MySize
MySize Inc. is an Israeli fashion-technology company that provides AI-driven sizing and digital experience solutions — including the MySizeID widget and FirstLook Smart Mirror — for online and brick-and-mortar apparel retailers. Revenue is generated via SaaS subscriptions, hardware sales, and acquired e-commerce subsidiaries across global markets.
- Company typePublic
- Founded2014
- HeadquartersAirport City, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MySize does
MySize Inc. is an Israeli fashion-technology company (NASDAQ and TASE: MYSZ) that develops AI-driven sizing and digital experience solutions for online and brick-and-mortar apparel retailers. Its core technology is a patented sensor-based measurement engine that uses smartphone accelerometer and gyroscope data — rather than cameras — to capture body measurements and feed deep-learning recommendation algorithms that match users to brand-specific size charts. The product portfolio centers on MySizeID (a SaaS sizing widget embeddable in e-commerce sites), the FirstLook Smart Mirror (an in-store touch display for virtual try-on and contactless checkout), BoxSize (package measurement for logistics), SizeUP (DIY measurement), and Smart Catalogue, distributed through direct enterprise sales, app marketplaces (Shopify, Wix, WooCommerce, Lightspeed, Bitrix), and a strategic channel relationship with GK Software covering 365,000+ retail installations across 65+ countries. Named enterprise customers include Levi's, Penti, US Polo, and Speedo, with documented outcomes such as 40-50% apparel return reductions across pilots.
The company's revenue model combines recurring SaaS subscriptions (MySizeID tiers plus FirstLook $160/month service fees), one-time hardware sales ($8,000-$12,000 per Smart Mirror), and consolidated e-commerce operations via wholly owned subsidiaries Orgad (overstock/liquidation retail in Israel) and Percentil (a Spanish secondhand marketplace). MySize has pursued an active AI roll-up acquisition strategy, adding Naiz Fit (Spanish AI sizing, 2022), ShoeSize.Me (European footwear SaaS, 2025-09), and an announced LOI to acquire EyeFitU (Switzerland, ~$440K ARR, 2026-03). Management is led by founder and CEO Ronen Luzon alongside CFO Or Kles. Reported financials include FY2024 revenue of approximately $8.26M (18% year-over-year growth), Q1 2026 revenue of $2.39M (62% YoY) with gross margin expanding to 39.3%, and company guidance pointing to roughly $10M in FY2025 and $15M in FY2026, funded in part by an $8.5M PIPE financing in 2024 and a $3M warrant exercise in December 2024.
MySize firmographics
Firmographics- Name
- MySize
- Legal name
- MySize Inc.
- Website
- https://mysizeid.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MySize Inc. is an Israeli fashion-technology company that provides AI-driven sizing and digital experience solutions — including the MySizeID widget and FirstLook Smart Mirror — for online and brick-and-mortar apparel retailers. Revenue is generated via SaaS subscriptions, hardware sales, and acquired e-commerce subsidiaries across global markets.
- Ownership category
- akta.pro rank
MySize industry classification
Industry- Product category
- AI sizing and fit software for fashion e-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Athleisure & Performance Apparel Retail (CRAAABAE)
Keywords
Where MySize is headquartered
LocationHeadquarters
- HQ city
- Airport City
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
MySize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - MySizeID Widget: Monthly/annual subscription fees for access to MySizeID sizing widget and analytics dashboard. The company offers tiered plans including a free tier and paid plans with additional features.
- FirstLook Smart Mirror Hardware: One-time hardware sale of smart mirror devices ($8,000-$12,000 upfront) combined with recurring monthly service fees ($160/month) for software and support.
- E-commerce Operations (Percentil): Revenue from the Percentil secondhand marketplace, included in consolidated results as of recent acquisitions. Percentil operates a pre-owned fashion marketplace across European markets.
- Overstock/Liquidation (Orgad): Revenue from Orgad operations, an overstock and liquidation retailer, which contributes to fashion e-commerce operations revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic integration for small retailers |
| Subscription | Monthly | Medium Plan - $199/month (offered as 3-month free trial at NRF) |
| Subscription | Monthly | FirstLook Smart Mirror - $8,000-$12,000 + $160/month recurring |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
MySize product offering
Product offeringCore offering
MySize provides AI-driven sizing and digital experience solutions for apparel e-commerce, using patented smartphone-sensor technology (accelerometer and gyroscope) to capture body measurements without requiring camera access. Its core product, MySizeID, is a SaaS sizing widget that delivers hyper-personalized size recommendations to shoppers, reducing apparel returns by up to 50%. MySize also sells the FirstLook Smart Mirror hardware for in-store virtual try-on, and offers BoxSize (parcel dimension capture) and SizeUP (DIY measurement) applications, complemented by acquired subsidiaries covering secondhand fashion marketplace (Percentil), footwear sizing (ShoeSize.Me, Naiz Fit), and overstock e-commerce (Orgad).
