Awakening NY

What Awakening NY does

Awakening NY, doing business as Awakening Crystal Shop and Healing Center, is a single-location spiritual wellness retailer and service center operating from 35 Front Street in historic downtown Port Jervis, NY, founded in 2011. The business sells crystals, gemstones, Buddha and goddess statues, candles, jewelry, oracle and tarot decks, incense, incense burners, and unique gifts, while simultaneously delivering a broad menu of practitioner-led services including tarot, psychic mediumship, spirit guide, angel card, and rune readings; Reiki, chakra balancing, Integrated Energy Therapy, sound healing, crystal mat therapy, Bio-Well (Electro-Photonic imaging) assessments; and yoga classes and workshops. The service team comprises owner Gina Traslavina (Spirit Guide Medium and Multi-Dimensional Channel) plus at least seven credentialed practitioners with specialized certifications across Reiki lineages, sound therapy, spiritualist ministry, and yoga instruction.

The business operates on a direct-to-consumer model with two distinct revenue streams: per-session professional services (individual readings priced $65-$130, multi-session packages up to $600) and one-time retail product sales. Services are delivered in-person at the storefront on a scheduled-appointment basis, with phone and email booking plus remote virtual shopping (call, text, email, Facebook Live Sales) for out-of-area customers. GTM relies on community events, workshops, practitioner reputation, word-of-mouth, a website newsletter, and Facebook-led social engagement, with no app, no e-commerce storefront beyond live/virtual ordering, and no disclosed institutional or venture capital backing.

Name

Awakening NY

Legal name

Awakening NY

Website

https://awakeningny.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Awakening NY is a single-location crystal shop and healing center in Port Jervis, NY, selling metaphysical products and delivering practitioner-led intuitive readings, energy healing, yoga classes, and workshops to individual consumers seeking spiritual and holistic wellness services.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Reiki & Energy Healing (HSADAHAM), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Holistic healing services
• Metaphysical retail shop
• Energy work sessions
• Intuitive tarot readings
• Yoga meditation classes

Headquarters

HQ city

Port Jervis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Holistic Wellness Services: Revenue from providing spiritual readings (tarot, psychic mediumship, spirit guide, angel card, rune), energy healing sessions (Reiki, chakra balancing, Integrated Energy Therapy, crystal mat therapy, sound healing), yoga classes, and Bio-Well assessments. Services offered at various price points with single sessions and package options.
2. Retail Product Sales: Revenue from selling crystals, gemstones, Buddha and goddess statues, candles, jewelry, oracle and tarot decks, incense, incense burners, and unique gifts in their physical storefront location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Awakening NY is a crystal shop and spiritual healing center that retails metaphysical products including crystals, tumbled stones, statues, candles, jewelry, incense, books, sage, essential oils, antiques, art, and teas. It also offers booked spiritual services such as intuitive readings, energy healing sessions, yoga classes, meditation circles, sound therapy, and themed spiritual workshops delivered in its Port Jervis, NY location.

