Batronix

What Batronix does

Batronix GmbH & Co. KG is a privately held German manufacturer and multi-brand distributor of test and measurement (T&M) equipment, soldering technology, and chip programmers, founded in 2000 and headquartered in Preetz, Germany. The company operates a hybrid model combining proprietary product manufacturing (the Magnova BMO oscilloscope series with 100-350 MHz bandwidth and 12-bit A/D conversion, and the Barlino II / Bagero II / Batego II chip programmer family running on free Prog-Express software) with official distribution partnerships for 18+ international brands including Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig, HIKMICRO, JBC, Ersa, Weller, Saleae, TekBox, and UNI-T. The product catalog spans oscilloscopes, spectrum analyzers, vector network analyzers, waveform and signal generators, logic analyzers, multimeters, thermal cameras, EMC pre-compliance equipment, DC power supplies, electronic loads, source measure units, soldering stations, and chip programmers plus accessories (probes, PCB holders, frequency references).

The business model is anchored in direct-to-customer e-commerce hardware sales through batronix.com, supplemented by phone sales and an online ticket system for B2B and technical inquiries. Pricing follows unit-based tiers ranging from approximately €200 (entry-level accessories, thermal cameras) to €15,000+ (high-end signal generators, professional oscilloscopes), with free EU shipping above €200 net, a 30-day return policy applicable to all customer types, a Best Price Guarantee, and 3-5 year product warranties. Customer segments are horizontal: business/enterprise (electronics manufacturers, service companies, industrial firms using equipment for QA, production testing, and R&D) is the primary segment, alongside hobbyist/maker customers and educational institutions (with dedicated NC variants). The company has served over 70,000 customers across 150 countries, holds ISO 9001 and ISO 14001:2015 certifications, and operates climate-neutral logistics via DHL GoGreen and UPS Carbon Neutral under 100% green electricity supply from Green Planet Energy. Leadership is provided by Managing Director André Bauer via the managing entity Batronix Verwaltungsgesellschaft mbH.

Name

Batronix

Legal name

Batronix GmbH & Co. KG

Website

https://batronix.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Test and Measurement Equipment

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industry

Test, Measurement & Lab Equipment Retail (CRACAKAH)

Keywords

• Test measurement equipment
• Electronic test instruments
• Oscilloscope distribution
• Chip programming devices
• Soldering station equipment

Headquarters

HQ city

Preetz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Measurement Equipment: Sale of test and measurement equipment including oscilloscopes, spectrum analyzers, waveform generators, logic analyzers, multimeters, thermal cameras, and accessories from both proprietary (Batronix Magnova, Batronix programmers) and distributed brands (Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig, HIKMICRO). One-time hardware purchases with various price points from €200 to €15,000+.
2. Hardware Sales - Soldering Equipment: Sale of soldering stations, hot air stations, soldering tips, and accessories from brands including Ersa, JBC, Weller, HAKKO, and Atten. One-time hardware purchases.
3. Chip Programming Services: Chip burning service for programmers and components, including EPROMs, EEPROMs, Flash EPROMs, serial EEPROMs, and microcontrollers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Batronix manufactures proprietary test and measurement instruments, including the Magnova BMO series oscilloscopes (100-350 MHz, 12-bit A/D) and Batronix chip programmers (Barlino II, Bagero II, Batego II) with Prog-Express software. In parallel, it operates as an official distributor for leading brands such as Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig, HIKMICRO, Ersa, JBC, Weller and HAKKO, offering oscilloscopes, spectrum analyzers, waveform generators, logic analyzers, thermal cameras, soldering stations, programmers, and related accessories.

Product overview

Batronix is a manufacturer and official distributor of measurement instruments, soldering technology, programming technology, and accessories. The product portfolio centers on Batronix's own Magnova BMO series oscilloscopes (100-350 MHz, 12-bit), complemented by distributed brands including Rohde & Schwarz, Rigol, Siglent, Pico Technology, and Micsig for oscilloscopes; Siglent, Rigol, and others for waveform/signal generators; HIKMICRO and UNI-T for thermal cameras; Saleae for logic analyzers; and Ersa, JBC, Weller, and HAKKO for soldering equipment. Batronix also offers its own chip programmers (Barlino II, Bagero II, Batego II) with free Prog-Express software, and sells complementary accessories including probes, EMC pre-compliance equipment, DC power supplies, electronic loads, and data acquisition systems. The company provides an eLearning service for HIKMICRO thermal camera users.