Product overview
MySize is an omnichannel e-commerce platform and AI-driven measurement technology provider operating a platform-plus-modules architecture. The core offering is MySizeID, an AI-powered sizing solution using smartphone sensors for body measurements, complemented by FirstLook Smart Mirror (physical retail virtual try-on display), BoxSize (package measurement), and SizeUP (DIY measurement). Through strategic acquisitions, the company has expanded into Naiz Fit (Spanish AI sizing), Percentil (secondhand marketplace), Orgad (overstock retail), and ShoeSize.Me (footwear sizing), with pending acquisition of EyeFitU (Switzerland sizing technology). The integrated AI-driven fashion technology platform combines sizing solutions, e-commerce, resale, and international distribution.
Differentiator
Problem solved
Functional benefit
Brands
- MySizeID: AI-driven sizing and digital experience solutions for apparel e-commerce, using smartphone sensors for body measurements
- First Look Smart Mirror
- BoxSize
- SizeUp
- Smart Catalogue
Products and services
- MySizeID AI-powered SaaS sizing widget and mobile app that uses smartphone sensors to capture body measurements and deliver personalized size recommendations for online apparel and footwear shopping. Sold to retailers via freemium and paid subscription plans; reduces apparel returns by up to 50%.
- FirstLook Smart Mirror Interactive in-store mirror display with 3D virtual try-on avatar, personalized size recommendations via barcode scanning, POS integration, and contactless checkout. Sold to enterprise retail chains at $8,000–$12,000 hardware plus a $160/month service fee.
- BoxSize Mobile app that uses smartphone sensors to capture package dimensions and provide real-time logistics data on parcel volumes for delivery companies, couriers, and consumers.
- SizeUP DIY measurement mobile app that uses smartphone sensors to measure furniture, apartments, and other objects for interior design, home improvement, and furniture shopping use cases.
- Smart Catalogue Digital catalog solution for retailers that integrates with MySizeID to provide enhanced product visualization and sizing information across the merchandising experience.
- Naiz Fit AI-powered sizing solution for apparel and footwear, operated as a MySize subsidiary serving European fashion brands.
- Percentil Secondhand fashion marketplace operating across European markets; included in MySize's consolidated revenue via transaction commissions.
- Orgad Israeli omnichannel e-commerce and overstock/liquidation retail platform acquired to expand MySize's digital commerce operations.
- ShoeSize.Me European SaaS solution providing AI-powered footwear sizing, integrated with the Naiz Fit platform to deliver unified apparel and footwear sizing.
- EyeFitU Switzerland-based digital sizing and fit technology provider for fashion brands, with proprietary algorithms, Shopify integration APIs, FootScanner app, and anonymized sizing databases (acquired assets pending).
Quantifiable outcome
- Returns reduced by up to 50% when using MySizeID
- +6 more outcomes
Companies that use MySize
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
MySize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
MySize partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, regional and minor.
- GK Software SEcoreStrategic partnership integrating MySizeID into GK CLOUD4RETAIL instore touchpoints. The partnership provides access to 365,000+ retail installations across 65+ countries, making the smart mirror and sizing technology widely available to enterprise retailers.
- ShopifycoreMySizeID available as app on Shopify App Store, enabling easy integration for Shopify merchants. Improved onboarding process for faster setup.
- WixcorePartnership makes MySizeID available to all 600,000+ Wix users hosting online apparel stores. Brings sizing technology to Wix e-commerce ecosystem.
- BitrixregionalPartnership with Russia's market leader in CMS for e-commerce (71% of Russian e-commerce industry). Enables access to millions of Russian customers shopping on Bitrix-powered sites.
- Levi Strauss & Co (Turkey)coreExpanded partnership after year of success with Levi's brand to include Dockers brand. MySize's AI-driven sizing technology provides personalized size recommendations for online shoppers.
- PenticoreTurkey's leading multi-category retail fashion underwear brand using MySizeID. Reduced online returns by 50% for apparel items using size recommendations. Penti CEO featured in testimonial.
- US PolocoreHeritage apparel brand partnered with MySize for accurate sizing recommendations. Featured customer testimonial on website.
- Boyish JeansminorSustainable women's denim brand conducted two-month pilot with MySizeID. Achieved 31% return reduction and 75% guest user engagement.