Product overview

Awakening NY is a crystal shop and healing center offering a comprehensive suite of spiritual wellness services and products. The business operates as a single-location service business with a retail component. Core offerings include intuitive readings (tarot, psychic mediumship, oracle, angel card, rune), energy healings (Reiki, Chakra Balancing, Integrated Energy Therapy), sound healing sessions, and yoga classes. The retail shop sells crystals, statues, candles, jewelry, oracle/tarot decks, incense, and unique gifts. Additional specialty services include Aura Photography, Crystal Mat Therapy, and Bio-Well Sessions. All services are delivered by credentialed practitioners with varying specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Intuitive Readings A category of one-on-one spiritual guidance sessions (tarot, angel cards, runes, psychic mediumship, spirit guide) delivered by Awakening NY's readers in-store for individual clients.
• Tarot Card Reading One-on-one tarot card reading session offered by Awakening NY's tarot readers for individual clients seeking intuitive insight.
• Spirit Guide Reading One-on-one intuitive reading focused on connecting clients with their spirit guides, delivered by Awakening NY's intuitive readers.
• Psychic Mediumship Reading One-on-one psychic mediumship session with Reverend Terence Harding for clients seeking contact with loved ones who have passed.
• Angel Card Reading One-on-one Angel Card reading session designed to deliver gentle, uplifting spiritual guidance to individual clients.
• Rune Reading One-on-one Rune Reading session using ancient Norse symbols for divination and personal insight, offered at Awakening NY.
• Healings and Energy Work A category of energy-based healing sessions (Reiki, IET, chakra balancing, sound healing, crystal mat therapy) delivered by certified practitioners for individual clients.
• Reiki Session One-on-one Reiki energy healing session delivered by certified Reiki Masters at Awakening NY for clients seeking stress relief and energetic balance.
• Integrated Energy Therapy (IET) Session One-on-one Integrated Energy Therapy session designed to clear energetic blockages by gently integrating suppressed emotions and supporting heart-centered living.
• Chakra Balancing One-on-one Chakra Balancing session using crystals and aromatherapy to re-align and harmonize the body's energy centers.
• Soul Session One-on-one Soul Session combining an oracle card reading with a Reiki energy healing session for clients seeking both insight and energetic clearing.
• Sound Healing One-on-one Sound Healing session using crystal and Tibetan singing bowls, gongs, and chimes to promote relaxation and energetic balance, delivered by a Certified Sound Therapist.
• Crystal Mat Therapy 30- or 60-minute session on an amethyst, tourmaline, infrared, PEMF, and red light therapy mat administered by a certified practitioner to support stress reduction and energetic balance.
• Bio-Well Session 30-minute Energy Field Evaluation using the Bio-Well Electro-Photonic imaging (Kirlian photography) system to capture and analyze the client's subtle energy field.
• Aura Photography One-on-one aura photography session capturing the client's energy field photographically with an explanatory reading.
• Yoga and Meditation Classes Weekly drop-in yoga and meditation classes led by a certified E-RYT 200 yoga teacher (Anna Ruzsan) for local community members.
• Spiritual Workshops and Events Themed spiritual workshops and events (e.g., candle-making, heart-opening ceremonies) held on-site at Awakening NY for individuals and small groups.
• Crystal and Metaphysical Retail Shop Walk-in retail store selling crystals, tumbled stones, statues, candles, jewelry, incense, books, sage, essential oils, antiques, art, and teas for individual customers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Moon Body + Soul: Small-batch crystal jewelry and metaphysical gift brand sold online with accompanying spiritual guidance content. Comparable blend of crystal retail and practitioner-led content for the same spiritual-wellness customer.
• Mystic Journey Bookstore: Independent metaphysical bookstore and gift shop in Los Angeles offering crystals, tarot/oracle decks, books, and in-store readings and events. Highly comparable retail + readings + events model under a single roof.
• House of Intuition: Multi-location crystal and spiritual goods shop offering psychic readings, crystals, sage, candles, and metaphysical classes. Closest physical-retail and service-overlap comparable, with multi-location footprint Awakening NY could aspire to.
• Energy Muse: Retailer of healing crystals, gemstone jewelry, and metaphysical products with strong wellness branding. Comparable product catalog and target customer seeking crystals and spiritual gifts for personal practice.
• Love Me True Crystals: Independent crystal shop and metaphysical retailer offering crystals, candles, jewelry, and spiritual gifts with an online storefront. Comparable small-business crystal retail model targeting the same metaphysical enthusiast segment.
• Crystal Magic (Sedona): Long-running Sedona metaphysical shop selling crystals, jewelry, and spiritual gifts alongside aura photography and intuitive readings. Highly comparable single-location retail + readings + healing services model in a tourist-friendly destination.
• Sage Goddess: Online-first metaphysical and crystal retailer offering crystals, oracle/tarot decks, essential oils, sound healing tools, and spiritual learning content. Directly comparable retail mix and metaphysical customer base, scaled to a national e-commerce model.

Broad incumbents

• Wanderlust: Yoga and wellness festival/studio brand with retreats, classes, and online content. Larger-scale incumbent in the broader yoga-mindfulness-wellness category that overlaps with Awakening NY's yoga and workshop offerings.
• Gaia: Subscription streaming platform focused on yoga, meditation, spiritual development, and metaphysical content. Broad incumbent serving the same end-customer interest with digital learning, partially overlapping Awakening NY's workshop/reading value proposition.

Others

• Mindbody: Vertical SaaS and consumer marketplace for booking wellness appointments including yoga, reiki, and holistic services. Functions as an enabler/competitor by routing bookings to similar practitioners in the broader market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AwakeningNY
• LinkedInlinkedin.com/company/awakening-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awakening NY