Woodstock Pediatric Medicine

What Woodstock Pediatric Medicine does

Woodstock Pediatric Medicine, P.C. is an independent private pediatric medical practice headquartered at 2000 Professional Pkwy in Woodstock, GA, providing primary care to infants, children, and adolescents from birth through age 18. The practice delivers a full scope of pediatric services including well-child visits, sick visits, immunizations, behavioral health support, ADHD management, weight management, in-house laboratory work, prenatal consultations, school and sports physicals, ear piercing, and 24-hour on-call coverage. It maintains hospital privileges and clinical affiliation with Children's Healthcare of Atlanta, though it no longer conducts in-hospital newborn visits, redirecting newborns to first office visits after discharge.

The practice operates on a standard fee-for-service medical billing model, accepting insurance and self-pay. Patient-facing technology is provided through the third-party healow platform, which supplies the patient portal for scheduling, records access, and the HealowPay online bill-pay system; the practice does not disclose any proprietary technology, AI/ML tooling, or in-house data assets. Patient acquisition relies on local referral patterns, a maintained website, and active Facebook, Instagram, and blog content channels (with posts dated through 2026).

The practice has been operating for 20+ years (founded approximately 2005) and reports 1-10 employees. Its most recent material strategic action is the July 6, 2026 hiring of Casey Hughes, DO, expanding clinical capacity at the single Woodstock location. There are no disclosures of funding rounds, acquisitions, new locations, partnerships beyond the CHOA affiliation, or revenue figures.

Name

Woodstock Pediatric Medicine

Legal name

Woodstock Pediatric Medicine, P.C.

Website

https://woodstockpeds.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodstock Pediatric Medicine is an independent private pediatric practice in Woodstock, GA providing well-child, sick-visit, immunization, behavioral health, and related primary care services to children from birth through age 18 under a fee-for-service insurance and self-pay model.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH), Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric care
• Well-child visits
• Immunization services
• Sick child care
• Adolescent medicine

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Patient Care Services: Revenue generated from well-child visits, sick child visits, immunizations, physical examinations, and other pediatric medical services for patients from birth through age 18. Practice operates on standard medical billing with insurance and self-pay arrangements.

Distribution channels1 record

Marketing channels4 records

Core offering

Woodstock Pediatric Medicine is a comprehensive pediatric medical practice providing care for infants, children, and adolescents from birth through age 18. Its services span well-child check-ups, sick child visits, immunizations, prenatal consultations, behavioral health counseling, ADHD management, weight management, school/camp/sports physicals, vision and hearing screenings, ear piercing, in-house lab testing, and 24-hour on-call physician access, all delivered through a single in-person office location in Woodstock, Georgia.

Product overview

Woodstock Pediatric Medicine is a comprehensive pediatric practice providing unified healthcare services for infants, children, and adolescents from birth through age 18. The practice offers a coordinated set of services including well child check-ups, sick child visits, immunization counseling, prenatal visits, behavioral health and counseling, ADHD management, weight management, in-house lab testing, vision and hearing screening, school/camp/sports physicals, ear piercing, 24-hour on-call physician access, and multi-lingual services. The practice maintains hospital privileges at Children's Healthcare of Atlanta and serves the Woodstock, Georgia community with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Check-Ups

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Children's Healthcare of AtlantacoreOthersWoodstock Pediatric Medicine has hospital privileges at Children's Healthcare of Atlanta. The practice utilizes the team of inpatient pediatricians to care for patients during hospital stays. Note: Due to time constraints, the practice no longer visits newborns in the hospital; initial exams are performed by the hospital's neonatology group.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wellstar Pediatric Services: Wellstar Health System operates pediatric primary care practices across the north Atlanta suburbs including Cherokee and Cobb counties. Comparable as a regional competitor offering the same well-child and sick-visit services but with hospital-system backing, broader insurance contracting leverage, and integrated records.
• Children's Healthcare of Atlanta: The pediatric hospital system where Woodstock Pediatric Medicine holds admitting privileges and which runs affiliated primary care pediatric practices across metro Atlanta. Directly comparable as a pediatric care provider in the same geography, though operating at vastly larger scale and as a system rather than an independent office.
• Pediatric Associates: One of the largest private pediatric group practices in the U.S., offering comprehensive pediatric care from birth through adolescence across multiple locations. Comparable in service mix (well-child, sick visits, immunizations, behavioral health, ADHD) though operating at national scale rather than as a single suburban office.

Direct peers

• East Cobb Pediatrics: Independent pediatric practice in nearby East Cobb / Marietta serving suburban Atlanta families. Closely comparable as a peer independent community pediatric office offering the same core well-child, sick-visit, immunization, and newborn care services to a similar demographic.
• Roswell Pediatric: Independent suburban Atlanta pediatric practice in Roswell, GA. Directly comparable as a community-based pediatric office serving the same north-metro demographic with similar scope of preventive, acute, and behavioral pediatric services.
• Kennesaw Pediatrics: Independent pediatric practice in Kennesaw, GA, immediately adjacent to Woodstock in Cobb County. Closely comparable as a peer suburban independent pediatric office offering the same comprehensive pediatric care for children from birth through adolescence.
• North Point Pediatrics: Independent pediatric practice serving north Atlanta suburbs including Alpharetta, Johns Creek, and Cumming—directly adjacent to Woodstock. Highly comparable as a similarly sized suburban Atlanta independent pediatric office offering well-child exams, sick visits, immunizations, and in-house lab services to families with children 0-18.
• After Hours Pediatrics Urgent Care: Pediatric urgent care chain operating in the Atlanta metro. Comparable in that it serves the same pediatric patient population for acute/sick visits and after-hours care—directly overlapping with Woodstock Pediatric Medicine's 24-hour on-call and sick-visit services.

Regional players

• Kids Health First Pediatric Alliance: Network of independent pediatric practices across metro Atlanta. Comparable as a peer independent pediatric group serving the same region, though operating through a multi-practice alliance model rather than a single office.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Woodstock-Pediatric-Medicine-346131266289
• Instagraminstagram.com/woodstockpediatric
• LinkedInlinkedin.com/company/woodstock-pediatric-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodstock Pediatric Medicine