Differentiator

Problem solved

Functional benefit

Products and services

• Batronix Magnova BMO Series Oscilloscopes Proprietary Batronix-branded oscilloscopes (BMO100, BMO200, BMO350, BMO350-NC) targeting electronics engineers, technicians, and educational institutions requiring professional-grade bench oscilloscopes with included protocol decoders.
• Distributed Oscilloscopes (Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig) Distribution of oscilloscopes from R&S (RTC1000, RTB 2, RTM3000, RTA4000, MXO 3/4/5/5C, RTH1000), Rigol (DS1000Z-E, DHO, MHO, MSO, DS70000 series), Siglent (SDS800X HD to SDS7000AP, SHS-X), Pico Technology (PicoScope 2000A/B through 6000E), and Micsig (TO/ATO, AHO, STO/SATO, ETO, MDO, MHO series).
• Spectrum Analyzers and Vector Network Analyzers Spectrum analyzers from R&S (FPC1000, FSC, FPL1000, FPH), Rigol (DSA800, RSA800/3000N/5000N/6000, DNA series), and Siglent (SSA3000X series, SVA1000X, SHA/SHN series); vector network analyzers from Siglent (SNA5000X-E, SNA5000A, SNA6000A) and Pico Technology.
• Waveform/Function Generators Waveform and function generators from R&S (HMF2500), Rigol (DG1000Z, DG800/900 Pro, DG4000/5000 Pro/6000), Siglent (SDG800, SDG1000X Plus, SDG2000X through SDG8000A), and UNI-T (UTG900E).
• RF Signal Generators RF signal generators from Rohde & Schwarz (SMB100B), Rigol (DSG800, DSG3000B), and Siglent (SSG5000X/A, SSG6000A/A-V).
• Logic Analyzers (Saleae) Saleae logic analyzers (Logic 8, Logic Pro 8, Logic Pro 16) for digital signal analysis targeting embedded systems engineers and developers.
• Multimeters, LCR Meters, and Clamp Meters

Quantifiable outcome

• Over 70,000 satisfied customers served across 150 countries
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Rohde & SchwarzcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Rohde & Schwarz test and measurement equipment including oscilloscopes (RTC1000, RTB2, RTM3000, RTA4000, MXO series, RTH), spectrum analyzers (FPC1000, FSC, FPL1000, FPH), power supplies (NGA, NGC, NGE, NGL, NGP series), and other R&S measurement instruments.
• Rigol TechnologiescoreChannel Partner/ Reseller/ DistributorOfficial distributor of Rigol products including oscilloscopes (DS1000Z, DHO, DHO1000, DHO4000, DHO5000, MSO5000, DS70000 series), spectrum analyzers (DSA800, RSA, RSA3000N, RSA5000N, RSA6000 series), waveform generators (DG800, DG1000Z, DG2000, DG4000, DG5000 Pro, DG6000), power supplies (DP700, DP800, DP900, DP2000), and data acquisition systems.
• Siglent TechnologiescoreChannel Partner/ Reseller/ DistributorOfficial distributor of Siglent products including oscilloscopes (SDS800X HD, SDS1000X, SDS2000X HD, SDS3000X HD, SDS5000X HD, SDS5000L, SDS6000A, SDS7000A, SDS7000AP series), spectrum analyzers (SSA3000X, SSA5000A, SVA1000X, SNA5000X, SNA6000A, SHA, SHN series), waveform generators (SDG800, SDG1000X, SDG2000X, SDG3000X, SDG6000X, SDG7000A, SDG8000A), and power supplies (SPD, SPS series).
• Pico TechnologymajorChannel Partner/ Reseller/ DistributorOfficial distributor of Pico Technology products including PC-based oscilloscopes (PicoScope 2000A, 2000B, 3000, 3000E, 4000, 5000, 5000E, 6000E series), Pico VNA vector network analyzers, and PicoLog data loggers.
• MicsigmajorChannel Partner/ Reseller/ DistributorOfficial distributor of Micsig products including tablet oscilloscopes (TO/ATO, AHO, STO/SATO, ETO, MDO series), handheld oscilloscopes (MHO series), and probes. Also distributes Micsig probes including DP differential probes, CP current probes, ACP AC current probes, and RCP Rogowski probes.
• HIKMICROmajorChannel Partner/ Reseller/ DistributorOfficial distributor of HIKMICRO thermal cameras including Mini, Pocket, Eco, B-Series, BX (explosion-protected), F (Firefighting), M-Series, G-Series, and SP series thermal imaging cameras. Also offers acoustic imagers and provides access to HIKMICRO eLearning certification program.
• JBC ToolsmajorChannel Partner/ Reseller/ DistributorOfficial distributor of JBC soldering equipment including Compact Line, Premium Line, High Precision stations, B-IRON series, and JBC hot air stations. Also distributes JBC soldering tips (C105-C560, D530, SG1070, SL2020), fume extractors, preheaters, and modular line components.
• ErsamajorChannel Partner/ Reseller/ DistributorOfficial distributor of Ersa soldering stations including RDS 80 and related soldering equipment.
• WellermajorChannel Partner/ Reseller/ DistributorOfficial distributor of Weller soldering stations including WE 1010, WT 1012, and WX 1010 models.
• Conitec (Galep)minorChannel Partner/ Reseller/ DistributorDistributor of Conitec Galep 5 programmers and adapters for chip programming applications.
• ElnecminorChannel Partner/ Reseller/ DistributorDistributor of Elnec BeeProg 2 and BeeProg 2C chip programmers.
• SensepeekminorChannel Partner/ Reseller/ DistributorDistributor of Sensepeek hands-free probes and PCB holders (PCBite series), including SQ100, SQ200, SQ350, SQ500 probes for oscilloscope and logic analyzer applications.
• SaleaeminorChannel Partner/ Reseller/ DistributorDistributor of Saleae logic analyzers including Logic 8, Logic Pro 8, and Logic Pro 16.
• TekBoxminorChannel Partner/ Reseller/ DistributorDistributor of TekBox EMC testing equipment including EMCview software, vector network analyzers, and EMC/HF accessories.
• UNI-TminorChannel Partner/ Reseller/ DistributorDistributor of UNI-T products including thermal cameras, IR thermometers, multimeters (UT161, UT191, UT195), and waveform generators (UTG900E).
• Leo Bodnar ElectronicsminorChannel Partner/ Reseller/ DistributorDistributor of Leo Bodnar GPS-disciplined reference clocks and frequency references including LBE-1421.
• TestecminorChannel Partner/ Reseller/ DistributorDistributor of Testec probes including TT-HF-612RA and other passive and active probes.
• DHL GoGreen / UPS Carbon NeutralminorStrategic or Co-development PartnerEnvironmental logistics partnerships for climate-neutral shipping of all parcels via DHL GoGreen and UPS Carbon Neutral programs.
• Green Planet EnergyminorStrategic or Co-development PartnerEnergy provider for 100% green electricity and green gas supply, supporting Batronix's environmental certifications and climate-neutral operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rohde & Schwarz: Germany-headquartered premium T&M manufacturer; Batronix's flagship distributed brand for oscilloscopes, spectrum analyzers, and power supplies. The premier competitor in the European high-end T&M segment, and simultaneously Batronix's most important supplier - dual exposure adds both partnership leverage and competitive risk.
• Keysight Technologies: US-based leading manufacturer of electronic test and measurement equipment spanning oscilloscopes, signal analyzers, network analyzers, and beyond. Competes at the high end of the T&M market where Batronix primarily distributes R&S and premium Siglent. Reference incumbent against which Batronix's premium distribution positioning is benchmarked.
• Tektronix (Fortive): Major US-headquartered T&M manufacturer and brand of oscilloscopes, spectrum analyzers, and signal generators. Operates far broader portfolio than Batronix serves, but overlaps in mid-to-high-end scopes, particularly via its own direct sales channel in Germany. Sets the price/quality ceiling against which Batronix's distributed and proprietary lines are positioned.

