Perez Rumbao

What Perez Rumbao does

Pérez Rumbao is a privately held Spanish automotive group founded in 1922 and headquartered in San Cibrao das Viñas, Ourense. Operating through more than 50 subsidiary companies under the legal entity Pérez Rumbao, S.A.U., the group runs a multi-brand dealership network representing over 20 passenger car brands (including Audi, Volkswagen, Škoda, SEAT, CUPRA, Porsche, Hyundai, MG, BYD, EBRO, XPENG, Geely, Dongfeng, Honda, Jeep, Volvo, Alfa Romeo, Fiat, Lancia, Abarth, Citroën, Opel, Peugeot) and three industrial vehicle brands (IVECO, MAN, Volvo Trucks). It employs roughly 1,900 professionals across 60 workshops, retail showrooms, and a call center spanning Galicia, Asturias, Castilla y León, and Portugal. Revenue is generated primarily through one-time sales of new and used vehicles, with secondary streams from after-sales maintenance and repair services, insurance brokerage (Payflo), fuel station operations (Estaciones de Servicio Pérez Rumbao, S.A.), and a renewable energy initiative supported by INEGA subsidies.

Beyond retail distribution, the group owns UNVI, a bus body manufacturer producing 100% electric vehicles including the i23 double-deck model, which completed delivery of 18 units to Transports Metropolitans de Barcelona in 2026. The used-car business is operated through the Sibuscascoche e-commerce platform, which holds 2,500+ vehicles in stock with 72-hour home delivery. The customer base is split between individual consumers (personal vehicles, used cars, EV/hybrid purchases), business and fleet customers (commercial vehicles, industrial trucks, the VW for Business program), and public-sector transport operators (bus manufacturing).

The group's go-to-market is primarily direct-to-consumer via its regional dealer and workshop footprint, supplemented by event-driven marketing (sponsorships of O Son do Camiño music festival, padel tournaments, local sports, automotive rallies). Distribution includes physical showrooms, a call center in Santiago de Compostela, and the Sibuscascoche online channel. Pricing is quote-based and varies by brand, model, and configuration; no subscription or recurring software revenue model is present. No AI, proprietary software platform, or technology licensing revenue was disclosed.

Name

Perez Rumbao

Legal name

Pérez Rumbao, S.A.U

Website

https://perezrumbao.es

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

Pérez Rumbao is a privately held Spanish automotive group founded in 1922, operating 50+ subsidiaries that sell 20+ car brands and 3 industrial brands through 60 workshops and showrooms across Galicia, Asturias, Castilla y León, and Portugal, with 1,900 employees. The group also manufactures electric buses via UNVI.

