What Manuel Rey Ferrol does

Grupo Manuel Rey is a family-owned automotive dealership and services group headquartered in Bergondo (Betanzos area), A Coruña, in the Galicia region of Spain, with origins dating to the early 1950s. The group operates as an authorized multi-brand concessionaire, offering integrated sales, repair, and maintenance for passenger automobiles through its Peugeot franchise (Manuel Rey Automóviles, S.A.; locations in Betanzos and Ferrol), industrial trucks through its Renault Trucks franchise (Manuel Rey Vehículos Industriales, S.L.U.; Betanzos and Santiago), and construction and earth-moving machinery under the Case brand (Maquinaria Rey, S.A.). It also runs a CEPSA-branded fuel distribution business (Gasocentro, via Rabisco Oil, S.L.) that delivers automotive, agricultural, and heating diesel to homes and businesses using a fleet of 8 cistern trucks with capacities from 250 to 32,000 liters, and operates ancillary transportation services through Autocares Eliseo Pita and Cotrasa. The group is structured across eight wholly-owned subsidiaries (S.A. and S.L.U. entities), each mapped to a specific brand or service line, and consolidated under the Manuel Rey S.A. Betanzos parent.

The business model is a hybrid of one-time vehicle unit sales (new and used, with used Peugeot vehicles priced €8,900-€11,500 including 12-month warranty, VAT, and transfer) and recurring workshop services (repair, maintenance, paint, parts) plus fuel distribution margins. Go-to-market is sales-led through physical showrooms, service centers, and direct field sales, supported by official brand websites, social media (Facebook, Twitter/X, Instagram), and word-of-mouth referrals; the group explicitly highlights personalized, family-style customer treatment as a differentiator. Operations are certified to ISO 9001:2015 (IQNet/AENOR) and ISO 14001, include 24-hour roadside assistance and towing services, and the group has been recognized by FACONAUTO as the oldest continuous Renault Trucks dealer in Spain. The group serves a hybrid mix of individual consumers (passenger vehicles), commercial fleet operators (industrial trucks), agricultural buyers (fuel delivery), and construction companies (Case machinery), all within a geographically concentrated Galicia footprint.

Name

Manuel Rey Ferrol

Legal name

MANUEL REY S.A. FERROL

Website

https://manuelrey.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Manuel Rey is a family-owned Galician automotive group operating as an authorized dealer for Peugeot, Renault Trucks, Case, and CEPSA, offering integrated vehicle sales, repair, maintenance, and fuel distribution services across multiple wholly-owned subsidiaries in northwestern Spain.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Vehicle Services

NAICS

Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Automotive dealership
• Vehicle repair services
• Industrial vehicles
• Fuel distribution
• Construction machinery

Headquarters

HQ city

Narón

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and used automobiles, industrial vehicles, and construction machinery through official dealership agreements with Peugeot, Renault Trucks, and Case brands.
2. Vehicle Repair and Maintenance Services: Workshop services for repair and maintenance of vehicles including chassis, paint work, and parts replacement for automobiles and industrial vehicles.
3. Fuel Distribution: Distribution of automotive diesel, agricultural diesel, and heating fuel to homes and businesses with delivery fleet of cistern trucks. Capacities from 250 liters to 32,000 liters per transport.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Manuel Rey Ferrol is a family-owned automotive group providing comprehensive sales, repair, and maintenance services for automobiles (Peugeot), industrial vehicles (Renault Trucks), and construction machinery (Case). The group also operates a CEPSA-branded fuel distribution service delivering automotive diesel, agricultural diesel, and heating fuel to homes and businesses across Galicia, Spain.

Product overview

Manuel Rey Ferrol is a group of automotive and industrial vehicle companies offering an integrated service for the sale, repair, and maintenance of automobiles (Peugeot brand), industrial vehicles and trucks (Renault Trucks brand), and construction machinery (Case brand). The group also operates a CEPSA-branded fuel distribution service (Gasocentro) providing diesel for automotive, agricultural, and heating purposes delivered to homes and businesses. The portfolio is structured around official brand dealerships (Peugeot and Renault Trucks) complemented by workshop services and fuel distribution, all under the unified Manuel Rey corporate umbrella with over 70 years of history.