Direct peers

• Micsig: Chinese manufacturer of tablet and handheld oscilloscopes plus probes (differential, current, Rogowski). Distributed by Batronix but also a growing direct competitor in the portable/handheld scope segment with similar pricing. Comparable technology and customer focus.
• Pico Technology: UK-based manufacturer of PC-based oscilloscopes (PicoScope), vector network analyzers, and data loggers. Distributed by Batronix in EMEA but also sells direct globally; competes directly in entry-to-mid-range scope and DAQ segments with overlapping target customer base.
• Rigol Technologies: Beijing-based manufacturer of oscilloscopes, spectrum analyzers, function/arbitrary waveform generators, and digital multimeters. Core distributed brand for Batronix with overlapping product lines and target customers across R&D and educational segments. Directly competes in both DSO and bench instrument categories.
• Conrad Electronic: German-headquartered broadline electronics distributor serving B2B and B2C across Europe. Carries T&M brands overlapping with Batronix (Voltcraft own brand, distributed scopes) and competes in the same hobbyist/professional/educational segments with similar one-stop-shop positioning.
• Siglent Technologies: Chinese manufacturer of oscilloscopes, spectrum analyzers, waveform generators and other T&M equipment. Siglent is one of Batronix's principal distributed brands and competes head-to-head in the mid-range scope segment. Highly comparable in product breadth, target customer (engineers/hobbyists/professional), and global distribution model.

Emerging players

• Hantek: Chinese manufacturer of PC-based and bench oscilloscopes. Similar low-to-mid range positioning as the entry-level distributed brands Batronix carries; competes in the hobbyist and educational segments.

Regional players

• Reichelt Elektronik: German electronics distributor serving primarily the DACH and broader European e-commerce market. Competes with Batronix in entry-level T&M and soldering equipment categories, with overlapping customer base of engineers, hobbyists, and educational institutions across the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/batronix
• Instagraminstagram.com/batronixnews
• Xx.com/batronix_prog

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batronix