Ownership category

akta.pro rank

Headquarters

HQ city

Porriño

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (New Vehicles): Primary revenue stream from selling new automobiles and industrial vehicles through a multi-brand dealer network representing 20+ car brands and 3 industrial vehicle brands.
2. Used Vehicle Sales (Sibuscascoche): Sale of used vehicles through the Sibuscascoche service with over 2,500 vehicles in stock and home delivery within 72 hours.
3. Workshop and After-Sales Services: Maintenance and repair services through 60 workshops across Galicia, Asturias, Castilla y León, and Portugal.
4. Bus Manufacturing (UNVI): UNVI manufactures electric bus bodies for urban and tourist transport, including 18 i23 electric double-deck buses for TMB.
5. Insurance Services (Payflo): Insurance brokerage services for automobiles, homes, life, and accidents through the Payflo brand.
6. Fuel and Energy Services: Operation of fuel stations and solar energy installations under Estaciones de Servicio Pérez Rumbao, S.A.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pérez Rumbao is a multi-brand automotive group that sells new passenger cars (20+ brands) and commercial/industrial vehicles (3 brands) through a directly owned dealership and showroom network in northwestern Spain and Portugal. The group also manufactures electric bus bodies through its subsidiary UNVI, distributes used vehicles via the Sibuscascoche platform, operates fuel stations and solar energy installations, brokers insurance through Payflo, and provides after-sales service through 60 workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand new passenger vehicle sales Sale of new automobiles from 20+ brands (Volkswagen, Audi, Porsche, Škoda, Hyundai, MG, BYD, CUPRA, SEAT, Volvo, XPENG, among others) through directly owned showrooms and dealerships in Galicia, Asturias, Castilla y León, and Portugal; targeted at individual and family buyers.
• Commercial and industrial vehicle sales Sale of commercial vans (Citroën, Fiat, Hyundai, Maxus, Opel, Peugeot, Volkswagen Commercials) and industrial trucks (IVECO, MAN, Volvo Trucks) through INTURASA and other group subsidiaries; targeted at business and fleet customers across Spain.
• Sibuscascoche used vehicle sales Online and in-store sale of used vehicles with over 2,500 units in stock, offering home delivery within 72 hours; targeted at individual used-car buyers across the group's regional markets.
• UNVI electric bus body manufacturing In-house manufacturing of electric and conventional bus and coach bodies through the group's UNVI subsidiary, including the 100% electric i23 double-deck model; targeted at public and private urban and tourist transport operators.
• Workshop and after-sales services Vehicle maintenance and repair services provided through 60 workshops across Galicia, Asturias, Castilla y León, and Portugal; targeted at retail and fleet customers of all the brands represented by the group.
• Payflo insurance brokerage Insurance brokerage services for automobiles, homes, life, and accidents operated under the Payflo brand; targeted at the group's vehicle customers and the broader regional consumer base in Galicia.
• Fuel and energy services Operation of fuel stations and solar energy installations under Estaciones de Servicio Pérez Rumbao, S.A., including a 20 kW photovoltaic installation generating 28,671 kWh annually supported by INEGA subsidy; targeted at motorists and the regional energy market.
• Volkswagen for Business fleet program Enterprise fleet program operated through Vepersa, hosting dedicated B2B events for fleet customers; targeted at companies and organizations requiring corporate vehicle solutions.