- Kings of IndigominorSustainable denim brand featured at NRF 2022 booth for virtual try-on experience with MySize technology.
- WallienminorDutch sustainable waterwear brand partnered for joint webinar on reducing returns and sustainable fashion. Addresses swimwear's 45% return rate challenge.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
MySize competitors and assessment
Company assessmentBroad incumbents
- Snap Inc. (AR Try-On): Through its acquisition of Fit Analytics and investments in AR try-on, Snap offers fashion sizing and try-on technology to brands at scale. Represents a well-capitalized incumbent threat in the same product category.
Direct peers
- True Fit: True Fit is the largest direct competitor in AI-driven apparel and footwear sizing recommendations for online retailers. Both companies target the same pain point (apparel returns from wrong sizing) using AI/machine learning on consumer fit data, with comparable enterprise retailer customers.
- Bold Metrics: Bold Metrics provides AI-based body measurement and size recommendation solutions for apparel e-commerce using a combination of consumer data inputs and predictive algorithms. Directly comparable in product category, target customer (apparel brands/retailers), and value proposition (reducing returns, improving fit).
- 3DLOOK: 3DLOOK offers AI-driven body scanning and measurement solutions for apparel and uniform sizing. While using computer vision rather than sensors, it competes for the same retailer/brand budgets for fit and sizing technology.
- Vue.ai: Vue.ai provides AI solutions for retail including size and fit recommendations, personalization, and catalog automation. Overlaps with MySize on the AI sizing widget offering for apparel e-commerce retailers.
- Fit Analytics (by Snap): Fit Analytics was a direct competitor in AI-driven size and fit recommendations for global apparel and footwear retailers before being acquired by Snap Inc. It serves the same enterprise customer base with similar size recommendation technology.
- Sizebay: Sizebay provides size recommendation and virtual fitting room technology for apparel e-commerce in Latin America and Europe. Competes directly for the same SMB and mid-market apparel retailer customers with a comparable SaaS sizing widget.
Emerging players
- Reactive Reality: Reactive Reality offers virtual try-on and AI-generated fashion visualization for e-commerce, overlapping with MySize's FirstLook Smart Mirror and 3D avatar try-on capability. Targets apparel retailers with photorealistic fit visualization.
Peers
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MySize social profiles
Digital presenceMySize financial estimates
Financial estimateRevenue estimate
Valuation estimate
MySize leadership team
Management profileNumber of profiles
Profiles7 records
MySize subsidiaries and ownership
Company hierarchySubsidiaries6 records
MySize funding detail
Funding detailFunding overview
Funding rounds9 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MySize M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MySize
What does MySize do?
MySize provides AI-driven sizing and digital experience solutions for apparel e-commerce, using patented smartphone-sensor technology (accelerometer and gyroscope) to capture body measurements without requiring camera access. Its core product, MySizeID, is a SaaS sizing widget that delivers hyper-personalized size recommendations to shoppers, reducing apparel returns by up to 50%. MySize also sells the FirstLook Smart Mirror hardware for in-store virtual try-on, and offers BoxSize (parcel dimension capture) and SizeUP (DIY measurement) applications, complemented by acquired subsidiaries covering secondhand fashion marketplace (Percentil), footwear sizing (ShoeSize.Me, Naiz Fit), and overstock e-commerce (Orgad).
Is MySize a public or private company?
MySize is a public company. It is classified as public and is currently operating.
When was MySize founded?
MySize was founded in 2014. It employs 11 to 50 people.
Where is MySize based?
MySize is headquartered in Airport City, Israel, in the Middle East region.
How does MySize make money?
Four revenue lines are on record. SaaS Subscription - MySizeID Widget is the primary driver. The others are firstLook Smart Mirror Hardware, E-commerce Operations (Percentil) and overstock/Liquidation (Orgad).
Who are MySize's main competitors?
Snap Inc. (AR Try-On) is listed as a broad incumbent. Direct peers are True Fit, Bold Metrics, 3DLOOK, Vue.ai, Fit Analytics (by Snap) and Sizebay. Reactive Reality is listed as an emerging player. Walmart (Zeekit / AR try-on) is listed as a peer.
Does MySize have an API?
Yes. MySizeID offers JavaScript integration for seamless widget integration to any website or mobile app. API integrations enable MySizeID widget integration to e-commerce platforms including Shopify, WooCommerce, Bitrix, and Lightspeed.
What industry is MySize in?
MySize's product category is AI sizing and fit software for fashion e-commerce. Its primary akta.pro industry code is CRAAABAE, Athleisure & Performance Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.