
- Lactation and Newborn Care Class In-person comprehensive class covering breastfeeding techniques, newborn care basics, and feeding support, available in Manhattan and Brooklyn.
- Infant Safety and CPR Class In-person safety education and infant CPR training covering emergency response and prevention for new parents, available in Manhattan and Brooklyn.
- On-Demand Classes Pre-recorded expert-led classes offering flexible, self-paced learning with lifetime access, covering childbirth preparation, postpartum recovery, lactation, and newborn care topics for global audiences.
- Boober eBooks Digital guides for expecting and new parents covering topics such as pregnancy basics, breastfeeding tips, labor positions, and working parents' guide to breastfeeding and pumping, sold as one-time perpetual licenses.
- Gift Boober Gift certificates for childbirth classes and care provider services that allow third parties to purchase maternal support for expectant and new families.
Quantifiable outcome
- 97% of parents feel more confident after class
- +1 more outcomes
Companies that use Boober
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Boober technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Boober partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CarrotcoreCarrot fertility benefits platform accepts Boober services as part of their family-building and maternal health benefits offerings for employers
- MavencoreMaven Clinic accepts Boober as a partner for birth and postpartum support services within their women's and family health platform
- ProgynycoreProgyny fertility and family-building benefits includes Boober services for maternal health and postpartum support
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Boober competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic is a virtual women's and family health platform offering fertility, maternity, postpartum, and pediatric care. It directly overlaps with Boober's birth and postpartum support and is an active channel partner that refers its members to Boober.
- Carrot Fertility: Carrot is an employer-sponsored fertility and family-forming benefits platform that accepts Boober as a maternal care provider. It competes for the same employer benefits dollar and shares overlapping maternal and postpartum support offerings.
- Progyny: Progyny is a leading fertility and family-building benefits provider for employers, and accepts Boober as a maternal health partner. It targets the same HR-sponsored benefits buyer and overlaps on postpartum care.
- Mahmee: Mahmee is a maternal and infant health platform offering in-person and virtual support from nurses, doulas, and lactation consultants. It is a direct competitor in providing vetted postpartum and lactation care to expectant and new parents.
Emerging players
- Tinyhood: Tinyhood is an online marketplace for parent and baby classes, including childbirth, infant CPR, and newborn care. It overlaps with Boober's on-demand and live childbirth class offerings for a similar consumer base.
- The Postpartum Stress Center: The Postpartum Stress Center provides specialized mental health support for postpartum mothers. It overlaps with Boober's mental health therapist offering and serves a portion of the same maternal mental health use case.
- Solid Starts: Solid Starts is a digital platform providing guidance on introducing solid foods to babies, blending content, classes, and tools. It overlaps with Boober's lactation and newborn care content and targets the same new-parent segment.
- Expectful: Expectful is a maternal wellness platform offering guided meditation, mental health, and educational content for pregnancy and postpartum. It overlaps with Boober's on-demand classes and eBooks in serving expectant parents' content and mental health needs.
Broad incumbents
- Motherly: Motherly is a broad maternal lifestyle media and content brand serving expecting and new parents. It overlaps with Boober's content and eBook monetization and addresses the same end customer, though without the service marketplace layer.
- Peanut: Peanut is a social networking and community platform for women across fertility, pregnancy, and motherhood. It is comparable to Boober's community feature and adjacent maternal service offering, though it does not match families with care providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Boober social profiles
Digital presenceBoober financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boober leadership team
Management profileNumber of profiles
Profiles2 records
Boober funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boober M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boober
What does Boober do?
Boober operates an online marketplace that connects expecting and new parents in the Greater NYC Metro area with a vetted network of maternal care providers, including birth doulas, postpartum doulas, lactation consultants, mental health therapists, massage therapists, and sleep consultants. Beyond matching, the company directly sells bundled childbirth education classes (in-person and on-demand), digital eBooks, gift certificates, and community access, all coordinated through its website, mobile app, and a dedicated Care Team.
Is Boober a public or private company?
Boober is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boober founded?
Boober was founded in 2017. It employs 1 to 10 people.
Where is Boober based?
Boober is headquartered in Brooklyn, United States, in the North America region.
How does Boober make money?
Four revenue lines are on record. Service Bookings are the primary driver. The others are childbirth Education Classes, eBooks and gift Cards.
Who are Boober's main competitors?
Direct peers on record are Maven Clinic, Carrot Fertility, Progyny and Mahmee. Emerging players are Tinyhood, The Postpartum Stress Center, Solid Starts and Expectful. Broad incumbents are Motherly and Peanut.
Does Boober have an API?
No public API is recorded for Boober.
What industry is Boober in?
Boober's product category is Maternal Care Marketplace. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HSAAACAK, Newborn Care Specialist Placement, Matching & Staffing Services. Its NAICS code is 624410 and its SIC code is 8351.