Quantifiable outcome

• 72-hour home delivery for used vehicles
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• O Son do Camiño FestivalminorGTM or Marketing Partner · 25 June 2026Hyupersa (Hyundai dealer) serves as official vehicle provider for the O Son do Camiño music festival, providing vehicles including i30, KONA, TUCSON, and STARIA for organization support and brand visibility.
• MG (Morris Garages)coreChannel Partner/ Reseller/ Distributor · 18 June 2026Zina Móvil MG Santiago and Zina Móvil Vigo present MG vehicles including the new MG4 Urban electric vehicle and MGS9 hybrid SUV, with events featuring brand executives.
• BYDcoreChannel Partner/ Reseller/ Distributor · 16 June 2026BYD Vigo and BYD A Coruña dealerships operate within the Pérez Rumbao group, presenting new BYD models including the Dolphin G plug-in hybrid and Dolphin electric vehicle. BYD Spain representatives including Carolina Araujo (Training) and Raquel de Castro (Regional Sales) participate in joint events.
• PadelBit OiraminorGTM or Marketing Partner · 16 June 2026CUPRA Copersa sponsors the Adidas Padel Tour held at PadelBit Oira facilities, bringing together 199 registered couples and providing brand exposure to attendees.
• EBROcoreChannel Partner/ Reseller/ Distributor · 9 June 2026EBRO leadership including CEO Jorge Susaeta visited Zina Móvil installations in Vigo and A Coruña, presenting Best Lead Management recognition and visiting future Santiago store.
• Škoda EspañacoreChannel Partner/ Reseller/ Distributor · 3 June 2026Škoda Gadasa hosted official presentation of Škoda España crews for the 59 Rallye de Ourense, featuring official pilots José Antonio 'Cohete' Suárez and Nuria Pons.
• Porsche EspañacoreChannel Partner/ Reseller/ Distributor · 3 June 2026Centro Porsche Vigo hosted Porsche Turbo Caravan event allowing customers to experience models including Macan Turbo, Cayenne Coupé Turbo E-Hybrid, and Panamera Turbo S E-Hybrid.
• Fundación Mia o que hagominorGTM or Marketing Partner · 18 May 2026Asturpersa Audi renews its solidarity commitment with the Foundation for Functional Diversity in Children through the annual Solidarity Race, which achieved record participation of 1,700 registered participants.
• Transports Metropolitans de Barcelona (TMB)coreChannel Partner/ Reseller/ Distributor · 1 May 2026UNVI, the bus manufacturing subsidiary of Pérez Rumbao, completed delivery of 18 i23 double-deck 100% electric tourist buses for TMB Barcelona, a major urban transport operator.
• Club Audi GaliciaminorGTM or Marketing Partner · 25 April 2026Vepersa supported the first edition of the Rías Baixas Route organized by Club Audi Galicia, with over 50 vehicles and 85 participants enjoying a route through the Rías Baixas region.
• Volkswagen EspañacoreChannel Partner/ Reseller/ Distributor · 23 April 2026Vepersa hosted Volkswagen for Business event at Pazo Los Escudos Hotel & Spa Resort, featuring speaker Óscar Torres from ESADE and Dassault Systèmes, serving enterprise customers.
• Premios FEMUPOminorGTM or Marketing Partner · 16 April 2026Vepersa collaborated with FEMUPO awards by providing three 100% electric Volkswagen vehicles (two ID.4 and one ID.3) for event transportation, showcasing electric mobility advantages.
• ACOTRADESminorGTM or Marketing Partner · 15 April 2026INTURASA participated as sponsor at ACOTRADES Annual Assembly 2026 held at the Museum of Automotive History MAHI in Arteixo, exhibiting IVECO S-Way trucks.
• Audi EspañacoreChannel Partner/ Reseller/ Distributor · 8 April 2026Asturpersa Audi hosted first major event presenting the new Audi Q3 at Casa de las Ciencias in A Coruña, with participation of Audi España executives including David Antolín and Guillem Feliú.
• INEGA (Instituto Energético de Galicia)minorOthers · 1 April 2026Estaciones de Servicio Pérez Rumbao received INEGA subsidy for photovoltaic solar installation project under EU Next Generation program, with 20 kW installation generating 28,671 kWh annually.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Salvador Caetano: Portuguese automotive group operating multi-brand retail (Toyota, BMW, Mercedes, Volvo, etc.) across Iberia with its own bus body manufacturing arm (CaetanoBus). Closely comparable to Pérez Rumbao's combination of dealership scale plus in-house bus manufacturing via UNVI.
• Grupo Bergé: Spanish automotive distribution group representing multiple premium and volume brands across Iberia. Directly comparable as a multi-brand Spanish auto group with similar scale, B2B fleet focus and diversified automotive services.
• Ibericar Reicomsa: Volkswagen Group-owned multi-brand dealer network in Spain covering VW, Audi, Seat, Škoda, CUPRA and Porsche across multiple regions. Direct competitor in the same brand portfolio and Spanish dealership model.
• Castrosua: Galician-based bus and coach body manufacturer headquartered in Santiago de Compostela. Most direct geographic and product peer to Pérez Rumbao's UNVI subsidiary for bus body manufacturing and electric bus development.
• Irizar: Leading Spanish bus and coach body manufacturer with extensive electric bus portfolio (ie bus, ie tram). Comparable to UNVI as a domestic peer competing for European urban electric bus contracts.
• Sunsundegui: Spanish bus and coach body manufacturer based in Navarre with growing electric bus capability. Direct competitor to UNVI for European public and private transport operator contracts.
• Beulas: Spanish bus and coach body manufacturer with significant experience in electric and hybrid bus bodies. Direct product peer to UNVI competing for Spanish municipal and intercity bus contracts.

Broad incumbents

• Inchcape: Global multi-brand automotive distributor and retailer with operations across Europe, Asia and Africa. Comparable business model of distributing multiple OEM brands at scale, though at materially larger and more diversified geographic footprint than Pérez Rumbao.
• Vertu Motors: UK-listed multi-brand automotive retailer operating across the volume and premium segments with aftersales and used car divisions. Comparable business model to Pérez Rumbao's multi-brand dealer + aftersales + used car structure.
• Pendragon: UK-based multi-brand automotive retailer (acquired by Lithia in 2024) operating franchised dealerships and used car operations. Comparable structure of multi-brand franchising plus used vehicle platform at meaningful scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaAutomocionenGalicia
• LinkedInlinkedin.com/company/perezrumbao

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perez Rumbao