Differentiator

Problem solved

Functional benefit

Brands

• Peugeot: Peugeot automobile dealership offering new and used passenger vehicles, sales, and after-sales service.
• Renault Trucks
• Case
• CEPSA Gasocentro

Products and services

• Peugeot Vehicles (New and Used) Official Peugeot dealership offering sales of new and pre-owned Peugeot passenger vehicles, with vehicle showrooms, sales services, and after-sales support including maintenance and spare parts. Targets individual consumers seeking personal vehicles.
• Renault Trucks (Industrial Vehicles) Official Renault Trucks dealership providing sales, rental, spare parts, and repair services for trucks and industrial vehicles. Recognized as the oldest Renault Trucks dealer in Spain by FACONAUTO. Holds TOP TRUCK workshop designation.
• Gasocentro CEPSA (Fuel Distribution) Fuel distribution service providing automotive diesel, agricultural diesel, and heating oil delivered to homes and businesses via an ADR-certified fleet of 8 cistern trucks with capacities from 250 to 32,000 liters. Includes CEPSA-branded gas station at headquarters.
• Vehicle Workshop Services Vehicle repair and maintenance services including post-sale support, body shop, painting, and spare parts replacement for automobiles and industrial vehicles. Includes 24-hour roadside assistance and towing services.
• Construction Machinery Workshop (Case) Specialized workshop services for construction and earthmoving machinery under the Case brand partnership (CNH Industrial), providing specialized repair and maintenance services.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CEPSAcoreChannel Partner/ Reseller/ DistributorExclusive fuel distribution partnership with CEPSA (Compañía Española de Petróleos) for automotive diesel, agricultural diesel, and heating fuel. Manuel Rey operates a CEPSA-branded gas station and provides home delivery services using CEPSA fuel products.
• Renault TruckscoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer and concessionaire for Renault Trucks in the A Coruña province. Status as the oldest Renault Trucks dealer in Spain with full sales, parts, and service capabilities.
• PeugeotcoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Peugeot automobiles with points of sale and service in Bergondo/Betanzos and Ferrol areas. Full range of new and used Peugeot vehicles with after-sales service.
• CASE (CNH Industrial)minorChannel Partner/ Reseller/ DistributorAuthorized workshop service provider for CASE construction and earth-moving machinery, providing specialized repair and maintenance services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Repsol: Spain's largest downstream fuel and energy retailer with an extensive service-station network and direct B2B fuel delivery. Comparable as a competing supplier of retail and bulk fuels in the same Iberian market that Manuel Rey serves through its CEPSA partnership.
• Stellantis España: Spanish operations of Peugeot's parent OEM group. Comparable as the principal brand principal granting Manuel Rey its authorised Peugeot dealer rights and setting national retail standards that the dealer must meet.
• Astara: Spanish-headquartered automotive distribution and mobility company (formerly Bergé Auto) operating Stellantis and other OEM distribution plus dealer operations at national scale. Comparable as a much larger multi-brand distribution and retail platform with overlapping Stellantis/Peugeot brand exposure.
• CASE Construction Equipment España: Spanish arm of CNH Industrial's construction equipment brand. Comparable as the OEM whose construction-machinery service partnership underwrites Manuel Rey's workshop activity in earthmoving and infrastructure.
• Renault Trucks España: Spanish division of Volvo Group's industrial truck brand. Comparable as the OEM whose authorised dealer recognition Manuel Rey has held longest in Spain, and whose commercial-vehicle standards define the workshop and parts specifications.

Others

• Cepsa: Spanish integrated energy company and Manuel Rey's core fuel partner. Comparable as the supplier of automotive, agricultural, and heating diesel sold through Manuel Rey's CEPSA-branded gas station and home-delivery fleet, and as a broader downstream-fuels operator.

Regional players

• Ballenoil: Spanish low-cost automated fuel-station chain operating self-service forecourts across Spain. Comparable as a competing retail fuel format targeting price-sensitive drivers, exerting margin pressure on Manuel Rey's CEPSA gas-station throughput in overlapping Galician catchments.

Direct peers

• Grupo Concesur: Multi-brand Spanish automotive dealer group operating official Stellantis and other franchises with sales, service, and parts operations. Comparable business model as an authorised multi-brand dealer group with similar revenue mix across new, used, and after-sales.
• Caetano Auto: Iberian automotive retail group (part of Salvador Caetano) operating authorised dealerships for multiple OEMs including Renault-related brands across Portugal and Spain. Comparable as a multi-brand authorised dealer network with overlapping brand portfolio and similar customer lifecycle offering.
• Pérez Rumbao: Galician family-owned multi-brand automotive dealer group (Renault, Dacia, Nissan, etc.) active across the same northwest Spain region. Directly comparable regional dealer-plus-services footprint competing for overlapping retail, commercial, and after-sales customers in Galicia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/manuelrey
• Facebookfacebook.com/manuelrey
• Instagraminstagram.com/manuelrey

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manuel Rey Ferrol