Groupe LAUVIGE

What Groupe LAUVIGE does

Groupe LAUVIGE is a privately held French wine industry services group (SAS, founded 1998) headquartered in Brignoles, operating across the Provence-Alpes-Côte d'Azur region. The company provides a one-stop solution to wine estates covering packaging materials (bottles, corks, capsules, cartons, Bag-in-Box, labels), fixed and mobile bottling services, integrated logistics including customs management, and environmental solutions such as mycorrhizal fungi treatments and bottle reuse. It operates through five wholly-owned subsidiaries: Lauvige Emballage (packaging), Lauvige Conditionnement (bottling), Logistique, Lauvige Marketing (design services), and Lauvige Environnement (sustainable viticulture solutions), plus the flagship EPURE bottling center.

The core technology platform is a hybrid bottling infrastructure combining an 8,500 m² automated fixed facility in Brignoles, capable of 12,000 bottles/hour across two lines and 8-10 million bottles annually (expandable to 20 million), with a mobile fleet of 5 itinerant bottling trucks and 1 Bag-in-Box truck for on-site service at customer properties. The EPURE facility is IFS Food certified (score 8) and incorporates energy management, water recovery systems, and automated quality control. Lauvige Environnement augments this physical base with bio-solutions distributed through a 2024 strategic partnership with Mycophyto, and a glass bottle washing and reuse service delivering 76% energy reduction versus recycling.

The business model is sales-led and field-based, with commercial teams traveling directly to wine estates to scope needs and propose tailored, quote-based packages. Revenue is generated across four professional services and hardware resale streams: bottling services (fixed and mobile), packaging materials sales, logistics and customs services, and environmental solutions. The go-to-market combines direct enterprise field sales with content marketing, trade show presence (notably SITEVI, 55,000+ visitors), and an active social media presence. Customer relationships are multi-year, contract-based, and span both small family estates and large domains, yielding a diversified regional customer base with a 4.9/5 satisfaction rating in 2025.

Name

Groupe LAUVIGE

Legal name

SAS Lauvige

Website

https://lauvige.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe LAUVIGE is a privately held French services group providing wine estates across the PACA region with integrated packaging, fixed and mobile bottling, logistics, and environmental solutions through its EPURE facility and five operating subsidiaries.

Ownership category

akta.pro rank

Product category

Wine Industry Services / Viticultural Bottling and Packaging

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Contract/Alternating Proprietor Producers (Shared Facilities) (THAFALAM)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Wine bottling services
• Viticultural packaging
• Mobile bottling
• Wine logistics services
• Sustainable viticulture solutions

Headquarters

HQ city

Brignoles

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bottling Services: Fixed bottling at EPUR center and mobile bottling services at customer properties, including filling, labeling, and quality control
2. Packaging Materials: Sale of wine bottles, corks, capsules, cartons, Bag-in-Box, labels, and eco-friendly packaging solutions
3. Logistics Services: Storage, order preparation, shipping, customs management, and transportation services for wine producers
4. Environmental Solutions: Mycorrhizal fungi applications, bottle reuse programs, and sustainable viticultural consulting

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Groupe Lauvige is a multi-service provider for wine industry professionals in France, operating four integrated divisions: packaging materials (empty and personalized bottles, corks, capsules, cartons, Bag-in-Box, labels), bottling services (fixed automated EPUR center and mobile bottling fleet), logistics (storage, order preparation, shipping, customs management), and environmental solutions (mycorrhizal fungi soil treatments and bottle washing/reuse). The group acts as a one-stop partner for wine producers and estates, eliminating the need for multiple vendors across the bottling-to-shipping value chain.

Product overview

Groupe Lauvige is a comprehensive solutions provider for wine industry professionals, operating as a multi-service group covering four main divisions: Emballage (packaging), Conditionnement (bottling), Logistique (logistics), and Lauvige Environnement (sustainable solutions). The offering includes a fixed bottling center called EPURE - a 4.0 eco-responsible facility in Brignoles - combined with mobile bottling services via a fleet of 5 itinerant trucks and 1 Bag-in-Box truck. The packaging division supplies empty bottles, personalized bottles, corks, capsules, cartons, Bag-in-Box, and labels. The logistics division provides storage, order preparation, shipping, and customs management. The environment division offers mycorrhizal fungi treatments for soil regeneration and bottle washing/reuse services for circular economy. Lauvige positions itself as a turnkey partner for wine domain operators in the PACA region.

Differentiator

Problem solved

Functional benefit

Brands

• EPURE: Eco-responsible 4.0 bottling center located in Brignoles, Var, with 8,500 m² facility, 2 automated bottling lines, processing 12,000 bottles/hour and 20 million bottles capacity.

Products and services

• EPURE Bottling Center (Centre d'Embouteillage 4.0) Fixed bottling center service at the Brignoles facility offering automated bottling with 2 automated lines, capacity 12,000 bottles/hour, 8-10 million bottles/year, IFS Food certified, with energy management and water recovery systems. For wine producers preferring central automated processing.
• Mobile Bottling Service (Embouteillage Mobile) Mobile bottling service using 5 itinerant trucks and 1 Bag-in-Box mobile truck to perform bottling operations directly at wine properties, eliminating the need for estates to transport wine. Serves wine producers and estates throughout the PACA region and beyond.
• Wine Packaging Materials (Emballage) Complete packaging product offering including empty wine bottles (Bordeaux, Burgundy, Champagne, contemporary styles), personalized and screen-printed bottles, corks and capsules (cork, synthetic, capsule), cartons and gift boxes, Bag-in-Box and labels, plus eco-friendly alternatives. Sold to wine producers and merchants.
• Integrated Logistics Services End-to-end logistics service for wine producers covering secure storage, order preparation, full-pallet and courier shipping, transport fleet services, and customs management as an approved warehouse keeper (entrepositaire agréé) for France and export markets.
• Wine Storage and Cellar Services (La Cave) Wine storage and preparation services including cellar storage, wine preparation, filtration, cartography and customs-managed aging for wine producers.
• Mycorrhizal Fungi Soil Treatments (Lauvige Environnement) Biological soil treatment service using mycorrhizal fungi (champignons mycorhiziens) to improve water and nutrient absorption, increase drought tolerance, and enhance soil structure and biodiversity. Targeted at wine estates pursuing sustainable and organic viticulture.
• Bottle Washing and Reuse Service (Réemploi) Industrial glass bottle washing and reuse service supporting the circular economy. Reduces energy consumption by 76%, greenhouse gas emissions by 5x, and water usage by 33% compared with producing new bottles. Used by wine estates pursuing sustainable packaging strategies.
• Wine Marketing and Design Services (Lauvige Marketing) Marketing and design services for wine estates including graphic design, visual identity creation, packaging redesign, and communication support materials (business cards, flyers, roll-ups, magazines).

Quantifiable outcome

• 76% less energy used for bottle reuse compared to recycling
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MycophytocoreStrategic or Co-development Partner · 22 May 2024Strategic partnership with Mycophyto for mycorrhizal fungi solutions supporting soil regeneration and sustainable viticulture. Partnership launched with Masterclass on May 22, 2024. Mycophyto provides biological solutions to reduce chemical fertilizers, water stress, and optimize yields while Lauvige offers commercial distribution and implementation services.
• VeralliacoreTechnology or Integration25-year partnership with Europe's leading glass manufacturer. Verallia supplies wine bottles including Burgundy, Bordeaux, Champagne, and contemporary formats in various colors and premium finishes. Partnership ensures reliable supply of quality glass containers made in France.
• Diam BouchagecoreTechnology or IntegrationPartnership for Origine by Diam cork range, biosourced corks using CO2 supercritical purification technology. Corks eliminate TCA molecules and guarantee no cork taint while ensuring controlled oxygen exchange for consistent wine aging.
• Fonds de Dotation Marius et Gala Lauvige (MGL)coreOthersCorporate foundation established in 2009 promoting economic development of SMEs, artistic patronage, and humanitarian actions. Has collected over 800,000€ for Institut Paoli-Calmettes cancer research center since 2015.
• Château MargillièreminorStrategic or Co-development PartnerWine estate partnership for mycorrhizal fungi application demonstration. Château Margillière implements manual inoculation of mycorrhizal fungi in their vineyards to improve soil health and vine resilience.
• Institut Paoli-CalmettesminorOthersCancer research institute in Marseille receiving donations through MGL foundation. Receives medical equipment including ENMG device and ongoing financial support since 2015.
• EcocertminorOthersOrganic certification body referenced for vineyard conversion to organic viticulture, requiring 3-year compliance period.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pellenc: French manufacturer of vineyard and agricultural equipment, including mechanized harvesting and pruning tools used by PACA wine estates. Comparable as a B2B supplier of specialized equipment and services to the same regional wine-producer customer base.
• Verallia: Europe's largest glass packaging manufacturer, supplying wine bottles across Burgundy, Bordeaux, and Champagne formats. Directly comparable as a major supplier/distributor of wine packaging materials into the same wine-producer customer base that Lauvige serves.
• Bucher Vaslin: French maker of winemaking equipment (presses, destemmers, filtration). Comparable as a B2B technology/services supplier to French wineries, addressing similar production-stage needs as Lauvige's bottling services.
• DIAM Bouchage: French cork and closure manufacturer offering the bio-sourced Origine by Diam range. Comparable as a wine-closure supplier operating in the same wine-producer channel, and an existing Lauvige supply partner.

Broad incumbents

• Krones AG: German global leader in beverage filling and packaging machinery. Comparable at the equipment level to what enables bottling operations like Lauvige's EPUR center, but operating as an industrial equipment OEM rather than a regional bottling services provider.
• O-I Glass: Global glass packaging incumbent producing wine bottles at scale across Europe and the Americas. Overlaps with Lauvige's wine bottle supply activity as a much larger, multi-region player rather than a regional specialist.
• Smurfit Kappa: Global paper and packaging conglomerate with extensive wine-industry packaging offerings (cartons, gift boxes, Bag-in-Box). Comparable product overlap with Lauvige's Emballage division but at vastly greater scale and geographic breadth.
• Ardagh Glass: International glass packaging producer with wine-bottle exposure. Comparable in the glass-container category to Lauvige's wine-bottle supply line, but operating globally rather than as a regional wine-services specialist.

Emerging players

• Mycophyto: French startup specializing in biosolutions using mycorrhizal fungi for sustainable viticulture, partnered with Lauvige since June 2024. Comparable as an emerging, niche player in the wine-environmental services space where Lauvige is building its Lauvige Environnement division.

Others

• Castel Group: One of France's largest wine producers and a likely downstream customer/ecosystem participant for Lauvige's bottling, packaging, and logistics services. Thematically related as a major PACA-region wine-industry counterpart rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@groupelauvige3442
• Facebookfacebook.com/saslauvige/?locale=fr_FR
• LinkedInlinkedin.com/company/groupelauvige
• Instagraminstagram.com/groupe_lauvige/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe LAUVIGE